{"id":26540,"date":"2022-09-28T08:00:00","date_gmt":"2022-09-28T15:00:00","guid":{"rendered":"https:\/\/grin.co\/?p=26540"},"modified":"2025-10-03T14:19:55","modified_gmt":"2025-10-03T21:19:55","slug":"booktok-creators-have-the-best-book-promotion-ideas","status":"publish","type":"post","link":"https:\/\/grin.co\/blog\/booktok-creators-have-the-best-book-promotion-ideas\/","title":{"rendered":"The Rise of BookTok: Why Creators Have the Best Book Promotion Ideas\u00a0"},"content":{"rendered":"\n\n\n<p>Ever heard someone say, \u201cPrint is dead?\u201d Well, the thriving BookTok community is here to prove them dead wrong.&nbsp;<\/p>\n\n\n\n<p>TikTok users have viewed the #BookTok hashtag over 75.1 billion times, and publishers have claimed it has reignited a love for reading, especially among Gen Z and millennials.&nbsp;<\/p>\n\n\n\n<p>So what is this unique community? And how can publishers and booksellers forge authentic connections with prominent #BookTok creators to find the best book promotion ideas? You\u2019ll just have to read to the end to find out.&nbsp;<\/p>\n\n\n\n<div id=\"div-cb72f9c\" class=\"div-c0139d3\">\n<h2 class=\"wp-block-heading\">What is BookTok?<\/h2>\n\n\n\n<p>BookTok is a community of readers within TikTok where people can discuss their latest reads, favorite stories, and TBR (to be read) lists.&nbsp;<\/p>\n<\/div>\n\n\n\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@amys_bookshelf\/video\/7108637755244137734\" data-video-id=\"7108637755244137734\" style=\"max-width: 605px;min-width: 325px;\"> <section> <a target=\"_blank\" title=\"@amys_bookshelf\" href=\"https:\/\/www.tiktok.com\/@amys_bookshelf?refer=embed\" rel=\"noopener\">@amys_bookshelf<\/a> If only ???????????? <a title=\"books\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/books?refer=embed\" rel=\"noopener\">#Books<\/a> <a title=\"booktok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/booktok?refer=embed\" rel=\"noopener\">#BookTok<\/a> <a title=\"bookish\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/bookish?refer=embed\" rel=\"noopener\">#Bookish<\/a> <a title=\"bookworm\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/bookworm?refer=embed\" rel=\"noopener\">#Bookworm<\/a> <a title=\"favouritebooks\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/favouritebooks?refer=embed\" rel=\"noopener\">#FavouriteBooks<\/a> <a title=\"alwaysreading\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/alwaysreading?refer=embed\" rel=\"noopener\">#AlwaysReading<\/a> <a title=\"neverendingtbr\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/neverendingtbr?refer=embed\" rel=\"noopener\">#NeverEndingTBR<\/a> <a target=\"_blank\" title=\"\u266c Originalton - Alisa\" href=\"https:\/\/www.tiktok.com\/music\/Originalton-7015573842802346758?refer=embed\" rel=\"noopener\">\u266c Originalton &#8211; Alisa<\/a> <\/section> <\/blockquote> <script async=\"\" src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n\n\n\n<p>And beyond the overarching #BookTok category, there are sub-communities, like <a href=\"https:\/\/www.tiktok.com\/search?q=%23austentok&amp;t=1662651371730\" target=\"_blank\" rel=\"noreferrer noopener\">#AustenTok<\/a>, <a href=\"https:\/\/www.tiktok.com\/search\/video?q=thrillertok&amp;t=1662651135705\" target=\"_blank\" rel=\"noreferrer noopener\">#ThrillerTok<\/a>, and <a href=\"https:\/\/www.tiktok.com\/search?q=%23poetrytok&amp;t=1662651357170\" target=\"_blank\" rel=\"noreferrer noopener\">#PoetryTok<\/a>.&nbsp;<\/p>\n\n\n\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@jackbenedwards\/video\/7122513843250564357\" data-video-id=\"7122513843250564357\" style=\"max-width: 605px;min-width: 325px;\"> <section> <a target=\"_blank\" title=\"@jackbenedwards\" href=\"https:\/\/www.tiktok.com\/@jackbenedwards?refer=embed\" rel=\"noopener\">@jackbenedwards<\/a> I hope it doesn\u2019t require much Persuasion to get you to join the <a title=\"tiktokbookclub\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/tiktokbookclub?refer=embed\" rel=\"noopener\">#TikTokBookClub<\/a> !!!! the first book we\u2019re reading is this Jane Austen classic!! <a title=\"austentok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/austentok?refer=embed\" rel=\"noopener\">#austentok<\/a> <a title=\"booktok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/booktok?refer=embed\" rel=\"noopener\">#booktok<\/a> <a target=\"_blank\" title=\"\u266c original sound - MARLEE????\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7112671391169678123?refer=embed\" rel=\"noopener\">\u266c original sound &#8211; MARLEE????<\/a> <\/section> <\/blockquote> <script async=\"\" src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n\n\n\n<p>And while BookTok is a place for people to connect about their love of reading, it\u2019s also a major industry disruptor. According to <a href=\"https:\/\/content-na1.emarketer.com\/behind-booktok-s-popularity\" target=\"_blank\" rel=\"noreferrer noopener\">eMarketer and NPD Group<\/a>, BookTok helped fuel a 9% year-over-year increase in book sales in 2021, and as of July 2022, sales for print books are up another 50% from 2021.&nbsp;<\/p>\n\n\n\n<p>This major surge in interest may seem too good to be true, but publishers, bookstores, and authors alike should consider getting in on the action.&nbsp;<\/p>\n\n\n\n<div id=\"div-cc2399d\" class=\"div-cb433b1\">\n<h2 class=\"wp-block-heading\">Why is BookTok so popular?&nbsp;<\/h2>\n\n\n\n<p>BookTok is so popular because it feels like a best friend giving you their thoughts on different stories. The recommendations are truly authentic.&nbsp;<\/p>\n\n\n\n<p>While the videos may contain some of the same content a person would include in a Goodreads review, the format is more dynamic and attention-grabbing. And the ability to comment and engage with the curator allows for advanced discussions.&nbsp;&nbsp;<\/p>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/09\/IM_The_Rise_of_BookTok_2022-Q3-09_Featured1.webp\" alt=\"BookTok creator filming some book promotion ideas\" class=\"wp-image-26541\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/09\/IM_The_Rise_of_BookTok_2022-Q3-09_Featured1.webp 960w, https:\/\/grin.co\/wp-content\/uploads\/2022\/09\/IM_The_Rise_of_BookTok_2022-Q3-09_Featured1-300x200.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2022\/09\/IM_The_Rise_of_BookTok_2022-Q3-09_Featured1-768x512.webp 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<div id=\"div-c2a3e04\" class=\"div-c9b2f73\">\n<h2 class=\"wp-block-heading\">Why is TikTok the best social media platform for books?