{"id":30106,"date":"2023-02-20T08:00:00","date_gmt":"2023-02-20T15:00:00","guid":{"rendered":"https:\/\/grin.co\/?p=30106"},"modified":"2025-10-03T14:14:46","modified_gmt":"2025-10-03T21:14:46","slug":"customer-engagement-with-conversational-marketing","status":"publish","type":"post","link":"https:\/\/grin.co\/blog\/customer-engagement-with-conversational-marketing\/","title":{"rendered":"5 Ways to Drive Customer Engagement with Conversational Marketing"},"content":{"rendered":"\n\n\n<p>Banners, web forms, and email campaigns\u2014proven tools marketers use daily. And they worked perfectly until recently. Customers admit that a \u201cweb form \u27f6 CRM \u27f6 follow-up emails \u27f6&nbsp; qualification call \u27f6 sales call\u201d funnel is cold, impersonal, and too long.&nbsp;<\/p>\n\n\n\n<p>That\u2019s why today we\u2019ve seen:&nbsp;<\/p>\n\n\n\n<div id=\"list-c45deb6\" class=\"list-c0dc700\"><ul><li><span style=\"font-weight: 400;\">Only <a href=\"https:\/\/elevate-digital-solutions.com\/why-is-conversion-rate-dropping\/\" target=\"_blank\" rel=\"noreferrer noopener\">2%<\/a> website conversion rate.<\/span><\/li><li><span style=\"font-weight: 400;\">Email open rates dropped from <a href=\"https:\/\/www.smartinsights.com\/email-marketing\/email-communications-strategy\/statistics-sources-for-email-marketing\/\" target=\"_blank\" rel=\"noreferrer noopener\">21.3% to 16.97%<\/a> over a year.\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.crmnext.com\/resource\/learning-center\/cold-calling-statistics\" target=\"_blank\" rel=\"noreferrer noopener\">80% of calls<\/a> end up in voicemail.\u00a0<\/span><\/li><\/ul><\/div>\n\n\n\n<p>The fix? Stop being silent. Be the first who starts a dialog. <a href=\"https:\/\/www.statista.com\/statistics\/810977\/customers-by-if-they-favor-brands-that-proactively-contact-them\/\" target=\"_blank\" rel=\"noreferrer noopener\">70% of customers<\/a> expect that from brands globally. And in this article, you\u2019ll find five conversational marketing strategies to engage website visitors and grow conversions on autopilot.<\/p>\n\n\n\n<p>Let\u2019s start with the definition.<\/p>\n\n\n\n<p><strong>Conversational marketing is<\/strong> a customer engagement strategy that implies personalized real-time dialog with website visitors via messaging.&nbsp;<\/p>\n\n\n\n<p>Opposite to traditional marketing that puts the company\u2019s interests first, the conversational approach prioritizes customers. Let\u2019s compare the two:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><strong>Traditional marketing<\/strong><\/td><td><strong>Conversational marketing<\/strong><\/td><\/tr><tr><td>A company treats all people as leads and prospects.<\/td><td>Each lead is treated like a person.<\/td><\/tr><tr><td>Customers follow the company rules.<\/td><td>Customers make orders on their terms and timeline.&nbsp;<\/td><\/tr><tr><td>Customers receive random, irrelevant emails.<\/td><td>Businesses tailor all messages to their subscribers\u2019 individual needs.<\/td><\/tr><tr><td>Website visitors get a generic experience that has nothing to do with their needs.<\/td><td>Visitors enjoy personalized website experiences.<\/td><\/tr><tr><td>It takes website visitors too long to find the necessary information.<\/td><td>Website visitors get help instantly on their preferred channel.&nbsp;<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>The <a href=\"https:\/\/www.getmailbird.com\/best-email-practices-backed-by-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">best practices of email marketing<\/a>, web forms, and pop-up messages aim to drive sales, lead generation, and engage customers, as well as conversational chatbots, live chat, and surveys.&nbsp;<\/p>\n\n\n\n<p>But the last ones work much better for both ecommerce and <a href=\"https:\/\/narrato.io\/blog\/how-do-saas-companies-drive-product-led-growth-through-content-20-saas-marketers-share-insights\/\" target=\"_blank\" rel=\"noreferrer noopener\">SaaS marketing<\/a>. For example, imagine Kate\u2014a potential customer who wants your tools\u2019 demo. Let\u2019s have a look at two scenarios.