{"id":28875,"date":"2022-11-21T08:00:00","date_gmt":"2022-11-21T15:00:00","guid":{"rendered":"https:\/\/grin.co\/?p=28875"},"modified":"2025-10-03T14:19:47","modified_gmt":"2025-10-03T21:19:47","slug":"influencer-marketing-jobs","status":"publish","type":"post","link":"https:\/\/grin.co\/blog\/influencer-marketing-jobs\/","title":{"rendered":"Work in the Creator Economy With These Top Influencer Marketing Jobs"},"content":{"rendered":"\n\n\n<p>So you want to get started in the creator economy, but you\u2019re not quite sure where to start. Or maybe you\u2019re already succeeding in a role in influencer marketing, but you\u2019re ready to take the next step up the career ladder.&nbsp;<\/p>\n\n\n\n<p>Regardless of your current situation, we\u2019ve gathered some of the most common influencer marketing jobs in the industry and broken them down by responsibilities, qualifications, and average salaries so you can be much more informed when it comes to finding the right role for you.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Why the influencer marketing industry is a great place to work<\/h3>\n\n\n\n<p>The creator economy is constantly growing and evolving, meaning a job in this field will never be boring. When you\u2019re working in the influencer marketing industry, you have the opportunity to focus on building strong relationships and helping brands <em>and <\/em>influencers see amazing results.&nbsp;<\/p>\n\n\n\n<p>This fast-paced environment is perfect for self-motivated people who love staying on top of trends and connecting with interesting people.&nbsp;<\/p>\n\n\n\n<p id=\"paragraph-c68f413\" class=\"paragraph-c090e28\"><strong>Pro Tip:<\/strong> Every company has a different way of naming positions. Some consider influencer marketing managers and coordinators to be the same position, while others view them as two totally different jobs. Be sure to fully read the job description and qualifications to be certain that your <a href=\"https:\/\/www.kickresume.com\/en\/help-center\/marketing-pr-resume-samples\/\" target=\"_blank\" rel=\"noreferrer noopener\">marketing resume<\/a> is updated and that you\u2019re applying for the right position for you.\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/11\/IM_Top_Influencer_Marketing_Jobs_2022-Q4-10_Featured2.webp\" alt=\"Woman at a table working at one of many available influencer marketing jobs\" class=\"wp-image-28881\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/11\/IM_Top_Influencer_Marketing_Jobs_2022-Q4-10_Featured2.webp 960w, https:\/\/grin.co\/wp-content\/uploads\/2022\/11\/IM_Top_Influencer_Marketing_Jobs_2022-Q4-10_Featured2-300x200.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2022\/11\/IM_Top_Influencer_Marketing_Jobs_2022-Q4-10_Featured2-768x512.webp 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Influencer marketing coordinator&nbsp;<\/h2>\n\n\n\n<p>This entry-level position is perfect for anyone looking to get their foot in the door and gain some relevant experience.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Job responsibilities for an influencer marketing coordinator<\/h3>\n\n\n\n<p>While job responsibilities vary by company, here are some common ones you can expect:&nbsp;<\/p>\n\n\n\n<div id=\"list-cb3fc0c\" class=\"list-c4ea6fc\"><ul><li><span style=\"font-weight: 400;\">Discovering, reaching out to, and developing content briefs for creators\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\">Onboarding creators into the influencer marketing program\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\">Helping fulfill creators\u2019 product orders\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\">Serving as the main point of contact for a team of creators\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\">Monitoring creator content to ensure it meets brand standards\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\">Working with other internal teams to repurpose creator content across the entire marketing funnel\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\">Staying up to date on the latest social media and creator trends\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.pandadoc.com\/blog\/how-to-write-an-invoice\/\" target=\"_blank\" rel=\"noreferrer noopener\">Invoicing for creators\u00a0<\/a><\/span><\/li><\/ul><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Typical qualifications for an influencer marketing coordinator&nbsp;<\/h3>\n\n\n\n<p>In general, companies expect influencer marketing coordinators to meet the following qualifications:&nbsp;<\/p>\n\n\n\n<div id=\"list-c7f8753\" class=\"list-cbc1f3c\"><ul><li>Has internship experience\u00a0<\/li><li>Has strong analytical, organizational, communication, and interpersonal skills\u00a0<\/li><li>Has a passion for influencer marketing and a lot of knowledge about the creator economy\u00a0<\/li><li>Has a bachelor\u2019s degree in a relevant field (or equivalent experience)\u00a0<\/li><li>Has a strong knowledge of all major social media platforms\u00a0<\/li><\/ul><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Average salary for an influencer marketing coordinator&nbsp;<\/h3>\n\n\n\n<p>According to <a href=\"https:\/\/www.glassdoor.com\/Salaries\/influencer-coordinator-salary-SRCH_KO0,22.htm#:~:text=%2452%2C450,-%2F%20yr&amp;text=How%20accurate%20does%20%2452%2C450%20look%20to%20you%3F&amp;text=Your%20input%20helps%20Glassdoor%20refine%20our%20pay%20estimates%20over%20time.