{"id":29961,"date":"2023-01-23T19:22:26","date_gmt":"2023-01-24T02:22:26","guid":{"rendered":"https:\/\/grin.co\/?post_type=influencer-resource&#038;p=29961"},"modified":"2024-09-30T14:00:47","modified_gmt":"2024-09-30T21:00:47","slug":"forrester-report-grins-economic-impact","status":"publish","type":"influencer-resource","link":"https:\/\/grin.co\/influencer-marketing-guides\/forrester-report-grins-economic-impact\/","title":{"rendered":"Forrester Study: The Total Economic Impact\u2122 of GRIN"},"content":{"rendered":"\n<section id=\"download\" class=\"section-c353f41 cc-sct\"><div id=\"download-wrapper\" class=\"section-c353f41-wrapper cc-wrapper\">\n<div id=\"div-c28ae25\" class=\"div-cff841e\">\n<h4 id=\"heading-ca85e28\" class=\"heading-cb7f538\" style=\"--ccaos-duration:0.4s;--ccaos-easing:eases;\" data-aos=\"fade-in-up-small\">GUIDE<\/h4>\n\n\n\n<h1 id=\"heading-ceb1f07\" class=\"heading-c84f2fc text-balance\" style=\"--ccaos-duration:0.4s;--ccaos-easing:eases;\" data-aos=\"fade-in-up-small\">Forrester Study: The Total Economic Impact\u2122 of GRIN<\/h1>\n\n\n\n<p id=\"paragraph-c881aa3\" class=\"paragraph-c54cbcf\" style=\"--ccaos-duration:0.4s;--ccaos-easing:eases;\" data-aos=\"fade-in-up-small\">The data speaks for itself. And it\u2019s telling the story of the world\u2019s leading Creator Management platform. Discover how our customers use GRIN to drive discoverability and awareness across social media channels in this new commissioned study conducted by Forrester Consulting.\u00a0<\/p>\n\n\n\n<div id=\"button-c85307f\" class=\"button-c3d43f0 cc-btn\" style=\"--ccaos-duration:0.4s;--ccaos-easing:eases;\" data-aos=\"fade-in-up-small\" data-interaction=\"{&quot;dbclick&quot;:[],&quot;scrollinview&quot;:[],&quot;click1&quot;:[{&quot;action&quot;:&quot;customjs&quot;,&quot;class&quot;:&quot;ani-form&quot;,&quot;targets&quot;:[{&quot;target&quot;:&quot;selector&quot;,&quot;type&quot;:&quot;&quot;,&quot;data&quot;:&quot;.div-c56727b&quot;},{&quot;target&quot;:&quot;selector&quot;,&quot;type&quot;:&quot;&quot;,&quot;data&quot;:&quot;.image-cdc9953&quot;}],&quot;conditions&quot;:[],&quot;customjs&quot;:&quot;scrollToFinalSlide();&quot;}],&quot;click1Tar&quot;:{&quot;target&quot;:&quot;current&quot;}}\">Get the Guide<\/div>\n<\/div>\n\n\n\n<div id=\"div-cd9bd69\" class=\"div-c0c68d1 shadow-arrows dark-theme\" style=\"--ccaos-duration:0.4s;--ccaos-delay:.6s;--ccaos-easing:eases;\" data-aos=\"fade\"><p><style>\n\t\t  #pdf-viewer {\n\t\t\twidth: 100%;\n\t\t\theight: 100%;\n\t\t\tposition: relative;\n\t\t\tpadding-bottom: 35px;\n\t\t  }\n\t\t  .textLayer{\n\t\t    display:none;\n\t\t  }\n\t\t  \n\t\t  #pdf-viewer.slick-slider{\n\t\t    display: flex;\n\t\t\talign-items: center;\n\t\t  }\n\t\t  \n\t\t  \n\t\t  .download-header{\n\t\t    font-weight: 700;\n\t\t\ttext-align:center;\n\t\t  }\n\n\t\t  .pdf-page-canvas {\n\t\t\tdisplay: block;\n\t\t\tmargin: 6px auto;\n\t\t\tborder-radius: 8px;\n\t\t  }\n\t\t  \n\t\t  .slick-slider .pdf-page-canvas{\n\t\t    cursor:grab;\n\t\t  }\n\t\t  .slick-slider .pdf-page-canvas:active{\n\t\t    cursor:grab;\n\t\t  }\n\t\t  \n\t\t  .slick-slider .pdf-page-canvas{\n\t\t    margin: 0px auto;\n\t\t  }\n\t\t  \n\t\t  #pdf-viewer .slick-list{\n\t\t  \tmargin: 0 20px;\n\t\t\toverflow-x: hidden;\n\t\t\tborder-radius: 8px;\n\t\t  }\n\t\t  .slick-arrow{\n\t\t  \tposition: absolute;\n\t\t   \tbottom: -15px;\n\t\t\tleft: 50%;\n\t\t  }\n\t\t  .slick-arrow img{\n\t\t    width: 8px;\n\t\t\ttransition-duration: .3s;\n\t\t  }\n\t\t  \n\t\t  .slick-arrow img:hover, .slick-arrow.slick-disabled img{\n\t\t    opacity: .5;\n\t\t  }\n\t\t  \n\t\t  .shadow-arrows .slick-arrow img{\n\t\t    background-color: #33333322;\n            box-shadow: 0 0 12px 9px #33333322;\n\t\t  }\n\t\t  \n\t\t  .slick-next img{\n\t\t    transform: rotate(180deg) ;\n\t\t  }\n\t\t  \n\t\t  .slick-dots{\n\t\t    position: absolute;\n\t\t\tbottom: -5px;\n\t\t\tleft: 50%; 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It takes 10 seconds to download the full pdf.<\/p>\n\t\t<div class=\"form-target content short-form form-is-separated\" data-form-id=\"af00997b-b586-4eaa-81cc-a126f4f154cb\" data-assetid=\"WEB-2023-Q1-Report:-Forrester-Study:-The-Total-Economic-Impact-Of-GRIN\" data-thankyou=\"\/pdf\/forrester-study-the-total-economic-impact-of-grin\/\"><\/div>\n\t<\/div>\n\t\n\t<script src=\"\/wp-content\/themes\/cwicly-child\/js\/pdfjs-3.11.174-dist\/build\/pdf.js\"><\/script> \n\t<script type=\"text\/javascript\" src=\"https:\/\/cdn.jsdelivr.net\/npm\/slick-carousel@1.8.1\/slick\/slick.min.js\"><\/script>\n\t<script type=\"text\/javascript\" src=\"https:\/\/grin.co\/wp-content\/themes\/cwicly-child\/js\/pdf-viewer.js?version=231\"><\/script><\/p>\n<\/div>\n<\/div><\/section>\n\n\n\n<section id=\"section-cbba6a9\" class=\"section-cf1a149 cc-sct\"><div id=\"section-cbba6a9-wrapper\" class=\"section-cf1a149-wrapper cc-wrapper\">\n<div id=\"div-ce8fb82\" class=\"partnerlogos-slick-banner\">\n<div 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https:\/\/grin.co\/wp-content\/uploads\/2024\/09\/ilia-logo-white-e1726772270392-300x110.webp 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" width=\"640\" height=\"235\" alt=\"\">\n<\/div>\n\n\n\n<div id=\"div-cf4a889\" class=\"div-c9b2a13\">\n<img loading=\"lazy\" decoding=\"async\" id=\"image-cbc33c9\" class=\"image-c45d4ac cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2024\/09\/lovevery-logo-white.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2024\/09\/lovevery-logo-white-e1726772251304.webp 900w, https:\/\/grin.co\/wp-content\/uploads\/2024\/09\/lovevery-logo-white-e1726772251304-300x43.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2024\/09\/lovevery-logo-white-e1726772251304-768x110.webp 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" width=\"900\" height=\"129\" alt=\"\">\n<\/div>\n\n\n\n<div id=\"div-cd27430\" class=\"div-cb5b746\">\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c5176f0\" class=\"image-cc81a82 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2024\/09\/ABLE-logo-white.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2024\/09\/ABLE-logo-white-e1726772230506.webp 1079w, https:\/\/grin.co\/wp-content\/uploads\/2024\/09\/ABLE-logo-white-e1726772230506-300x81.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2024\/09\/ABLE-logo-white-e1726772230506-1024x278.webp 1024w, https:\/\/grin.co\/wp-content\/uploads\/2024\/09\/ABLE-logo-white-e1726772230506-768x209.webp 768w\" sizes=\"auto, (max-width: 1079px) 100vw, 1079px\" width=\"1079\" height=\"293\" alt=\"\">\n<\/div>\n\n\n\n<div id=\"div-c893515\" class=\"div-cd2e409\">\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c0194dc\" class=\"image-c4ebad9 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2024\/11\/liquidiv-logo-white-e1726772213356-6725bd9fc21ea.