&nbsp;<\/h2>\n\n\n\n<p>TikTok\u2019s short-form videos are the perfect format for a quick and engaging book review. They\u2019re more dynamic than a caption under a photo of the book, and by limiting the length to three minutes, reviewers have to keep them short and sweet, meaning they aren\u2019t giving away too many details.&nbsp;&nbsp;<\/p>\n\n\n\n<p>TikTok is further fueling this love with the creation of the official <a href=\"https:\/\/m.tiktok.com\/magic\/eco\/runtime\/release\/62cbdeee4cc6ec032400276b?appType=muse\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">TikTok Book Club<\/a>, sponsored by Amazon Books. Each month, the platform will designate one book pick, and readers can gather in the #BookClub hub to share their thoughts. TikTok has even named five BookTok Laureates to lead the discussion each month.\u00a0\u00a0<\/p>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">BookTok trends&nbsp;<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Authors sharing the stories behind their stories<\/h3>\n\n\n\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@alysonandrachael\/video\/7105400803439070510\" data-video-id=\"7105400803439070510\" style=\"max-width: 605px;min-width: 325px;\"> <section> <a target=\"_blank\" title=\"@alysonandrachael\" href=\"https:\/\/www.tiktok.com\/@alysonandrachael?refer=embed\" rel=\"noopener\">@alysonandrachael<\/a> a lot can happen in six years! <a title=\"wlw\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/wlw?refer=embed\" rel=\"noopener\">#wlw<\/a> <a title=\"lgbtqbooks\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/lgbtqbooks?refer=embed\" rel=\"noopener\">#lgbtqbooks<\/a> <a title=\"sapphicbooks\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/sapphicbooks?refer=embed\" rel=\"noopener\">#sapphicbooks<\/a> <a title=\"pridemonth\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/pridemonth?refer=embed\" rel=\"noopener\">#pridemonth<\/a> <a title=\"foryou\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/foryou?refer=embed\" rel=\"noopener\">#foryou<\/a> <a title=\"perfectpridemovement\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/perfectpridemovement?refer=embed\" rel=\"noopener\">#PerfectPrideMovement<\/a> <a target=\"_blank\" title=\"\u266c Angeleyes (Sped Up Version) - april aries bae (SVT)\" href=\"https:\/\/www.tiktok.com\/music\/Angeleyes-Sped-Up-Version-7089425867910236954?refer=embed\" rel=\"noopener\">\u266c Angeleyes (Sped Up Version) &#8211; april aries bae (SVT)<\/a> <\/section> <\/blockquote> <script async=\"\" src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n\n\n\n<p>Authors use these videos to provide context to their stories, share their personal experiences, and further humanize the book. This is a great way to engage with existing fans of the book while drumming up excitement for those who haven\u2019t yet read it.&nbsp;<\/p>\n\n\n\n<p>If you\u2019re considering doing this, be sure to engage with commenters. Thank them for their compliments, and answer their questions.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Themed book lists&nbsp;<\/h3>\n\n\n\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@parnassusbooksnashville\/video\/7134824893593521450\" data-video-id=\"7134824893593521450\" style=\"max-width: 605px;min-width: 325px;\"> <section> <a target=\"_blank\" title=\"@parnassusbooksnashville\" href=\"https:\/\/www.tiktok.com\/@parnassusbooksnashville?refer=embed\" rel=\"noopener\">@parnassusbooksnashville<\/a> Replying to @Erika Romance books as cozy as a fall evening???? <a title=\"romancebooks\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/romancebooks?refer=embed\" rel=\"noopener\">#romancebooks<\/a> <a title=\"booktok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/booktok?refer=embed\" rel=\"noopener\">#booktok<\/a> <a title=\"romancetok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/romancetok?refer=embed\" rel=\"noopener\">#romancetok<\/a> <a title=\"autumnvibes\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/autumnvibes?refer=embed\" rel=\"noopener\">#autumnvibes<\/a> <a title=\"bookrecs\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/bookrecs?refer=embed\" rel=\"noopener\">#bookrecs<\/a> <a title=\"indiebookstore\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/indiebookstore?refer=embed\" rel=\"noopener\">#indiebookstore<\/a> <a title=\"bookrecs\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/bookrecs?refer=embed\" rel=\"noopener\">#bookrecs<\/a> <a title=\"romancerecs\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/romancerecs?refer=embed\" rel=\"noopener\">#romancerecs<\/a> <a target=\"_blank\" title=\"\u266c original sound - lucia &amp;lt3\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7100665871919876869?refer=embed\" rel=\"noopener\">\u266c original sound &#8211; lucia &lt;3<\/a> <\/section> <\/blockquote> <script async=\"\" src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n\n\n\n<p>There\u2019s nothing more satisfying than finishing an amazing book and convincing others to read it too. That\u2019s why creators will curate lists based on genre, the emotions they generated, and more.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">On-the-spot book recommendations&nbsp;<\/h3>\n\n\n\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@schulerbooks\/video\/7076535075508194603\" data-video-id=\"7076535075508194603\" style=\"max-width: 605px;min-width: 325px;\"> <section> <a target=\"_blank\" title=\"@schulerbooks\" href=\"https:\/\/www.tiktok.com\/@schulerbooks?refer=embed\" rel=\"noopener\">@schulerbooks<\/a> If you haven\u2019t read these fantastic books, this is your sign to do it! What book do YOU wish you could read for the first time again? <a title=\"booktok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/booktok?refer=embed\" rel=\"noopener\">#booktok<\/a> <a title=\"bookrecs\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/bookrecs?refer=embed\" rel=\"noopener\">#bookrecs<\/a> <a title=\"readinglist\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/readinglist?refer=embed\" rel=\"noopener\">#readinglist<\/a> <a title=\"reread\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/reread?refer=embed\" rel=\"noopener\">#reread<\/a> <a title=\"rereading\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/rereading?refer=embed\" rel=\"noopener\">#rereading<\/a> <a title=\"bookish\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/bookish?refer=embed\" rel=\"noopener\">#bookish<\/a> <a title=\"favoritebooks\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/favoritebooks?refer=embed\" rel=\"noopener\">#favoritebooks<\/a> <a target=\"_blank\" title=\"\u266c BACHATA - Freddy Petit\" href=\"https:\/\/www.tiktok.com\/music\/BACHATA-6774251399044663297?refer=embed\" rel=\"noopener\">\u266c BACHATA &#8211; Freddy Petit<\/a> <\/section> <\/blockquote> <script async=\"\" src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n\n\n\n<p>Often taking place in a library or bookstore, these videos involve going up to an employee and asking for a very specific recommendation. From there, they weave through the stacks to find the perfect pick.