{"id":26850,"date":"2022-10-03T08:00:00","date_gmt":"2022-10-03T15:00:00","guid":{"rendered":"https:\/\/grin.co\/?p=26850"},"modified":"2025-10-03T14:19:55","modified_gmt":"2025-10-03T21:19:55","slug":"tiktok-trends-for-businesses","status":"publish","type":"post","link":"https:\/\/grin.co\/blog\/tiktok-trends-for-businesses\/","title":{"rendered":"2023 TikTok Trends for Businesses"},"content":{"rendered":"\n\n\n

Life moves fast, but social media somehow manages to move faster. It seems like there\u2019s a new update every day, which can make a platform almost unrecognizable from one year to the next. <\/p>\n\n\n\n

And as TikTok continues to grow in popularity, we expect more and more innovations to come out. <\/p>\n\n\n\n

But staying on top of these TikTok trends for businesses can be a pain, and predicting them is even harder. So we took the initiative to deliver our forecasts to you and save you the work. <\/p>\n\n\n\n

Check out our 2023 predictions, and start dreaming about how you can evolve your marketing plan to get ahead of the curve. <\/p>\n\n\n\n

TikTok will continue to roll out updates to make it easier for businesses to succeed. <\/h2>\n\n\n\n

Every single social media platform needs to continue innovating. Otherwise, a newer, more advanced app will take its place. And since these platforms rely on ad revenue<\/a> to stay afloat, a lot of these innovations are designed to make it easier and more profitable for businesses to use their site. <\/p>\n\n\n\n

And TikTok is a great example of this. So far in 2022, TikTok has unveiled updates like its Creative Center<\/a> so creators and brands alike can stay on top of the latest hashtag, song, and content trends with less effort. Additionally, TikTok is developing ecommerce integrations to help make selling on the platform easier. It recently announced a WooCommerce integration<\/a> so brands using this tech can sync products, track data, and more. <\/p>\n\n\n\n

We at GRIN have no doubt that TikTok will continue to innovate and inspire in 2023, and we look forward to the potential marketing opportunities that lie in future updates. <\/p>\n\n\n\n

See Also: Everything You Need to Know About TikTok Influencer Marketing<\/a><\/p><\/div>\n\n\n\n

TikTok will expand its search capabilities. <\/h2>\n\n\n\n

More and more people are treating TikTok as a search engine. In fact, a report from NBC News<\/em><\/a> <\/em>revealed that about 40% of Gen Z use social media platforms like TikTok and Instagram for search rather than Google. <\/p>\n\n\n\n

\"Young<\/figure>\n\n\n\n

This shift in product discovery is huge for brands, especially those prioritizing traditional SEO over social media marketing. <\/p>\n\n\n\n

And TikTok is keeping up with this demand by rolling out updates to make searching on the platform even easier. In one case, TikTok tested an update that would allow certain keywords within comments to become searchable buttons<\/a>. For example, a person could leave a comment like, \u201cDo you have any pasta recipes?\u201d And other users could click \u2018pasta recipes\u2019 and go to a search result with various cooking tutorials. <\/p>\n\n\n\n

@noahglenncarter<\/a> What do y\u2019all think #foryou<\/a> #tiktok<\/a> \u266c BILLIE EILISH. – Armani White<\/a> <\/section> <\/blockquote>