{"id":23415,"date":"2023-05-15T08:00:00","date_gmt":"2023-05-15T15:00:00","guid":{"rendered":"https:\/\/grin.co\/?p=23415"},"modified":"2025-10-03T14:14:36","modified_gmt":"2025-10-03T21:14:36","slug":"go-viral-with-nano-influencers","status":"publish","type":"post","link":"https:\/\/grin.co\/blog\/go-viral-with-nano-influencers\/","title":{"rendered":"Is Going Viral with Nano Influencers Likely? The Answer Lives in Brand Love."},"content":{"rendered":"\n\n\n

Remember the time Bobby Boucher showed up at halftime and the Mud Dogs won the Bourbon Bowl<\/a>? <\/p>\n\n\n\n

No? <\/p>\n\n\n\n

OK, never mind. <\/p>\n\n\n\n

The point is, bigger isn’t always better. And sometimes, the “underdog” can perform just as well as the stars\u2014especially when it comes to influencer marketing (and Adam Sandler movies). <\/p>\n\n\n\n

Over the past couple of years, nano influencers have been on the rise as more and more marketers move away from the larger, more expensive names and start winning with smaller, more targeted creators who genuinely love their brands and products. <\/p>\n\n\n\n

In this blog, we’ll get to know some of these niche creators and the pros and cons of working with them. Then, we\u2019ll look into some brands making the most of their nano influencer partnerships. <\/p>\n\n\n\n

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What is a nano influencer?<\/h2>\n\n\n\n

Nano influencers generally have between 1,000-10,000 followers on a given social media channel. <\/p>\n<\/div>\n\n\n\n

Although their audience size is the smallest of all influencer types, nano influencers tend to have higher engagement rates than their larger counterparts. The ideal engagement rate for a nano influencer varies by platform but should always be more than 2%. <\/p>\n\n\n\n

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