\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Glassdoor<\/a>, the average base pay for an influencer strategist is $48,720 a year. The site also predicts that with bonuses and additional pay, the typical influencer strategist will earn a total of $52,408 annually.\u00a0<\/p>\n\n\n\n<p>Glassdoor determines these estimates by polling people with this job on their salary and averaging it out, so there can be a fluctuation in these numbers based on experience, job location, and more.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Influencer strategist&nbsp;<\/h2>\n\n\n\n<p>An influencer strategist role is often a senior-level position that requires a lot of knowledge about the creator economy.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Job responsibilities for an influencer strategist&nbsp;<\/h3>\n\n\n\n<p>While job responsibilities vary by company, here are some common ones you can expect:&nbsp;<\/p>\n\n\n\n<div id=\"list-c827dd7\" class=\"list-c654f05\"><ul><li>Using data-backed strategies to create a comprehensive influencer marketing campaign that reaches various goals (increase brand awareness, drive conversions, generate repurposable content, etc.)\u00a0<\/li><li>Finding and recruiting creators who are within budget and can help achieve these goals\u00a0<\/li><li>Managing relationships with the creators\u00a0<\/li><li>Evaluating the deliverables from each creator to make sure they meet brand standards\u00a0<\/li><li>Tracking, analyzing, and reporting the results of each influencer marketing campaign\u00a0<\/li><li>Staying ahead of the curve of the ever-evolving creator economy\u00a0<\/li><li>Using <a href=\"https:\/\/grin.co\/blog\/what-is-creator-licensing\/\">creator licensing<\/a> techniques to increase the lifespan of creator content\u00a0<\/li><\/ul><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Typical qualifications for an influencer strategist&nbsp;<\/h3>\n\n\n\n<p>In general, companies expect influencer strategists to meet the following qualifications:&nbsp;<\/p>\n\n\n\n<div id=\"list-c01fe7a\" class=\"list-c49d552\"><ul><li>Have strong project management skills and a dedication to delivering results on schedule\u00a0<\/li><li>Have excellent communication skills, both verbal and written, for both internal and external purposes<\/li><li>Must be organized\u00a0<\/li><li>Have a high level of knowledge of all major social media platforms\u00a0<\/li><li>Must be a creative problem solver<\/li><li>Have anywhere from 2-5 years of experience in some type of marketing (digital, content, social media, influencer, etc.)\u00a0<\/li><li>Have experience working with <a href=\"https:\/\/grin.co\/\">creator management platforms<\/a> and\/or social media software solutions\u00a0<\/li><li>Have a bachelor\u2019s degree (or equivalent experience) in marketing, advertising, communications, or something similar\u00a0<\/li><\/ul><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Average salary for an influencer strategist&nbsp;<\/h3>\n\n\n\n<p>According to <a href=\"https:\/\/www.glassdoor.com\/Salaries\/influencer-strategist-salary-SRCH_KO0,21.htm#:~:text=%2490%2C696,-%2F%20yr&amp;text=How%20accurate%20does%20%2490%2C696%20look%20to%20you%3F\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Glassdoor<\/a>, the average base pay for an influencer strategist is $67,202 a year. The site also predicts that with bonuses and additional pay, the typical influencer strategist will earn a total of $90,687 annually.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Influencer marketing manager&nbsp;<\/h2>\n\n\n\n<p>This position is the next step up the career ladder and involves managing an internal team of influencer coordinators.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Job responsibilities for an influencer marketing manager<\/h3>\n\n\n\n<p>While job responsibilities vary by company, here are some common ones you can expect:&nbsp;<\/p>\n\n\n\n<div id=\"list-c913e4c\" class=\"list-cf9e639\"><ul><li><span style=\"font-weight: 400;\">Managing relationships with creator partners and, if an agency, clients\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\">Serving as a thought leader within the company and the greater creator economy\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\">Leading a team of influencer marketers and educating them on best practices and new techniques\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\">Developing evidence-based processes for the team\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\">Managing creator partnerships from end