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why should publishers, bookstores, and authors consider BookTok?&nbsp;Book promotion ideas<\/h2>\n\n\n\n<p>Frankly, the sales from BookTok speak for themselves. According to <a href=\"https:\/\/content-na1.emarketer.com\/behind-booktok-s-popularity\" target=\"_blank\" rel=\"noreferrer noopener\">NPD Group<\/a>, BookTok helped generate $20 million in book sales in 2021.&nbsp;<\/p>\n\n\n\n<p>Beyond that, BookTok allows you to reach new audiences, generate excitement for reading, and promote new and old stories alike.&nbsp;<\/p>\n\n\n\n<p>There are several ways to get in on the BookTok action, both on the platform and in real life. Booksellers can curate tables of top-recommended books so visitors can quickly find them. Publishers can send out new releases to top BookTokkers to drum up excitement.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Best BookTok marketing campaigns&nbsp;<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Netflix and <em>Persuasion&nbsp;<\/em><\/h3>\n\n\n\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@li.reading\/video\/7127334603873864965\" data-video-id=\"7127334603873864965\" style=\"max-width: 605px;min-width: 325px;\"> <section> <a target=\"_blank\" title=\"@li.reading\" href=\"https:\/\/www.tiktok.com\/@li.reading?refer=embed\" rel=\"noopener\">@li.reading<\/a> And there you have it, my final Persuasion review. <a title=\"booktok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/booktok?refer=embed\" rel=\"noopener\">#booktok<\/a><a title=\"books\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/books?refer=embed\" rel=\"noopener\">#books<\/a><a title=\"bookclub\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/bookclub?refer=embed\" rel=\"noopener\">#BookClub<\/a><a title=\"tiktokbookclub\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/tiktokbookclub?refer=embed\" rel=\"noopener\">#TikTokBookClub<\/a><a title=\"austentok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/austentok?refer=embed\" rel=\"noopener\">#austentok<\/a><a title=\"persuasion\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/persuasion?refer=embed\" rel=\"noopener\">#persuasion<\/a><a title=\"janeausten\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/janeausten?refer=embed\" rel=\"noopener\">#janeausten<\/a><a title=\"classics\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/classics?refer=embed\" rel=\"noopener\">#classics<\/a><a title=\"frederickwentworth\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/frederickwentworth?refer=embed\" rel=\"noopener\">#frederickwentworth<\/a><a title=\"anneelliot\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/anneelliot?refer=embed\" rel=\"noopener\">#anneelliot<\/a><a title=\"bookish\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/bookish?refer=embed\" rel=\"noopener\">#bookish<\/a><a title=\"lireading\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/lireading?refer=embed\" rel=\"noopener\">#lireading<\/a> <a target=\"_blank\" title=\"\u266c original sound - Alicia (Li)????\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7127334621880896262?refer=embed\" rel=\"noopener\">\u266c original sound &#8211; Alicia (Li)????<\/a> <\/section> <\/blockquote> <script async=\"\" src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n\n\n\n<p>Even though the media giant doesn\u2019t publish or sell books, Netflix frequently adapts them into shows and movies. Ahead of the release of their adaptation of Jane Austen\u2019s <em>Persuasion, <\/em>the media giant partnered with the official <a href=\"https:\/\/newsroom.tiktok.com\/en-gb\/the-tiktok-bookclub\" target=\"_blank\" rel=\"noreferrer noopener\">TikTok Book Club<\/a> and Amazon Books to make the novel the inaugural pick.&nbsp;<\/p>\n\n\n\n<p>Along with the help of the BookTok Laureates, the community developed a ton of content about the story and drove interest in the movie.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Reese\u2019s Book Club<\/h3>\n\n\n\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@stuartbrazell\/video\/7036808371667766574\" data-video-id=\"7036808371667766574\" style=\"max-width: 605px;min-width: 325px;\"> <section> <a target=\"_blank\" title=\"@stuartbrazell\" href=\"https:\/\/www.tiktok.com\/@stuartbrazell?refer=embed\" rel=\"noopener\">@stuartbrazell<\/a> <a title=\"ad\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/ad?refer=embed\" rel=\"noopener\">#ad<\/a> I&nbsp;love&nbsp;<a title=\"reesesbookclub\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/reesesbookclub?refer=embed\" rel=\"noopener\">#ReesesBookClub<\/a>&nbsp;<a title=\"bookclub\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/bookclub?refer=embed\" rel=\"noopener\">#bookclub<\/a> <a title=\"cozyvibes\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/cozyvibes?refer=embed\" rel=\"noopener\">#cozyvibes<\/a> <a title=\"booktok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/booktok?refer=embed\" rel=\"noopener\">#booktok<\/a> @reesesbookclub <a target=\"_blank\" title=\"\u266c LA LA LAND (Part 1) - Official Sound Studio\" href=\"https:\/\/www.tiktok.com\/music\/LA-LA-LAND-Part-1-6465628158640655117?refer=embed\" rel=\"noopener\">\u266c LA LA LAND (Part 1) &#8211; Official Sound Studio<\/a> <\/section> <\/blockquote> <script async=\"\" src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n\n\n\n<p>While most people are familiar with the bright yellow Reese\u2019s Book Club stickers that adorn specific novels in their favorite stores, many don\u2019t realize that the brand also produces curated boxes for everything a person needs to truly relax into a good story, from cozy socks to delicious coffee.&nbsp;<\/p>\n\n\n\n<p>To increase awareness, Reese\u2019s Book Club sent these to creators for unboxing videos where they discuss what they got and showcase them getting comfortable while reading the latest novel.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to leverage creators for the ultimate BookTok marketing campaign&nbsp;<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Find avid readers.