What is B2B influencer marketing?<\/h2>\n\n\n\n
B2B influencer marketing is when a business leverages online content creators to help promote its product or service to another business<\/strong>. Salesforce, HubSpot, and Okta are just a few examples<\/a> of B2B companies that have executed influencer marketing strategies with great success. <\/p>\n<\/div>\n\n\n\n Usually, when we think of influencer marketing, we think of B2C influencer marketing, which generally involves a social media creator encouraging us to tap the link in their bio or use a promo code to purchase one of their favorite products. <\/p>\n\n\n\n The concept of B2B influencer marketing is the same. However, it often requires targeting corporate buyers and high-level decision-makers. That means the creators your brand targets for B2B influencer marketing must have the deep industry knowledge and reputation necessary to influence key stakeholders. <\/p>\n\n\n\n Some common B2B influencers include:<\/p>\n\n\n\n Does your company offer a product or service to other businesses? If so, B2B influencer marketing is definitely something to look into. Here are a couple of points to consider:<\/p>\n<\/div>\n\n\n\n We\u2019ve all seen how influencers promote brands across Instagram, Tiktok, and other popular social media platforms. They introduce you to a new product, showcase it authentically, and demonstrate how it adds value to their lives. You probably follow a few of these influencers yourself and can speak to the effectiveness of their endorsements. <\/p>\n\n\n\n While B2B influencer marketing isn\u2019t yet as common as the type of B2C influencer marketing we\u2019re all familiar with, it\u2019s just as effective. And B2B brands are starting to notice.<\/p>\n\n\n\n In a recent survey, roughly 26%<\/a> of B2B marketers said they planned to explore influencer marketing for the first time in 2022. Another 17% said they expected the strategy to be the<\/strong> highest contributor<\/strong><\/a> to business growth<\/strong>. <\/p>\n\n\n\n Overall, research shows that influencer marketing can bring in 11x greater ROI<\/a> than most other forms of digital marketing. And now, B2B companies are beginning to realize they can get in on the fun too. <\/p>\n\n\n\n![\"Two](\"https:\/\/grin.co\/wp-content\/uploads\/2023\/01\/IM_The_Complete_Guide_to_B2B_2022-Q4-12_Featured2.webp\")
\n\n\n\nIs B2B influencer marketing right for your brand? <\/h2>\n\n\n\n
Many B2B marketers are already testing influencer marketing. <\/h3>\n\n\n\n