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2024\/11\/liquidiv-logo-white-e1726772213356-6725bd9fc21ea.webp 842w, https:\/\/grin.co\/wp-content\/uploads\/2024\/11\/liquidiv-logo-white-e1726772213356-6725bd9fc21ea-300x88.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2024\/11\/liquidiv-logo-white-e1726772213356-6725bd9fc21ea-768x225.webp 768w\" sizes=\"auto, (max-width: 842px) 100vw, 842px\" width=\"842\" height=\"247\" alt=\"\">\n<\/div>\n\n\n\n<div id=\"div-cd6b13a\" class=\"div-c44ac26\">\n<img decoding=\"async\" id=\"image-cd54562\" class=\"image-cf52293 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2024\/08\/Nutpods-logo-white-copy.webp\" alt=\"\">\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<section id=\"section-c3b26c0\" class=\"section-c12b05c cc-sct\"><div id=\"section-c3b26c0-wrapper\" class=\"section-c12b05c-wrapper cc-wrapper\">\n<div id=\"div-cb9ae20\" class=\"div-c3e6137\" style=\"--ccaos-duration:.3s;--ccaos-easing:ease-in-outs;\" data-aos=\"fade-in-up-small\">\n<h2 id=\"heading-cba5e43\" class=\"heading-cfd4f89 whats-in-this-guide\">Key Benefits of GRIN\u00a0<\/h2>\n\n\n\n<h3 id=\"heading-c50118d\" class=\"heading-c4c99ca\" style=\"--ccaos-duration:0.5s;--ccaos-easing:ease-in-outs;\" data-aos=\"fade-in-down-small\" data-aos-once=\"true\">To measure the benefits of GRIN, Forrester aggregated data and interviews with four GRIN customers in varying company sizes and roles and combined its findings into a single composite organization. The results: GRIN\u2019s end-to-end Creator Management platform pays for itself\u2014and then some.<\/h3>\n<\/div>\n\n\n\n<div id=\"div-c465070\" class=\"div-c50f2ba\">\n<div id=\"div-c45101b\" class=\"div-cf9d628\">\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c616427\" class=\"image-c1b8b42 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2023\/01\/LP_Forrester_Report__Payback.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2023\/01\/LP_Forrester_Report__Payback.webp 1200w, https:\/\/grin.co\/wp-content\/uploads\/2023\/01\/LP_Forrester_Report__Payback-300x300.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2023\/01\/LP_Forrester_Report__Payback-1024x1024.webp 1024w, https:\/\/grin.co\/wp-content\/uploads\/2023\/01\/LP_Forrester_Report__Payback-150x150.webp 150w, https:\/\/grin.co\/wp-content\/uploads\/2023\/01\/LP_Forrester_Report__Payback-768x768.webp 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" width=\"1200\" height=\"1200\" alt=\"\">\n\n\n\n<h3 id=\"heading-c6e2727\" class=\"heading-c2bdc4d\">3-Year ROI 183%<\/h3>\n<\/div>\n\n\n\n<div id=\"div-ce409fa\" class=\"div-c100245\">\n<img loading=\"lazy\" decoding=\"async\" id=\"image-cdafbe3\" class=\"image-c4889ac cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2023\/01\/LP_Forrester_Report__Benefits-PV.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2023\/01\/LP_Forrester_Report__Benefits-PV.webp 1200w, https:\/\/grin.co\/wp-content\/uploads\/2023\/01\/LP_Forrester_Report__Benefits-PV-300x300.