{"id":30255,"date":"2023-02-27T08:00:00","date_gmt":"2023-02-27T15:00:00","guid":{"rendered":"https:\/\/grin.co\/?p=30255"},"modified":"2025-10-03T14:14:46","modified_gmt":"2025-10-03T21:14:46","slug":"instagram-ads-examples-that-will-drive-sales","status":"publish","type":"post","link":"https:\/\/grin.co\/blog\/instagram-ads-examples-that-will-drive-sales\/","title":{"rendered":"How to Create Instagram Ads that Drive Sales: 7 Best Practices"},"content":{"rendered":"\n\n\n<p>Twelve years after the introduction of a photo-sharing app, people use Instagram in many ways beyond just sharing photos. With <a href=\"https:\/\/business.instagram.com\/blog\/how-to-plan-for-holidays-on-instagram\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">130 million<\/a> accounts that tap on shopping posts every month, Instagram has become a rapidly growing marketplace for businesses of all sizes and niches to market their products and acquire more customers.<\/p>\n\n\n\n<p>Instagram&#8217;s great sales potential has attracted more than 200 million businesses to the platform, making stiff competition for brands seeking consumers\u2019 attention. To win the Instagram game, the solution for companies is simple: Create Instagram ads that drive sales. Below, we&#8217;ll outline seven incredible Instagram ads examples that will inspire you in your next ad campaign.<\/p>\n\n\n\n<div id=\"div-c6e1815\" class=\"div-c2efd06\">\n<h2 class=\"wp-block-heading\">Why do Instagram ads drive sales?<\/h2>\n\n\n\n<p>Instagram isn&#8217;t just about photos. Today we\u2019re in the era of <a href=\"https:\/\/grin.co\/blog\/the-future-of-in-app-shopping-on-instagram-in-2021\/\">in-app shopping on Instagram<\/a>.<\/p>\n\n\n\n<p>Users discover, research, and buy products in-app, which makes this platform an effective marketing tool for businesses that want to attract and retain online shoppers.&nbsp;<\/p>\n\n\n\n<p>When you market your product on the platform, you encourage Instagrammers to consider it as an option. In fact, one <a href=\"https:\/\/www.facebook.com\/business\/news\/insights\/how-instagram-boosts-brands-and-drives-sales\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">report<\/a> has found that the majority of users search for information (79%), visit the brand&#8217;s website (65%), or even make a purchase (46%) after seeing a product on Instagram.&nbsp;<\/p>\n<\/div>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c092061\" class=\"image-c6b426e cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2023\/02\/Insta-stats.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2023\/02\/Insta-stats.webp 900w, https:\/\/grin.co\/wp-content\/uploads\/2023\/02\/Insta-stats-300x149.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2023\/02\/Insta-stats-768x381.webp 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" width=\"900\" height=\"446\" alt=\"Instagram stats\"\/>\n\n\n\n<p><em>Image via <a href=\"https:\/\/www.facebook.com\/business\/news\/insights\/how-instagram-boosts-brands-and-drives-sales\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Facebook<\/a><\/em><\/p>\n\n\n\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id30255_028c2a-12 kt-accordion-has-3-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane30255_ff8fa4-e4\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Infographic Transcript<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_bookOpen kt-btn-side-right\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M2 3h6a4 4 0 0 1 4 4v14a3 3 0 0 0-3-3H2z\"\/><path d=\"M22 3h-6a4 4 0 0 0-4 4v14a3 3 0 0 1 3-3h7z\"\/><\/svg><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p><strong><em>People surveyed said they took the following actions after seeing a product or service on Instagram:<\/em><\/strong><\/p>\n\n\n\n<div id=\"list-c36e1c8\" class=\"list-cc60de6\"><ul><li><em>79% searched for more information<\/em><\/li><li><em>65% visited the brand&#8217;s website or app<\/em><\/li><li><em>46% made a purchase online or offline<\/em><\/li><li><em>37% visited a retail store<\/em><\/li><li><em>31% followed the brand&#8217;s account online<\/em><\/li><li><em>29% talked to someone about it<\/em><\/li><\/ul><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<p>Over <a href=\"https:\/\/business.instagram.com\/blog\/25-million-businesses\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">25 million businesses<\/a> see sales potential in this platform and use it for customer acquisition. There\u2019s only so much space in the news feed for organic reach, however, marketers and business owners run paid ad campaigns to cut through the noise and achieve their business goals.