{"id":23017,"date":"2022-06-08T08:00:00","date_gmt":"2022-06-08T15:00:00","guid":{"rendered":"https:\/\/grin.co\/?p=23017"},"modified":"2025-10-03T14:20:13","modified_gmt":"2025-10-03T21:20:13","slug":"how-seasonal-brands-use-influencer-marketing","status":"publish","type":"post","link":"https:\/\/grin.co\/blog\/how-seasonal-brands-use-influencer-marketing\/","title":{"rendered":"Perfect for Any Season: How Seasonal Brands Use Influencer Marketing to Increase ROI"},"content":{"rendered":"\n\n\n

If you sell a seasonal product\u2014we\u2019re looking at you, holiday decor retailers\u2014you might be wondering whether it makes sense to advertise in your off-season. Most people aren\u2019t looking to purchase a Christmas tree in June, after all. <\/p>\n\n\n\n

However, waiting until a few months before can leave you behind the pack. Naturally, competitors in the seasonal brands arena begin ramping up their ad spend around peak season, which can leave you using a large chunk of your budget to try to compete. <\/p>\n\n\n\n

But advertising year-round may keep costs lower and help you build brand awareness long before your competitors start their campaigns. <\/p>\n\n\n\n

And creators are the ideal partner to help you get there. They can use their storytelling abilities to help your product reach new audiences, and their knack for creativity means they\u2019ll find a way to naturally include your product in their content, even in the off-season. <\/p>\n\n\n\n

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What is a seasonal brand? <\/h2>\n\n\n\n

A seasonal brand is a company that sells specific products only during a certain time of year, whether because of a certain kind of event, season, or holiday.<\/p>\n<\/div>\n\n\n\n

Seasonal product examples by time of year <\/h3>\n\n\n\n

There are two main types of seasonal products: strong and weak. When an item is strongly seasonal, it is typically only used for a set period each year. On the other hand, weakly seasonal products have a period when they hit peak use, but they\u2019re also used less frequently throughout the rest of the year. <\/p>\n\n\n\n

For example, a Christmas tree is a strongly seasonal product since most people use it during one specific time each year. In contrast, a swimsuit is weakly seasonal because demand peaks in summer, but people can use them year-round (hot tub, anyone?). <\/p>\n\n\n\n

Let\u2019s explore some examples of seasonal products and the time of year when they hit peak demand.  <\/p>\n\n\n\n\"person\n\n\n\n

Spring & summer <\/h4>\n\n\n\n

As the weather grows warmer and school lets out, people want to be outside, and their purchases reflect that. <\/p>\n\n\n\n