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2023\/01\/LP_Forrester_Report__Benefits-PV-1024x1024.webp 1024w, https:\/\/grin.co\/wp-content\/uploads\/2023\/01\/LP_Forrester_Report__Benefits-PV-150x150.webp 150w, https:\/\/grin.co\/wp-content\/uploads\/2023\/01\/LP_Forrester_Report__Benefits-PV-768x768.webp 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" width=\"1200\" height=\"1200\" alt=\"\">\n\n\n\n<h3 id=\"heading-c0a2f19\" class=\"heading-c811aa1\">3-Year benefits PV $1.71M<\/h3>\n<\/div>\n\n\n\n<div id=\"div-ccfef20\" class=\"div-cb60fa2\">\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c7d4aa4\" class=\"image-c1e4c37 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2023\/01\/LP_Forrester_Report__NPV.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2023\/01\/LP_Forrester_Report__NPV.webp 1200w, https:\/\/grin.co\/wp-content\/uploads\/2023\/01\/LP_Forrester_Report__NPV-300x300.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2023\/01\/LP_Forrester_Report__NPV-1024x1024.webp 1024w, https:\/\/grin.co\/wp-content\/uploads\/2023\/01\/LP_Forrester_Report__NPV-150x150.webp 150w, https:\/\/grin.co\/wp-content\/uploads\/2023\/01\/LP_Forrester_Report__NPV-768x768.webp 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" width=\"1200\" height=\"1200\" alt=\"\">\n\n\n\n<h3 id=\"heading-c75f619\" class=\"heading-c321130\">NPV $1.11M<\/h3>\n<\/div>\n\n\n\n<div id=\"div-c4d4d48\" class=\"div-c98b9d5\">\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c3fe9f8\" class=\"image-c352eb8 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2023\/01\/LP_Forrester_Report__ROI.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2023\/01\/LP_Forrester_Report__ROI.webp 1200w, https:\/\/grin.co\/wp-content\/uploads\/2023\/01\/LP_Forrester_Report__ROI-300x300.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2023\/01\/LP_Forrester_Report__ROI-1024x1024.webp 1024w, https:\/\/grin.co\/wp-content\/uploads\/2023\/01\/LP_Forrester_Report__ROI-150x150.webp 150w, https:\/\/grin.co\/wp-content\/uploads\/2023\/01\/LP_Forrester_Report__ROI-768x768.webp 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" width=\"1200\" height=\"1200\" alt=\"\">\n\n\n\n<h3 id=\"heading-c478497\" class=\"heading-c2d42b4\">Payback &lt;6 months<\/h3>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<section id=\"section-cf8d64a\" class=\"section-cb5c457 cc-sct\"><div id=\"section-cf8d64a-wrapper\" class=\"section-cb5c457-wrapper cc-wrapper\">\n<h2 id=\"heading-c2d8a5c\" class=\"heading-cc85ddc\"><span class=\"cc-span grin-orange\">183% ROI<\/span> with GRIN<\/h2>\n\n\n\n<p id=\"paragraph-c49de4a\" class=\"paragraph-c05cc49\">Forrester aggregated data and interviews with four GRIN customers in varying company sizes and roles, combined the results into a single composite organization, and concluded three-year benefits worth $1.71 million and an ROI of 183%.<\/p>\n\n\n\n<div id=\"div-c69d296\" class=\"div-cdc22e4\">\n<div id=\"div-cfd7c02\" class=\"div-c352b26\">\n<h3 id=\"heading-c5ef13f\" class=\"heading-c51f0b4\">Is your brand next?<\/h3>\n\n\n\n<p id=\"paragraph-cff4406\" class=\"paragraph-c2f2a86\">This Total Economic Impact\u2122 study is designed to help you understand the impact GRIN can have on your company, from cost-savings to increased sales and more. But you don\u2019t have to take our word for it.