&nbsp;<\/p>\n\n\n\n<p>Here are three reasons why Instagram ads help to drive sales.&nbsp;<\/p>\n\n\n\n<div id=\"list-c3fecd1\" class=\"list-c9fa7c1\"><ul><li><span style=\"font-weight: 400;\"><strong>Instagram ads have precision targeting. <\/strong>Successful marketers define buyer personas to offer their products to the most profitable customers. When you know the portrait of your ideal customer, it&#8217;s easier to promote and sell your products. With Instagram ads, you can target your ads at people who are more likely to find them useful, or even set up \u201clookalike\u201d campaigns to target people who have similarities to your most loyal existing customers.<\/span><\/li><li><span style=\"font-weight: 400;\"><strong>Marketers can select the conversion objective for ad campaigns. <\/strong>The best thing about paid ads is the opportunity to choose an advertising objective and achieve your <a href=\"https:\/\/whatagraph.com\/blog\/articles\/kpi-advertising\" target=\"_blank\" rel=\"noopener\">advertising KPIs<\/a>. If you want to reach potential customers and increase ecommerce sales, use the conversion objective that allows advertisers to drive catalog sales or store traffic. You can also build multi-ad funnels, starting by optimizing for post views and then later retargeting those who engage.<\/span><\/li><li><span style=\"font-weight: 400;\"><strong>Paid ads help to beat an Instagram algorithm.<\/strong> Instagram prioritizes content from friends and family or accounts people find useful, so it takes time and effort for businesses to create the right content and cut through the noise. However, when you create Instagram ads, you can circumvent the Instagram algorithm, as the platform shows it to your target audience.<\/span><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">7 Instagram ads examples of best practices<\/h2>\n\n\n\n<p>Instagram ads can be an effective tool to achieve your business goals if you know how to create eye-catching posts that convert viewers into customers. To inspire your next Instagram ad campaign, here are seven best practices on how to create Instagram ads that drive sales.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Create stunning visuals.<\/h3>\n\n\n\n<p>Paid ads bombard customers from all sides. Today, people see <a href=\"https:\/\/clario.co\/blog\/ads-seen-daily\/\" target=\"_blank\" rel=\"noreferrer noopener\">around 5,000 ads a day<\/a>. For brands, this points to the importance of creating memorable ads that stand out from the crowd.&nbsp;<\/p>\n\n\n\n<p>First, lay a bet on visual content. Appealing visuals grab your audience&#8217;s attention. Why? <a href=\"https:\/\/www.entrepreneur.com\/en-ae\/marketing\/infographic-five-scientific-reasons-people-are-wired-to\/312551\" target=\"_blank\" rel=\"noreferrer noopener\">Research<\/a> has found that 65% of people perceive visual information better and people retain 80% of what they see. A good visual helps to deliver your brand message and convert viewers into customers.&nbsp;<\/p>\n\n\n\n<p>For instance, Milly made bright and eye-catching photos for its in-feed ad campaign to target potential customers. The company made a carousel post to show off several outfits, dedicating each of the five visuals to a different color. The campaign resulted in a 44x increase in purchases.<\/p>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-ca1510f\" class=\"image-cd189c3 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2023\/02\/milly-example.