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Scenario 1: Traditional marketing<\/h3>\n\n\n\n<p><strong>Step 1:<\/strong> Kate fills out a web form.&nbsp;<\/p>\n\n\n\n<p><strong>Step 2:<\/strong> Within a week or two, she gets lead nurturing emails.<\/p>\n\n\n\n<p><strong>Step 3:<\/strong> A company rep who has to pre-qualify all the incoming requests finds time to call her.&nbsp;<\/p>\n\n\n\n<p><strong>Step 4:<\/strong> Kate finally has her demo call with a sales manager.&nbsp;<\/p>\n\n\n\n<p><strong>Time to demo:<\/strong> Up to one month<\/p>\n\n\n\n<p><strong>Result:<\/strong> Tired customers and managers and a high level of burnout<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Scenario 2: Conversational marketing<\/h3>\n\n\n\n<p><strong>Step 1:<\/strong> Kate starts a <a href=\"https:\/\/www.dialpad.com\/blog\/customer-service-chatbot\/\" target=\"_blank\" rel=\"noreferrer noopener\">chatbot<\/a> conversation and answers a few questions.\u00a0<\/p>\n\n\n\n<p><strong>Step 2:<\/strong> The chatbot quickly qualifies her as a hot lead and offers to schedule a demo.<\/p>\n\n\n\n<p><strong>Step 3:<\/strong> A sales rep gets notified and conducts a demo call with Kate.&nbsp;<\/p>\n\n\n\n<p><strong>Time to demo:<\/strong> About 1 hour<\/p>\n\n\n\n<p><strong>Result:<\/strong> Happy customers, happy team<\/p>\n\n\n\n<p>It\u2019s only one of the examples of how conversational marketing can boost your customer engagement. Continue reading to find more eCommerce scenarios.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Collect leads by sharing personalized lead magnets.<\/h2>\n\n\n\n<p>A free template, guide, discount, opportunity to <a href=\"https:\/\/grin.co\/solutions\/affiliate-marketing-platform-solution\/\">earn money as an affiliate<\/a>, or an ebook is a holy grail for customers and marketers. The former are happy to save money on valuable content or offers, and the latter enjoy a growing email list.&nbsp;<\/p>\n\n\n\n<p>Companies <a href=\"https:\/\/www.hellobar.com\/blog\/lead-magnet-ideas\/\" target=\"_blank\" rel=\"noreferrer noopener\">use lead magnets<\/a> to capture website visitors\u2019 attention (and contacts) on the main page, product pages, blog, or dedicated landing pages. But the main question is how they capture<a href=\"https:\/\/belkins.io\/blog\/lead-generation-research\/5-steps-to-generate-leads-for-inbound-sales\" target=\"_blank\" rel=\"noreferrer noopener\"> more inbound leads<\/a>. Usually, it is a pop-up message or a lead capture form that works for all website visitors.<\/p>\n\n\n\n<p>For example, there is a common practice to show a lead capture pop-up<em> immediately upon a visit <\/em>to all potential customers. Usually, it has an excellent design and offer, <strong>but there is problem:<\/strong>&nbsp;<\/p>\n\n\n\n<div id=\"list-c59b851\" class=\"list-cc0d16f\"><ol><li><span style=\"font-weight: 400;\">Website visitors do not have time to look around and learn the website content.<\/span><\/li><li><span style=\"font-weight: 400;\">There is no two-way conversation in this case.<\/span><\/li><\/ol><\/div>\n\n\n\n<p>Look at the better alternative. This is an example of a <a href=\"https:\/\/helpcrunch.com\/blog\/chatbot-script\/\" target=\"_blank\" rel=\"noopener\">chatbot script<\/a> that launches when a customer is ready to talk:<\/p>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c876ab5\" class=\"image-c49b23c cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2023\/02\/phone-screen.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2023\/02\/phone-screen.webp 548w, https:\/\/grin.co\/wp-content\/uploads\/2023\/02\/phone-screen-183x300.webp 183w\" sizes=\"auto, (max-width: 548px) 100vw, 548px\" width=\"548\" height=\"900\" alt=\"Help bot conversation example of conversational marketing\"\/>\n\n\n\n<p>During a short conversation, it offers your visitors a good deal and asks for an email to send the discount code. The offers may vary: free shipping, <a href=\"https:\/\/www.printful.com\/blog\/affiliate-marketing-tips\" target=\"_blank\" rel=\"noreferrer noopener\">affiliate program<\/a>, etc. The main thing here is the format\u2014a chatbot is more oriented on customers&#8217; needs and launches at the right moment. For example, when visitors try to leave your website.