{"id":29111,"date":"2022-12-05T08:00:00","date_gmt":"2022-12-05T15:00:00","guid":{"rendered":"https:\/\/grin.co\/?p=29111"},"modified":"2025-10-03T14:19:43","modified_gmt":"2025-10-03T21:19:43","slug":"complete-guide-to-tiktok-content-categories","status":"publish","type":"post","link":"https:\/\/grin.co\/blog\/complete-guide-to-tiktok-content-categories\/","title":{"rendered":"A Complete Guide to TikTok Content Categories"},"content":{"rendered":"\n\n\n<p>With <a href=\"https:\/\/backlinko.com\/tiktok-users#monthly-active-tiktok-users\" target=\"_blank\" rel=\"noreferrer noopener\">1 billion monthly active users<\/a>, it may seem like TikTok is too large to reach the right audience for your brand. But the beauty of this app is that it allows communities of like-minded individuals to flourish, whether they\u2019re brought together by their job, identity, hobbies, or something else entirely.&nbsp;<\/p>\n\n\n\n<p>And within these smaller communities, brands can reach super-targeted audiences and partner with creators to tailor their messaging to hit close to home with their viewers.&nbsp;<\/p>\n\n\n\n<p>But with so many communities to choose from, it can be overwhelming to figure out where to start, so we\u2019ve compiled a list of some of the largest TikTok content categories to help inspire you and your influencer marketing program.&nbsp;<\/p>\n\n\n\n<div class=\"seealso\"><p>Discover your next viral collaboration with GRIN&#8217;s innovative TikTok creator search function. Try it and watch your brand soar on TikTok.<a href=\"https:\/\/grin.co\/get-started\/\"> Learn More\n<\/a><\/p><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.tiktok.com\/search?q=%23advicetok&amp;t=1666821472853\" target=\"_blank\" rel=\"noreferrer noopener\">AdviceTok&nbsp;&nbsp;<\/a><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What is AdviceTok?&nbsp;<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@ask_kimberly\/video\/7113284577317227781\" data-video-id=\"7113284577317227781\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@ask_kimberly\" href=\"https:\/\/www.tiktok.com\/@ask_kimberly?refer=embed\" rel=\"noopener\">@ask_kimberly<\/a> <p>The first concept is a little trickier but omg sooo effective!! ????\u2728\u2728 <a title=\"psychology\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/psychology?refer=embed\" rel=\"noopener\">#psychology<\/a> <a title=\"advicetiktok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/advicetiktok?refer=embed\" rel=\"noopener\">#advicetiktok<\/a> <a title=\"adviceforgirls\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/adviceforgirls?refer=embed\" rel=\"noopener\">#adviceforgirls<\/a> <a title=\"adviceforwomen\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/adviceforwomen?refer=embed\" rel=\"noopener\">#adviceforwomen<\/a> <a title=\"expert\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/expert?refer=embed\" rel=\"noopener\">#expert<\/a> <a title=\"expertadvice\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/expertadvice?refer=embed\" rel=\"noopener\">#expertadvice<\/a> <a title=\"datingadviceforwomen\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/datingadviceforwomen?refer=embed\" rel=\"noopener\">#datingadviceforwomen<\/a> <a title=\"viral\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/viral?refer=embed\" rel=\"noopener\">#viral<\/a> <a title=\"psych\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/psych?refer=embed\" rel=\"noopener\">#psych<\/a> <a title=\"psychologytips\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/psychologytips?refer=embed\" rel=\"noopener\">#psychologytips<\/a> <a title=\"psychologytricks\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/psychologytricks?refer=embed\" rel=\"noopener\">#psychologytricks<\/a> <a title=\"relationships\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/relationships?refer=embed\" rel=\"noopener\">#relationships<\/a> <a title=\"relationship\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/relationship?refer=embed\" rel=\"noopener\">#relationship<\/a> <a title=\"relationshipgoals\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/relationshipgoals?refer=embed\" rel=\"noopener\">#relationshipgoals<\/a> <a title=\"attraction\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/attraction?refer=embed\" rel=\"noopener\">#attraction<\/a> <a title=\"attractive\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/attractive?refer=embed\" rel=\"noopener\">#attractive<\/a> <a title=\"dating\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/dating?refer=embed\" rel=\"noopener\">#dating<\/a> <a title=\"crush\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/crush?refer=embed\" rel=\"noopener\">#crush<\/a> <a title=\"makehimloveyou\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/makehimloveyou?refer=embed\" rel=\"noopener\">#makehimloveyou<\/a> <a title=\"howtogetagirl\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/howtogetagirl?refer=embed\" rel=\"noopener\">#howtogetagirl<\/a> <a title=\"howtogetaguy\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/howtogetaguy?refer=embed\" rel=\"noopener\">#howtogetaguy<\/a> <a title=\"likeyou\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/likeyou?refer=embed\" rel=\"noopener\">#likeyou<\/a> <a title=\"romance\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/romance?refer=embed\" rel=\"noopener\">#romance<\/a> <a title=\"love\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/love?refer=embed\" rel=\"noopener\">#love<\/a><\/p> <a target=\"_blank\" title=\"\u266c original sound - Ask Kimberly\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7113284622612040454?refer=embed\" rel=\"noopener\">\u266c original sound &#8211; Ask Kimberly<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>AdviceTok is your go-to place when you have questions, aren\u2019t sure what to do with your life, or just need some comforting words. The advice could be as deep as tips on how to address burnout or have a healthy, loving relationship, while other times, it\u2019s more light, like how putting honey on a blemish can cause it to disappear.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">AdviceTok marketing&nbsp;<\/h3>\n\n\n\n<p>AdviceTok is a great place for brands to promote their products that help solve a certain problem in someone\u2019s life, which opens a wide range of possibilities. For example, a company selling planners could partner with a creator who offers career or organizational advice, while a skincare brand would work with a popular creator who discusses the best products for different conditions.&nbsp;<\/p>\n\n\n\n<p>The possibilities really are endless when it comes to AdviceTok.&nbsp;<\/p>\n\n\n\n<p>For example, <a href=\"https:\/\/www.napaonline.com\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">NAPA Auto Parts<\/a> partnered with <a href=\"https:\/\/www.tiktok.com\/@dadadvicefrombo\" target=\"_blank\" rel=\"noreferrer noopener\">@dadadvicefrombo<\/a> to provide his helpful and kind \u2018dad advice\u2019 on how to take care of your car with supplies from their shops.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@dadadvicefrombo\/video\/7122996312848534827\" data-video-id=\"7122996312848534827\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@dadadvicefrombo\" href=\"https:\/\/www.tiktok.com\/@dadadvicefrombo?refer=embed\" rel=\"noopener\">@dadadvicefrombo<\/a> <p><a title=\"ad\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/ad?refer=embed\" rel=\"noopener\">#ad<\/a> How to change your air filter and add a gas additive for better MPG. Love, Dad. <a title=\"napapartner\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/napapartner?refer=embed\" rel=\"noopener\">#NAPAPartner<\/a> <a title=\"teamnapa\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/teamnapa?refer=embed\" rel=\"noopener\">#TeamNAPA<\/a> <a title=\"cartok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/cartok?refer=embed\" rel=\"noopener\">#cartok<\/a> <a title=\"cartips\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/cartips?refer=embed\" rel=\"noopener\">#cartips<\/a><\/p> <a target=\"_blank\" title=\"\u266c original sound - DadAdviceFromBo\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7122996300986993454?refer=embed\" rel=\"noopener\">\u266c original sound &#8211; DadAdviceFromBo<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.tiktok.com\/search?q=%23arttok&amp;t=1666821749838\" target=\"_blank\" rel=\"noreferrer noopener\">ArtTok<\/a>&nbsp;&nbsp;<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What is ArtTok?&nbsp;<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@tylerjburke\/video\/7103970425910185259\" data-video-id=\"7103970425910185259\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@tylerjburke\" href=\"https:\/\/www.tiktok.com\/@tylerjburke?refer=embed\" rel=\"noopener\">@tylerjburke<\/a> <p><a title=\"art\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/art?refer=embed\" rel=\"noopener\">#art<\/a> <a title=\"painting\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/painting?refer=embed\" rel=\"noopener\">#painting<\/a> <a title=\"fyp\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fyp?refer=embed\" rel=\"noopener\">#fyp<\/a> <a title=\"arttok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/arttok?refer=embed\" rel=\"noopener\">#arttok<\/a><\/p> <a target=\"_blank\" title=\"\u266c original sound - ron\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7059543648626543406?refer=embed\" rel=\"noopener\">\u266c original sound &#8211; ron<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>ArtTok is a place where visual artists come together to showcase their work, share their process, provide tips and tricks, educate their followers, and offer soothing process videos. Whether your preferred medium is painting, digital art, or sculpture, there\u2019s a place for you on ArtTok.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">ArtTok marketing&nbsp;<\/h3>\n\n\n\n<p>Naturally, it makes sense for art supply manufacturers and craft shops to partner with ArtTok creators to showcase their products. That doesn\u2019t mean other types of brands can\u2019t get involved, though. They just need to get creative\u2014and there\u2019s no better place to do that than ArtTok.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@malleryjaneart\/video\/7152583406705151278\" data-video-id=\"7152583406705151278\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@malleryjaneart\" href=\"https:\/\/www.tiktok.com\/@malleryjaneart?refer=embed\" rel=\"noopener\">@malleryjaneart<\/a> <p>My favorite watercolor palette in a smaller size! <a title=\"ad\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/ad?refer=embed\" rel=\"noopener\">#ad<\/a> <a title=\"watercolor\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/watercolor?refer=embed\" rel=\"noopener\">#watercolor<\/a> <a title=\"artistsoftiktok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/artistsoftiktok?refer=embed\" rel=\"noopener\">#artistsoftiktok<\/a> <a title=\"watercolorart\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/watercolorart?refer=embed\" rel=\"noopener\">#watercolorart<\/a> <a title=\"arttok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/arttok?refer=embed\" rel=\"noopener\">#arttok<\/a> <a title=\"artsupplies\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/artsupplies?refer=embed\" rel=\"noopener\">#artsupplies<\/a> <\/p> <a target=\"_blank\" title=\"\u266c original sound - Mallery Jane\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7152583426259209003?refer=embed\" rel=\"noopener\">\u266c original sound &#8211; Mallery Jane<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p><a href=\"https:\/\/www.amazon.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon<\/a> partnered with creators to showcase art supplies people can find on the site, as well as highlight their Prime Day Sale. Artists like <a href=\"https:\/\/www.tiktok.com\/@malleryjaneart\" target=\"_blank\" rel=\"noreferrer noopener\">@malleryjaneart<\/a> and <a href=\"https:\/\/www.tiktok.com\/@artista_payal_\/video\/7119582432864587050?is_from_webapp=v1&amp;item_id=7119582432864587050\" target=\"_blank\" rel=\"noreferrer noopener\">@artista_payal_<\/a> provided their professional opinions on the best products to buy for beginners, adding a nice level of <a href=\"https:\/\/grin.co\/blog\/social-proof-and-influencer-marketing\/\">social proof<\/a> to encourage conversions.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.tiktok.com\/search?q=%23beautytok&amp;t=1666821875780\" target=\"_blank\" rel=\"noreferrer noopener\">BeautyTok&nbsp;&nbsp;<\/a><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What is BeautyTok?&nbsp;<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@rikki\/video\/7146235844075064581\" data-video-id=\"7146235844075064581\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@rikki\" href=\"https:\/\/www.tiktok.com\/@rikki?refer=embed\" rel=\"noopener\">@rikki<\/a> <p>welcome to beautytok \u2728premium\u2728 <a title=\"makeuptutorial\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/makeuptutorial?refer=embed\" rel=\"noopener\">#makeuptutorial<\/a> <a title=\"girltips\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/girltips?refer=embed\" rel=\"noopener\">#girltips<\/a> <a title=\"beautyhacks\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/beautyhacks?refer=embed\" rel=\"noopener\">#beautyhacks<\/a> <a title=\"foryou\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/foryou?refer=embed\" rel=\"noopener\">#foryou<\/a><\/p> <a target=\"_blank\" title=\"\u266c Entertainer - ZAYN\" href=\"https:\/\/www.tiktok.com\/music\/Entertainer-6870224606167304193?refer=embed\" rel=\"noopener\">\u266c Entertainer &#8211; ZAYN<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>BeautyTok is <em>the <\/em>place to be if you love skincare, makeup, hair care, and a great mani\/pedi. From tutorials to product reviews to conversational \u2018get ready with me\u2019 (<a href=\"https:\/\/www.tiktok.com\/search?q=%23grwm&amp;t=1666984274417\" target=\"_blank\" rel=\"noreferrer noopener\">#GRWM<\/a>) content, BeautyTok visitors will find everything they need to feel stunning.