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2023\/02\/milly-example.webp 900w, https:\/\/grin.co\/wp-content\/uploads\/2023\/02\/milly-example-300x162.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2023\/02\/milly-example-768x415.webp 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" width=\"900\" height=\"486\" alt=\"Milly Instagram ads examples\"\/>\n\n\n\n<p><em>Image via Milly<\/em><\/p>\n\n\n\n<p>But if your company doesn&#8217;t have the budget to hire a product photographer who can take similar stunning visuals of your product for your ad campaign, consider the following options:<\/p>\n\n\n\n<div id=\"list-ce4807e\" class=\"list-cb64f6e\"><ul><li><span style=\"font-weight: 400;\">Find freelance photographers who are just starting out.<\/span><\/li><li><span style=\"font-weight: 400;\">Use free photo editing software.<\/span><\/li><li><span style=\"font-weight: 400;\">Repurpose old visual content.<\/span><\/li><\/ul><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">2. Invest in video ad creation.<\/h3>\n\n\n\n<p>In the last decade, the popularity of <a href=\"https:\/\/explainerd.com\/social-media-videos\/\" target=\"_blank\" rel=\"noreferrer noopener\">social media videos<\/a> has been on the rise.<\/p>\n\n\n\n<p>Merging movement and sound, videos grab audience\u2019s attention and spark interest in your product. According to <a href=\"https:\/\/thesocialshepherd.com\/blog\/video-marketing-statistics\" target=\"_blank\" rel=\"noreferrer noopener\">video marketing stats<\/a>, 82% of global web traffic is video content, 54% of customers want to see more videos from brands, and 53% of people interact with a company after watching its video on social media.&nbsp;<\/p>\n\n\n\n<p>Long story short, people crave video content. And creating a video that shows your product from all sides positively influences purchase intent.&nbsp;<br><\/p>\n\n\n\n<p>Let&#8217;s take a look at <a href=\"https:\/\/business.instagram.com\/success\/ralph-lauren\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Ralph Lauren<\/a>. In honor of its 50th anniversary, the company made a video that showed multiple scenes to raise awareness about its company and drive sales of specific product lines.<\/p>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c0604f7\" class=\"image-c4e57fa cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2023\/02\/ralph-lauren.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2023\/02\/ralph-lauren.webp 900w, https:\/\/grin.co\/wp-content\/uploads\/2023\/02\/ralph-lauren-300x179.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2023\/02\/ralph-lauren-768x459.webp 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" width=\"900\" height=\"538\" alt=\"Screenshot of Ralph Lauren Instagram ads examples\"\/>\n\n\n\n<p><em>Image via <a href=\"https:\/\/business.instagram.com\/success\/ralph-lauren?locale=da_DK\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Instagram Business <\/a><\/em><\/p>\n\n\n\n<p>Dynamic and engaging video ads lead to an increase in video views. The campaign achieved significant results: 41% more product page views, an 18% increase in online sales, a 17-point lift in ad recall among the acquired millennial audiences, and a 7.1X return on ad spend online with dynamic ads.<\/p>\n\n\n\n<p>And if you&#8217;re not one of the world&#8217;s most well-known fashion companies with an in-house team of video makers, you can still create outstanding video for your Instagram ad campaign with easy-to-use video editing tools.&nbsp;<\/p>\n\n\n\n<p>For example, Vivian Rodrigez, also known as <a href=\"https:\/\/www.instagram.com\/livbyviv\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">@livbyviv<\/a> on Instagram, used the video editing platform <a href=\"https:\/\/www.videoleapapp.com\" target=\"_blank\" rel=\"noreferrer noopener\">Videoleap<\/a> to mix several short videos into one tight clip that showcases a lace wrap dress. Not only did she add text to the video, but Vivian also created a descriptive caption with a strong call to action that guided viewers on how to shop the featured look.