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Engage potential customers to chat.<\/h2>\n\n\n\n<p>What are the most popular ways to provide customer assistance on ecommerce websites? It\u2019s easy\u2014FAQ and phone support number.&nbsp;<\/p>\n\n\n\n<p><strong>But there\u2019s a problem:<\/strong> Only some people want a phone conversation, and there are better ways to lead a customer to a purchase than FAQs.&nbsp;<\/p>\n\n\n\n<p>That&#8217;s why, in addition to that, e-stores provide visitors with the opportunity to chat with a manager. On some websites, you can see a welcome message engaging consumers to start a chat:<\/p>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-cf8c5a8\" class=\"image-c91268e cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2023\/02\/example2-3.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2023\/02\/example2-3.webp 873w, https:\/\/grin.co\/wp-content\/uploads\/2023\/02\/example2-3-291x300.webp 291w, https:\/\/grin.co\/wp-content\/uploads\/2023\/02\/example2-3-768x792.webp 768w\" sizes=\"auto, (max-width: 873px) 100vw, 873px\" width=\"873\" height=\"900\" alt=\"Chatbot example\"\/>\n\n\n\n<p><em>Image via <a href=\"https:\/\/helpcrunch.com\/live-chat.html\" target=\"_blank\" rel=\"noreferrer noopener\">HelpCrunch<\/a><\/em><\/p>\n\n\n\n<p>Live chat with a welcome message is a great way to engage customers in a conversation, help them, and lead to a purchase.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Recommend products.<\/h2>\n\n\n\n<p>On social media, we can see <a href=\"https:\/\/grin.co\">influencer marketing<\/a> that recommends us products. On ecommerce websites, this function goes to relevant banners and pop-ups. It is a fantastic way to provide the best customer experience and help people find the needed item faster. Additionally, it&#8217;s a proven way to<a href=\"https:\/\/www.signalhire.com\/blog\/top-places-to-find-prospects-and-turn-them-into-clients\/\" target=\"_blank\" rel=\"noreferrer noopener\"> turn prospects into clients<\/a> who seek out product recommendations.&nbsp;<\/p>\n\n\n\n<p>You definitely saw that \u201cYou may also like\u201d items recommendation on the product page, cart, or checkout. Usually, there are complementary products or similar items. <strong>So what&#8217;s the problem?&nbsp;<\/strong><\/p>\n\n\n\n<p>1. Banner blindness: People ignore banners on autopilot.<\/p>\n\n\n\n<p>2. Quite often, due to the weak personalization and tech solution, such product recommendations are irrelevant to customers&#8217; interests.&nbsp;<\/p>\n\n\n\n<p>The fix? Just ask what your visitors want. Sephora beauty store did a great job helping potential customers find the right items. The first option is product quizzes:&nbsp;<\/p>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c5a05a7\" class=\"image-c779914 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2023\/02\/Foundation-Finder-site-with-quiz-highlighted.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2023\/02\/Foundation-Finder-site-with-quiz-highlighted.webp 900w, https:\/\/grin.co\/wp-content\/uploads\/2023\/02\/Foundation-Finder-site-with-quiz-highlighted-300x40.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2023\/02\/Foundation-Finder-site-with-quiz-highlighted-768x102.webp 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" width=\"900\" height=\"119\" alt=\"Sephora menu with Foundation Finder highlighted\"\/>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c278c97\" class=\"image-cf0cd43 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2023\/02\/Foundation-Finder-quiz2.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2023\/02\/Foundation-Finder-quiz2.webp 900w, https:\/\/grin.co\/wp-content\/uploads\/2023\/02\/Foundation-Finder-quiz2-300x231.