&nbsp;<\/p>\n\n\n\n<p>Just like a lot of TikTok communities, BeautyTok has quite a few sub-communities, including:&nbsp;<\/p>\n\n\n\n<div id=\"list-c40addb\" class=\"list-ceaccd7\"><ul><li><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.tiktok.com\/search?q=%23skincaretok&amp;t=1666984606048\" target=\"_blank\" rel=\"noreferrer noopener\">SkincareTok<\/a><\/span><\/li><li><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.tiktok.com\/search?q=nailcaretok&amp;t=1669069865705\" target=\"_blank\" rel=\"noreferrer noopener\">NailTok\u00a0<\/a><\/span><\/li><li><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.tiktok.com\/search?q=%23HairTok&amp;t=1666984692988\" target=\"_blank\" rel=\"noreferrer noopener\">HairTok<\/a><\/span><\/li><li><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.tiktok.com\/search?q=%23makeuptok&amp;t=1666984732511\" target=\"_blank\" rel=\"noreferrer noopener\">MakeupTok<\/a><\/span><\/li><li><span style=\"font-weight: 400;\">And more!\u00a0\u00a0<\/span><\/li><\/ul><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">BeautyTok marketing&nbsp;<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.ipsy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">IPSY<\/a>, a monthly beauty product subscription, partners with BeautyTok creators to promote their Glam Bags. With multiple new products to show off regularly, creators often do unboxing videos, review the items in their bags, or even calculate how much money they saved from using IPSY.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@juliannastrid\/video\/6846820486215650566\" data-video-id=\"6846820486215650566\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@juliannastrid\" href=\"https:\/\/www.tiktok.com\/@juliannastrid?refer=embed\" rel=\"noopener\">@juliannastrid<\/a> <p>How I got $180 worth of makeup for $25 using @ipsy ????\u2728 <a title=\"ipsy\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/ipsy?refer=embed\" rel=\"noopener\">#IPSY<\/a> <a title=\"ipsypartner\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/ipsypartner?refer=embed\" rel=\"noopener\">#IPSYpartner<\/a> <a title=\"ad\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/ad?refer=embed\" rel=\"noopener\">#AD<\/a> <a title=\"ipsytakeabreak\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/ipsytakeabreak?refer=embed\" rel=\"noopener\">#IPSYTakeABreak<\/a> <a title=\"fyp\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fyp?refer=embed\" rel=\"noopener\">#FYP<\/a><\/p> <a target=\"_blank\" title=\"\u266c original sound - Julianna Astrid\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-6846820488757381894?refer=embed\" rel=\"noopener\">\u266c original sound &#8211; Julianna Astrid<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<div class=\"seealso\"><p>Learn More: <a href=\"https:\/\/grin.co\/blog\/beauty-influencer-marketing\/\">Beauty Influencer Collaborations: A Complete Beauty Influencer Marketing Guide<\/a><\/p><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.tiktok.com\/search?q=%23booktok&amp;t=1666900713967\" target=\"_blank\" rel=\"noreferrer noopener\">BookTok<\/a><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What is BookTok?&nbsp;<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@amys_bookshelf\/video\/7108637755244137734\" data-video-id=\"7108637755244137734\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@amys_bookshelf\" href=\"https:\/\/www.tiktok.com\/@amys_bookshelf?refer=embed\" rel=\"noopener\">@amys_bookshelf<\/a> <p>If only ???????????? <a title=\"books\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/books?refer=embed\" rel=\"noopener\">#Books<\/a> <a title=\"booktok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/booktok?refer=embed\" rel=\"noopener\">#BookTok<\/a> <a title=\"bookish\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/bookish?refer=embed\" rel=\"noopener\">#Bookish<\/a> <a title=\"bookworm\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/bookworm?refer=embed\" rel=\"noopener\">#Bookworm<\/a> <a title=\"favouritebooks\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/favouritebooks?refer=embed\" rel=\"noopener\">#FavouriteBooks<\/a> <a title=\"alwaysreading\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/alwaysreading?refer=embed\" rel=\"noopener\">#AlwaysReading<\/a> <a title=\"neverendingtbr\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/neverendingtbr?refer=embed\" rel=\"noopener\">#NeverEndingTBR<\/a><\/p> <a target=\"_blank\" title=\"\u266c Originalton - suneysounds \u266c\" href=\"https:\/\/www.tiktok.com\/music\/Originalton-7015573842802346758?refer=embed\" rel=\"noopener\">\u266c Originalton &#8211; suneysounds \u266c<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>BookTok is a place for readers to find their newest obsession, talk about their favorite books, and build a sense of community around their love for literature. Whether you\u2019re looking at more general recommendations with BookTok or you get more granular with a niche community like <a href=\"https:\/\/www.tiktok.com\/search?q=%23cookbooktok&amp;t=1666985835653\" target=\"_blank\" rel=\"noreferrer noopener\">#CookBookTok<\/a>, <a href=\"https:\/\/www.tiktok.com\/search?q=%23thrillertok&amp;t=1666985932932\" target=\"_blank\" rel=\"noreferrer noopener\">#ThrillerTok<\/a>, or <a href=\"https:\/\/www.tiktok.com\/search?q=%23nonfictok&amp;t=1666985946836\" target=\"_blank\" rel=\"noreferrer noopener\">#NonFicTok<\/a>, you\u2019re sure to find new stories to add to your TBR list.&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">BookTok marketing&nbsp;<\/h3>\n\n\n\n<p>Publishers, bookstores, and even specialty services (like book clubs) can partner with creators to build brand awareness and increase sales. Take, for example, <a href=\"https:\/\/www.bookofthemonth.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Book of the Month<\/a>. This book subscription service allows customers to pick a story each month to have sent straight to their door at a discount, and they partner with BookTok creators to get the message out. Book of the Month even gives them affiliate links to further encourage posting and track their results.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@kateslibrary\/video\/7060959123847810309\" data-video-id=\"7060959123847810309\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@kateslibrary\" href=\"https:\/\/www.tiktok.com\/@kateslibrary?refer=embed\" rel=\"noopener\">@kateslibrary<\/a> <p>there is literally nothing better <a title=\"botm\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/botm?refer=embed\" rel=\"noopener\">#BOTM<\/a>  @bookofthemonth <a title=\"bookish\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/bookish?refer=embed\" rel=\"noopener\">#bookish<\/a> <a title=\"reading\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/reading?refer=embed\" rel=\"noopener\">#reading<\/a> <a title=\"reader\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/reader?refer=embed\" rel=\"noopener\">#reader<\/a> <a title=\"books\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/books?refer=embed\" rel=\"noopener\">#books<\/a> <a title=\"bookrecs\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/bookrecs?refer=embed\" rel=\"noopener\">#bookrecs<\/a> AD<\/p> <a target=\"_blank\" title=\"\u266c Che La Luna - Louis Prima\" href=\"https:\/\/www.tiktok.com\/music\/Che-La-Luna-6729959230851254274?refer=embed\" rel=\"noopener\">\u266c Che La Luna &#8211; Louis Prima<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<div class=\"seealso\"><p>See Also: <a href=\"https:\/\/grin.co\/blog\/booktok-creators-have-the-best-book-promotion-ideas\/\">The Rise of BookTok: Why Creators Have the Best Book Promotion Ideas <\/a><\/p><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.tiktok.com\/search?q=%23cooktok&amp;t=1666900801866\" target=\"_blank\" rel=\"noreferrer noopener\">CookTok&nbsp;&nbsp;<\/a><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What is CookTok?&nbsp;<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@mississippi_kween\/video\/7089597065638022443\" data-video-id=\"7089597065638022443\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@mississippi_kween\" href=\"https:\/\/www.tiktok.com\/@mississippi_kween?refer=embed\" rel=\"noopener\">@mississippi_kween<\/a> <p>@Webb\u2019s Kitchen ????????\u200d???? <a title=\"chickenstuff\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/chickenstuff?refer=embed\" rel=\"noopener\">#chickenstuff<\/a> <a title=\"TalkingTree\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/TalkingTree?refer=embed\" rel=\"noopener\">#TalkingTree<\/a> <a title=\"onepotmeals\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/onepotmeals?refer=embed\" rel=\"noopener\">#onepotmeals<\/a> <a title=\"onepotmeals\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/onepotmeals?refer=embed\" rel=\"noopener\">#onepotmeals<\/a> <a title=\"cooktok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/cooktok?refer=embed\" rel=\"noopener\">#cooktok<\/a> <a title=\"easydinner\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/easydinner?refer=embed\" rel=\"noopener\">#easydinner<\/a> <a title=\"easycleanup\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/easycleanup?refer=embed\" rel=\"noopener\">#easycleanup<\/a> <a title=\"cookingtok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/cookingtok?refer=embed\" rel=\"noopener\">#cookingtok<\/a> <a title=\"cooking\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/cooking?refer=embed\" rel=\"noopener\">#cooking<\/a> <a title=\"dinnertok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/dinnertok?refer=embed\" rel=\"noopener\">#dinnertok<\/a> <a title=\"letscook\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/letscook?refer=embed\" rel=\"noopener\">#letscook<\/a> <a title=\"kidapproved\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/kidapproved?refer=embed\" rel=\"noopener\">#kidapproved<\/a> <a title=\"familyapproved\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/familyapproved?refer=embed\" rel=\"noopener\">#familyapproved<\/a> <a title=\"foryoupage\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/foryoupage?refer=embed\" rel=\"noopener\">#foryoupage<\/a><\/p> <a target=\"_blank\" title=\"\u266c original sound - Mississippi Kween-Caroliiiine\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7089597062756436778?refer=embed\" rel=\"noopener\">\u266c original sound &#8211; Mississippi Kween-Caroliiiine<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Not to be confused with BookTok or even CookBookTok, CookTok is a community of home and pro chefs alike. They share recipes, take viewers along for the ride as they cook a meal, and even react to other people\u2019s cooking videos. You can also find a lot of CookTok creators on <a href=\"https:\/\/www.tiktok.com\/search?q=%23recipetok&amp;t=1667250910815\" target=\"_blank\" rel=\"noreferrer noopener\">#RecipeTok<\/a>.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">CookTok marketing&nbsp;<\/h3>\n\n\n\n<p>While there are some obvious verticals that can (and should!) partner with CookTok creators, like food manufacturers, cookbook distributors, and cooking appliance manufacturers, other brands can get involved too!&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.campbells.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Campbell\u2019s<\/a>, the beloved soup company, knew they had to build awareness for their new FlavorUp! cooking concentrates when they launched, so they reached out to CookTok creators to showcase how they use the flavorings to elevate their favorite recipes.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@iamcharisseyu\/video\/7153233343121788206\" data-video-id=\"7153233343121788206\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@iamcharisseyu\" href=\"https:\/\/www.tiktok.com\/@iamcharisseyu?refer=embed\" rel=\"noopener\">@iamcharisseyu<\/a> <p><a title=\"ad\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/ad?refer=embed\" rel=\"noopener\">#ad<\/a> Who knew one little bottle could save time and money in the kitchen!? @campbellsflavorupcooking  Concentrate is my kitchen secret! Recipe in my comments. <a title=\"tiktokmademebuyit\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/tiktokmademebuyit?refer=embed\" rel=\"noopener\">#TikTokMadeMeBuyIt<\/a> <a title=\"campbellsflavorup\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/campbellsflavorup?refer=embed\" rel=\"noopener\">#campbellsflavorup<\/a> <a title=\"dinnertok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/dinnertok?refer=embed\" rel=\"noopener\">#DinnerTok<\/a><\/p> <a target=\"_blank\" title=\"\u266c original sound - Charisse Yu\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7153233423926381358?refer=embed\" rel=\"noopener\">\u266c original sound &#8211; Charisse Yu<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.tiktok.com\/search?q=%23dancetok&amp;t=1666900853110\" target=\"_blank\" rel=\"noreferrer noopener\">DanceTok&nbsp;&nbsp;<\/a><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What is DanceTok?&nbsp;<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@ava.stevins\/video\/7138198448805023022\" data-video-id=\"7138198448805023022\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@ava.stevins\" href=\"https:\/\/www.tiktok.com\/@ava.stevins?refer=embed\" rel=\"noopener\">@ava.stevins<\/a> <p>Late night improv hits different ????