to end (strategizing to reporting)\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\">Drafting, editing, and finalizing creator briefs and contracts with the help of the legal team<\/span><\/li><li><span style=\"font-weight: 400;\">Developing resources to help creators be as successful as possible\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\">Collaborating with other internal teams (data, paid advertising, email, etc.) to gain the most value from creator partnerships\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\">Being the key point of contact for the influencer program<\/span><\/li><li><span style=\"font-weight: 400;\">Scaling the influencer program<\/span><\/li><li><span style=\"font-weight: 400;\">Testing out hypotheses to develop next-level practices\u00a0<\/span><\/li><\/ul><\/div>\n\n\n\n<div class=\"seealso\"><p>See Also: <a href=\"https:\/\/grin.co\/blog\/influencer-marketing-manager\/\">Influencer Marketing Manager Must-Haves: Influencer Management Tools &amp; More<\/a><\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Typical qualifications for an influencer marketing manager<\/h3>\n\n\n\n<p>In general, companies expect influencer marketing managers to meet the following qualifications:&nbsp;<\/p>\n\n\n\n<div id=\"list-c4a41b2\" class=\"list-c2a97de\"><ul><li>Have 5-8 years of experience in influencer marketing and creator management\u00a0<\/li><li>Have experience developing high-performing creator campaigns across several social media platforms<\/li><li>Have experience working with creator management platforms\u00a0<\/li><li>Have strong communication, project management, leadership, analytical, and organizational skills\u00a0<\/li><li>Can build an entire influencer marketing campaign from scratch\u00a0<\/li><li>Have a bachelor\u2019s degree (or equivalent experience)\u00a0<\/li><li>Have experience in managing and tracking budgets\u00a0<\/li><\/ul><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Average salary for an influencer marketing manager<\/h3>\n\n\n\n<p>According to <a href=\"https:\/\/www.glassdoor.com\/Salaries\/influencer-marketing-manager-salary-SRCH_KO0,28.htm\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Glassdoor<\/a>, the average base pay for an influencer marketing manager is $74,541 a year. The site also predicts that with bonuses and additional pay, the typical influencer marketing manager will earn a total of $83,177 annually.\u00a0<\/p>\n\n\n\n<div class=\"seealso\"><p>See Also: <a href=\"https:\/\/grin.co\/blog\/boost-your-influencer-marketing-manager-salary\/\">11 Tips to Help Boost Your Influencer Marketing Manager Salary<\/a><\/p><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Social media marketing manager<\/h2>\n\n\n\n<p>The social media marketing manager will sometimes handle influencer marketing in addition to their everyday social media responsibilities, and other times, they\u2019ll work in conjunction with an influencer marketing manager.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Job responsibilities for a social media marketing manager&nbsp;<\/h3>\n\n\n\n<p>While job responsibilities vary by company, here are some common ones you can expect:&nbsp;<\/p>\n\n\n\n<div id=\"list-cb2abdd\" class=\"list-cd37269\"><ul><li><span style=\"font-weight: 400;\">Creating, editing, and scheduling content for various social media platforms (including static images, graphics, and videos)<\/span><\/li><li><span style=\"font-weight: 400;\">Working with stakeholders or clients to earn approval on content\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\">Developing and maintaining social media calendars\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\">Analyzing and reporting on the performance of individual posts and campaigns\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\">Staying informed on the latest social network updates and trends\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\">Monitoring social media accounts and responding to tags, comments, questions, and DMs\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\">Developing best practices and strategies for success\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\">Tracking and gathering <a href=\"https:\/\/grin.co\/blog\/user-generated-content\/\">user-generated content (UGC)<\/a> for repurposing across social media networks and other marketing channels\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\">Working with internal employees to turn them into effective brand advocates\u00a0<\/span><\/li><\/ul><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Typical qualifications for a social media marketing manager<\/h3>\n\n\n\n<p>In general, companies expect social media marketing managers to meet the following qualifications:&nbsp;<\/p>\n\n\n\n<div id=\"list-c945932\" class=\"list-c7400ef\"><ul><li>Have 3-7 years of experience working in social media or a similar marketing role\u00a0<\/li><li>Know the ins and outs of all major social media platforms\u00a0<\/li><li>Have