&nbsp;<\/h3>\n\n\n\n<p>The first step in finding creators is finding whether you want to reach general BookTok or a more niche sub-community. Big publishers or bookstores promoting a variety of stories should stick to more generic creators, but if there are a few specific books you want to promote, you may want to get more specific. Some subcategories include:&nbsp;<\/p>\n\n\n\n<div id=\"list-c96a021\" class=\"list-ca7b1e5\"><ul><li>#ClassicTok\u00a0<\/li><li>#RomanceTok<\/li><li>#HistoricalFictionTok\u00a0<\/li><li>Etc.\u00a0<\/li><\/ul><\/div>\n\n\n\n<p><em>Basically, just add \u201cTok\u201d to the end of any genre to find a sub-community.&nbsp;<\/em><\/p>\n\n\n\n<p>Type the hashtag into TikTok and browse creators. Once you find a few you like, use <a href=\"https:\/\/grin.co\/influencer-marketing-tools\/influencer-marketing-chrome-extension\/\">GRIN\u2019s free Web Extension<\/a> to check out some of their data, including their follower count, engagement rate, and more.&nbsp;<\/p>\n\n\n\n<p>And while it may be appealing to pick the creators with the largest follower counts, remember that sometimes <a href=\"https:\/\/grin.co\/blog\/go-viral-with-nano-influencers\/\">nano and micro influencers<\/a> can generate more audience engagement, leading to better results.&nbsp;<\/p>\n\n\n\n<p>Now that you know who you want to partner with, reach out. You can send them a DM and introduce yourself and your brand. From there, you can see if they\u2019re interested and work out a mutually beneficial agreement.&nbsp;&nbsp;<\/p>\n\n\n\n<div class=\"seealso\"><p>See Also: <a href=\"https:\/\/grin.co\/blog\/instagram-influencer-outreach-templates\/\">6 Instagram Influencer Outreach Templates That Won\u2019t Get Rejected<\/a><\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Give creators time to read (and fall in love with) your books.&nbsp;<\/h3>\n\n\n\n<p>Some members of BookTok are speed readers, while others take a more leisurely approach. This is important to inquire about during the initial conversations with creators, especially if you\u2019re looking for content by a specific date.&nbsp;<\/p>\n\n\n\n<p>Otherwise, give them the time they need to take in the story. When they can thoroughly discuss the elements of the book that make it special, they can captivate their audience and spur action. But if they only have time to take a surface-level look, their review will sound like almost any other and won\u2019t produce the results you\u2019re hoping for.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Offer creative freedom.&nbsp;<\/h3>\n\n\n\n<p>Every BookTokker has their own style, whether it\u2019s sharing a book haul, going deep into the themes of a story, or highlighting aspects of a novel with trending TikTok sounds and effects. They know what their audience likes to see, so when partnering with creators, give them the freedom to create the kind of content they know will resonate.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Repurpose content.&nbsp;<\/h3>\n\n\n\n<p>When negotiating with creators, be sure to ask for <a href=\"https:\/\/grin.co\/blog\/user-generated-content-rights-dos-and-donts\/\">content usage rights<\/a>, as their posts can be extremely beneficial to incorporate into other elements of your book marketing campaign. For example, you can upload videos to your Amazon product listing pages to help people considering your book make a purchase. You can also repost it on your social media channels, add it to email marketing efforts, or post them on your website.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Track results.&nbsp;<\/h3>\n\n\n\n<p>It\u2019s important to measure the results of your campaign so you can make optimizations as you go and prove your program&#8217;s value. You can use spreadsheets to track your key performance indicators, or you can opt for a <a href=\"https:\/\/grin.co\/blog\/sell-your-boss-on-influencer-marketing-software\/\">creator management platform<\/a>.&nbsp;<\/p>\n\n\n\n<div class=\"seealso\"><p>See Also: <a href=\"https:\/\/grin.co\/blog\/influencer-reporting-best-practices\/\">Influencer Reporting Best Practices for Demonstrating ROI [+ Free Influencer Report Templates]<\/a><\/p><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Top BookTok creators<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.tiktok.com\/@li.reading\" target=\"_blank\" rel=\"noreferrer noopener\">li.reading&nbsp;<\/a><\/h3>\n\n\n\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@li.reading\/video\/7157428407117073670\" data-video-id=\"7157428407117073670\" style=\"max-width: 605px;min-width: 325px;\"> <section> <a target=\"_blank\" title=\"@li.reading\" href=\"https:\/\/www.tiktok.com\/@li.reading?refer=embed\" rel=\"noopener\">@li.reading<\/a> I don\u2019t know what book lights did to deserve that tbh <a title=\"booktok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/booktok?refer=embed\" rel=\"noopener\">#booktok<\/a><a title=\"books\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/books?refer=embed\" rel=\"noopener\">#books<\/a><a title=\"bookish\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/bookish?refer=embed\" rel=\"noopener\">#bookish<\/a><a title=\"bookclub\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/bookclub?refer=embed\" rel=\"noopener\">#bookclub<\/a><a title=\"booktag\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/booktag?refer=embed\" rel=\"noopener\">#booktag<\/a><a title=\"booktoktag\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/booktoktag?refer=embed\" rel=\"noopener\">#booktoktag<\/a><a title=\"booktokchallenge\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/booktokchallenge?refer=embed\" rel=\"noopener\">#booktokchallenge<\/a><a title=\"lgbtbooktok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/lgbtbooktok?refer=embed\" rel=\"noopener\">#lgbtbooktok<\/a><a title=\"lireading\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/lireading?refer=embed\" rel=\"noopener\">#lireading<\/a> <a target=\"_blank\" title=\"\u266c bookish this or that 4 - Steph ???? ???? (@starrysteph)\" href=\"https:\/\/www.tiktok.com\/music\/bookish-this-or-that-4-7118413244741536558?refer=embed\" rel=\"noopener\">\u266c bookish this or that 4 &#8211; Steph ???? ???? (@starrysteph)<\/a> <\/section> <\/blockquote> <script async=\"\" src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n\n\n\n<p>Alicia, the face behind li.reading, is one of the five inaugural TikTok Book Club Book Laureates, and she\u2019s known for going into depth about the books she reads, including their strengths and weaknesses. Because she provides so much detail (without spoilers), her content is truly authentic and can help readers make informed decisions about their next pick.