\u200d???? <a title=\"dance\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/dance?refer=embed\" rel=\"noopener\">#dance<\/a> <a title=\"dancer\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/dancer?refer=embed\" rel=\"noopener\">#dancer<\/a> <a title=\"dancetok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/dancetok?refer=embed\" rel=\"noopener\">#dancetok<\/a> <a title=\"dancerscanrelate\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/dancerscanrelate?refer=embed\" rel=\"noopener\">#dancerscanrelate<\/a> <a title=\"relatable\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/relatable?refer=embed\" rel=\"noopener\">#relatable<\/a> <a title=\"dancefyp\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/dancefyp?refer=embed\" rel=\"noopener\">#dancefyp<\/a> <a title=\"improv\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/improv?refer=embed\" rel=\"noopener\">#improv<\/a> <a title=\"danceimprov\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/danceimprov?refer=embed\" rel=\"noopener\">#danceimprov<\/a> <a title=\"dancing\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/dancing?refer=embed\" rel=\"noopener\">#dancing<\/a> <a title=\"targetedaudience\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/targetedaudience?refer=embed\" rel=\"noopener\">#targetedaudience<\/a> <a title=\"dancelife\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/dancelife?refer=embed\" rel=\"noopener\">#dancelife<\/a> <a title=\"technique\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/technique?refer=embed\" rel=\"noopener\">#technique<\/a> <a title=\"tilts\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/tilts?refer=embed\" rel=\"noopener\">#tilts<\/a> <a title=\"control\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/control?refer=embed\" rel=\"noopener\">#control<\/a>  <\/p> <a target=\"_blank\" title=\"\u266c original sound - :)\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7077277195634330374?refer=embed\" rel=\"noopener\">\u266c original sound &#8211; \ud83d\ude42<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>TikTok is famous for its dances, so it only makes sense that there\u2019s a whole community dedicated to them on the app. With professionals and amateurs alike trying out the latest trends and showing off their skills, DanceTok is always entertaining.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">DanceTok marketing&nbsp;<\/h3>\n\n\n\n<p>Just about any brand can partner with DanceTok creators, whether it\u2019s an athletic apparel company, a studio, or a record label looking to promote new music.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.dunkindonuts.com\/en\" target=\"_blank\" rel=\"noreferrer noopener\">Dunkin\u2019<\/a> knew that <a href=\"https:\/\/www.tiktok.com\/@charlidamelio?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">Charli D\u2019Amelio<\/a>, a DanceTok superstar, loved its coffee, so the team hatched a way to make her authentic brand love go viral. Together, they turned Charli\u2019s signature order into a menu item, created a song promoting it, and had Charli choreograph a viral dance that everyone would be copying.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@dunkin\/video\/6868308072692043014\" data-video-id=\"6868308072692043014\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@dunkin\" href=\"https:\/\/www.tiktok.com\/@dunkin?refer=embed\" rel=\"noopener\">@dunkin<\/a> <p>Song is straight ????. Show us your moves to  \u2018The Charli\u2019 while you drink \u2018The Charli\u2019- using <a title=\"charlirunsondunkin\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/charlirunsondunkin?refer=embed\" rel=\"noopener\">#CharliRunsOnDunkin<\/a> @charlidamelio <a title=\"dunkin\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/dunkin?refer=embed\" rel=\"noopener\">#dunkin<\/a><\/p> <a target=\"_blank\" title=\"\u266c The Charli - Dunkin&#039;\" href=\"https:\/\/www.tiktok.com\/music\/The-Charli-6868312589710363398?refer=embed\" rel=\"noopener\">\u266c The Charli &#8211; Dunkin&#8217;<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.tiktok.com\/search?q=%23diytok&amp;t=1666900889795\" target=\"_blank\" rel=\"noreferrer noopener\">DIYTok&nbsp;<\/a><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What is DIYTok?&nbsp;<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@alitheacastillo\/video\/7119275425959890219\" data-video-id=\"7119275425959890219\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@alitheacastillo\" href=\"https:\/\/www.tiktok.com\/@alitheacastillo?refer=embed\" rel=\"noopener\">@alitheacastillo<\/a> <p>the feminine urge to make everything instead of buying it bec u were raised asian\/filipino lol <a title=\"diy\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/diy?refer=embed\" rel=\"noopener\">#diy<\/a> <a title=\"wallart\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/wallart?refer=embed\" rel=\"noopener\">#wallart<\/a> <a title=\"diywallart\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/diywallart?refer=embed\" rel=\"noopener\">#diywallart<\/a> <a title=\"wallartdecor\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/wallartdecor?refer=embed\" rel=\"noopener\">#wallartdecor<\/a> <a title=\"diytiktok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/diytiktok?refer=embed\" rel=\"noopener\">#diytiktok<\/a> <a title=\"homedecor\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/homedecor?refer=embed\" rel=\"noopener\">#homedecor<\/a> <a title=\"plasterart\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/plasterart?refer=embed\" rel=\"noopener\">#plasterart<\/a> <a title=\"plaster\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/plaster?refer=embed\" rel=\"noopener\">#plaster<\/a> <a title=\"hometiktok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/hometiktok?refer=embed\" rel=\"noopener\">#hometiktok<\/a> <a title=\"decortiktok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/decortiktok?refer=embed\" rel=\"noopener\">#decortiktok<\/a> <a title=\"diytiktok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/diytiktok?refer=embed\" rel=\"noopener\">#diytiktok<\/a><\/p> <a target=\"_blank\" title=\"\u266c Yasashi - CXSPER\" href=\"https:\/\/www.tiktok.com\/music\/Yasashi-7304653959367887648?refer=embed\" rel=\"noopener\">\u266c Yasashi &#8211; CXSPER<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Similar to ArtTok, DIYTok is where makers go to show off their skills and share tutorials with their fans. While ArtTok focuses more on fine arts, DIYTok encompasses everything from crafting to home renovations to furniture building and everything in between.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">DIYTok marketing&nbsp;<\/h3>\n\n\n\n<p>DIYTok is a great place to find creators to work with if you offer art and crafting supplies, hardware, educational resources, and more! For example, <a href=\"https:\/\/www.htvront.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">HTV Ront<\/a>, a heat-transfer vinyl brand, partnered with creators to showcase how makers can use their supplies to create fun and practical crafts.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@faithhopehome\/video\/7127339824729607467\" data-video-id=\"7127339824729607467\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@faithhopehome\" href=\"https:\/\/www.tiktok.com\/@faithhopehome?refer=embed\" rel=\"noopener\">@faithhopehome<\/a> <p>Why unpack and organize when you can craft with @HTVRONT?! <a title=\"dollardiy\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/dollardiy?refer=embed\" rel=\"noopener\">#dollardiy<\/a> <a title=\"colorchange\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/colorchange?refer=embed\" rel=\"noopener\">#colorchange<\/a> <a title=\"vinyltiktok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/vinyltiktok?refer=embed\" rel=\"noopener\">#vinyltiktok<\/a> <a title=\"cricutprojects\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/cricutprojects?refer=embed\" rel=\"noopener\">#cricutprojects<\/a> <a title=\"diyproject\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/diyproject?refer=embed\" rel=\"noopener\">#diyproject<\/a> <a title=\"craftingtiktok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/craftingtiktok?refer=embed\" rel=\"noopener\">#craftingtiktok<\/a> <a title=\"crafttok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/crafttok?refer=embed\" rel=\"noopener\">#crafttok<\/a> <a title=\"ad\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/ad?refer=embed\" rel=\"noopener\">#ad<\/a><\/p> <a target=\"_blank\" title=\"\u266c LITTLE MO&#039; BETTA - David Davis\" href=\"https:\/\/www.tiktok.com\/music\/LITTLE-MOBETTA-6769049163343595521?refer=embed\" rel=\"noopener\">\u266c LITTLE MO&#8217; BETTA &#8211; David Davis<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.tiktok.com\/search?q=%23Fashiontok&amp;t=1666900947828\" target=\"_blank\" rel=\"noreferrer noopener\">FashionTok&nbsp;&nbsp;<\/a><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What is FashionTok?&nbsp;<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@vivacious.honey\/video\/7148471357326544171\" data-video-id=\"7148471357326544171\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@vivacious.honey\" href=\"https:\/\/www.tiktok.com\/@vivacious.honey?refer=embed\" rel=\"noopener\">@vivacious.honey<\/a> <p>team ????????\u26d3 or team ????????\u2728? Comment yours ???? OUTFITS ON MY LTK \u203c\ufe0f <a title=\"fashion\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fashion?refer=embed\" rel=\"noopener\">#fashion<\/a> <a title=\"fashiontok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fashiontok?refer=embed\" rel=\"noopener\">#fashiontok<\/a> <a title=\"ootd\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/ootd?refer=embed\" rel=\"noopener\">#ootd<\/a> <a title=\"outfit\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/outfit?refer=embed\" rel=\"noopener\">#outfit<\/a> <a title=\"style\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/style?refer=embed\" rel=\"noopener\">#style<\/a> <a title=\"aesthetic\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/aesthetic?refer=embed\" rel=\"noopener\">#aesthetic<\/a> <a title=\"inspo\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/inspo?refer=embed\" rel=\"noopener\">#inspo<\/a> <a title=\"thisorthat\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/thisorthat?refer=embed\" rel=\"noopener\">#thisorthat<\/a> <\/p> <a target=\"_blank\" title=\"\u266c F R E K im a movie i should be on replay - ridewitemm\" href=\"https:\/\/www.tiktok.com\/music\/F-R-E-K-im-a-movie-i-should-be-on-replay-7136919345342548741?refer=embed\" rel=\"noopener\">\u266c F R E K im a movie i should be on replay &#8211; ridewitemm<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>FashionTok is <em>the <\/em>place to be if you want to find outfit inspo, the perfect way to style a new clothing piece, or just discover your personal style in general. Popular trends in FashionTok include showcasing Gen Z v. millennial fashion, sharing thrifting finds and try-on hauls, and posting #GRWM videos. <a href=\"https:\/\/www.tiktok.com\/@vivacious.honey\/video\/7148471357326544171?is_copy_url=1&amp;is_from_webapp=v1&amp;q=%23Fashiontok&amp;t=1666900947828\" target=\"_blank\" rel=\"noopener\">&nbsp;<\/a><\/p>\n\n\n\n<div class=\"seealso\"><p>See Also: <a href=\"https:\/\/grin.co\/blog\/top-gen-z-fashion-influencers\/\">Top Gen Z Fashion Influencers &amp; Their Style Trend Predictions<\/a><\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">FashionTok marketing&nbsp;<\/h3>\n\n\n\n<p>Apparel and accessory brands can find super authentic brand partners on FashionTok.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@vivacious.honey\/video\/7304349840463482155\" data-video-id=\"7304349840463482155\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@vivacious.honey\" href=\"https:\/\/www.tiktok.com\/@vivacious.honey?refer=embed\" rel=\"noopener\">@vivacious.honey<\/a> <p>???? This just in: the @Converse Chuck De Luxe Heels are a season must-have \u2764\ufe0f\u200d???? Tune in to the Converse page for the next sneaker heat report ????  <a title=\"converse\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/converse?refer=embed\" rel=\"noopener\">#converse<\/a> <a title=\"converseheels\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/converseheels?refer=embed\" rel=\"noopener\">#converseheels<\/a> <a title=\"fashiontok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fashiontok?refer=embed\" rel=\"noopener\">#fashiontok<\/a> <a title=\"outfitinspo\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/outfitinspo?refer=embed\" rel=\"noopener\">#outfitinspo<\/a> <\/p> <a target=\"_blank\" title=\"\u266c original sound - Vanessa Chen\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7304349900014111534?refer=embed\" rel=\"noopener\">\u266c original sound &#8211; Vanessa Chen<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Converse finds the line between FashionTok and SneakerheadTok to discover the best creators to showcase inspo outfits with a highly interested audience.&nbsp;<\/p>\n\n\n\n<p>But that doesn\u2019t mean only fashion and apparel companies can find great creators within this community. Brands like <a href=\"https:\/\/www.tiktok.com\/@happykelli\/video\/7037619918900268334?is_copy_url=1&amp;is_from_webapp=v1&amp;q=%23fashiontok%20%23ad&amp;t=1666991596829\" target=\"_blank\" rel=\"noreferrer noopener\">Barbie<\/a>, <a href=\"https:\/\/www.tiktok.com\/@stylexfox\/video\/7112407900722711851?is_copy_url=1&amp;is_from_webapp=v1&amp;q=%23fashiontok%20%23ad&amp;t=1666991596829\" target=\"_blank\" rel=\"noreferrer noopener\">SpiderTech<\/a>, and <a href=\"https:\/\/www.tiktok.com\/@vivacious.honey\/video\/7075375045597564203?is_copy_url=1&amp;is_from_webapp=v1&amp;q=%40vivacious.honey%20%23ad&amp;t=1666992016637\" target=\"_blank\" rel=\"noreferrer noopener\">Tanologist<\/a> have also discovered their place on FashionTok.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.tiktok.com\/search?q=%23fittok&amp;t=1666900996097\" target=\"_blank\" rel=\"noreferrer noopener\">FitTok<\/a><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What is FitTok?&nbsp;<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@brittanycatesfitness\/video\/7119183001409342766\" data-video-id=\"7119183001409342766\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@brittanycatesfitness\" href=\"https:\/\/www.tiktok.com\/@brittanycatesfitness?refer=embed\" rel=\"noopener\">@brittanycatesfitness<\/a> <p>Replying to @cats_n_techno The amount of comments that said this is in reverse ???? does this look more teal then? This is in reverse ???? <a title=\"fittok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fittok?refer=embed\" rel=\"noopener\">#fittok<\/a> <a title=\"gymtok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/gymtok?refer=embed\" rel=\"noopener\">#gymtok<\/a> <a title=\"dragonsquat\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/dragonsquat?refer=embed\" rel=\"noopener\">#dragonsquat<\/a> <a title=\"pistolsquat\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/pistolsquat?refer=embed\" rel=\"noopener\">#pistolsquat<\/a><\/p> <a target=\"_blank\" title=\"\u266c original sound - Hoops Nation | Sports\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-6810066900878494470?refer=embed\" rel=\"noopener\">\u266c original sound &#8211; Hoops Nation | Sports<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>FitTok is a TikTok-based fitness community where beginners, personal trainers, and pro athletes alike can share tips and tricks, workouts, updates, meal plans, favorite products, and more. It\u2019s the perfect place to go for inspiration, motivation, and your new favorite workout routine.