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2023\/02\/Foundation-Finder-quiz2-768x591.webp 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" width=\"900\" height=\"692\" alt=\"Foundation Finder quiz\"\/>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c13dc1d\" class=\"image-cbca699 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2023\/02\/Sephora-products.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2023\/02\/Sephora-products.webp 900w, https:\/\/grin.co\/wp-content\/uploads\/2023\/02\/Sephora-products-300x255.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2023\/02\/Sephora-products-768x652.webp 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" width=\"900\" height=\"764\" alt=\"Foundation Finder results with products\"\/>\n\n\n\n<p><em>Images via <a href=\"https:\/\/www.sephora.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sephora<\/a><\/em><\/p>\n\n\n\n<p>Website visitors answer five questions about their skin type and get a list of products that best fit their requests. Magic!<\/p>\n\n\n\n<p>In addition to that, Sephora&#8217;s Facebook followers can enjoy the shade-matching chatbot. It helps users find a lip color that matches the color in an image uploaded. Moreover, they can try it on.&nbsp;<\/p>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-cf19e0c\" class=\"image-cbf4ced cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2023\/02\/Facebook-messages-from-Sephora.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2023\/02\/Facebook-messages-from-Sephora.webp 596w, https:\/\/grin.co\/wp-content\/uploads\/2023\/02\/Facebook-messages-from-Sephora-300x234.webp 300w\" sizes=\"auto, (max-width: 596px) 100vw, 596px\" width=\"596\" height=\"464\" alt=\"Shade matching chatbot from Sephora\"\/>\n\n\n\n<p><em><a href=\"https:\/\/www.fastcompany.com\/3064845\/human-lessons-from-brands-using-chatbots\" target=\"_blank\" rel=\"noreferrer noopener\">Image via Fast Company<\/a>&nbsp;<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Collect feedback on your store and products.<\/h2>\n\n\n\n<p><a href=\"https:\/\/forms.app\/en\/blog\/how-to-collect-customer-feedback-5-great-methods\" target=\"_blank\" rel=\"noreferrer noopener\">Customer feedback<\/a> is an excellent opportunity to improve customer service and get valuable reviews. Usually, to get that information after purchase, online stores send \u201c<em>How much would you rate your shopping experience\/product, on a scale of 1 to 10<\/em>?\u201d emails.<\/p>\n\n\n\n<p>Unfortunately, most of them end up ignored. So how can you encourage customers to share their thoughts?&nbsp;<\/p>\n\n\n\n<p>Try the Short Message Service (SMS) chatbot instead. This is an example of an AI chatbot technology that chats with your customers and asks them to leave a review:&nbsp;&nbsp;<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c6bb585\" class=\"image-c238b28 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2023\/02\/text-message-example.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2023\/02\/text-message-example.webp 686w, https:\/\/grin.co\/wp-content\/uploads\/2023\/02\/text-message-example-229x300.webp 229w\" sizes=\"auto, (max-width: 686px) 100vw, 686px\" width=\"686\" height=\"900\" alt=\"Text message marketing example\"\/>\n\n\n\n<p>And if you want to take the next step and make sure you get valuable feedback from your customers, it can be a good idea to rely on<a href=\"https:\/\/getvoip.com\/ivr-systems\/\" target=\"_blank\" rel=\"noreferrer noopener\"> IVR solutions<\/a> so that people can share their thoughts when contacting your business. For instance, you can add your <a href=\"https:\/\/www.cloudtalk.io\/blog\/benefits-of-international-phone-numbers-and-how-to-get-one-quickly\/\" target=\"_blank\" rel=\"noreferrer noopener\">business phone number<\/a> in the website footer and then redirect customers who are ready to share their feedback to the right representatives and record this data.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. Cross-sell and upsell.