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Representation matters when it comes to marketing, and the value of building an inclusive community goes far beyond just increased brand sentiment. Research shows that members of younger generations are more likely to consider brands<\/a> that take a diverse and equitable approach to their marketing tactics when making purchases. <\/p>\n\n\n\n Hispanic and Latinx communities make up a huge percentage of Americans, and they\u2019re taking the creator economy by storm. Working with Latinx and Hispanic influencers allows you to tap into authentic communication, improve brand sentiment, and enhance your DEI (diversity, equity, and inclusion) efforts. <\/p>\n\n\n\n Now\u2019s the perfect time to start partnering with Latinx and Hispanic creators (if you haven\u2019t already), so join us as we share everything you need to know. <\/p>\n\n\n\n While the term \u201cinfluencer\u201d conjures up images of social media stars, this is just a modern adaptation. In fact, influencers have been around since ancient Rome<\/a>, with famous gladiators promoting oils. <\/p>\n\n\n\n Celebrities and people with clout have long worked with companies to promote their products and leverage their influence. And there are plenty of Hispanic and Latinx influencers throughout history who have done just that. <\/p>\n\n\n\n Frida Kahlo is a celebrated Mexican painter, and her work has had a lasting influence on artists around the world. While Frida never appeared in an ad or endorsed a product during her lifetime, brands use her image in ads<\/a> and on their products in hopes of leveraging the icon to increase sales. <\/p>\n\n\n\nFamous Latinx influencers in history <\/h2>\n\n\n\n
Frida Kahlo<\/h3>\n\n\n\n
Desi Arnaz <\/h3>\n\n\n\n