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">FitTok marketing&nbsp;<\/h3>\n\n\n\n<p>Gyms, online fitness classes, supplement brands, athletic apparel companies, and equipment businesses can benefit from partnering with FitTok creators. For example, <a href=\"https:\/\/drinkag1.com\/?store=us\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Athletic Greens<\/a>, a company selling a nutrition and gut health supplement, works with FitTokkers to discuss the benefits they see from drinking a glass of AG1 a day.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@nicole_thenomad\/video\/7071393914531564846\" data-video-id=\"7071393914531564846\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@nicole_thenomad\" href=\"https:\/\/www.tiktok.com\/@nicole_thenomad?refer=embed\" rel=\"noopener\">@nicole_thenomad<\/a> <p><a title=\"ad\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/ad?refer=embed\" rel=\"noopener\">#ad<\/a> Can\u2019t imagine starting my morning any other way than with AG1 ???? <a title=\"ad\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/ad?refer=embed\" rel=\"noopener\">#ad<\/a> <a title=\"healthyliving\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/healthyliving?refer=embed\" rel=\"noopener\">#healthyliving<\/a> <a title=\"healthyhabits\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/healthyhabits?refer=embed\" rel=\"noopener\">#healthyhabits<\/a> <a title=\"fitnesstok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fitnesstok?refer=embed\" rel=\"noopener\">#fitnesstok<\/a> @athleticgreens<\/p> <a target=\"_blank\" title=\"\u266c original sound - Nicole the Nomad\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7071393885741845294?refer=embed\" rel=\"noopener\">\u266c original sound &#8211; Nicole the Nomad<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<div class=\"seealso\"><p>See Also: <a href=\"https:\/\/grin.co\/blog\/fittok-the-future-of-online-fitness\/\">FitTok: The Future of Online Fitness<\/a><\/p><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.tiktok.com\/search?q=%23kidtok&amp;t=1666901051960\" target=\"_blank\" rel=\"noreferrer noopener\">KidTok&nbsp;&nbsp;<\/a><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What is KidTok?&nbsp;<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@rileykayscott\/video\/7054603419738197253\" data-video-id=\"7054603419738197253\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@rileykayscott\" href=\"https:\/\/www.tiktok.com\/@rileykayscott?refer=embed\" rel=\"noopener\">@rileykayscott<\/a> <p>Her face when I come back! ???????? <a title=\"toddlersoftiktok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/toddlersoftiktok?refer=embed\" rel=\"noopener\">#toddlersoftiktok<\/a> <a title=\"toddler\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/toddler?refer=embed\" rel=\"noopener\">#toddler<\/a> <a title=\"ducksoftiktok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/ducksoftiktok?refer=embed\" rel=\"noopener\">#ducksoftiktok<\/a> <a title=\"ducktok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/ducktok?refer=embed\" rel=\"noopener\">#ducktok<\/a> <a title=\"funnykids\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/funnykids?refer=embed\" rel=\"noopener\">#funnykids<\/a> <a title=\"funny\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/funny?refer=embed\" rel=\"noopener\">#funny<\/a> <a title=\"hilarious\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/hilarious?refer=embed\" rel=\"noopener\">#hilarious<\/a> <a title=\"toddlerchallenge\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/toddlerchallenge?refer=embed\" rel=\"noopener\">#toddlerchallenge<\/a> <a title=\"toddlermom\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/toddlermom?refer=embed\" rel=\"noopener\">#toddlermom<\/a> <a title=\"foryou\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/foryou?refer=embed\" rel=\"noopener\">#foryou<\/a><\/p> <a target=\"_blank\" title=\"\u266c Monkeys Spinning Monkeys - Kevin MacLeod &#038; Kevin The Monkey\" href=\"https:\/\/www.tiktok.com\/music\/Monkeys-Spinning-Monkeys-6746993352891189249?refer=embed\" rel=\"noopener\">\u266c Monkeys Spinning Monkeys &#8211; Kevin MacLeod &#038; Kevin The Monkey<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>KidTok is a combination of kid-friendly content and family and parenting content. It has everything from funny videos to parenting advice to toy reviews.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">KidTok marketing&nbsp;<\/h3>\n\n\n\n<p>Marketing on KidTok can be a little difficult. First, it\u2019s a mixture of content meant for kids and videos for parents, so you might want to focus on specific hashtags to reach the right audience.<\/p>\n\n\n\n<p>You also have to be careful because kids are seen as a vulnerable population, and people may react negatively toward people advertising to kids. For example, the <a href=\"https:\/\/publications.aap.org\/pediatrics\/article\/146\/5\/e20194057\/75307\/Child-Social-Media-Influencers-and-Unhealthy-Food\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">American Academy of Pediatrics<\/a> published a study on kid influencers promoting unhealthy foods and called for the FTC to \u201cstrengthen regulations regarding product placement \u2026 featuring young children.\u201d&nbsp;<\/p>\n\n\n\n<div class=\"seealso\"><p>See Also: <a href=\"https:\/\/grin.co\/blog\/kid-influencers\/\">12 Kid Influencers That Can Help You Target the Younger Generation<\/a><\/p><\/div>\n\n\n\n<p><a href=\"https:\/\/tekygo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">TekyGo!<\/a> Is one of the brands succeeding on KidTok. It partners with parents to showcase its online game subscription and indoor trampolines, as well as the benefits they can have for kids. These ads get kids excited about trying the product and provide useful information for the parents, reaching both audiences on KidTok.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@thatchipperbunch\/video\/7052368834988281134\" data-video-id=\"7052368834988281134\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@thatchipperbunch\" href=\"https:\/\/www.tiktok.com\/@thatchipperbunch?refer=embed\" rel=\"noopener\">@thatchipperbunch<\/a> <p><a title=\"ad\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/ad?refer=embed\" rel=\"noopener\">#ad<\/a> This thing is amazing! <a title=\"tekygo\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/tekygo?refer=embed\" rel=\"noopener\">#tekygo<\/a> @TekyGo! <a title=\"ad\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/ad?refer=embed\" rel=\"noopener\">#ad<\/a> <a title=\"toddlertok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/toddlertok?refer=embed\" rel=\"noopener\">#toddlertok<\/a> <a title=\"educational\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/educational?refer=embed\" rel=\"noopener\">#educational<\/a> <a title=\"mom\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/mom?refer=embed\" rel=\"noopener\">#mom<\/a> <a title=\"momsoftiktok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/momsoftiktok?refer=embed\" rel=\"noopener\">#momsoftiktok<\/a> <a title=\"kidsgames\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/kidsgames?refer=embed\" rel=\"noopener\">#kidsgames<\/a> <a title=\"mommymusthaves\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/mommymusthaves?refer=embed\" rel=\"noopener\">#mommymusthaves<\/a><\/p> <a target=\"_blank\" title=\"\u266c Break My Stride - Chateau Pop\" href=\"https:\/\/www.tiktok.com\/music\/Break-My-Stride-6746632592105146369?refer=embed\" rel=\"noopener\">\u266c Break My Stride &#8211; Chateau Pop<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.tiktok.com\/search?q=%23movietok&amp;t=1666901106206\" target=\"_blank\" rel=\"noreferrer noopener\">MovieTok<\/a>&nbsp;&nbsp;<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What is MovieTok?&nbsp;<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@moviesaretherapy\/video\/7138900016956968238\" data-video-id=\"7138900016956968238\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@moviesaretherapy\" href=\"https:\/\/www.tiktok.com\/@moviesaretherapy?refer=embed\" rel=\"noopener\">@moviesaretherapy<\/a> <p>Top 20 Movies of 2022 <a title=\"movies\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/movies?refer=embed\" rel=\"noopener\">#movies<\/a> <a title=\"film\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/film?refer=embed\" rel=\"noopener\">#film<\/a> <a title=\"top20\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/top20?refer=embed\" rel=\"noopener\">#top20<\/a> <a title=\"movietok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/movietok?refer=embed\" rel=\"noopener\">#movietok<\/a> <a title=\"filmtok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/filmtok?refer=embed\" rel=\"noopener\">#filmtok<\/a> <a title=\"movierecommendation\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/movierecommendation?refer=embed\" rel=\"noopener\">#movierecommendation<\/a> <a title=\"fyp\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fyp?refer=embed\" rel=\"noopener\">#fyp<\/a> <a title=\"cinema\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/cinema?refer=embed\" rel=\"noopener\">#cinema<\/a> <\/p> <a target=\"_blank\" title=\"\u266c original sound - Kit Lazer\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7138900019712756526?refer=embed\" rel=\"noopener\">\u266c original sound &#8211; Kit Lazer<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Much like BookTok, MovieTok is the place where cinema fans get together to discuss their favorite movies, review them, and make recommendations to their followers. There are sub-communities within MovieTok for all major genres, including:&nbsp;<\/p>\n\n\n\n<div id=\"list-cfd0141\" class=\"list-c3665e6\"><ul><li><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.tiktok.com\/search?q=%23horrortok&amp;t=1667230933611\" target=\"_blank\" rel=\"noreferrer noopener\">#HorrorTok<\/a><\/span><\/li><li><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.tiktok.com\/search?q=%23romcomtok&amp;t=1667231022687\" target=\"_blank\" rel=\"noreferrer noopener\">#RomComTok<\/a><\/span><\/li><li><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.tiktok.com\/search?q=%23thrillertok&amp;t=1667231217572\" target=\"_blank\" rel=\"noreferrer noopener\">#ThrillerTok<\/a><\/span><\/li><li><span style=\"font-weight: 400;\">And more!\u00a0<\/span><\/li><\/ul><\/div>\n\n\n\n<p>However, these communities will have other content, like videos about movies and books, as well as other more general videos, so they aren\u2019t as focused on film as MovieTok is.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">MovieTok marketing&nbsp;&nbsp;<\/h3>\n\n\n\n<p>MovieTok is the ideal place to promote new films, whether they\u2019ll be gracing the silver screen or coming straight to your favorite streaming service. After all, you\u2019re reaching a group of people looking for their next watch.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/tv.apple.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Apple TV+<\/a> partnered with MovieTok creators to promote their new release, <em>Fall<\/em>. They provided a brief synopsis of the movie, shared clips of it to grab attention, and encouraged people to stream the film.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@crimewithkourt\/video\/7148528920923557166\" data-video-id=\"7148528920923557166\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@crimewithkourt\" href=\"https:\/\/www.tiktok.com\/@crimewithkourt?refer=embed\" rel=\"noopener\">@crimewithkourt<\/a> <p>This survivor\/thriller was just released on @Apple TV+ and wherever you buy movies. Loved this one. <a title=\"thriller\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/thriller?refer=embed\" rel=\"noopener\">#thriller<\/a> <a title=\"thrillermovie\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/thrillermovie?refer=embed\" rel=\"noopener\">#thrillermovie<\/a> <a title=\"movie\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/movie?refer=embed\" rel=\"noopener\">#movie<\/a> <a title=\"movietok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/movietok?refer=embed\" rel=\"noopener\">#movietok<\/a> <a title=\"movierecommendation\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/movierecommendation?refer=embed\" rel=\"noopener\">#movierecommendation<\/a> <a title=\"ad\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/ad?refer=embed\" rel=\"noopener\">#ad<\/a> <a title=\"survival\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/survival?refer=embed\" rel=\"noopener\">#survival<\/a> <a title=\"greenscreen\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/greenscreen?refer=embed\" rel=\"noopener\">#greenscreen<\/a> <\/p> <a target=\"_blank\" title=\"\u266c A somewhat creepy and sad atmosphere music box - MoppySound\" href=\"https:\/\/www.tiktok.com\/music\/A-somewhat-creepy-and-sad-atmosphere-music-box-6817206544086599681?refer=embed\" rel=\"noopener\">\u266c A somewhat creepy and sad atmosphere music box &#8211; MoppySound<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.tiktok.com\/search?q=%23musictok&amp;t=1666901136016\" target=\"_blank\" rel=\"noreferrer noopener\">MusicTok&nbsp;&nbsp;<\/a><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What is MusicTok?