&nbsp;<\/p>\n\n\n\n<p>Check out more of Alicia\u2019s picks on <a href=\"https:\/\/www.goodreads.com\/user\/show\/138125050-li-reading\" target=\"_blank\" rel=\"noreferrer noopener\">Goodreads<\/a> and <a href=\"https:\/\/app.thestorygraph.com\/profile\/li_reading?redirect=true\" target=\"_blank\" rel=\"noreferrer noopener\">The StoryGraph<\/a>.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.tiktok.com\/@mynameismarines\" target=\"_blank\" rel=\"noreferrer noopener\">Marines Alvarez<\/a><\/h3>\n\n\n\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@mynameismarines\/video\/7129963121132850475\" data-video-id=\"7129963121132850475\" style=\"max-width: 605px;min-width: 325px;\"> <section> <a target=\"_blank\" title=\"@mynameismarines\" href=\"https:\/\/www.tiktok.com\/@mynameismarines?refer=embed\" rel=\"noopener\">@mynameismarines<\/a> <p>happy national book lovers day! PICK UP A BOOK.<\/p> <a target=\"_blank\" title=\"\u266c Lo-Fi analog beat - Gloveity\" href=\"https:\/\/www.tiktok.com\/music\/Lo-Fi-analog-beat-6817312022837872642?refer=embed\" rel=\"noopener\">\u266c Lo-Fi analog beat &#8211; Gloveity<\/a> <\/section> <\/blockquote> <script async=\"\" src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n\n\n\n<p>Marines Alvarez is a passionate advocate for diversity, inclusion, and equity in both books and the publishing industry. She regularly discusses problematic aspects of new books and educates her viewers on harmful representation. She also runs a book club on Chirp and is a co-captain of <em>The Snark Squad <\/em>podcast. <em>&nbsp;<\/em><\/p>\n\n\n\n<p>You can also find Mari on <a href=\"https:\/\/www.youtube.com\/c\/mynameismarines\/featured\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube<\/a>, <a href=\"https:\/\/twitter.com\/mynameismarines\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a>, <a href=\"https:\/\/www.goodreads.com\/user\/show\/7013001-mari\" target=\"_blank\" rel=\"noreferrer noopener\">Goodreads<\/a>, <a href=\"https:\/\/www.instagram.com\/mynameismarines\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Instagram<\/a>, and <a href=\"https:\/\/soundcloud.com\/snarksquad\" target=\"_blank\" rel=\"noreferrer noopener\"><em>The Snark Squad<\/em> podcast<\/a>.&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.tiktok.com\/@novelneighbor\" target=\"_blank\" rel=\"noreferrer noopener\">The Novel Neighbor&nbsp;<\/a><\/h3>\n\n\n\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@novelneighbor\/video\/6962294033448242437\" data-video-id=\"6962294033448242437\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@novelneighbor\" href=\"https:\/\/www.tiktok.com\/@novelneighbor?refer=embed\" rel=\"noopener\">@novelneighbor<\/a> for those of you who are just here for the pretty books \u263a\ufe0f???? <a title=\"indiebookstore\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/indiebookstore?refer=embed\" rel=\"noopener\">#indiebookstore<\/a> <a title=\"booktok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/booktok?refer=embed\" rel=\"noopener\">#booktok<\/a> <a title=\"bookclub\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/bookclub?refer=embed\" rel=\"noopener\">#bookclub<\/a> <a target=\"_blank\" title=\"\u266c levitating cover by peter mcpoland - Peter McPoland\" href=\"https:\/\/www.tiktok.com\/music\/levitating-cover-by-peter-mcpoland-6958655826034805510?refer=embed\" rel=\"noopener\">\u266c levitating cover by peter mcpoland &#8211; Peter McPoland<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n\n\n\n<p>The Novel Neighbor is an indie bookstore in St. Louis, and its employees bring their love for stories and bubbly personalities to every TikTok they make. From themed book recommendations to commentary on the latest news in the bookselling world, they have everything a BookTok viewer could want.&nbsp;<\/p>\n\n\n\n<p>Learn more about The Novel Neighbor on <a href=\"https:\/\/twitter.com\/novelneighbor\" target=\"_blank\" rel=\"noreferrer noopener\">Twitter<\/a>, <a href=\"https:\/\/www.instagram.com\/novelneighbor\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Instagram<\/a>, and <a href=\"https:\/\/www.facebook.com\/novelneighbor\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Facebook<\/a>.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.tiktok.com\/@tayrosen\" target=\"_blank\" rel=\"noreferrer noopener\">Taylor Rosen<\/a><\/h3>\n\n\n\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@tayrosen\/video\/7140377740192124206\" data-video-id=\"7140377740192124206\" style=\"max-width: 605px;min-width: 325px;\"> <section> <a target=\"_blank\" title=\"@tayrosen\" href=\"https:\/\/www.tiktok.com\/@tayrosen?refer=embed\" rel=\"noopener\">@tayrosen<\/a> All Good People Here review @Ashley Flowers <a title=\"ad\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/ad?refer=embed\" rel=\"noopener\">#ad<\/a> <a title=\"allgoodpeoplehere\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/allgoodpeoplehere?refer=embed\" rel=\"noopener\">#allgoodpeoplehere<\/a> <a title=\"boootok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/boootok?refer=embed\" rel=\"noopener\">#boootok<\/a> <a target=\"_blank\" title=\"\u266c Once Again - Outra Vez - Stan Getz\" href=\"https:\/\/www.tiktok.com\/music\/Once-Again-Outra-Vez-6930479626326935554?refer=embed\" rel=\"noopener\">\u266c Once Again &#8211; Outra Vez &#8211; Stan Getz<\/a> <\/section> <\/blockquote> <script async=\"\" src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n\n\n\n<p>Taylor Rosen brings humor to each and every one of his book reviews, even if the novel\u2019s subject is no laughing matter. Whether it\u2019s a full video talking about the ups and downs of a book or using a trending TikTok sound to describe what everyone feels when reading a specific story, Taylor keeps his audience entertained.