experience working with social media software solutions\u00a0<\/li><li>Have strong communication, time-management, project-management, and problem-solving skills\u00a0<\/li><li>Have experience creating content for brands, including static images, graphics, and videos\u00a0<\/li><li>Have experience working with or knowledge of paid advertising on social media\u00a0<\/li><li>Have a Bachelor\u2019s degree (or equivalent experience) in communications, advertising, marketing, English, journalism, or a similar field\u00a0<\/li><li>Have strong customer service skills to manage communications with people on various platforms<\/li><\/ul><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Average salary for a social media marketing manager&nbsp;<\/h3>\n\n\n\n<p>According to <a href=\"https:\/\/www.glassdoor.com\/Salaries\/social-media-marketing-manager-salary-SRCH_KO0,30.htm\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Glassdoor<\/a>, the average base pay for a social media marketing manager is $51,248 a year. The site also predicts that with bonuses and additional pay, the typical social media marketing manager will earn a total of $55,400 annually.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Community marketing manager<\/h2>\n\n\n\n<p>The community marketing manager works to maintain a strong group of customers, prospects, and brand advocates. These hubs can exist on social media or on a community-centric platform.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Job responsibilities for a community marketing manager&nbsp;<\/h3>\n\n\n\n<p>While job responsibilities vary by company, here are some common ones you can expect:&nbsp;<\/p>\n\n\n\n<div id=\"list-cf19357\" class=\"list-c5a88be\"><ul><li><span style=\"font-weight: 400;\">Developing monthly content plans and calendars, or working with internal teams (content and social media) to generate relevant content\u00a0\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\">Maintaining strong relationships with community members\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\">Interacting closely with engaged community members, prospects, and customers\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\">Monitoring and responding to activity on social media and\/or established community platforms\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\">Identifying key metrics, tracking results, and developing reports for key stakeholders\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\">Planning and executing events for the community\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\">Increasing membership of social media groups or online community platforms<\/span><\/li><li><span style=\"font-weight: 400;\">Maintaining a strong sense of customer service in all communications\u00a0<\/span><\/li><\/ul><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Typical qualifications for a community marketing manager<\/h3>\n\n\n\n<p>In general, companies expect community marketing managers to meet the following qualifications:&nbsp;<\/p>\n\n\n\n<div id=\"list-c85b75d\" class=\"list-cf7e172\"><ul><li><span style=\"font-weight: 400;\">Have at least two years of experience moderating an online forum or community\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\">Have experience planning and executing events\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\">Have strong written and verbal communication skills\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\">Have established interpersonal skills\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\">Have a bachelor\u2019s degree in communications, English, marketing, or a related field (or equivalent experience)\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\">Have strong knowledge of all social media platforms\u00a0<\/span><\/li><\/ul><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Average salary for a community marketing manager&nbsp;<\/h3>\n\n\n\n<p>According to <a href=\"https:\/\/www.glassdoor.com\/Salaries\/community-marketing-manager-salary-SRCH_KO0,27.htm\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Glassdoor<\/a>, the average base pay for a community marketing manager is $61,411 a year. The site also predicts that with bonuses and additional pay, the typical community marketing manager will earn a total of $82,467 annually.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Director of influencer marketing&nbsp;<\/h2>\n\n\n\n<p>This role often reports directly to the VP of marketing, making it one of the highest positions that focuses solely on influencer marketing.