&nbsp;<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@theweisest\/video\/7158181952099503403\" data-video-id=\"7158181952099503403\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@theweisest\" href=\"https:\/\/www.tiktok.com\/@theweisest?refer=embed\" rel=\"noopener\">@theweisest<\/a> <p>this playlist is not for the faint of heart you have been warned <a title=\"scorpio\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/scorpio?refer=embed\" rel=\"noopener\">#scorpio<\/a> <a title=\"scorpioseason\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/scorpioseason?refer=embed\" rel=\"noopener\">#scorpioseason<\/a> <a title=\"musictok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/musictok?refer=embed\" rel=\"noopener\">#musictok<\/a> <a title=\"spotifyplaylist\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/spotifyplaylist?refer=embed\" rel=\"noopener\">#spotifyplaylist<\/a> <a title=\"greenscreen\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/greenscreen?refer=embed\" rel=\"noopener\">#greenscreen<\/a> <\/p> <a target=\"_blank\" title=\"\u266c original sound - Sam Weisband\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7158181970164353835?refer=embed\" rel=\"noopener\">\u266c original sound &#8211; Sam Weisband<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>If you love discovering the history of your favorite songs or are looking for new music to jam out to, MusicTok is the place to be. Scroll through the videos for a few minutes, and you\u2019ll be sure to find artists teasing their next release, people sharing their themed playlists, and creators talking about little-known musicians that you should <em>definitely <\/em>listen to.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">MusicTok marketing&nbsp;<\/h3>\n\n\n\n<p>Artists and record labels can partner with leading creators on MusicTok to promote new music. Streaming services like Spotify and Apple Music can also get in on the fun and share promotions with music aficionados on the platform.&nbsp;<\/p>\n\n\n\n<div class=\"seealso\"><p>See Also: <a href=\"https:\/\/grin.co\/blog\/music-influencer-marketing\/\">Is Influencer Marketing for Music the Key to a Rockin\u2019 ROI?<\/a><\/p><\/div>\n\n\n\n<p><a href=\"https:\/\/music.amazon.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon Music<\/a> partnered with MusicTok creators to showcase the streaming service\u2019s highlights and encourage people to try it out with a 3-month free trial. Amazon Music gave the creator affiliate links to share this promotion, so the team could track the success of the influencer marketing program.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@peachyymaddi\/video\/7136657783419637035\" data-video-id=\"7136657783419637035\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@peachyymaddi\" href=\"https:\/\/www.tiktok.com\/@peachyymaddi?refer=embed\" rel=\"noopener\">@peachyymaddi<\/a> <p>Get 3 months free on my page!???????????????? @AmazonMusic <a title=\"amazonmusicpartner\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/amazonmusicpartner?refer=embed\" rel=\"noopener\">#amazonmusicpartner<\/a><a title=\"amazonmusic\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/amazonmusic?refer=embed\" rel=\"noopener\">#amazonmusic<\/a><a title=\"amazonmusicunlimited\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/amazonmusicunlimited?refer=embed\" rel=\"noopener\">#amazonmusicunlimited<\/a><a title=\"amazon\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/amazon?refer=embed\" rel=\"noopener\">#amazon<\/a><a title=\"myplaylist\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/myplaylist?refer=embed\" rel=\"noopener\">#myplaylist<\/a><a title=\"musictok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/musictok?refer=embed\" rel=\"noopener\">#musictok<\/a><a title=\"musictiktok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/musictiktok?refer=embed\" rel=\"noopener\">#musictiktok<\/a><a title=\"sponsored\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/sponsored?refer=embed\" rel=\"noopener\">#sponsored<\/a><a title=\"ad\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/ad?refer=embed\" rel=\"noopener\">#ad<\/a> <\/p> <a target=\"_blank\" title=\"\u266c RUNAWAY - KAYDEN\" href=\"https:\/\/www.tiktok.com\/music\/RUNAWAY-7065036549716445185?refer=embed\" rel=\"noopener\">\u266c RUNAWAY &#8211; KAYDEN<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.tiktok.com\/search?q=%23nursetok&amp;t=1666901295010\" target=\"_blank\" rel=\"noreferrer noopener\">NurseTok<\/a>&nbsp;&nbsp;<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What is NurseTok?&nbsp;<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@ciara_will\/video\/7262113146641616174\" data-video-id=\"7262113146641616174\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@ciara_will\" href=\"https:\/\/www.tiktok.com\/@ciara_will?refer=embed\" rel=\"noopener\">@ciara_will<\/a> <p>so anyways how do you prepare your flush <a title=\"ernurse\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/ernurse?refer=embed\" rel=\"noopener\">#ernurse<\/a> <a title=\"nurselife\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/nurselife?refer=embed\" rel=\"noopener\">#nurselife<\/a> <a title=\"nursetok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/nursetok?refer=embed\" rel=\"noopener\">#nursetok<\/a> <a title=\"nursesoftiktok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/nursesoftiktok?refer=embed\" rel=\"noopener\">#nursesoftiktok<\/a> <a title=\"emergencyroom\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/emergencyroom?refer=embed\" rel=\"noopener\">#emergencyroom<\/a> <a title=\"emergencyservices\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/emergencyservices?refer=embed\" rel=\"noopener\">#emergencyservices<\/a> <a title=\"emergencymedicine\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/emergencymedicine?refer=embed\" rel=\"noopener\">#emergencymedicine<\/a> <a title=\"registerednurse\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/registerednurse?refer=embed\" rel=\"noopener\">#registerednurse<\/a> <a title=\"ednurselife\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/ednurselife?refer=embed\" rel=\"noopener\">#ednurselife<\/a> <a title=\"ernurselife\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/ernurselife?refer=embed\" rel=\"noopener\">#ernurselife<\/a> <a title=\"nursehumor\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/nursehumor?refer=embed\" rel=\"noopener\">#nursehumor<\/a> <a title=\"fyp\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fyp?refer=embed\" rel=\"noopener\">#fyp<\/a> <\/p> <a target=\"_blank\" title=\"\u266c Bops Goin Brazy - Tyga\" href=\"https:\/\/www.tiktok.com\/music\/Bops-Goin-Brazy-7244409915454802730?refer=embed\" rel=\"noopener\">\u266c Bops Goin Brazy &#8211; Tyga<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>NurseTok is a community of nurses who talk about everything from health tips to the struggles of working in the healthcare field. This community on TikTok gained popularity during 2020 and 2021 as people dealt with the pandemic and learned about vaccinations.&nbsp;<\/p>\n\n\n\n<p>There is a larger community of all medical professionals on TikTok, but the nurses have truly become some of the biggest breakout stars on the app.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">NurseTok marketing&nbsp;<\/h3>\n\n\n\n<p>NurseTok influencer marketing is most popular among brands selling products and services to help nurses do their job and companies selling health and wellness-related products that want to build credibility and brand awareness.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/goli.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Goli Nutrition<\/a> partnered with nurses to promote their line of supplements and highlight the ingredients and benefits of each. By having medical professionals endorse the product, they earned a lot of credibility and built trust with consumers.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@heykathyk\/video\/7202092164510174506\" data-video-id=\"7202092164510174506\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@heykathyk\" href=\"https:\/\/www.tiktok.com\/@heykathyk?refer=embed\" rel=\"noopener\">@heykathyk<\/a> <p>Life in between my 12hr shifts..night 2\/3  <a title=\"nurselife\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/nurselife?refer=embed\" rel=\"noopener\">#nurselife<\/a> <a title=\"figsscrubs\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/figsscrubs?refer=embed\" rel=\"noopener\">#figsscrubs<\/a> <a title=\"goli\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/goli?refer=embed\" rel=\"noopener\">#goli<\/a> <a title=\"icunurse\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/icunurse?refer=embed\" rel=\"noopener\">#icunurse<\/a> <a title=\"wearfigsscrubs\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/wearfigsscrubs?refer=embed\" rel=\"noopener\">#wearfigsscrubs<\/a> <a title=\"ashwagandhagummies\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/ashwagandhagummies?refer=embed\" rel=\"noopener\">#ashwagandhagummies<\/a> <a title=\"doterraessentialoils\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/doterraessentialoils?refer=embed\" rel=\"noopener\">#doterraessentialoils<\/a> <a title=\"grwm\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/grwm?refer=embed\" rel=\"noopener\">#grwm<\/a> <\/p> <a target=\"_blank\" title=\"\u266c original sound - Kathy B\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7202092161318554414?refer=embed\" rel=\"noopener\">\u266c original sound &#8211; Kathy B<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.tiktok.com\/search?q=%23parenttok&amp;t=1666901348370\" target=\"_blank\" rel=\"noreferrer noopener\">ParentTok&nbsp;&nbsp;<\/a><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What is ParentTok?&nbsp;<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@chy_town\/video\/7284714092659608875\" data-video-id=\"7284714092659608875\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@chy_town\" href=\"https:\/\/www.tiktok.com\/@chy_town?refer=embed\" rel=\"noopener\">@chy_town<\/a> <p>I\u2019m the luckiest woman in the world to be your mom ???? <a title=\"momtok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/momtok?refer=embed\" rel=\"noopener\">#momtok<\/a> <a title=\"lucky\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/lucky?refer=embed\" rel=\"noopener\">#lucky<\/a> <a title=\"luckygirlsyndrome\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/luckygirlsyndrome?refer=embed\" rel=\"noopener\">#luckygirlsyndrome<\/a> <a title=\"girlmom\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/girlmom?refer=embed\" rel=\"noopener\">#girlmom<\/a> <a title=\"toddlermom\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/toddlermom?refer=embed\" rel=\"noopener\">#toddlermom<\/a> <a title=\"mother\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/mother?refer=embed\" rel=\"noopener\">#mother<\/a> <a title=\"mom\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/mom?refer=embed\" rel=\"noopener\">#mom<\/a><\/p> <a target=\"_blank\" title=\"\u266c original sound - Dz Holidays London\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7283611764325944069?refer=embed\" rel=\"noopener\">\u266c original sound &#8211; Dz Holidays London<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>ParentTok is the place for parents to go to get advice about raising children, hear stories from people going through the same thing, and even share funny stories with others who understand. You\u2019ll find parents of all ages, whether they\u2019re currently caring for their toddlers or trying to rein in their teenagers.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">ParentTok marketing<\/h3>\n\n\n\n<p>There are a wide variety of companies partnering with ParentTok creators to build brand awareness and drive conversions among parents, from apps to childcare brands to self-care companies.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.getepic.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Epic!<\/a>, a digital library for kids, partners with ParentTok creators to showcase the benefits of a subscription for both parents and kids. From keeping the kiddos entertained with educational content to giving parents some time for themselves, these influencers teach viewers why they should sign up.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@skyehitchcock\/video\/7142584476470660398\" data-video-id=\"7142584476470660398\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@skyehitchcock\" href=\"https:\/\/www.tiktok.com\/@skyehitchcock?refer=embed\" rel=\"noopener\">@skyehitchcock<\/a> <p>Anyone else have kids following you everywhere? Celebrate <a title=\"nationalparentsdayoff\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/nationalparentsdayoff?refer=embed\" rel=\"noopener\">#nationalparentsdayoff<\/a> with a free month of @epicforkids ! Link in bio, DAYOFF22 <a title=\"momtok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/momtok?refer=embed\" rel=\"noopener\">#momtok<\/a> <a title=\"ad\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/ad?refer=embed\" rel=\"noopener\">#ad<\/a><\/p> <a target=\"_blank\" title=\"\u266c FEEL THE GROOVE - Queens Road, Fabian Graetz\" href=\"https:\/\/www.tiktok.com\/music\/FEEL-THE-GROOVE-6769046027488987137?refer=embed\" rel=\"noopener\">\u266c FEEL THE GROOVE &#8211; Queens Road, Fabian Graetz<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.tiktok.com\/search?q=%23pettok&amp;t=1666901400803\" target=\"_blank\" rel=\"noreferrer noopener\">PetTok&nbsp;&nbsp;<\/a><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What is PetTok?&nbsp;<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\nhttps:\/\/www.tiktok.com\/@gamjamypotato\/video\/7146704079455145258&#8243;\n<\/div><\/figure>\n\n\n\n<p>PetTok is possibly the cutest community on TikTok, with creators showcasing their dogs, cats, cows, and even skunks and possums. From humorous content to training, safety, and enrichment advice, PetTok has everything an owner needs to keep their favorite creatures happy and well.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">PetTok marketing&nbsp;<\/h3>\n\n\n\n<p>PetTok is the perfect place for pet supply companies to reach their target audience. However, you also have to keep in mind that a lot of people watch PetTok to look at cute animals and may not have a pet themselves, so these creators may not have a super-targeted audience.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/naturaldog.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Natural Dog Company<\/a> partners with PetTok creators to showcase the benefits of their dog supplements, balms, grooming supplies, and more. The videos often showcase a dog loving the taste of the product while its owner lists the benefits of giving it to their furry friend.