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.tiktok.com\/@literarylola_\" target=\"_blank\" rel=\"noreferrer noopener\">literarylola_&nbsp;<\/a><\/h3>\n\n\n\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@literarylola_\/video\/7135618376998685995\" data-video-id=\"7135618376998685995\" style=\"max-width: 605px;min-width: 325px;\"> <section> <a target=\"_blank\" title=\"@literarylola_\" href=\"https:\/\/www.tiktok.com\/@literarylola_?refer=embed\" rel=\"noopener\">@literarylola_<\/a> Brb starting love on the brain???? <a title=\"booktok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/booktok?refer=embed\" rel=\"noopener\">#booktok<\/a> <a title=\"loveonthebrain\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/loveonthebrain?refer=embed\" rel=\"noopener\">#loveonthebrain<\/a> <a title=\"alihazelwood\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/alihazelwood?refer=embed\" rel=\"noopener\">#alihazelwood<\/a> <a title=\"thedeadromantics\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/thedeadromantics?refer=embed\" rel=\"noopener\">#thedeadromantics<\/a> <a title=\"barnsandnoble\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/barnsandnoble?refer=embed\" rel=\"noopener\">#barnsandnoble<\/a> <a title=\"bookshopping\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/bookshopping?refer=embed\" rel=\"noopener\">#bookshopping<\/a> <a title=\"bookhaul\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/bookhaul?refer=embed\" rel=\"noopener\">#bookhaul<\/a> <a title=\"bookvlog\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/bookvlog?refer=embed\" rel=\"noopener\">#bookvlog<\/a> <a title=\"romancebooks\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/romancebooks?refer=embed\" rel=\"noopener\">#romancebooks<\/a> <a title=\"romancebookrecs\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/romancebookrecs?refer=embed\" rel=\"noopener\">#romancebookrecs<\/a> <a title=\"spicybooks\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/spicybooks?refer=embed\" rel=\"noopener\">#spicybooks<\/a> <a title=\"romcombooks\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/romcombooks?refer=embed\" rel=\"noopener\">#romcombooks<\/a> <a title=\"fyp\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fyp?refer=embed\" rel=\"noopener\">#fyp<\/a> <a title=\"bookish\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/bookish?refer=embed\" rel=\"noopener\">#bookish<\/a> @bnbuzz <a target=\"_blank\" title=\"\u266c Feels So Easy - Ber\" href=\"https:\/\/www.tiktok.com\/music\/Feels-So-Easy-6976763370935191553?refer=embed\" rel=\"noopener\">\u266c Feels So Easy &#8211; Ber<\/a> <\/section> <\/blockquote> <script async=\"\" src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n\n\n\n<p>Lola is a self-proclaimed \u201cprofessional binge reader,\u201d and she\u2019s currently read 100 books in 2022 alone. If you\u2019re looking for some speed recommendations, watch a few of Lola\u2019s videos. Her book hauls are a whirlwind, and you\u2019re sure to find your next great read.&nbsp;<\/p>\n\n\n\n<p>You can also find Lola on <a href=\"https:\/\/www.instagram.com\/literarylola\/?utm_medium=copy_link\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Instagram<\/a>, <a href=\"https:\/\/www.youtube.com\/channel\/UCVaRU1ynovvS6YWLwa0Rg9Q\" target=\"_blank\" rel=\"noreferrer noopener\">YouTube<\/a>, and <a href=\"https:\/\/www.goodreads.com\/user\/show\/132992714-paloma\" target=\"_blank\" rel=\"noreferrer noopener\">Goodreads<\/a>.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><a href=\"https:\/\/www.tiktok.com\/@hey.itsluke\" target=\"_blank\" rel=\"noreferrer noopener\">hey.it&#8217;s luke<\/a><\/h3>\n\n\n\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@hey.itsluke\/video\/7136981495347989802\" data-video-id=\"7136981495347989802\" style=\"max-width: 605px;min-width: 325px;\"> <section> <a target=\"_blank\" title=\"@hey.itsluke\" href=\"https:\/\/www.tiktok.com\/@hey.itsluke?refer=embed\" rel=\"noopener\">@hey.itsluke<\/a> A tiny glimpse into the life of a bookseller \ud83d\ude42 <a title=\"fyp\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fyp?refer=embed\" rel=\"noopener\">#fyp<\/a><a title=\"foryou\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/foryou?refer=embed\" rel=\"noopener\">#foryou<\/a><a title=\"books\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/books?refer=embed\" rel=\"noopener\">#books<\/a><a title=\"booktok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/booktok?refer=embed\" rel=\"noopener\">#booktok<\/a><a title=\"bookish\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/bookish?refer=embed\" rel=\"noopener\">#bookish<\/a><a title=\"bookworm\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/bookworm?refer=embed\" rel=\"noopener\">#bookworm<\/a><a title=\"bookstan\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/bookstan?refer=embed\" rel=\"noopener\">#bookstan<\/a><a title=\"bookrecommendations\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/bookrecommendations?refer=embed\" rel=\"noopener\">#bookrecommendations<\/a><a title=\"bookclub\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/bookclub?refer=embed\" rel=\"noopener\">#bookclub<\/a> <a target=\"_blank\" title=\"\u266c original sound - GemsOnVHS\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7120286892947622702?refer=embed\" rel=\"noopener\">\u266c original sound &#8211; GemsOnVHS<\/a> <\/section> <\/blockquote> <script async=\"\" src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n\n\n\n<p>Luke is a 19-year-old bookseller at an independent shop. His content ranges from book recommendations to peeks into the life of a person working at a bookstore and more. He frequently shares LGBTQIA+ books he thinks his viewers will like, and he talks about books that discuss current social issues.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Key takeaway: BookTok is the ultimate place to market the written word.&nbsp;&nbsp;<\/h2>\n\n\n\n<p>Ready to take on the world of BookTok. Creators are the key to helping you stand out in this vibrant community, and with the right content, you can see your sales go through the roof. So what are you waiting for? It\u2019s time to get your books in the hands of some very influential people.&nbsp;<\/p>\n\n\n\n<div class=\"seealso\"><p>Learn more about influencer marketing: <a href=\"https:\/\/grin.co\/influencer-marketing-101\/\">Influencer Marketing 101\n<\/a><\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Updated: November 2023<\/h3>\n\n\n\n<h2 class=\"kt-adv-heading26540_306464-95 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading26540_306464-95\">Frequently Asked Questions<\/h2>\n\n\n\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id26540_8780b7-38 kt-accordion-has-15-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-basiccircle kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-1 kt-pane26540_8187ad-a5\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">What is meant by book marketing?