<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/reel\/Cmra5rgIRHd\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/reel\/Cmra5rgIRHd\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/reel\/Cmra5rgIRHd\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Dr. Vivian \u2022 Amazon \u2022 Curvy Style (@livbyviv)<\/a><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p>Investing in video ad creation pays off. To create video ads like a pro, try to:<\/p>\n\n\n\n<div id=\"list-c024b48\" class=\"list-c102dff\"><ul><li><span style=\"font-weight: 400;\">Tell a story that works without sound.\u00a0<\/span><\/li><li><span style=\"font-weight: 400;\">Mix photos and videos with the help of video editing tools.<\/span><\/li><li><span style=\"font-weight: 400;\">Diversify video ad placement (Instagram Stories, Reels, in-feed).<\/span><\/li><\/ul><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">3. Promote creators&#8217; branded content posts.<\/h3>\n\n\n\n<p>With <a href=\"https:\/\/today.yougov.com\/topics\/resources\/articles-reports\/2019\/11\/05\/92-consumers-trust-earned-media\" target=\"_blank\" rel=\"noreferrer noopener\">92% of people<\/a> trusting media figures and opinion leaders as much as real-world friends, the era of influencer recommendations is officially here. Brands of all niches collaborate with Instagram influencers to market their products on the platform.<\/p>\n\n\n\n<p>More and more brands realize the power of <a href=\"https:\/\/grin.co\/blog\/instagram-influencer-marketing\/\">Instagram influencer campaigns<\/a>, so they reach out to opinion leaders and ask them to create content that shows off their products. What\u2019s more, Instagram allows brands to promote creators&#8217; branded content to reach a wider audience of potential customers.<\/p>\n\n\n\n<p>Branded content ads are effective, as people find them trustworthy. To get better results, companies can:<\/p>\n\n\n\n<div id=\"list-cde4e22\" class=\"list-c8641cf\"><ul><li><span style=\"font-weight: 400;\">Send branded freebies for a product review.<\/span><\/li><li><span style=\"font-weight: 400;\">Work with cost-effective nano- or micro-influencers (those with less than 10k followers).<\/span><\/li><li><span style=\"font-weight: 400;\">Reach out to <a href=\"https:\/\/grin.co\/blog\/how-to-find-influencers\/\">the right influencer for your brand<\/a> in the same niche.<\/span><\/li><\/ul><\/div>\n\n\n\n<p>To connect with influencers for your ad campaign, find relevant people\u2019s email addresses on Instagram. You can also use a creative collaboration marketplace platform that allows businesses to get in touch with interested opinion leaders in the same niche who have an engaged and relevant following on Instagram. It can \u200b\u200bincrease efficiency, boost your campaign performance, and improve your influencer marketing strategies.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Case in point:<\/p>\n\n\n\n<p>Meal delivery service Trifecta Nutrition leverages GRIN\u2019s leading Creator Management platform to commission a high volume of user-generated posts. The company worked with 170 creators who made over 2,000 content pieces, just like in the example below:<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/Co0HyuoOy8f\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/Co0HyuoOy8f\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/Co0HyuoOy8f\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Nicole Desmond (@colieycole)<\/a><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p>Then, Trifecta reused and repurposed content pieces for paid ad campaigns. When featuring creators&#8217; content on Instagram, the company tagged the author to give image credits and increase brand trust:&nbsp;<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CoAF0CAOgO1\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CoAF0CAOgO1\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CoAF0CAOgO1\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Derek Pratt (@derektpratt)<\/a><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p>This uniquely designed and artfully crafted post type grabs the attention of potential customers, making it perfect for <a href=\"https:\/\/elements.envato.com\/lp\/create\/social-media-templates\/instagram\/\" target=\"_blank\" rel=\"noreferrer noopener\">branded Instagram ads<\/a> that can result in more sales.