&nbsp;<\/h2>\n\n\n\n<p>One of the most popular strategies to <a href=\"https:\/\/grin.co\/blog\/top-ecommerce-marketing-strategies-to-drive-sales\/\">drive sales<\/a> is to send a follow-up email with products relevant to customers&#8217; interests just after they place an order. Usually, there is a list of complementary products with discounts and BUY buttons leading subscribers to a website.<\/p>\n\n\n\n<p><strong>But there is a customer journey issue: <\/strong>Emails feel impersonal and force you to leave the website and visit an inbox.&nbsp;<\/p>\n\n\n\n<p>Instead, try to engage customers right on a website. For instance, launch a chatbot on the product page for visitors that added it to a cart:&nbsp;<\/p>\n\n\n\n<p>&nbsp;<\/p>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c3ba5fe\" class=\"image-c9d1a6e cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2023\/02\/Shopping-bot.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2023\/02\/Shopping-bot.webp 900w, https:\/\/grin.co\/wp-content\/uploads\/2023\/02\/Shopping-bot-300x174.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2023\/02\/Shopping-bot-768x445.webp 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" width=\"900\" height=\"522\" alt=\"shopping bot from LoyaltyLion\"\/>\n\n\n\n<p><em>Image via <a href=\"https:\/\/loyaltylion-demo.myshopify.com\/products\/\" target=\"_blank\" rel=\"noreferrer noopener\">LoyaltyLion<\/a><\/em><\/p>\n\n\n\n<p>Among other options, such a chatbot recommends your customers&#8217; complementary offerings with an opportunity to add them to a cart. Thus, there is no need to leave the website to continue shopping.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Key takeaway: Engage with customers, discover their needs, and prioritize them by leveraging conversational marketing.&nbsp;<\/h2>\n\n\n\n<p>Conversational marketing is a great way to engage customers. Customers want more than silent lead forms, emails, or pop-ups. They want to talk with brands, explain their needs, and get a personalized experience.&nbsp;<\/p>\n\n\n\n<p>So provide it. To launch a conversational marketing campaign, follow the next steps:<\/p>\n\n\n\n<div id=\"list-cbc78d1\" class=\"list-cd60c25\"><ol><li><span style=\"font-weight: 400;\">Set up your goal. For instance, get +100 email subscribers during a quarter.<\/span><\/li><li><span style=\"font-weight: 400;\">Find out who your customers are, their interests, and their customer journey.\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\">Prioritize channels to spark a conversation: social media, website chatbot, SMS, live chat, or phone.\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\">Define a conversation trigger\u2014for example, exit intent.\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\">Create the message. Choose a conversation starter, marketing copy, call to action, and offer that is relevant to customers\u2019 interests.\u00a0\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\">Craft the conversation flow and launch it on chosen pages.<\/span><\/li><li><span style=\"font-weight: 400;\">Review the process regularly and adjust accordingly.<\/span><\/li><\/ol><\/div>\n\n\n\n<p>Conversational marketing can become a powerful part of your marketing operations, but only if integrated into your existing strategy without causing friction.<\/p>\n\n\n\n<div class=\"seealso\"><p>Are you ready to stake your claim in the creator economy? Discover more helpful tips and resources from the experts at GRIN: <a href=\"https:\/\/grin.co\/learning-center\/\">Creator Management Learning Center\n<\/a><\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Updated: June 2024<\/h3>\n\n\n\n<div id=\"div-cf4cc7b\" class=\"div-c3af214\" style=\"--ccaos-duration:0.3s;--ccaos-delay:0.1s;--ccaos-easing:ease-in-outs;\" data-aos=\"fade-in-down-small\" data-aos-once=\"true\"><svg height=\"0\" width=\"0\"><defs><clipPath id=\"div-c3af214-path\"><path d=\"M64.5,56.5Q63,63,56.5,65.5Q50,68,32.5,76.5Q15,85,19,67.5Q23,50,32.5,46Q42,42,46,40.5Q50,39,61.5,33Q73,27,69.5,38.5Q66,50,64.5,56.5Z\"><\/path><\/clipPath><\/defs><\/svg>\n<h6 id=\"heading-c9e1bc9\" class=\"heading-c572f8d\" style=\"--ccaos-duration:0.5s;\" data-aos=\"fade-in-up-small\" data-aos-once=\"true\">Hand-Picked