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Book marketing is any type of activity that promotes a book to potential buyers. This can include influencer marketing, event marketing, advertising, public relations, and more.&nbsp;<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-2 kt-pane26540_b9eb0a-ca\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">How do you create a marketing strategy for a book?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>When creating a marketing strategy for a book, first think of your primary audience. Where do they spend their time? What types of content do they consume? Use the insights you gain from this research to tailor your marketing approaches. If you\u2019re trying to engage a younger audience, book communities on social media (like #BookTok) are great opportunities. You can also use events, PR, ads, and more to promote a book.&nbsp;<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-5 kt-pane26540_800f89-f4\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Why is BookTok so popular?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>BookTok is so popular because it feels like a trusted friend is giving you a recommendation. The videos on BookTok are short, dynamic, and engaging, which can help pique readers\u2019 interest.&nbsp;<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-12 kt-pane26540_1b3c37-ff\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Is BookTok a subculture?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>While maybe not a subculture, BookTok is certainly a sub-community within the greater TikTok landscape. And beyond that, BookTok has several niche communities within it, like #ThrillerTok, #RomanceTok, and #AustenTok.&nbsp;<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-13 kt-pane26540_06d41b-37\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Why does TikTok work well as a platform for promoting books?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>TikTok is an ideal platform for promoting books because the short video format allows for more details than a caption on a static image may hold, yet fewer details than a long-form book review might hold. They provide just enough info to get viewers interested and ready to read.&nbsp;<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-14 kt-pane26540_51a8b2-ce\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">How do I promote a book on social media?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>You can promote a book on social media by partnering with influencers. #BookTok on TikTok and #Bookstagram on Instagram are thriving communities where creators share their latest recommendations and favorite stories. Authors and publishers can work with creators to showcase their books, review them, and encourage people to purchase them.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-15 kt-pane26540_505b21-0d\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">How do I promote my book on Instagram?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>You can promote a book on Instagram by partnering with #Bookstagram creators. After reading your book, they\u2019ll write a review or even make a Reel about it for their audiences to see.&nbsp;<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div id=\"div-c98f16f\" class=\"div-c837414\" style=\"--ccaos-duration:0.3s;--ccaos-delay:0.1s;--ccaos-easing:ease-in-outs;\" data-aos=\"fade-in-down-small\" data-aos-once=\"true\"><svg height=\"0\" width=\"0\"><defs><clipPath id=\"div-c837414-path\"><path d=\"M64.5,56.5Q63,63,56.5,65.5Q50,68,32.5,76.5Q15,85,19,67.5Q23,50,32.5,46Q42,42,46,40.5Q50,39,61.5,33Q73,27,69.5,38.5Q66,50,64.5,56.5Z\"><\/path><\/clipPath><\/defs><\/svg>\n<h6 id=\"heading-c9634de\" class=\"heading-cc2dbaa\" style=\"--ccaos-duration:0.5s;\" data-aos=\"fade-in-up-small\" data-aos-once=\"true\">Hand-Picked Content<\/h6>\n\n\n\n<div id=\"query-c1377a9\" class=\"query-c324a4d\" style=\"--ccaos-duration:0.8s;--ccaos-easing:eases;\" data-aos=\"fade\" data-query_id=\"1\">\n<div id=\"querytemplate-c802cc3\" class=\"querytemplate-c3ef2d5\" cc-query-template=\"\"><div class=\"cc-query-item\">\n<a id=\"div-c23641e\" class=\"div-c7bad7f \" href=\"https:\/\/grin.co\/blog\/how-has-the-fashion-industry-changed-over-time\/\">\n<div id=\"div-cb68c3f\" class=\"div-cfc9d01\">\n<div id=\"div-c25a361\" class=\"div-cd3c88a\">\n<h6 id=\"heading-cd93331\" class=\"heading-c79c68b\">Jun<\/h6>\n\n\n\n<h6 id=\"heading-cf2a60d\" class=\"heading-cd1d888\">02<\/h6>\n<\/div>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c6e7770\" class=\"image-ce0c814 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/04\/IM_How_the_Fashion_Industry_Has_Changed_2025-Q2-05_WEBSITE.webp\" height=\"640\" width=\"960\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/04\/IM_How_the_Fashion_Industry_Has_Changed_2025-Q2-05_WEBSITE.webp 960w, https:\/\/grin.co\/wp-content\/uploads\/2022\/04\/IM_How_the_Fashion_Industry_Has_Changed_2025-Q2-05_WEBSITE-300x200.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2022\/04\/IM_How_the_Fashion_Industry_Has_Changed_2025-Q2-05_WEBSITE-768x512.webp 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" alt=\"\">\n<\/div>\n\n\n\n<div id=\"div-c2fe90b\" class=\"div-c827141\">\n<p id=\"paragraph-c3e6e6c\" class=\"paragraph-ccfeff4\">Uncategorized<\/p>\n\n\n\n<h6 id=\"heading-c0656b8\" class=\"heading-cb1202a\">How Has the Fashion Industry Changed Over Time in the Creator Economy?<\/h6>\n\n\n\n<p id=\"paragraph-cd6f129\" class=\"paragraph-cd866e7\"><span class=\"after\">&#8230;<\/span><\/p>\n\n\n\n<div id=\"button-c33b40d\" class=\"button-c84d0f0 cc-btn\">Read More<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M27.707 16.707l-9 9c-0.181 0.181-0.431 0.293-0.707 0.293-0.552 0-1-0.448-1-1 0-0.276 0.112-0.526 0.293-0.707l7.293-7.293h-19.586c-0.552 0-1-0.448-1-1s0.448-1 1-1v0h19.586l-7.293-7.293c-0.181-0.181-0.293-0.431-0.293-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.293l9 9c0.181 0.181 0.293 0.431 0.293 0.707s-0.112 0.526-0.293 0.707v0z\"><\/path><\/svg><\/div>\n<\/div>\n<\/a>\n<\/div><div class=\"cc-query-item\">\n<a id=\"div-c23641e-q-2\" class=\"div-c7bad7f \" href=\"https:\/\/grin.co\/blog\/marketing-in-a-recession\/\">\n<div id=\"div-cb68c3f-q-2\" class=\"div-cfc9d01\">\n<div id=\"div-c25a361-q-2\" class=\"div-cd3c88a\">\n<h6 id=\"heading-cd93331-q-2\" class=\"heading-c79c68b\">May<\/h6>\n\n\n\n<h6 id=\"heading-cf2a60d-q-2\" class=\"heading-cd1d888\">28<\/h6>\n<\/div>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c6e7770-q-2\" class=\"image-ce0c814 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/08\/IM_Marketing_Budget_During_a_Recession_2025-Q2-05_WEBSITE.webp\" height=\"640\" width=\"960\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/08\/IM_Marketing_Budget_During_a_Recession_2025-Q2-05_WEBSITE.webp 960w, https:\/\/grin.co\/wp-content\/uploads\/2022\/08\/IM_Marketing_Budget_During_a_Recession_2025-Q2-05_WEBSITE-300x200.