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Understand customer pain points.<\/h3>\n\n\n\n<p>Due to market overchoice, people expect brands to pay close attention to their needs and wants to stay competitive. Otherwise, they lose interest in buying from your company.<\/p>\n\n\n\n<p>When you reach out to potential customers with paid ads, you have just a few seconds to catch their attention. Not only should your ad be eye-catching, but it also should provide value if you want to attract <a href=\"https:\/\/socialboss.org\/buy-instagram-followers\/\" target=\"_blank\" rel=\"noreferrer noopener\">more followers<\/a>. This means you need to understand customers&#8217; pain points.&nbsp;<\/p>\n\n\n\n<p><br>In the following Instagram Story ad, modern mattress company <a href=\"https:\/\/business.instagram.com\/success\/simba\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Simba<\/a> turned to its potential customers who searched for high-quality mattresses to improve their sleep. The company explained its brand&#8217;s technological benefits to please any type of sleeper and encourage them to make a purchase. The campaign got a 73% higher return on ad spend, a 31% lower cost per click, and a 45% lower cost per purchase.<\/p>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c32b065\" class=\"image-c2ea072 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2023\/02\/Simba-Sleep-ad-examples.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2023\/02\/Simba-Sleep-ad-examples.webp 640w, https:\/\/grin.co\/wp-content\/uploads\/2023\/02\/Simba-Sleep-ad-examples-300x264.webp 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" width=\"640\" height=\"563\" alt=\"Simba Sleep Instagram ads examples\"\/>\n\n\n\n<p><em>Image via <a href=\"https:\/\/business.instagram.com\/success\/simba\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Instagram Business<\/a><\/em><\/p>\n\n\n\n<p>When using this strategy, consider including a call to action button like Simba did in the example below. With a &#8220;Shop Now&#8221; button, viewers get directions on what they should do after watching a paid ad. It encourages impulse buying.&nbsp;<\/p>\n\n\n\n<p>But it can increase the number of customer inquiries from potential consumers, too. Thus, having a <a href=\"https:\/\/getvoip.com\/blog\/cloud-phone-system\/\" target=\"_blank\" rel=\"noreferrer noopener\">virtual telephone number<\/a> on your profile can be a good way to make it easier for potential customers to get in touch with your customer service representatives, ease their worried minds, and get more sales.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Encourage active engagement.<\/h3>\n\n\n\n<p><br>Instagram <a href=\"https:\/\/business.instagram.com\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">claims<\/a> that 90% of people follow at least one business in-app, and \u2154 of users interact with brands in-app. With <a href=\"https:\/\/business.instagram.com\/blog\/making-it-easier-to-do-business-on-instagram\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">150 million people<\/a> who have conversations with brands via DMs each month, not only do customers use Instagram to read companies&#8217; news and updates, but they also expect brands to communicate with them on the platform.<\/p>\n\n\n\n<p>Brand communication matters. To turn reached viewers into followers and customers, it&#8217;s important to show that you value your consumers, so listen to your audience. How? Encourage conversation with your ads!