<\/p>\n\n\n\n<a id=\"button-ca423f7\" class=\"button-c3408c3 cc-btn \" style=\"--ccaos-duration:0.4s;--ccaos-easing:eases;\" href=\"#download\" data-aos=\"fade-in-up-small\">See the Findings<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M10.043 14.457c-0.181-0.181-0.293-0.431-0.293-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.293l3.543 3.543v-11.589c0-0.552 0.448-1 1-1s1 0.448 1 1v0 11.589l3.543-3.543c0.181-0.181 0.431-0.293 0.707-0.293 0.552 0 1 0.448 1 1 0 0.276-0.112 0.526-0.293 0.707l-5.25 5.25c-0.181 0.181-0.431 0.293-0.707 0.293s-0.526-0.112-0.707-0.293v0zM28 16c-0.552 0-1 0.448-1 1v0 9h-22v-9c0-0.552-0.448-1-1-1s-1 0.448-1 1v0 9c0.001 1.104 0.896 1.999 2 2h22c1.104-0.001 1.999-0.896 2-2v-9c-0-0.552-0.448-1-1-1v0z\"><\/path><\/svg><\/a>\n<\/div>\n\n\n\n<div id=\"div-c05b1ce\" class=\"div-c79f001\">\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c1aa062\" class=\"image-c4389f9 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2023\/01\/LP_Forrester_Report__Report-Preview-Image.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2023\/01\/LP_Forrester_Report__Report-Preview-Image.webp 1200w, https:\/\/grin.co\/wp-content\/uploads\/2023\/01\/LP_Forrester_Report__Report-Preview-Image-300x300.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2023\/01\/LP_Forrester_Report__Report-Preview-Image-1024x1024.webp 1024w, https:\/\/grin.co\/wp-content\/uploads\/2023\/01\/LP_Forrester_Report__Report-Preview-Image-150x150.webp 150w, https:\/\/grin.co\/wp-content\/uploads\/2023\/01\/LP_Forrester_Report__Report-Preview-Image-768x768.webp 768w\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" width=\"1200\" height=\"1200\" alt=\"Forrester Study booklet cover\"\/>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<section id=\"section-c2c4437\" class=\"section-c3d8eea cc-sct\"><div id=\"section-c2c4437-wrapper\" class=\"section-c3d8eea-wrapper cc-wrapper\">\n<div id=\"div-c32445c\" class=\"div-c4af26f\">\n<div id=\"div-c1f9a42\" class=\"div-c9fadaa\">\n<img loading=\"lazy\" decoding=\"async\" id=\"image-cca6e30\" class=\"image-c03c7ae cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2023\/01\/LP_Forrester_Report__Image-1-Highlights.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2023\/01\/LP_Forrester_Report__Image-1-Highlights.webp 1801w, https:\/\/grin.co\/wp-content\/uploads\/2023\/01\/LP_Forrester_Report__Image-1-Highlights-300x300.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2023\/01\/LP_Forrester_Report__Image-1-Highlights-1024x1024.webp 1024w, https:\/\/grin.co\/wp-content\/uploads\/2023\/01\/LP_Forrester_Report__Image-1-Highlights-150x150.webp 150w, https:\/\/grin.co\/wp-content\/uploads\/2023\/01\/LP_Forrester_Report__Image-1-Highlights-768x768.webp 768w, https:\/\/grin.co\/wp-content\/uploads\/2023\/01\/LP_Forrester_Report__Image-1-Highlights-1536x1536.webp 1536w\" sizes=\"auto, (max-width: 1801px) 100vw, 1801px\" width=\"1801\" height=\"1801\" alt=\"Forrester Study Table of Contents\"\/>\n<\/div>\n\n\n\n<div id=\"div-c63f1d4\" class=\"div-c46f3d4\">\n<h3 id=\"heading-ce4fa50\" class=\"heading-c2e7041\">Highlights from the Forrester Study<\/h3>\n\n\n\n<p id=\"paragraph-c68ab82\" class=\"paragraph-cc8cb0f\">The composite organization:<\/p>\n\n\n\n<div id=\"list-c595668\" class=\"list-ccd7ec2\"><ul><li>Avoided dedicating <strong>5 additional full-time equivalent <\/strong>(FTE) employees to their program: +<strong>$494,000<\/strong>.<\/li><li>Reduced their traditional social content creation spend by up to <strong>40%<\/strong>: <strong>+$429,000.