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Job responsibilities for a director of influencer marketing&nbsp;<\/h3>\n\n\n\n<p>While job responsibilities vary by company, here are some common ones you can expect:&nbsp;<\/p>\n\n\n\n<div id=\"list-c93c77a\" class=\"list-c77a247\"><ul><li><span style=\"font-weight: 400;\">Managing a team of influencer marketers, and providing training and coaching\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\">Collaborating with other internal leaders to develop cross-functional marketing plans\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\">Overseeing influencer relationship management efforts\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\">Developing, executing, and reporting on influencer marketing campaigns to reach set goals\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\">Utilizing the latest data to create forward-thinking and effective influencer marketing strategies\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\">Overseeing the entire influencer marketing program from end to end\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\">Finding methods for increasing efficiency and scaling the influencer program\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\">Serving as a thought leader for the team and the entire company\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\">Reporting to key stakeholders\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\">Staying up to date with the latest social media platform changes and trends<\/span><\/li><li><span style=\"font-weight: 400;\">Forecasting for the influencer marketing program\u00a0<\/span><\/li><\/ul><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Typical qualifications for a director of influencer marketing<\/h3>\n\n\n\n<p>In general, companies expect directors of influencer marketing to meet the following qualifications:&nbsp;<\/p>\n\n\n\n<div id=\"list-c4dfccf\" class=\"list-ca442b5\"><ul><li><span style=\"font-weight: 400;\">Have 8-10 years of experience in influencer marketing\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\">Have at least four years of experience leading a team\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\">Have experience planning, leading, and executing large-scale influencer marketing campaigns to boost follower count, build brand awareness, and achieve other major goals\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\">Have strong organizational, analytical, communication, interpersonal, and project-management skills\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\">Have a bachelor\u2019s degree or equivalent experience\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\">Have experience in crisis management or public relations\u00a0<\/span><\/li><\/ul><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Average salary for a director of influencer marketing&nbsp;<\/h3>\n\n\n\n<p>According to <a href=\"https:\/\/www.glassdoor.com\/Salaries\/director-of-influencer-marketing-salary-SRCH_KO0,32.htm\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Glassdoor<\/a>, the average base pay for a director of influencer marketing is $166,577 a year. The site also predicts that with bonuses and additional pay, the typical director of influencer marketing will earn a total of $247,852 annually.\u00a0<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Influencer talent manager&nbsp;<\/h2>\n\n\n\n<p>Influencer talent managers work as advocates for creators through the entire brand-partnership process, from finding businesses to work with to delivering content, and more.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Job responsibilities for an influencer talent manager<\/h3>\n\n\n\n<p>While job responsibilities vary by company, here are some common ones you can expect:&nbsp;<\/p>\n\n\n\n<div id=\"list-c909e1d\" class=\"list-c193685\"><ul><li><span style=\"font-weight: 400;\">Overseeing influencer campaigns from end to end and making evidence-based suggestions on strategy\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\">Discovering new influencer talent and recruiting them\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\">Reaching out to brands with new and established influencer marketing programs\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\">Maintaining relationships with influencers, brands, agencies, and media organizations\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\">Negotiating contracts between influencers and brands\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\">Serving as the main point of contact for both the brand\/agency and the influencer\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\">Staying up to date on the latest industry trends<\/span><\/li><li><span style=\"font-weight: 400;\">Helping creators meet goals and increase their followings\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\">Tracking, analyzing, and reporting on influencer metrics across platforms\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\">Ensuring influencers deliver accurate and result-driving deliverables\u00a0<\/span><\/li><\/ul><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Typical qualifications for an influencer talent manager&nbsp;<\/h3>\n\n\n\n<p>In general, companies expect influencer talent managers to meet the following qualifications:&nbsp;<\/p>\n\n\n\n<div