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@hazelthebullyy\/video\/7329633104086256939\" data-video-id=\"7329633104086256939\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@hazelthebullyy\" href=\"https:\/\/www.tiktok.com\/@hazelthebullyy?refer=embed\" rel=\"noopener\">@hazelthebullyy<\/a> <p>we hope you consider us! \u2728 @Natural Dog Company LLC <a title=\"mynaturaldog\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/mynaturaldog?refer=embed\" rel=\"noopener\">#MyNaturalDog<\/a>  <a title=\"bulldog\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/bulldog?refer=embed\" rel=\"noopener\">#bulldog<\/a> <a title=\"bulldogsoftiktok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/bulldogsoftiktok?refer=embed\" rel=\"noopener\">#bulldogsoftiktok<\/a> <a title=\"bulldoglove\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/bulldoglove?refer=embed\" rel=\"noopener\">#bulldoglove<\/a> <a title=\"bulldoglife\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/bulldoglife?refer=embed\" rel=\"noopener\">#bulldoglife<\/a> <a title=\"bulldogsofig\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/bulldogsofig?refer=embed\" rel=\"noopener\">#bulldogsofig<\/a> <a title=\"adorabledog\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/adorabledog?refer=embed\" rel=\"noopener\">#adorabledog<\/a> <a title=\"doglovers\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/doglovers?refer=embed\" rel=\"noopener\">#doglovers<\/a> <a title=\"dogoftheday\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/dogoftheday?refer=embed\" rel=\"noopener\">#dogoftheday<\/a> <a title=\"cutestdogever\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/cutestdogever?refer=embed\" rel=\"noopener\">#cutestdogever<\/a> <a title=\"cutestdog\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/cutestdog?refer=embed\" rel=\"noopener\">#cutestdog<\/a> <a title=\"funnydogs\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/funnydogs?refer=embed\" rel=\"noopener\">#funnydogs<\/a> <a title=\"dog\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/dog?refer=embed\" rel=\"noopener\">#dog<\/a> <\/p> <a target=\"_blank\" title=\"\u266c original sound - Hazel the English Bulldog ????????\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7329633274790234926?refer=embed\" rel=\"noopener\">\u266c original sound &#8211; Hazel the English Bulldog ????????<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.tiktok.com\/search?q=%23planttok&amp;t=1666901473478\" target=\"_blank\" rel=\"noreferrer noopener\">PlantTok<\/a>&nbsp;&nbsp;<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What is PlantTok?<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@reagankastner\/video\/7067645927732825391\" data-video-id=\"7067645927732825391\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@reagankastner\" href=\"https:\/\/www.tiktok.com\/@reagankastner?refer=embed\" rel=\"noopener\">@reagankastner<\/a> <p>Stay for the mistakes to avoid at the end! ???????? <a title=\"repottingplants\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/repottingplants?refer=embed\" rel=\"noopener\">#repottingplants<\/a> <a title=\"houseplants\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/houseplants?refer=embed\" rel=\"noopener\">#houseplants<\/a> <a title=\"planttok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/planttok?refer=embed\" rel=\"noopener\">#planttok<\/a> <a title=\"repotting\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/repotting?refer=embed\" rel=\"noopener\">#repotting<\/a> <a title=\"planttips\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/planttips?refer=embed\" rel=\"noopener\">#planttips<\/a> <a title=\"planttiktok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/planttiktok?refer=embed\" rel=\"noopener\">#planttiktok<\/a> <a title=\"pothos\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/pothos?refer=embed\" rel=\"noopener\">#pothos<\/a> <a title=\"springvibes\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/springvibes?refer=embed\" rel=\"noopener\">#springvibes<\/a><\/p> <a target=\"_blank\" title=\"\u266c Love You So - The King Khan &#038; BBQ Show\" href=\"https:\/\/www.tiktok.com\/music\/Love-You-So-6728562975734515713?refer=embed\" rel=\"noopener\">\u266c Love You So &#8211; The King Khan &#038; BBQ Show<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>PlantTok is <em>the <\/em>place to showcase your green thumb. Amateurs and pros alike flock to the community to share advice, showcase their indoor and outdoor gardens, and discuss their love for plants.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">PlantTok marketing<\/h3>\n\n\n\n<p>PlantTok is a super niche community, which means that most people who stumble upon it are highly interested in plants. This is a great opportunity for marketers. Whether you\u2019re a brand selling seeds and sprouts themselves, cute accessories, or necessary supplies, you\u2019re sure to find an engaged audience on PlantTok.&nbsp;&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/miraclegro.com\/en-us\/home\" target=\"_blank\" rel=\"noreferrer noopener\">MiracleGro<\/a> partners with creators to showcase just how easy it is to start a garden (and a lifelong obsession with plants) with their beginner-friendly products. And with the PlantTok experts to answer all your questions and provide tutorials, nothing is stopping you from achieving the green space of your dreams.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@nicolelarsongrows\/video\/7078773734877744426\" data-video-id=\"7078773734877744426\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@nicolelarsongrows\" href=\"https:\/\/www.tiktok.com\/@nicolelarsongrows?refer=embed\" rel=\"noopener\">@nicolelarsongrows<\/a> <p><a title=\"ad\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/ad?refer=embed\" rel=\"noopener\">#ad<\/a> What big plant are you repotting this spring? ???? @Miracle-Gro <a title=\"monsterarepot\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/monsterarepot?refer=embed\" rel=\"noopener\">#monsterarepot<\/a> <a title=\"repot\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/repot?refer=embed\" rel=\"noopener\">#repot<\/a> <a title=\"miraclegro\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/miraclegro?refer=embed\" rel=\"noopener\">#miraclegro<\/a><\/p> <a target=\"_blank\" title=\"\u266c original sound - Nicole Larson\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7078773700178512686?refer=embed\" rel=\"noopener\">\u266c original sound &#8211; Nicole Larson<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.tiktok.com\/search?q=%23pranktok&amp;t=1666901510708\" target=\"_blank\" rel=\"noreferrer noopener\">PrankTok&nbsp;&nbsp;<\/a><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What is PrankTok?&nbsp;<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@ali.dakhlallah0\/video\/6956768310541241606\" data-video-id=\"6956768310541241606\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@ali.dakhlallah0\" href=\"https:\/\/www.tiktok.com\/@ali.dakhlallah0?refer=embed\" rel=\"noopener\">@ali.dakhlallah0<\/a> <p><a title=\"SkipTheRinse\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/SkipTheRinse?refer=embed\" rel=\"noopener\">#SkipTheRinse<\/a> <a title=\"TikTokGGT\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/TikTokGGT?refer=embed\" rel=\"noopener\">#TikTokGGT<\/a> <a title=\"foryou\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/foryou?refer=embed\" rel=\"noopener\">#foryou<\/a> <a title=\"fyp\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fyp?refer=embed\" rel=\"noopener\">#fyp<\/a> <a title=\"foryoupage\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/foryoupage?refer=embed\" rel=\"noopener\">#foryoupage<\/a> <a title=\"wtf\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/wtf?refer=embed\" rel=\"noopener\">#wtf<\/a> <a title=\"watch\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/watch?refer=embed\" rel=\"noopener\">#watch<\/a> <a title=\"lmfao\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/lmfao?refer=embed\" rel=\"noopener\">#lmfao<\/a> <a title=\"lmao\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/lmao?refer=embed\" rel=\"noopener\">#lmao<\/a> <a title=\"omg\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/omg?refer=embed\" rel=\"noopener\">#omg<\/a> <a title=\"????\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/%F0%9F%98%82?refer=embed\" rel=\"noopener\">#????<\/a> <a title=\"????????????\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/%F0%9F%98%82%F0%9F%98%82%F0%9F%98%82?refer=embed\" rel=\"noopener\">#????????????<\/a> <a title=\"hilarious\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/hilarious?refer=embed\" rel=\"noopener\">#hilarious<\/a> <a title=\"funny\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/funny?refer=embed\" rel=\"noopener\">#funny<\/a> <a title=\"comedy\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/comedy?refer=embed\" rel=\"noopener\">#comedy<\/a> <a title=\"lol\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/lol?refer=embed\" rel=\"noopener\">#lol<\/a> <a title=\"prank\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/prank?refer=embed\" rel=\"noopener\">#prank<\/a> <a title=\"prankwars\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/prankwars?refer=embed\" rel=\"noopener\">#prankwars<\/a> <a title=\"daddy\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/daddy?refer=embed\" rel=\"noopener\">#daddy<\/a><\/p> <a target=\"_blank\" title=\"\u266c original sound - Ali D\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-6956768118220098310?refer=embed\" rel=\"noopener\">\u266c original sound &#8211; Ali D<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>PrankTok is a community of practical jokers and goofballs who film reactions to their pranks in order to make their viewers smile.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">PrankTok marketing&nbsp;<\/h3>\n\n\n\n<p>The majority of people come to PrankTok to laugh and forget everything else for a while, so overt ads typically don\u2019t perform well. However, some subtle product placements in a prankster\u2019s content can build brand awareness and drive desire.&nbsp;<\/p>\n\n\n\n<p>For example, <a href=\"https:\/\/www.bangenergy.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Bang Energy<\/a> has PrankTok creators keep a can of their energy drinks in the shot while they perform and record their pranks.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@makayla.domagalski1\/video\/6888036729702436102\" data-video-id=\"6888036729702436102\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@makayla.domagalski1\" href=\"https:\/\/www.tiktok.com\/@makayla.domagalski1?refer=embed\" rel=\"noopener\">@makayla.domagalski1<\/a> <p>I feel so bad but his face is priceless???? <a title=\"fyp\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fyp?refer=embed\" rel=\"noopener\">#fyp<\/a> <a title=\"funny\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/funny?refer=embed\" rel=\"noopener\">#funny<\/a> <a title=\"love\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/love?refer=embed\" rel=\"noopener\">#love<\/a> <a title=\"couplegoals\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/couplegoals?refer=embed\" rel=\"noopener\">#couplegoals<\/a> <a title=\"prank\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/prank?refer=embed\" rel=\"noopener\">#prank<\/a> <a title=\"bangenergy\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/bangenergy?refer=embed\" rel=\"noopener\">#bangenergy<\/a> <a title=\"ad\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/ad?refer=embed\" rel=\"noopener\">#ad<\/a> @bangenergy @bangenergy.ceo<\/p> <a target=\"_blank\" title=\"\u266c original sound - Jaylin &#038; Makayla????\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-6888036786220649221?refer=embed\" rel=\"noopener\">\u266c original sound &#8211; Jaylin &#038; Makayla????<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.tiktok.com\/search?q=%23queertok&amp;t=1666901619507\" target=\"_blank\" rel=\"noreferrer noopener\">QueerTok&nbsp;&nbsp;<\/a><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What is QueerTok?&nbsp;<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@keara.graves\/video\/7064629854464953606\" data-video-id=\"7064629854464953606\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@keara.graves\" href=\"https:\/\/www.tiktok.com\/@keara.graves?refer=embed\" rel=\"noopener\">@keara.graves<\/a> <p>those were the lost &#038; found days lol <a title=\"transformation\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/transformation?refer=embed\" rel=\"noopener\">#transformation<\/a> <a title=\"straighttogay\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/straighttogay?refer=embed\" rel=\"noopener\">#straighttogay<\/a> <a title=\"lgbt\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/lgbt?refer=embed\" rel=\"noopener\">#lgbt<\/a> <a title=\"queer\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/queer?refer=embed\" rel=\"noopener\">#queer<\/a> <a title=\"lgbtqtiktok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/lgbtqtiktok?refer=embed\" rel=\"noopener\">#lgbtqtiktok<\/a> <a title=\"genderfluid\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/genderfluid?refer=embed\" rel=\"noopener\">#genderfluid<\/a> <a title=\"fyp\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fyp?refer=embed\" rel=\"noopener\">#fyp<\/a> <a title=\"foryou\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/foryou?refer=embed\" rel=\"noopener\">#foryou<\/a> <a title=\"nonbinary\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/nonbinary?refer=embed\" rel=\"noopener\">#nonbinary<\/a> <a title=\"queertiktok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/queertiktok?refer=embed\" rel=\"noopener\">#queertiktok<\/a><\/p> <a target=\"_blank\" title=\"\u266c show me ur glow ups pls - rachel\" href=\"https:\/\/www.tiktok.com\/music\/show-me-ur-glow-ups-pls-6969610569569585926?refer=embed\" rel=\"noopener\">\u266c show me ur glow ups pls &#8211; rachel<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>QueerTok is a TikTok-based community for members of the LGBTQIA+ community, as well as allies. They post about everything from comedic glances into their life, discussions about their struggles, ways to stand up for the LGBTQIA+ community, and more.