<\/strong><\/li><li>Increased sales by <strong>75-125%<\/strong> by adding more creators to their program and activating them faster: <strong>+$523,000.<\/strong><\/li><li>Unlocked more <strong>authentic<\/strong> creator relationships and <strong>precise<\/strong> audience targeting: <strong>+$268,000.<\/strong><\/li><\/ul><\/div>\n\n\n\n<p id=\"paragraph-c71bc73\" class=\"paragraph-cf88fbd\">And that\u2019s just the beginning. Ready for even more benefits?<\/p>\n\n\n\n<a id=\"button-cc8d3d6\" class=\"button-c43e78f cc-btn \" style=\"--ccaos-duration:0.4s;--ccaos-easing:eases;\" href=\"#download\" data-aos=\"fade-in-up-small\">Get the Full Study<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M10.043 14.457c-0.181-0.181-0.293-0.431-0.293-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.293l3.543 3.543v-11.589c0-0.552 0.448-1 1-1s1 0.448 1 1v0 11.589l3.543-3.543c0.181-0.181 0.431-0.293 0.707-0.293 0.552 0 1 0.448 1 1 0 0.276-0.112 0.526-0.293 0.707l-5.25 5.25c-0.181 0.181-0.431 0.293-0.707 0.293s-0.526-0.112-0.707-0.293v0zM28 16c-0.552 0-1 0.448-1 1v0 9h-22v-9c0-0.552-0.448-1-1-1s-1 0.448-1 1v0 9c0.001 1.104 0.896 1.999 2 2h22c1.104-0.001 1.999-0.896 2-2v-9c-0-0.552-0.448-1-1-1v0z\"><\/path><\/svg><\/a>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<section id=\"section-cd760dc\" class=\"section-c811aa0 cc-sct\"><div id=\"section-cd760dc-wrapper\" class=\"section-c811aa0-wrapper cc-wrapper\">\n<div id=\"div-c3c5fd9\" class=\"div-c0134b2\" style=\"--ccaos-duration:0.5s;\" data-aos=\"fade-in-up-small\" data-aos-once=\"true\">\n<h2 id=\"heading-c85bb40\" class=\"heading-ce30667\">Testimonials<\/h2>\n\n\n\n<div id=\"slider-c93dd57\" class=\"slider-c5da79c\" data-slider=\"\" data-slidedirection=\"horizontal\" data-dotsclickable=\"true\" data-slideslg=\"1\" data-slidesmd=\"1\" data-slidessm=\"1\" data-spacebtlg=\"25\" data-loop=\"true\" data-tduration=\"1000\" data-autoplay=\"true\" data-autoplayduration=\"3000\" data-draggable=\"true\" data-align=\"true\"><div class=\"swiper\"><div id=\"slider-c93dd57-slider-button-prev\" class=\"swiper-button-prev\"><\/div><div id=\"slider-c93dd57-slider-button-next\" class=\"swiper-button-next\"><\/div><div class=\"swiper-pagination\"><\/div><div class=\"swiper-wrapper\">\n<div class=\"swiper-slide cc-slider\"><div id=\"sliderchild-ca40f54\" class=\"sliderchild-c389452 cc-sldc\">\n<div id=\"div-c1df5f2\" class=\"div-cbaf071\">\n<img decoding=\"async\" id=\"image-c3bb711\" class=\"image-cfa1929 cc-img\" src=\"\/wp-content\/uploads\/2020\/08\/five-stars.png\" alt=\"\">\n\n\n\n<h5 id=\"heading-c3829b6\" class=\"heading-c605a2f\"><em>Senior Social Media Specialist, Retail<\/em><\/h5>\n\n\n\n<p id=\"paragraph-c181c26\" class=\"paragraph-c2f3af5\">&#8220;I think why our team loves GRIN so much is because they focus on communicating with influencers and relationship building. GRIN prioritizes getting to know your influencers. That\u2019s something that has improved our [sales] funnel.&#8221;<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"swiper-slide cc-slider\"><div id=\"sliderchild-c2c35f5\" class=\"sliderchild-ca1662f cc-sldc\">\n<div id=\"div-c437350\" class=\"div-c52b566\">\n<img decoding=\"async\" id=\"image-c954450\" class=\"image-c3670f0 cc-img\" src=\"\/wp-content\/uploads\/2020\/08\/five-stars.png\" alt=\"\">\n\n\n\n<h5 id=\"heading-c1c5156\" class=\"heading-c8cf82d\"><em>Chief Marketing Officer, Retail<\/em><\/h5>\n\n\n\n<p id=\"paragraph-caf8f31\" class=\"paragraph-cab7456\">\u201cWithout GRIN, I can try to access new audiences, but the CPM (cost per thousand impressions) can range from $24 to $45. With GRIN, I can find creators that are super qualified, reach millions of people, and want to do a deal with me for free merchandise.