<br><br>The best way to do it is to use Instagram Story ads. First, it&#8217;s easier to increase a following with Instagram Stories. Second, Stories have in-built features to interact with followers (polls, question stickers, quizzes) in a fun and engaging way and therefore <a href=\"https:\/\/phonexa.com\/blog\/the-importance-of-automating-business-communications\/\" target=\"_blank\" rel=\"noreferrer noopener\">automate business communication<\/a>.&nbsp;<\/p>\n\n\n\n<p>For instance, ASOS made a series of images that showed celebrities&#8217; outfits and included a poll sticker that encouraged viewers to vote for their choice:<\/p>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c13a4ed\" class=\"image-c3c8b08 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2023\/02\/Celeb-asos-IG-reel-images.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2023\/02\/Celeb-asos-IG-reel-images.webp 900w, https:\/\/grin.co\/wp-content\/uploads\/2023\/02\/Celeb-asos-IG-reel-images-300x216.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2023\/02\/Celeb-asos-IG-reel-images-768x554.webp 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" width=\"900\" height=\"649\" alt=\"Series of Asos celebrity shots Instagram ads examples\"\/>\n\n\n\n<p><em>Image via <a href=\"https:\/\/www.instagram.com\/asos\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Instagram<\/a><\/em><\/p>\n\n\n\n<p>Since people love sharing their thoughts, the example mentioned above performed well, giving ASOS a solid reason to boost these Stories and turn them into the next ad campaign.<\/p>\n\n\n\n<p>Creating bright and fun visuals for its ad campaign is a way to grab the attention, but asking about customers&#8217; preferences is another proven way to show interest in your consumers and start a conversation with viewers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Incorporate exclusive promo codes.<\/h3>\n\n\n\n<p>No matter what you sell, your customers are definitely interested in exclusive promo codes from your brand. As specified in <a href=\"https:\/\/www.convinceandconvert.com\/digital-marketing\/10-important-statistics-your-company-needs-to-know-about-providing-discounts\/\" target=\"_blank\" rel=\"noreferrer noopener\">this post<\/a>, 93% of customers use a discount or coupon at least once per year, and offering a bonus pack leads to a 73% increase in sales.<\/p>\n\n\n\n<p>As such, it\u2019s always a good idea to include a discount or promo code when creating and running Instagram ads.. Moreover, Instagram allows advertisers to include clickable links in ads, so you can quickly redirect interested users to your website to <a href=\"https:\/\/profitise.com\/how-to-drive-traffic-to-your-site\/\" target=\"_blank\" rel=\"noreferrer noopener\">get more traffic<\/a> from Instagram and encourage them to complete a purchase.<\/p>\n\n\n\n<p>The image below shows an example of this strategy in action from Fresh Beauty. With a simple yet effective visual, the company got straight to the point with its time-limited discount.<\/p>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-cd4e033\" class=\"image-cdf7541 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2023\/02\/Smartphon-ads-of-freshbeauty.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2023\/02\/Smartphon-ads-of-freshbeauty.webp 900w, https:\/\/grin.co\/wp-content\/uploads\/2023\/02\/Smartphon-ads-of-freshbeauty-300x295.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2023\/02\/Smartphon-ads-of-freshbeauty-768x755.webp 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" width=\"900\" height=\"885\" alt=\"freshbeauty Instagram ads examples\"\/>\n\n\n\n<p><em>Image via <\/em><a href=\"https:\/\/business.instagram.com\/success\/fresh\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\"><em>Instagram<\/em> <em>Business<\/em><\/a><\/p>\n\n\n\n<p>The company also included product tags, making it easier for customers to discover product details. As a result, the campaign got 8x more content views per link click from ads with product tags and generated 32% of sales from Instagram.