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2022\/08\/IM_Marketing_Budget_During_a_Recession_2025-Q2-05_WEBSITE-768x512.webp 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" alt=\"\">\n<\/div>\n\n\n\n<div id=\"div-c2fe90b-q-2\" class=\"div-c827141\">\n<p id=\"paragraph-c3e6e6c-q-2\" class=\"paragraph-ccfeff4\">Uncategorized<\/p>\n\n\n\n<h6 id=\"heading-c0656b8-q-2\" class=\"heading-cb1202a\">Marketing in a Recession: How to Maximize Budgets and Increase ROI with Creator Content<\/h6>\n\n\n\n<p id=\"paragraph-cd6f129-q-2\" class=\"paragraph-cd866e7\"><span class=\"after\">&#8230;<\/span><\/p>\n\n\n\n<div id=\"button-c33b40d-q-2\" class=\"button-c84d0f0 cc-btn\">Read More<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M27.707 16.707l-9 9c-0.181 0.181-0.431 0.293-0.707 0.293-0.552 0-1-0.448-1-1 0-0.276 0.112-0.526 0.293-0.707l7.293-7.293h-19.586c-0.552 0-1-0.448-1-1s0.448-1 1-1v0h19.586l-7.293-7.293c-0.181-0.181-0.293-0.431-0.293-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.293l9 9c0.181 0.181 0.293 0.431 0.293 0.707s-0.112 0.526-0.293 0.707v0z\"><\/path><\/svg><\/div>\n<\/div>\n<\/a>\n<\/div><div class=\"cc-query-item\" data-lastpost=\"1\">\n<a id=\"div-c23641e-q-3\" class=\"div-c7bad7f \" href=\"https:\/\/grin.co\/blog\/how-to-evaluate-your-influencers-audience\/\">\n<div id=\"div-cb68c3f-q-3\" class=\"div-cfc9d01\">\n<div id=\"div-c25a361-q-3\" class=\"div-cd3c88a\">\n<h6 id=\"heading-cd93331-q-3\" class=\"heading-c79c68b\">May<\/h6>\n\n\n\n<h6 id=\"heading-cf2a60d-q-3\" class=\"heading-cd1d888\">15<\/h6>\n<\/div>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c6e7770-q-3\" class=\"image-ce0c814 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2023\/03\/IM_How_to_Evaluate_Your_Influencers_Audience_2025-Q2-05_WEBSITE.webp\" height=\"640\" width=\"960\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2023\/03\/IM_How_to_Evaluate_Your_Influencers_Audience_2025-Q2-05_WEBSITE.webp 960w, https:\/\/grin.co\/wp-content\/uploads\/2023\/03\/IM_How_to_Evaluate_Your_Influencers_Audience_2025-Q2-05_WEBSITE-300x200.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2023\/03\/IM_How_to_Evaluate_Your_Influencers_Audience_2025-Q2-05_WEBSITE-768x512.webp 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" alt=\"\">\n<\/div>\n\n\n\n<div id=\"div-c2fe90b-q-3\" class=\"div-c827141\">\n<p id=\"paragraph-c3e6e6c-q-3\" class=\"paragraph-ccfeff4\">Discovery &amp; Recruitment<\/p>\n\n\n\n<h6 id=\"heading-c0656b8-q-3\" class=\"heading-cb1202a\">How to Evaluate Your Influencer\u2019s Audience<\/h6>\n\n\n\n<p id=\"paragraph-cd6f129-q-3\" class=\"paragraph-cd866e7\"><span class=\"after\">&#8230;<\/span><\/p>\n\n\n\n<div id=\"button-c33b40d-q-3\" class=\"button-c84d0f0 cc-btn\">Read More<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M27.707 16.707l-9 9c-0.181 0.181-0.431 0.293-0.707 0.293-0.552 0-1-0.448-1-1 0-0.276 0.112-0.526 0.293-0.707l7.293-7.293h-19.586c-0.552 0-1-0.448-1-1s0.448-1 1-1v0h19.586l-7.293-7.293c-0.181-0.181-0.293-0.431-0.293-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.293l9 9c0.181 0.181 0.293 0.431 0.293 0.707s-0.112 0.526-0.293 0.707v0z\"><\/path><\/svg><\/div>\n<\/div>\n<\/a>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ever heard someone say, \u201cPrint is dead?\u201d Well, the thriving BookTok community is here to prove them dead wrong<\/p>\n","protected":false},"author":2,"featured_media":26543,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"wp-custom-template-blog-single","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[99],"tags":[],"content-type":[208],"level":[201],"platform":[168],"type-of-creator":[],"marketing-type":[176],"topics":[189],"post-author":[143],"individual_goals":[118,119,122,117],"industry":[],"program_status":[113],"class_list":["post-26540","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-discovery-recruitment","content-type-blog","level-beginner","platform-tiktok","marketing-type-influencer-marketing","topics-finding-creators","post-author-sarah-conrad","individual_goals-increase-brand-awareness","individual_goals-drive-sales","individual_goals-marketing-innovation","individual_goals-find-influencers","program_status-beginner-0-10"],"acf":{"notification_sent":true,"view_count":8169,"for_creators":"","separated_thumbnail":null,"video_cover":"","ai_summary":"","faq":null,"hand_picked_content":null,"read_duration":18,"content_type":208},"_links":{"self":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts\/26540","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/comments?post=26540"}],"version-history":[{"count":1,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts\/26540\/revisions"}],"predecessor-version":[{"id":50119,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts\/26540\/revisions\/50119"}],"acf:term":[{"embeddable":true,"taxonomy":"content-type","href":"https:\/\/grin.co\/wp-json\/wp\/v2\/content-type\/208"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/media\/26543"}],"wp:attachment":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/media?parent=26540"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/categories?post=26540"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/tags?post=26540"},{"taxonomy":"content-type","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/content-type?post=26540"},{"taxonomy":"level","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/level?post=26540"},{"taxonomy":"platform","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/platform?post=26540"},{"taxonomy":"type-of-creator","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/type-of-creator?post=26540"},{"taxonomy":"marketing-type","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/marketing-type?post=26540"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/topics?post=26540"},{"taxonomy":"post-author","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/post-author?post=26540"},{"taxonomy":"individual_goals","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/individual_goals?post=26540"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/industry?post=26540"},{"taxonomy":"program_status","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/program_status?post=26540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}