\u201d<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"swiper-slide cc-slider\"><div id=\"sliderchild-c4256da\" class=\"sliderchild-cc23580 cc-sldc\">\n<div id=\"div-ca5bc3a\" class=\"div-cdea1e8\">\n<img decoding=\"async\" id=\"image-c189fe1\" class=\"image-cbf5557 cc-img\" src=\"\/wp-content\/uploads\/2020\/08\/five-stars.png\" alt=\"\">\n\n\n\n<h5 id=\"heading-c28a8f4\" class=\"heading-c0ca219\"><em>Marketing Manager, Entertainment<\/em><\/h5>\n\n\n\n<p id=\"paragraph-c0e88e6\" class=\"paragraph-c27027a\">\u201cNow, because of GRIN, we\u2019ve proven that influencer marketing is a \u2018thing,\u2019 and we need to budget for it accordingly. We have steadily turned it into a yearlong program and increased our budgets for both advertising and content creators. It\u2019s made my job a much, much happier place to be.&#8221;<\/p>\n<\/div>\n<\/div><\/div>\n<\/div><\/div><\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<section id=\"section-ce9b3bf\" class=\"section-c5d5199 cc-sct\"><div id=\"section-ce9b3bf-wrapper\" class=\"section-c5d5199-wrapper cc-wrapper\">\n<div id=\"div-c2b48b4\" class=\"div-c4f5c34\">\n<div id=\"div-c98e715\" class=\"div-c6da5d5\">\n<h3 id=\"heading-cf1c1cf\" class=\"heading-cc50860\">The full ROI of GRIN goes beyond the numbers.\u00a0<\/h3>\n\n\n\n<p id=\"paragraph-cf58d13\" class=\"paragraph-ce7ef21\">We love hard numbers. But some of GRIN\u2019s greatest strengths are hard to put a price tag on.\u00a0<br><br>According to the Forrester study, our customers also experienced:\u00a0<\/p>\n\n\n\n<div id=\"list-c70b117\" class=\"list-c44a2dc\"><ul><li><strong>Increased brand presence<\/strong> and <strong>improved brand sentiment<\/strong>.\u00a0<\/li><li><strong>Cost savings<\/strong> from more effective negotiations with creators.\u00a0<\/li><li><strong>Broadened influence of business insights<\/strong> garnered through the creator program.\u00a0<\/li><li><strong>Deeper, longer-term creator relationships<\/strong>.<\/li><li><strong>Increased transparency<\/strong> into program operations, like inventory management to reduce costs.\u00a0<\/li><li>Robust program data and analytics for <strong>better business decision-making<\/strong>.<\/li><li><strong>Improved employee satisfaction<\/strong> with a focus on more creative and strategic endeavors.<\/li><\/ul><\/div>\n\n\n\n<a id=\"button-ce62334\" class=\"button-c5babd9 cc-btn \" style=\"--ccaos-duration:0.4s;--ccaos-easing:eases;\" href=\"#download\" data-aos=\"fade-in-up-small\">Learn More<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M10.043 14.457c-0.181-0.181-0.293-0.431-0.293-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.293l3.543 3.543v-11.589c0-0.552 0.448-1 1-1s1 0.448 1 1v0 11.589l3.543-3.543c0.181-0.181 0.431-0.293 0.707-0.293 0.552 0 1 0.448 1 1 0 0.276-0.112 0.526-0.293 0.707l-5.25 5.25c-0.181 0.181-0.431 0.293-0.707 0.293s-0.526-0.112-0.707-0.293v0zM28 16c-0.552 0-1 0.448-1 1v0 9h-22v-9c0-0.552-0.448-1-1-1s-1 0.448-1 1v0 9c0.001 1.104 0.896 1.999 2 2h22c1.104-0.001 1.999-0.896 2-2v-9c-0-0.552-0.448-1-1-1v0z\"><\/path><\/svg><\/a>\n<\/div>\n\n\n\n<div id=\"div-c028f1c\" class=\"div-cba1774\">\n<img loading=\"lazy\" decoding=\"async\" id=\"image-cb60bf1\" class=\"image-c70f478 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2023\/01\/LP_Forrester_Report__Image-2-Beyond-the-Numbers.