<\/p>\n\n\n\n<p>To stay ahead of your competitors, you can also offer interested viewers to share their contact information and send exclusive offers right to them. This strategy helps businesses capture more leads and convert them into paying customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Provide social proof.<\/h3>\n\n\n\n<p>Customers choose to buy from brands they trust. From peer recommendations to influencer endorsements, there are many ways to increase brand trust. However, providing <a href=\"https:\/\/grin.co\/blog\/social-proof-and-influencer-marketing\/\">social proof<\/a> is one of the most effective ways to convince customers to choose your company over competitors.<\/p>\n\n\n\n<div class=\"seealso\"><p>See Also: <a href=\"https:\/\/grin.co\/blog\/how-to-find-ugc-content-instagram\/\">User-Generated Content on Instagram: How to Attract, Find, and Use It<\/a><\/p><\/div>\n\n\n\n<p>To drive holiday sales, <a href=\"https:\/\/www.instagram.com\/miltonandgoose\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">Milton &amp; Goose<\/a> shared crowdsourced images in its ad campaign to raise brand awareness, provide social proof, and build a following of potential customers. As a result, 50% of customers discovered Milton &amp; Goose on Instagram, and the company got a 4.6X increase in the 2018 Black Friday sale compared to the previous year.<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BqphHubi-ku\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/BqphHubi-ku\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/BqphHubi-ku\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Milton &amp; Goose (@miltonandgoose)<\/a><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p>And if you want to repurpose these assets for your ad campaigns and emphasize details, always use an <a href=\"https:\/\/depositphotos.com\/upscaler.html\" target=\"_blank\" rel=\"noreferrer noopener\">image upscaler<\/a> to increase a photo in size without losing its quality.<\/p>\n\n\n\n<p>However, always keep your customers in mind and ask for permission to repost their images. After all, satisfied customers are loyal customers who can become your brand advocates.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Key takeaway: Level up your Instagram ads to drive more brand awareness, conversions, and sales.&nbsp;<\/strong><\/h2>\n\n\n\n<p>Running Instagram ad campaigns isn&#8217;t enough to convert reached people into customers. Analyze your consumer behavior, understand their needs, and put your potential customers first to create Instagram ads that spark interest in your product and give a solid reason to make a purchase immediately. It&#8217;s the best way to drive sales on the platform, and the above-mentioned best practices can inspire your ad campaigns.<\/p>\n\n\n\n<div class=\"seealso\"><p>Are you ready to stake your claim in the creator economy? Discover more helpful tips and resources from the experts at GRIN: <a href=\"https:\/\/grin.co\/learning-center\/\">Creator Management Learning Center\n<\/a><\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Updated: July 2024<\/h3>\n\n\n\n<div id=\"div-c447d1c\" class=\"div-c1a8e23\" style=\"--ccaos-duration:0.3s;--ccaos-delay:0.1s;--ccaos-easing:ease-in-outs;\" data-aos=\"fade-in-down-small\" data-aos-once=\"true\"><svg height=\"0\" width=\"0\"><defs><clipPath id=\"div-c1a8e23-path\"><path d=\"M64.5,56.5Q63,63,56.5,65.5Q50,68,32.5,76.5Q15,85,19,67.5Q23,50,32.5,46Q42,42,46,40.5Q50,39,61.5,33Q73,27,69.5,38.5Q66,50,64.5,56.5Z\"><\/path><\/clipPath><\/defs><\/svg>\n<h6 id=\"heading-cd8d8ce\" class=\"heading-c3d679f\" style=\"--ccaos-duration:0.5s;\" data-aos=\"fade-in-up-small\" data-aos-once=\"true\">Hand-Picked Content<\/h6>\n\n\n\n<div id=\"query-cc97032\" class=\"query-c2ae89d\" style=\"--ccaos-duration:0.8s;--ccaos-easing:eases;\" data-aos=\"fade\" data-query_id=\"1\">\n<div id=\"querytemplate-c3f23da\" class=\"querytemplate-c1cec5b\" cc-query-template=\"\"><div class=\"cc-query-item\">\n<a id=\"div-c1225c1\" class=\"div-c82b070 \" href=\"https:\/\/grin.co\/blog\/how-to-calculate-your-engagement-rate-on-instagram\/\">\n<div id=\"div-c04c021\" class=\"div-c17650d\">\n<div id=\"div-cd91e9a\" class=\"div-cd44702\">\n<h6 id=\"heading-c7074e8\" class=\"heading-cd2c9da\">Apr<\/h6>\n\n\n\n<h6 id=\"heading-cf6ccbd\" class=\"heading-cad5f00\">21<\/h6>\n<\/div>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-ca365d4\" class=\"image-cb01df0 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/04\/scott-graham-5fNmWej4tAA-featured-image-1.webp\" alt=\"\" height=\"640\" width=\"960\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/04\/scott-graham-5fNmWej4tAA-featured-image-1.webp 960w, https:\/\/grin.co\/wp-content\/uploads\/2021\/04\/scott-graham-5fNmWej4tAA-featured-image-1-300x200.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2021\/04\/scott-graham-5fNmWej4tAA-featured-image-1-768x512.webp 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\">\n<\/div>\n\n\n\n<div id=\"div-cf804ea\" class=\"div-c1658ad\">\n<p id=\"paragraph-c066f7c\" class=\"paragraph-c1b362b\">Reporting &amp; Analytics<\/p>\n\n\n\n<h6 id=\"heading-ce09675\" class=\"heading-c72c53e\">How to Calculate Your Engagement Rate on Instagram<\/h6>\n\n\n\n<p id=\"paragraph-c54a6b3\" class=\"paragraph-c032399\"><span class=\"after\">&#8230;<\/span><\/p>\n\n\n\n<div id=\"button-cda971d\" class=\"button-c55c692 cc-btn\">Read More<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M27.707 16.707l-9 9c-0.181 0.181-0.431 0.293-0.707 0.293-0.552 0-1-0.448-1-1 0-0.276 0.112-0.526 0.293-0.707l7.293-7.293h-19.586c-0.552 0-1-0.448-1-1s0.448-1 1-1v0h19.586l-7.293-7.293c-0.181-0.181-0.293-0.431-0.293-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.293l9 9c0.181 0.181 0.293 0.431 0.293 0.707s-0.112 0.526-0.293 0.707v0z\"><\/path><\/svg><\/div>\n<\/div>\n<\/a>\n<\/div><div class=\"cc-query-item\" data-lastpost=\"1\">\n<a id=\"div-c1225c1-q-2\" class=\"div-c82b070 \" href=\"https:\/\/grin.co\/blog\/grow-your-followers-with-instagram-hashtags\/\">\n<div id=\"div-c04c021-q-2\" class=\"div-c17650d\">\n<div id=\"div-cd91e9a-q-2\" class=\"div-cd44702\">\n<h6 id=\"heading-c7074e8-q-2\" class=\"heading-cd2c9da\">Aug<\/h6>\n\n\n\n<h6 id=\"heading-cf6ccbd-q-2\" class=\"heading-cad5f00\">13<\/h6>\n<\/div>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-ca365d4-q-2\" class=\"image-cb01df0 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2018\/08\/two-people-talking-over-data.webp\" alt=\"\" height=\"640\" width=\"960\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2018\/08\/two-people-talking-over-data.webp 960w, https:\/\/grin.co\/wp-content\/uploads\/2018\/08\/two-people-talking-over-data-300x200.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2018\/08\/two-people-talking-over-data-768x512.webp 768w, https:\/\/grin.co\/wp-content\/uploads\/2018\/08\/two-people-talking-over-data-150x100.webp 150w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\">\n<\/div>\n\n\n\n<div id=\"div-cf804ea-q-2\" class=\"div-c1658ad\">\n<p id=\"paragraph-c066f7c-q-2\" class=\"paragraph-c1b362b\">Content Management<\/p>\n\n\n\n<h6 id=\"heading-ce09675-q-2\" class=\"heading-c72c53e\">An Essential Guide to Instagram Hashtags: How to Grow Your Instagram Followers<\/h6>\n\n\n\n<p id=\"paragraph-c54a6b3-q-2\" class=\"paragraph-c032399\"><span class=\"after\">&#8230;<\/span><\/p>\n\n\n\n<div id=\"button-cda971d-q-2\" class=\"button-c55c692 cc-btn\">Read More<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M27.707 16.707l-9 9c-0.181 0.181-0.431 0.293-0.707 0.293-0.552 0-1-0.448-1-1 0-0.276 0.112-0.526 0.293-0.707l7.293-7.293h-19.586c-0.552 0-1-0.448-1-1s0.448-1 1-1v0h19.586l-7.293-7.293c-0.181-0.181-0.293-0.431-0.293-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.293l9 9c0.181 0.181 0.293 0.431 0.293 0.707s-0.112 0.526-0.293 0.707v0z\"><\/path><\/svg><\/div>\n<\/div>\n<\/a>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Twelve years after the introduction of a photo-sharing app, people use Instagram in many ways beyond just sharing 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