id=\"list-c3899d8\" class=\"list-c1466f7\"><ul><li><span style=\"font-weight: 400;\">Have strong negotiation, project-management, interpersonal, and communication (both written and verbal) skills\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\">Have at least two years of experience in reviewing and negotiating contracts\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\">Have experience in client services or customer-facing roles\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\">Have experience running social media campaigns for brands, agencies, or influencers\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\">Have a strong knowledge of social media platforms, influencer marketing techniques, and industry trends\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\">Have a bachelor\u2019s degree or equivalent experience\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\">Have the ability to multitask while staying efficient\u00a0<\/span><\/li><\/ul><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Average salary for an influencer talent manager&nbsp;<\/h3>\n\n\n\n<p>According to <a href=\"https:\/\/www.glassdoor.com\/Salaries\/influencer-talent-manager-salary-SRCH_KO0,25.htm\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Glassdoor<\/a>, the average base pay for an influencer talent manager is $76,979 a year. The site also predicts that with bonuses and additional pay, the typical influencer talent manager will earn a total of $84,027 annually.\u00a0<\/p>\n\n\n\n<div class=\"seealso\"><p>See Also: <a href=\"https:\/\/grin.co\/podcast\/creating-a-full-funnel-approach-to-influencer-marketing\/\">Creating a full-funnel approach to influencer marketing<\/a><\/p><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Influencer marketing jobs at GRIN<\/h2>\n\n\n\n<p>GRIN, the leading creator management platform, employs influencer marketing strategists to help our clients succeed in the creator economy. At GRIN, you\u2019ll have the opportunity to offer solutions to the leading DTC and ecommerce brands while being a part of a growing team and working at a certified <a href=\"https:\/\/grin.co\/news\/grin-certified-great-place-to-work-2022\/\">Great Place to Work<\/a>.&nbsp;<\/p>\n\n\n\n<p>&#8220;I love working in influencer marketing because it allows me to be creative while also diving into data. I also enjoy making connections with my influencers and developing those real relationships\u2014some I have known for years now and even have met in person! The industry is ever changing, so it is exciting to be at the forefront of this wild, wild west marketing channel. On a personal note, I really enjoy seeing what brands are doing, so social and influencer marketing is the perfect industry for me.\u201d \u2014 Rachel Davidson, Influencer Marketing Strategist at GRIN&nbsp;<\/p>\n\n\n\n<p>Check out all <a href=\"https:\/\/grin.co\/careers\/\">career opportunities at GRIN<\/a>. We hope to hear from you!&nbsp;<\/p>\n\n\n\n<div class=\"seealso\"><p>Find out how much time you can save with an influencer marketing software: <a href=\"https:\/\/grin.co\/influencer-marketing-tools\/time-saving-calculator\/\">GRIN\u2019s Time Saving Calculator\n <\/a><\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Updated: November 2023<\/h3>\n\n\n\n<h2 class=\"kt-adv-heading_00d9f8-ac wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_00d9f8-ac\">Frequently Asked Questions<\/h2>\n\n\n\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-wrap kt-accordion-id_091eb0-02 kt-accordion-has-15-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-basiccircle kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-1 kt-pane_16bc8f-38\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">What kind of marketing do influencers do?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Influencers can aid in nearly every aspect of marketing for every part of the customer journey. From building awareness to increasing sales, influencers can create content that drives results. And as long as you have <a href=\"https:\/\/grin.co\/blog\/user-generated-content-rights-dos-and-donts\/\">content usage rights<\/a>, you can repurpose their work across other marketing channels, including organic social posts, ads, emails, and more.&nbsp;<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-2 kt-pane_52ddcb-92\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">How much does an influencer strategist make?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>According to <a href=\"https:\/\/www.glassdoor.com\/Salaries\/influencer-strategist-salary-SRCH_KO0,21.htm#:~:text=%2490%2C696,-%2F%20yr&amp;text=How%20accurate%20does%20%2490%2C696%20look%20to%20you%3F\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Glassdoor<\/a>, the average influencer strategist earns a base pay of $67,202. From there, they typically earn enough bonuses and extra income to bring their overall annual salary to $90,687.