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2023\/01\/LP_Forrester_Report__Image-2-Beyond-the-Numbers.webp 1801w, https:\/\/grin.co\/wp-content\/uploads\/2023\/01\/LP_Forrester_Report__Image-2-Beyond-the-Numbers-300x300.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2023\/01\/LP_Forrester_Report__Image-2-Beyond-the-Numbers-1024x1024.webp 1024w, https:\/\/grin.co\/wp-content\/uploads\/2023\/01\/LP_Forrester_Report__Image-2-Beyond-the-Numbers-150x150.webp 150w, https:\/\/grin.co\/wp-content\/uploads\/2023\/01\/LP_Forrester_Report__Image-2-Beyond-the-Numbers-768x768.webp 768w, https:\/\/grin.co\/wp-content\/uploads\/2023\/01\/LP_Forrester_Report__Image-2-Beyond-the-Numbers-1536x1536.webp 1536w\" sizes=\"auto, (max-width: 1801px) 100vw, 1801px\" width=\"1801\" height=\"1801\" alt=\"Forrester Study page with Executive Summary\"\/>\n<\/div>\n<\/div>\n<\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Discover how our customers use GRIN to drive discoverability and awareness across social media channels in this new commissioned study conducted by Forrester Consulting.\u00a0<\/p>\n","protected":false},"featured_media":30060,"menu_order":0,"template":"","content-type":[211],"level":[],"platform":[],"type-of-creator":[],"marketing-type":[],"topics":[],"resource-types":[],"resource_category":[159],"class_list":["post-29961","influencer-resource","type-influencer-resource","status-publish","has-post-thumbnail","hentry","content-type-downloadable","resource_category-study"],"acf":{"read_duration":4,"content_type":211},"_links":{"self":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/influencer-resource\/29961","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/influencer-resource"}],"about":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/types\/influencer-resource"}],"acf:term":[{"embeddable":true,"taxonomy":"content-type","href":"https:\/\/grin.co\/wp-json\/wp\/v2\/content-type\/211"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/media\/30060"}],"wp:attachment":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/media?parent=29961"}],"wp:term":[{"taxonomy":"content-type","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/content-type?post=29961"},{"taxonomy":"level","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/level?post=29961"},{"taxonomy":"platform","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/platform?post=29961"},{"taxonomy":"type-of-creator","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/type-of-creator?post=29961"},{"taxonomy":"marketing-type","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/marketing-type?post=29961"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/topics?post=29961"},{"taxonomy":"resource-types","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/resource-types?post=29961"},{"taxonomy":"resource_category","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/resource_category?post=29961"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}