Content<\/h6>\n\n\n\n<div id=\"query-c6170c8\" class=\"query-cfd8307\" style=\"--ccaos-duration:0.8s;--ccaos-easing:eases;\" data-aos=\"fade\" data-query_id=\"1\">\n<div id=\"querytemplate-c877e50\" class=\"querytemplate-c2d8639\" cc-query-template=\"\"><div class=\"cc-query-item\">\n<a id=\"div-c518dc5\" class=\"div-c95fc5b \" href=\"https:\/\/grin.co\/blog\/top-ecommerce-marketing-strategies-to-drive-sales\/\">\n<div id=\"div-ce5a04e\" class=\"div-ce5b864\">\n<div id=\"div-cfa162f\" class=\"div-cd9d367\">\n<h6 id=\"heading-cc6ddd3\" class=\"heading-c5997ce\">Dec 14<\/h6>\n<\/div>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c82e552\" class=\"image-cb9891d cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2020\/11\/IM_25_top_ecommerce_tips_2023_2022-Q3-09_Featured2.webp\" alt=\"\" height=\"640\" width=\"960\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2020\/11\/IM_25_top_ecommerce_tips_2023_2022-Q3-09_Featured2.webp 960w, https:\/\/grin.co\/wp-content\/uploads\/2020\/11\/IM_25_top_ecommerce_tips_2023_2022-Q3-09_Featured2-300x200.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2020\/11\/IM_25_top_ecommerce_tips_2023_2022-Q3-09_Featured2-768x512.webp 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\">\n<\/div>\n\n\n\n<div id=\"div-cbc1907\" class=\"div-c3bc286\">\n<p id=\"paragraph-c9194b9\" class=\"paragraph-c2d8734\">Content Management<\/p>\n\n\n\n<h6 id=\"heading-cec6fea\" class=\"heading-cd5f859\">25 of the Top Ecommerce Marketing Strategies to Drive Sales in 2023<\/h6>\n\n\n\n<p id=\"paragraph-c0f42cc\" class=\"paragraph-c1db0d3\"><span class=\"after\">&#8230;<\/span><\/p>\n\n\n\n<div id=\"button-c78d2cc\" class=\"button-c287396 cc-btn\">Read More<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M27.707 16.707l-9 9c-0.181 0.181-0.431 0.293-0.707 0.293-0.552 0-1-0.448-1-1 0-0.276 0.112-0.526 0.293-0.707l7.293-7.293h-19.586c-0.552 0-1-0.448-1-1s0.448-1 1-1v0h19.586l-7.293-7.293c-0.181-0.181-0.293-0.431-0.293-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.293l9 9c0.181 0.181 0.293 0.431 0.293 0.707s-0.112 0.526-0.293 0.707v0z\"><\/path><\/svg><\/div>\n<\/div>\n<\/a>\n<\/div><div class=\"cc-query-item\" data-lastpost=\"1\">\n<a id=\"div-c518dc5-q-2\" class=\"div-c95fc5b \" href=\"https:\/\/grin.co\/blog\/influencer-marketing-vs-traditional-marketing\/\">\n<div id=\"div-ce5a04e-q-2\" class=\"div-ce5b864\">\n<div id=\"div-cfa162f-q-2\" class=\"div-cd9d367\">\n<h6 id=\"heading-cc6ddd3-q-2\" class=\"heading-c5997ce\">May 05<\/h6>\n<\/div>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c82e552-q-2\" class=\"image-cb9891d cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2018\/05\/marketing.webp\" alt=\"\" height=\"640\" width=\"960\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2018\/05\/marketing.webp 960w, https:\/\/grin.co\/wp-content\/uploads\/2018\/05\/marketing-300x200.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2018\/05\/marketing-768x512.webp 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" on>\n<\/div>\n\n\n\n<div id=\"div-cbc1907-q-2\" class=\"div-c3bc286\">\n<p id=\"paragraph-c9194b9-q-2\" class=\"paragraph-c2d8734\">Content Management<\/p>\n\n\n\n<h6 id=\"heading-cec6fea-q-2\" class=\"heading-cd5f859\">Influencer Marketing vs Traditional Marketing: Which Is Better?<\/h6>\n\n\n\n<p id=\"paragraph-c0f42cc-q-2\" class=\"paragraph-c1db0d3\"><span class=\"after\">&#8230;<\/span><\/p>\n\n\n\n<div id=\"button-c78d2cc-q-2\" class=\"button-c287396 cc-btn\">Read More<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M27.707 16.707l-9 9c-0.181 0.181-0.431 0.293-0.707 0.293-0.552 0-1-0.448-1-1 0-0.276 0.112-0.526 0.293-0.707l7.293-7.293h-19.586c-0.552 0-1-0.448-1-1s0.448-1 1-1v0h19.586l-7.293-7.293c-0.181-0.181-0.293-0.431-0.293-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.293l9 9c0.181 0.181 0.293 0.431 0.293 0.707s-0.112 0.526-0.293 0.707v0z\"><\/path><\/svg><\/div>\n<\/div>\n<\/a>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Banners, web forms, and email campaigns\u2014proven tools marketers use 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