\u00a0<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-5 kt-pane_64b670-ad\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">What does an influencer specialist do?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>An influencer specialist works for a brand or agency and manages creator relationships to assist the overall influencer strategy. They handle day-to-day communications with creators, provide quality analysis for each piece of content, and measure and track results to report to key stakeholders.&nbsp;<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-12 kt-pane_e7a381-f6\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">How do you create an influencer strategy?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>You create an influencer strategy by:&nbsp;<\/p>\n\n\n\n<div id=\"list-cb6f8d0\" class=\"list-c63fedc\"><ol><li>Determining your goals and setting key performance indicators.\u00a0<\/li><li>Identifying your target audience.\u00a0<\/li><li>Analyzing the best platforms to focus on for your campaign.\u00a0<\/li><li>Determining content deliverables, whether long-form YouTube videos, static image carousels on Instagram, or something else entirely.\u00a0<\/li><li>Finding the perfect creators to deliver your selected content.<\/li><\/ol><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-13 kt-pane_f05b67-5f\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">How much money does social media marketing make?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>According to <a href=\"https:\/\/www.glassdoor.com\/Salaries\/social-media-marketing-manager-salary-SRCH_KO0,30.htm\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Glassdoor<\/a>, the average base pay for a social media marketing manager is $51,248 a year. The site also predicts that with bonuses and additional pay, the typical social media marketing manager will earn a total of $55,400 annually.\u00a0<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-14 kt-pane_cbdc72-17\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Is Social Media Manager and marketing manager the same?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Social media managers and marketing managers are slightly different. Social media managers focus on developing, executing, and analyzing social media content, while marketing managers typically oversee an entire marketing campaign, including social media, email, ads, and more.&nbsp;<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-15 kt-pane_5fd738-1d\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">What skills do you need to be a social media marketing manager?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>In general, companies expect social media marketing managers to have the following skills:&nbsp;<\/p>\n\n\n\n<div id=\"list-cffb98e\" class=\"list-c4e7df2\"><ul><li>Communication (verbal and written)\u00a0<\/li><li>Time management\u00a0<\/li><li>Project management\u00a0<\/li><li>Problem-solving\u00a0<\/li><li>Customer service<\/li><li>Strategy development and execution\u00a0<\/li><li>Creativity\u00a0<\/li><\/ul><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div id=\"div-c8c00b4\" class=\"div-cfdcba2\" style=\"--ccaos-duration:0.3s;--ccaos-delay:0.1s;--ccaos-easing:ease-in-outs;\" data-aos=\"fade-in-down-small\" data-aos-once=\"true\"><svg height=\"0\" width=\"0\"><defs><clipPath id=\"div-cfdcba2-path\"><path d=\"M64.5,56.5Q63,63,56.5,65.5Q50,68,32.5,76.5Q15,85,19,67.5Q23,50,32.5,46Q42,42,46,40.5Q50,39,61.5,33Q73,27,69.5,38.5Q66,50,64.5,56.5Z\"><\/path><\/clipPath><\/defs><\/svg>\n<h6 id=\"heading-c67dde2\" class=\"heading-cc811c4\" style=\"--ccaos-duration:0.5s;\" data-aos=\"fade-in-up-small\" data-aos-once=\"true\">Hand-Picked Content<\/h6>\n\n\n\n<div id=\"query-cfc8990\" class=\"query-c83e7c5\" style=\"--ccaos-duration:0.8s;--ccaos-easing:eases;\" data-aos=\"fade\" data-query_id=\"1\">\n<div id=\"querytemplate-cdf6613\" class=\"querytemplate-cce9dd2\" cc-query-template=\"\"><div class=\"cc-query-item\">\n<a id=\"div-c4851a6\" class=\"div-cf34a57 \" href=\"https:\/\/grin.co\/blog\/the-history-of-influencers-and-why-they-matter-in-2025\/\">\n<div id=\"div-cd2a9ff\" class=\"div-cacc40b\">\n<div id=\"div-c8a02de\" class=\"div-cd0d978\">\n<h6 id=\"heading-cf29cc7\" class=\"heading-c099d7c\">Jan<\/h6>\n\n\n\n<h6 id=\"heading-cb84640\" class=\"heading-cc4e463\">27<\/h6>\n<\/div>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c88004d\" class=\"image-cbac949 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2023\/01\/IM_The_History_of_Influencers_2025-Q1-01_WEBSITE.webp\" height=\"640\" width=\"960\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2023\/01\/IM_The_History_of_Influencers_2025-Q1-01_WEBSITE.webp 960w, https:\/\/grin.co\/wp-content\/uploads\/2023\/01\/IM_The_History_of_Influencers_2025-Q1-01_WEBSITE-300x200.