&nbsp;&nbsp;<\/p>\n\n\n\n<div class=\"seealso\"><p>See Also: <a href=\"https:\/\/grin.co\/blog\/lgbtq-influencers-to-watch-for-pride-month\/\">LGBTQ Influencers to Watch for Pride Month<\/a><\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">QueerTok marketing&nbsp;<\/h3>\n\n\n\n<p>When marketing to any marginalized group, you need to be careful with your ads, especially if you don\u2019t have anyone from the community on your team. Sometimes, well-intentioned campaigns can offend if the right people aren\u2019t involved. That\u2019s where creators come in.&nbsp;<\/p>\n\n\n\n<p>As members of the community they\u2019re speaking to, these creators can develop thoughtful endorsements that capture the benefits of your product or service for their audience.<\/p>\n\n\n\n<p>On the other hand, QueerTok is also a great place to advertise things that are meant only for queer people. For example, Her does a great job of partnering with QueerTok creators to reach its desired audience. <a href=\"https:\/\/weareher.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Her<\/a> is a lesbian, queer, and bi dating app, and the team partners with QueerTok creators to share their stories that came from using the app.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@marissa.wilkes\/video\/6892872400862579973\" data-video-id=\"6892872400862579973\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@marissa.wilkes\" href=\"https:\/\/www.tiktok.com\/@marissa.wilkes?refer=embed\" rel=\"noopener\">@marissa.wilkes<\/a> <p>And I wonder why I\u2019m single&#8230; Download the Her app, the link is in my bio! <a title=\"lgbtq\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/lgbtq?refer=embed\" rel=\"noopener\">#lgbtq<\/a> <a title=\"lgbtsingle\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/lgbtsingle?refer=embed\" rel=\"noopener\">#lgbtsingle<\/a> <a title=\"queer\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/queer?refer=embed\" rel=\"noopener\">#queer<\/a> <a title=\"ad\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/ad?refer=embed\" rel=\"noopener\">#ad<\/a> @hersocialapp<\/p> <a target=\"_blank\" title=\"\u266c original sound - Marissa Wilkes\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-6892872444730739462?refer=embed\" rel=\"noopener\">\u266c original sound &#8211; Marissa Wilkes<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.tiktok.com\/search?q=%23selfcaretok&amp;t=1666901728597\" target=\"_blank\" rel=\"noreferrer noopener\">SelfCareTok&nbsp;&nbsp;<\/a><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What is SelfCareTok?&nbsp;<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@selfcarebeautyyy\/video\/7136401002688744746\" data-video-id=\"7136401002688744746\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@selfcarebeautyyy\" href=\"https:\/\/www.tiktok.com\/@selfcarebeautyyy?refer=embed\" rel=\"noopener\">@selfcarebeautyyy<\/a> <p>It\u2019s \u2728 SELF CARE \u2728 <a title=\"hyiene\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/hyiene?refer=embed\" rel=\"noopener\">#hyiene<\/a> <a title=\"selfcare\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/selfcare?refer=embed\" rel=\"noopener\">#selfcare<\/a> <a title=\"selfcaretiktok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/selfcaretiktok?refer=embed\" rel=\"noopener\">#selfcaretiktok<\/a> <a title=\"foryourpage\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/foryourpage?refer=embed\" rel=\"noopener\">#foryourpage<\/a><\/p> <a target=\"_blank\" title=\"\u266c It&#039;s Corn - Tariq &#038; The Gregory Brothers &#038; Recess Therapy\" href=\"https:\/\/www.tiktok.com\/music\/It&#039;s-Corn-7133362813254388523?refer=embed\" rel=\"noopener\">\u266c It&#8217;s Corn &#8211; Tariq &#038; The Gregory Brothers &#038; Recess Therapy<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>SelfCareTok is a community of people who post about their self-care practices and show people how to find a sense of calm amidst the rush of life. Some creators focus on skincare and routines, while others teach about meditation, therapy, journaling, and more.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">SelfCareTok marketing<\/h3>\n\n\n\n<p>If you have a product designed to help people find peace or grow in positive ways, SelfCareTok is the perfect place to reach new audiences.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.aveeno.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Aveeno<\/a> partners with SelfCareTok creators to showcase how its lotion and skin products fit perfectly into a person\u2019s mindfulness routine. The creators discuss the benefits of using the lotions and why they love them.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@abigailfeehls\/video\/7145928794866601262\" data-video-id=\"7145928794866601262\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@abigailfeehls\" href=\"https:\/\/www.tiktok.com\/@abigailfeehls?refer=embed\" rel=\"noopener\">@abigailfeehls<\/a> <p>@Aveeno_US always saves my day ???? <a title=\"aveeno\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/aveeno?refer=embed\" rel=\"noopener\">#aveeno<\/a> <a title=\"skincare\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/skincare?refer=embed\" rel=\"noopener\">#skincare<\/a> <a title=\"skintok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/skintok?refer=embed\" rel=\"noopener\">#skintok<\/a> <a title=\"skin\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/skin?refer=embed\" rel=\"noopener\">#skin<\/a> <a title=\"redness\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/redness?refer=embed\" rel=\"noopener\">#redness<\/a> <a title=\"dryskin\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/dryskin?refer=embed\" rel=\"noopener\">#dryskin<\/a> <a title=\"selfcare\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/selfcare?refer=embed\" rel=\"noopener\">#selfcare<\/a> <\/p> <a target=\"_blank\" title=\"\u266c original sound - ABIGAIL FEEHLEY\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7145928815607335726?refer=embed\" rel=\"noopener\">\u266c original sound &#8211; ABIGAIL FEEHLEY<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.tiktok.com\/search?q=%23sportstok&amp;t=1666901767554\" target=\"_blank\" rel=\"noreferrer noopener\">SportsTok<\/a>&nbsp;&nbsp;<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What is SportsTok?&nbsp;<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@theqbplug\/video\/7126312488257506606\" data-video-id=\"7126312488257506606\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@theqbplug\" href=\"https:\/\/www.tiktok.com\/@theqbplug?refer=embed\" rel=\"noopener\">@theqbplug<\/a> <p>This RunningBack is UNSTOPPABLE ???? <a title=\"nfl\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/nfl?refer=embed\" rel=\"noopener\">#nfl<\/a> <a title=\"sports\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/sports?refer=embed\" rel=\"noopener\">#sports<\/a> <a title=\"collegefootball\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/collegefootball?refer=embed\" rel=\"noopener\">#collegefootball<\/a> <a title=\"football\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/football?refer=embed\" rel=\"noopener\">#football<\/a> <a title=\"athlete\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/athlete?refer=embed\" rel=\"noopener\">#athlete<\/a> <a title=\"viral\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/viral?refer=embed\" rel=\"noopener\">#viral<\/a> <a title=\"tiktok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/tiktok?refer=embed\" rel=\"noopener\">#tiktok<\/a> <a title=\"fyp\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fyp?refer=embed\" rel=\"noopener\">#fyp<\/a><\/p> <a target=\"_blank\" title=\"\u266c original sound - QUARTERBACK PLUG\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7126312460600019755?refer=embed\" rel=\"noopener\">\u266c original sound &#8211; QUARTERBACK PLUG<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>SportsTok is an online community full of athletic highlights (both pro and amateur), funny videos, and advice for people looking to get started or move forward in different activities.&nbsp;<\/p>\n\n\n\n<div class=\"seealso\"><p>See Also: <a href=\"https:\/\/grin.co\/blog\/complete-guide-to-athlete-influencer-marketing\/\">The Complete Guide to Athlete Influencer Marketing<\/a><\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">SportsTok marketing&nbsp;<\/h3>\n\n\n\n<p>Just like FitTok, SportsTok is a great place for gym equipment companies, supplement brands, and athletic apparel businesses to promote their products. Brands can also get an instant credibility boost through social proof if they partner with people known for their skills.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/jolyn.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">JOLYN<\/a> is a swimwear and athletic apparel company that partners with collegiate athletes to promote their products and build a community around the brand. Victoria Unger, influencer marketing coordinator at JOLYN, joined us for an episode of the <em>GRIN Gets Real <\/em>podcast and offered this advice:&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cI would say that as far as collegiate goes with the new NIL rules, I would say that\u2019s kind of taken off like a wildfire. You know, you have these \u201cnovice\u201d athletes that\u2014they want to be there. They want to play these sports. And for them, [a brand partnership] is\u2014this is a huge opportunity.\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@bellaa_smithh\/video\/7023716766194928902\" data-video-id=\"7023716766194928902\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@bellaa_smithh\" href=\"https:\/\/www.tiktok.com\/@bellaa_smithh?refer=embed\" rel=\"noopener\">@bellaa_smithh<\/a> <p><a title=\"ad\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/ad?refer=embed\" rel=\"noopener\">#ad<\/a> DISCOUNT CODE: BELLAAAA_SMITHHH10 \u2b50\ufe0f @jolynclothing <a title=\"jolyn\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/jolyn?refer=embed\" rel=\"noopener\">#JOLYN<\/a> <a title=\"jolyncollegiate\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/jolyncollegiate?refer=embed\" rel=\"noopener\">#JOLYNCollegiate<\/a> <a title=\"sponsored\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/sponsored?refer=embed\" rel=\"noopener\">#sponsored<\/a> <a title=\"fyp\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fyp?refer=embed\" rel=\"noopener\">#fyp<\/a><\/p> <a target=\"_blank\" title=\"\u266c HOT &#038; SPICY SALSA - Jaycee Mante\" href=\"https:\/\/www.tiktok.com\/music\/HOT-SPICY-SALSA-6768872332954961921?refer=embed\" rel=\"noopener\">\u266c HOT &#038; SPICY SALSA &#8211; Jaycee Mante<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<div class=\"seealso\"><p>See Also: <a href=\"https:\/\/grin.co\/podcast\/athletes-as-content-creators\/\">Podcast: Athletes as Content Creators<\/a><\/p><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><a href=\"https:\/\/www.tiktok.com\/search?q=%23tvtok&amp;t=1666901798569\" target=\"_blank\" rel=\"noreferrer noopener\">TVTok<\/a>&nbsp;<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">What is TVTok?&nbsp;<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@moviesandstuff14\/video\/7158883112456375595\" data-video-id=\"7158883112456375595\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@moviesandstuff14\" href=\"https:\/\/www.tiktok.com\/@moviesandstuff14?refer=embed\" rel=\"noopener\">@moviesandstuff14<\/a> <p><a title=\"movie\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/movie?refer=embed\" rel=\"noopener\">#movie<\/a> <a title=\"filmtok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/filmtok?refer=embed\" rel=\"noopener\">#filmtok<\/a> <a title=\"movietok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/movietok?refer=embed\" rel=\"noopener\">#movietok<\/a> <a title=\"tvtok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/tvtok?refer=embed\" rel=\"noopener\">#tvtok<\/a> <a title=\"tv\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/tv?refer=embed\" rel=\"noopener\">#tv<\/a> <a title=\"tvshow\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/tvshow?refer=embed\" rel=\"noopener\">#tvshow<\/a> <a title=\"houseofthedragon\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/houseofthedragon?refer=embed\" rel=\"noopener\">#houseofthedragon<\/a>  <a title=\"greenscreen\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/greenscreen?refer=embed\" rel=\"noopener\">#greenscreen<\/a> <\/p> <a target=\"_blank\" title=\"\u266c original sound - George\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7158883223819389739?refer=embed\" rel=\"noopener\">\u266c original sound &#8211; George<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Just as we have discussed BookTok, MovieTok, and MusicTok, it\u2019s time to discuss TVTok. This community is full of people looking to discuss their favorite shows, find new ones to watch, and review their latest obsessions.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/12\/IM_A_Complete_Guide_to_TikTok_Content_Categories_2022-Q4-11_Featured2.webp\" alt=\"TikTok logo to symbolize TikTok content categories\" class=\"wp-image-29114\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/12\/IM_A_Complete_Guide_to_TikTok_Content_Categories_2022-Q4-11_Featured2.webp 960w, https:\/\/grin.co\/wp-content\/uploads\/2022\/12\/IM_A_Complete_Guide_to_TikTok_Content_Categories_2022-Q4-11_Featured2-300x200.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2022\/12\/IM_A_Complete_Guide_to_TikTok_Content_Categories_2022-Q4-11_Featured2-768x512.webp 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">TVTok marketing&nbsp;<\/h3>\n\n\n\n<p>TVTok is an ideal place for networks and streaming services to promote their latest shows, manufacturers to highlight the specs of their latest TVs, and food companies to showcase their latest binge-worthy snack.