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2023\/01\/IM_The_History_of_Influencers_2025-Q1-01_WEBSITE-768x512.webp 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" alt=\"\">\n<\/div>\n\n\n\n<div id=\"div-c2b61f7\" class=\"div-c0e4910\">\n<p id=\"paragraph-c49e864\" class=\"paragraph-c67abc9\">Content Management<\/p>\n\n\n\n<h6 id=\"heading-c58a4ac\" class=\"heading-c9486a7\">The History of Influencers and Why They Matter in 2025<\/h6>\n\n\n\n<p id=\"paragraph-c047175\" class=\"paragraph-cedbe9e\"><span class=\"after\">&#8230;<\/span><\/p>\n\n\n\n<div id=\"button-c59a685\" class=\"button-ca1fbaa cc-btn\">Read More<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M27.707 16.707l-9 9c-0.181 0.181-0.431 0.293-0.707 0.293-0.552 0-1-0.448-1-1 0-0.276 0.112-0.526 0.293-0.707l7.293-7.293h-19.586c-0.552 0-1-0.448-1-1s0.448-1 1-1v0h19.586l-7.293-7.293c-0.181-0.181-0.293-0.431-0.293-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.293l9 9c0.181 0.181 0.293 0.431 0.293 0.707s-0.112 0.526-0.293 0.707v0z\"><\/path><\/svg><\/div>\n<\/div>\n<\/a>\n<\/div><div class=\"cc-query-item\">\n<a id=\"div-c4851a6-q-2\" class=\"div-cf34a57 \" href=\"https:\/\/grin.co\/blog\/the-real-value-of-influencer-marketing\/\">\n<div id=\"div-cd2a9ff-q-2\" class=\"div-cacc40b\">\n<div id=\"div-c8a02de-q-2\" class=\"div-cd0d978\">\n<h6 id=\"heading-cf29cc7-q-2\" class=\"heading-c099d7c\">Jul<\/h6>\n\n\n\n<h6 id=\"heading-cb84640-q-2\" class=\"heading-cc4e463\">13<\/h6>\n<\/div>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c88004d-q-2\" class=\"image-cbac949 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2018\/02\/IM_The_Value_of_Influencer_Marketing_2022-Q3-07_featured1-1.webp\" alt=\"\" height=\"640\" width=\"960\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2018\/02\/IM_The_Value_of_Influencer_Marketing_2022-Q3-07_featured1-1.webp 960w, https:\/\/grin.co\/wp-content\/uploads\/2018\/02\/IM_The_Value_of_Influencer_Marketing_2022-Q3-07_featured1-1-300x200.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2018\/02\/IM_The_Value_of_Influencer_Marketing_2022-Q3-07_featured1-1-768x512.webp 768w, https:\/\/grin.co\/wp-content\/uploads\/2018\/02\/IM_The_Value_of_Influencer_Marketing_2022-Q3-07_featured1-1-150x100.webp 150w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\">\n<\/div>\n\n\n\n<div id=\"div-c2b61f7-q-2\" class=\"div-c0e4910\">\n<p id=\"paragraph-c49e864-q-2\" class=\"paragraph-c67abc9\">Content Management<\/p>\n\n\n\n<h6 id=\"heading-c58a4ac-q-2\" class=\"heading-c9486a7\">The Value of Influencer Marketing<\/h6>\n\n\n\n<p id=\"paragraph-c047175-q-2\" class=\"paragraph-cedbe9e\"><span class=\"after\">&#8230;<\/span><\/p>\n\n\n\n<div id=\"button-c59a685-q-2\" class=\"button-ca1fbaa cc-btn\">Read More<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M27.707 16.707l-9 9c-0.181 0.181-0.431 0.293-0.707 0.293-0.552 0-1-0.448-1-1 0-0.276 0.112-0.526 0.293-0.707l7.293-7.293h-19.586c-0.552 0-1-0.448-1-1s0.448-1 1-1v0h19.586l-7.293-7.293c-0.181-0.181-0.293-0.431-0.293-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.293l9 9c0.181 0.181 0.293 0.431 0.293 0.707s-0.112 0.526-0.293 0.707v0z\"><\/path><\/svg><\/div>\n<\/div>\n<\/a>\n<\/div><div class=\"cc-query-item\" data-lastpost=\"1\">\n<a id=\"div-c4851a6-q-3\" class=\"div-cf34a57 \" href=\"https:\/\/grin.co\/blog\/understanding-the-creator-economy\/\">\n<div id=\"div-cd2a9ff-q-3\" class=\"div-cacc40b\">\n<div id=\"div-c8a02de-q-3\" class=\"div-cd0d978\">\n<h6 id=\"heading-cf29cc7-q-3\" class=\"heading-c099d7c\">Oct<\/h6>\n\n\n\n<h6 id=\"heading-cb84640-q-3\" class=\"heading-cc4e463\">11<\/h6>\n<\/div>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c88004d-q-3\" class=\"image-cbac949 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/10\/graphic-designer-creator-copy.jpg\" alt=\"\" height=\"400\" width=\"600\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/10\/graphic-designer-creator-copy.jpg 600w, https:\/\/grin.co\/wp-content\/uploads\/2021\/10\/graphic-designer-creator-copy-300x200.jpg 300w, https:\/\/grin.co\/wp-content\/uploads\/2021\/10\/graphic-designer-creator-copy-150x100.jpg 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\">\n<\/div>\n\n\n\n<div id=\"div-c2b61f7-q-3\" class=\"div-c0e4910\">\n<p id=\"paragraph-c49e864-q-3\" class=\"paragraph-c67abc9\">Content Management<\/p>\n\n\n\n<h6 id=\"heading-c58a4ac-q-3\" class=\"heading-c9486a7\">Understanding the Creator Economy<\/h6>\n\n\n\n<p id=\"paragraph-c047175-q-3\" class=\"paragraph-cedbe9e\"><span class=\"after\">&#8230;<\/span><\/p>\n\n\n\n<div id=\"button-c59a685-q-3\" class=\"button-ca1fbaa cc-btn\">Read More<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M27.707 16.707l-9 9c-0.181 0.181-0.431 0.293-0.707 0.293-0.552 0-1-0.448-1-1 0-0.276 0.112-0.526 0.293-0.707l7.293-7.293h-19.586c-0.552 0-1-0.448-1-1s0.448-1 1-1v0h19.586l-7.293-7.293c-0.181-0.181-0.293-0.431-0.293-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.293l9 9c0.181 0.181 0.293 0.431 0.293 0.707s-0.112 0.526-0.293 0.707v0z\"><\/path><\/svg><\/div>\n<\/div>\n<\/a>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>So you want to get started in the creator economy, but you\u2019re not quite sure where to start. 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