&nbsp;<\/p>\n\n\n\n<p>Nickelodeon partners with TVTok creators to build hype around its latest nostalgia-fueled shows like <a href=\"https:\/\/www.tiktok.com\/@laurengodwin\/video\/6712507410197515525?is_copy_url=1&amp;is_from_webapp=v1&amp;q=%40nickelodeon%20%23ad&amp;t=1667248594645\" target=\"_blank\" rel=\"noreferrer noopener\"><em>All That<\/em><\/a><em> <\/em>and <em>Are You Afraid of the Dark? <\/em>Whether they\u2019re leaning into familiar theme songs that will unlock a long-forgotten memory or dissecting the latest episode, these creators are driving interest in the shows and getting people to tune in.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@theafternoonspecial\/video\/7131908812755225898\" data-video-id=\"7131908812755225898\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@theafternoonspecial\" href=\"https:\/\/www.tiktok.com\/@theafternoonspecial?refer=embed\" rel=\"noopener\">@theafternoonspecial<\/a> <p><a title=\"ad\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/ad?refer=embed\" rel=\"noopener\">#ad<\/a> I was glued to the edge of my seat for the entire finale. Rewatch <a title=\"areyouafraidofthedark?\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/areyouafraidofthedark%3F?refer=embed\" rel=\"noopener\">#AreYouAfraidOfTheDark?<\/a> Ghost Island on @Nickelodeon <a title=\"tvrecap\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/tvrecap?refer=embed\" rel=\"noopener\">#tvrecap<\/a> <a title=\"tvtok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/tvtok?refer=embed\" rel=\"noopener\">#tvtok<\/a> <a title=\"ghoststories\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/ghoststories?refer=embed\" rel=\"noopener\">#ghoststories<\/a> <a title=\"horrortok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/horrortok?refer=embed\" rel=\"noopener\">#horrortok<\/a><\/p> <a target=\"_blank\" title=\"\u266c original sound - Bobbi ????\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7131908810859399979?refer=embed\" rel=\"noopener\">\u266c original sound &#8211; Bobbi ????<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Key takeaway on TikTok content categories: There\u2019s a community for everyone on TikTok.&nbsp;<\/h2>\n\n\n\n<p>Whether you\u2019re into plants or pets, movies or TV, or something else entirely, there\u2019s likely to be a thriving community of like-minded individuals on TikTok. And this is great news for advertisers looking to reach highly engaged (and targeted) audiences.&nbsp;<\/p>\n\n\n\n<p>So what are you waiting for? It\u2019s time to find your community on TikTok.&nbsp;<\/p>\n\n\n\n<div class=\"seealso\"><p>Are you ready to stake your claim in the creator economy? Discover more helpful tips and resources from the experts at GRIN: <a href=\"https:\/\/grin.co\/learning-center\/\">Creator Management Learning Center\n<\/a><\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Updated: July 2024<\/h3>\n\n\n\n<h2 class=\"kt-adv-heading29111_a2af87-54 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading29111_a2af87-54\">Frequently Asked Questions<\/h2>\n\n\n\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id29111_305279-3c kt-accordion-has-13-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-basiccircle kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-1 kt-pane29111_bb8169-3f\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Are there categories on TikTok?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Yes, there are a lot of categories on TikTok. Some focus on a hobby, while others center on a type of identity or profession. These categories include BookTok, NurseTok, QueerTok, PetTok, and much, much more.&nbsp;<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-2 kt-pane29111_e4fc0a-10\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">How do you categorize content on TikTok?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Creators tend to categorize their content on TikTok with specific hashtags, like #BookTok or #NurseTok. TikTok will also do some of the work in categorizing the content, with its AI picking up on different phrases and sounds to help figure out who would most enjoy the videos.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-5 kt-pane29111_ba2f6e-92\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">What is the most popular type of content on TikTok?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>BookTok content tends to be the most popular on the app, garnering a ton of views and generating a lot of sales for authors, publishers, and bookstores.&nbsp;<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-12 kt-pane29111_d8ccff-7b\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">What category gets most views on TikTok?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>BookTok is the largest category on TikTok, with 86.4 billion views as of 10\/31\/22.&nbsp;<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-13 kt-pane29111_44e79b-f0\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">What type of videos go viral on TikTok?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>All kinds of videos can and do go viral on TikTok, but the main thing they all have in common is that they evoke a certain emotion, whether it\u2019s joy, anger, desire, or something else entirely.&nbsp;<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div id=\"div-c4972d7\" class=\"div-ced3c61\" style=\"--ccaos-duration:0.3s;--ccaos-delay:0.1s;--ccaos-easing:ease-in-outs;\" data-aos=\"fade-in-down-small\" data-aos-once=\"true\"><svg height=\"0\" width=\"0\"><defs><clipPath id=\"div-ced3c61-path\"><path d=\"M64.5,56.5Q63,63,56.5,65.5Q50,68,32.5,76.5Q15,85,19,67.5Q23,50,32.5,46Q42,42,46,40.5Q50,39,61.5,33Q73,27,69.5,38.5Q66,50,64.5,56.5Z\"><\/path><\/clipPath><\/defs><\/svg>\n<h6 id=\"heading-c55c9cd\" class=\"heading-c82937b\" style=\"--ccaos-duration:0.5s;\" data-aos=\"fade-in-up-small\" data-aos-once=\"true\">Hand-Picked Content<\/h6>\n\n\n\n<div id=\"query-c54699f\" class=\"query-cf1f477\" style=\"--ccaos-duration:0.8s;--ccaos-easing:eases;\" data-aos=\"fade\" data-query_id=\"1\">\n<div id=\"querytemplate-c2388af\" class=\"querytemplate-c3a5f0a\" cc-query-template=\"\"><div class=\"cc-query-item\">\n<a id=\"div-c13ddef\" class=\"div-c117098 \" href=\"https:\/\/grin.co\/blog\/everything-to-know-about-tiktok-influencer-marketing\/\">\n<div id=\"div-cbaeb1b\" class=\"div-ce62a4b\">\n<div id=\"div-c7e50b7\" class=\"div-ceb9281\">\n<h6 id=\"heading-cf35c2f\" class=\"heading-c1fd20f\">Jun<\/h6>\n\n\n\n<h6 id=\"heading-ca7232f\" class=\"heading-cfce165\">26<\/h6>\n<\/div>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c975070\" class=\"image-cb9720e cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/07\/IM_Everything_You_Need_to_Know_About_TikTok_2023-Q2-05_Featured1.webp\" alt=\"\" height=\"640\" width=\"960\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/07\/IM_Everything_You_Need_to_Know_About_TikTok_2023-Q2-05_Featured1.webp 960w, https:\/\/grin.co\/wp-content\/uploads\/2021\/07\/IM_Everything_You_Need_to_Know_About_TikTok_2023-Q2-05_Featured1-300x200.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2021\/07\/IM_Everything_You_Need_to_Know_About_TikTok_2023-Q2-05_Featured1-768x512.webp 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\">\n<\/div>\n\n\n\n<div id=\"div-c33a345\" class=\"div-cc7dc63\">\n<p id=\"paragraph-ccb169a\" class=\"paragraph-cf45d67\">Content Management<\/p>\n\n\n\n<h6 id=\"heading-cec2ac2\" class=\"heading-c9fd6c6\">Everything You Need to Know About TikTok Influencer Marketing<\/h6>\n\n\n\n<p id=\"paragraph-c94fe75\" class=\"paragraph-c5b73bc\"><span class=\"after\">&#8230;<\/span><\/p>\n\n\n\n<div id=\"button-caf6911\" class=\"button-ccb6b76 cc-btn\">Read More<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M27.707 16.707l-9 9c-0.181 0.181-0.431 0.293-0.707 0.293-0.552 0-1-0.448-1-1 0-0.276 0.112-0.526 0.293-0.707l7.293-7.293h-19.586c-0.552 0-1-0.448-1-1s0.448-1 1-1v0h19.586l-7.293-7.293c-0.181-0.181-0.293-0.431-0.293-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.293l9 9c0.181 0.181 0.293 0.431 0.293 0.707s-0.112 0.526-0.293 0.707v0z\"><\/path><\/svg><\/div>\n<\/div>\n<\/a>\n<\/div><div class=\"cc-query-item\" data-lastpost=\"1\">\n<a id=\"div-c13ddef-q-2\" class=\"div-c117098 \" href=\"https:\/\/grin.co\/blog\/tiktok-vs-instagram-influencers\/\">\n<div id=\"div-cbaeb1b-q-2\" class=\"div-ce62a4b\">\n<div id=\"div-c7e50b7-q-2\" class=\"div-ceb9281\">\n<h6 id=\"heading-cf35c2f-q-2\" class=\"heading-c1fd20f\">Aug<\/h6>\n\n\n\n<h6 id=\"heading-ca7232f-q-2\" class=\"heading-cfce165\">23<\/h6>\n<\/div>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c975070-q-2\" class=\"image-cb9720e cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/08\/Influencer.jpg\" alt=\"\" height=\"400\" width=\"600\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/08\/Influencer.jpg 600w, https:\/\/grin.co\/wp-content\/uploads\/2021\/08\/Influencer-300x200.jpg 300w, https:\/\/grin.co\/wp-content\/uploads\/2021\/08\/Influencer-150x100.jpg 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\">\n<\/div>\n\n\n\n<div id=\"div-c33a345-q-2\" class=\"div-cc7dc63\">\n<p id=\"paragraph-ccb169a-q-2\" class=\"paragraph-cf45d67\">Discovery &amp; Recruitment<\/p>\n\n\n\n<h6 id=\"heading-cec2ac2-q-2\" class=\"heading-c9fd6c6\">TikTok  vs. Instagram Influencers: What\u2019s the Difference?<\/h6>\n\n\n\n<p id=\"paragraph-c94fe75-q-2\" class=\"paragraph-c5b73bc\"><span class=\"after\">&#8230;<\/span><\/p>\n\n\n\n<div id=\"button-caf6911-q-2\" class=\"button-ccb6b76 cc-btn\">Read More<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M27.707 16.707l-9 9c-0.181 0.181-0.431 0.293-0.707 0.293-0.552 0-1-0.448-1-1 0-0.276 0.112-0.526 0.293-0.707l7.293-7.293h-19.586c-0.552 0-1-0.448-1-1s0.448-1 1-1v0h19.586l-7.293-7.293c-0.181-0.181-0.293-0.431-0.293-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.293l9 9c0.181 0.181 0.293 0.431 0.293 0.707s-0.112 0.526-0.293 0.707v0z\"><\/path><\/svg><\/div>\n<\/div>\n<\/a>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>With 1 billion monthly active users, it may seem like TikTok is too large to reach the right audience for your brand. <\/p>\n","protected":false},"author":2,"featured_media":29116,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"wp-custom-template-blog-single","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[103],"tags":[],"content-type":[208],"level":[201],"platform":[168],"type-of-creator":[195],"marketing-type":[184],"topics":[],"post-author":[143],"individual_goals":[117,124],"industry":[],"program_status":[113,114,115,116],"class_list":["post-29111","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-management","content-type-blog","level-beginner","platform-tiktok","type-of-creator-influencer","marketing-type-social-media-marketing","post-author-sarah-conrad","individual_goals-find-influencers","individual_goals-track-social-media-trends","program_status-beginner-0-10","program_status-intermediate-10-50","program_status-established-50-100","program_status-juggernaut-100"],"acf":{"notification_sent":true,"view_count":111549,"for_creators":"","separated_thumbnail":"","video_cover":"","ai_summary":"<h3>Overview<\/h3>\n<p>The blog post explores the vast potential of TikTok for brands aiming to connect with targeted audiences through influencer marketing. With over <strong>1 billion monthly active users<\/strong>, TikTok hosts a variety of niche communities where brands can effectively engage with their ideal customers. The article provides insights into several prominent content categories, offering inspiration for brands looking to tailor their marketing strategies and partnerships.<\/p>\n\n<h3>Popular TikTok Content Categories<\/h3>\n<p>The post highlights various TikTok content categories such as <strong>AdviceTok<\/strong>, where creators share life advice, and <strong>ArtTok<\/strong>, which showcases visual arts. Each category presents unique marketing opportunities, allowing brands to collaborate with creators who resonate with specific audiences. For example, a skincare brand can partner with creators in AdviceTok to promote products that address common skin issues.<\/p>\n\n<h3>Marketing Strategies on TikTok<\/h3>\n<p>Effective marketing strategies on TikTok involve understanding the nuances of each community. Brands like <strong>NAPA Auto Parts<\/strong> and <strong>Amazon<\/strong> have successfully collaborated with creators across different niches, from automotive advice to art supplies. The blog emphasizes the importance of choosing the right creators to ensure authentic engagement and maximize campaign success.<\/p>","faq":null,"hand_picked_content":null,"read_duration":27,"content_type":208},"_links":{"self":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts\/29111","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/comments?post=29111"}],"version-history":[{"count":1,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts\/29111\/revisions"}],"predecessor-version":[{"id":49578,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts\/29111\/revisions\/49578"}],"acf:term":[{"embeddable":true,"taxonomy":"content-type","href":"https:\/\/grin.co\/wp-json\/wp\/v2\/content-type\/208"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/media\/29116"}],"wp:attachment":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/media?parent=29111"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/categories?post=29111"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/tags?post=29111"},{"taxonomy":"content-type","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/content-type?post=29111"},{"taxonomy":"level","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/level?post=29111"},{"taxonomy":"platform","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/platform?post=29111"},{"taxonomy":"type-of-creator","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/type-of-creator?post=29111"},{"taxonomy":"marketing-type","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/marketing-type?post=29111"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/topics?post=29111"},{"taxonomy":"post-author","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/post-author?post=29111"},{"taxonomy":"individual_goals","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/individual_goals?post=29111"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/industry?post=29111"},{"taxonomy":"program_status","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/program_status?post=29111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}