{"id":30901,"date":"2023-03-17T15:31:22","date_gmt":"2023-03-17T22:31:22","guid":{"rendered":"https:\/\/grin.co\/?page_id=30901"},"modified":"2025-10-08T14:40:58","modified_gmt":"2025-10-08T21:40:58","slug":"influencer-marketing-101","status":"publish","type":"page","link":"https:\/\/grin.co\/influencer-marketing-101\/","title":{"rendered":"Influencer Marketing 101"},"content":{"rendered":"\n<section id=\"section-c5c4ee8\" class=\"section-c91ff08 cc-sct\"><div id=\"section-c5c4ee8-wrapper\" class=\"section-c91ff08-wrapper cc-wrapper\">\n<h1 id=\"heading-c0ab9d2\" class=\"heading-c2a6384\">Influencer Marketing 101: Answering <br>&#8220;What Is Influencer Marketing?&#8221;<\/h1>\n\n\n\n<p id=\"paragraph-ceb708a\" class=\"paragraph-c41439e\">Influencer marketing has evolved over the years. With the introduction of social media and easy access to content, users have more say in the content they consume than ever before. <br><br>Below we have an introduction to influencer marketing. If you feel you\u2019ve already established an understanding of influencer marketing and are ready to jump into the strategy, select from the chapters below to begin your journey.<\/p>\n\n\n\n<button id=\"button-c78d1c2\" class=\"button-cfe6ccb what-is-influencer-marketing-btn-influencer-marketing-101-page cc-btn\" data-modal=\"\" data-modalid=\"modal-c71e3e2\">What is influencer marketing?<\/button>\n\n\n\n<div id=\"div-ca3ce34\" class=\"div-c8f4597\"><\/div>\n\n\n\n<div id=\"div-c6b9a32\" class=\"div-cc011fa\"><\/div>\n<\/div><\/section>\n\n\n\n<section id=\"section-c68edb3\" class=\"section-c63ec1c cc-sct\"><div id=\"section-c68edb3-wrapper\" class=\"section-c63ec1c-wrapper cc-wrapper\">\n<div id=\"div-cf24f20\" class=\"div-c882cd7\">\n<a id=\"div-c37a153\" class=\"div-ca8f6e6 \" href=\"\/influencer-marketing-101\/ch-1-getting-started\/\">\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c0013a3\" class=\"image-ce81df1 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2024\/10\/chapter1-gettingstarted.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2024\/10\/chapter1-gettingstarted.webp 1812w, https:\/\/grin.co\/wp-content\/uploads\/2024\/10\/chapter1-gettingstarted-300x200.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2024\/10\/chapter1-gettingstarted-1024x683.webp 1024w, https:\/\/grin.co\/wp-content\/uploads\/2024\/10\/chapter1-gettingstarted-768x512.webp 768w, https:\/\/grin.co\/wp-content\/uploads\/2024\/10\/chapter1-gettingstarted-1536x1025.webp 1536w\" sizes=\"auto, (max-width: 1812px) 100vw, 1812px\" width=\"1812\" height=\"1209\" alt=\"\">\n<\/a>\n\n\n\n<div id=\"div-cf0a90f\" class=\"div-ca20d3d\">\n<div id=\"icon-c4c4780\" class=\"icon-c927e44 cc-icn\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M25.5 8v13c0 0.828-0.672 1.5-1.5 1.5s-1.5-0.672-1.5-1.5v0-9.375l-13.439 13.436c-0.272 0.272-0.648 0.44-1.063 0.44-0.83 0-1.503-0.673-1.503-1.503 0-0.415 0.168-0.791 0.44-1.063l13.439-13.436h-9.375c-0.828 0-1.5-0.672-1.5-1.5s0.672-1.5 1.5-1.5v0h13c0.828 0 1.5 0.672 1.5 1.5v0z\"><\/path><\/svg><\/div>\n\n\n\n<p id=\"paragraph-c969778\" class=\"paragraph-c0df0dd\">Chapter 1<\/p>\n\n\n\n<h3 id=\"heading-c154f0e\" class=\"heading-c66e307\">Getting Started: Go from 0 to 100 Creators<\/h3>\n\n\n\n<p id=\"paragraph-cc7db66\" class=\"paragraph-c1c29f5\">A broad overview of what you need to know to get an influencer marketing program off the ground.<\/p>\n\n\n\n<div id=\"div-c42b041\" class=\"div-c353874\">\n<h3 id=\"heading-c7b4ab2\" class=\"heading-c7aa0db\">30 min<\/h3>\n\n\n\n<a id=\"button-ccfdd8f\" class=\"button-ca973d3 start-learning-btn-learning-center-page cc-btn \" href=\"\/influencer-marketing-101\/ch-1-getting-started\/\">Start Learning<\/a>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div id=\"div-c78f266\" class=\"div-c332e6a\" role=\"list\">\n<div id=\"div-c8c72e1\" class=\"div-cf7eec9 result-item\" role=\"list-item\">\n<a id=\"div-c84d47b\" class=\"div-c4eafa3 \" href=\"\/influencer-marketing-101\/ch-2-identify-select-influencers\/\">\n<img decoding=\"async\" id=\"image-cb4aeb8\" class=\"image-c963fce zooming-image cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2024\/10\/chapter2-identify.webp\" alt=\"\">\n\n\n\n<div id=\"div-c7c410e\" class=\"div-c0304bd\">\n<div id=\"div-c7b41ce\" class=\"div-c9afc9f\">\n<div id=\"div-c1d3ce8\" class=\"div-c0855dc\">\n<p id=\"paragraph-ce0955c\" class=\"paragraph-c40f9fa\">Chapter 2 \u2022 25 min <\/p>\n<\/div>\n\n\n\n<h3 id=\"heading-caa0bbe\" class=\"heading-cac1c9f text-balance\">Identify &amp; Select Influencers<\/h3>\n\n\n\n<p id=\"paragraph-cce93c9\" class=\"paragraph-ccc378d\">How and where to find the right content creators for your brand<\/p>\n<\/div>\n<\/div>\n<\/a>\n<\/div>\n\n\n\n<div id=\"div-c390c01\" class=\"div-c60c63f result-item\" role=\"list-item\">\n<a id=\"div-caef3ca\" class=\"div-cc75780 \" href=\"\/influencer-marketing-101\/ch-3-influencer-outreach\/\">\n<img decoding=\"async\" id=\"image-c61b602\" class=\"image-c023bee zooming-image cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2024\/10\/chapter3-influencer-outreach.webp\" alt=\"\">\n\n\n\n<div id=\"div-cf9d5d4\" class=\"div-c8eaf42\">\n<div id=\"div-ccde265\" class=\"div-c794bec\">\n<div id=\"div-c491500\" class=\"div-ca20e2f\">\n<p id=\"paragraph-c6b766f\" class=\"paragraph-c222b6d\">Chapter 3 \u2022 20 min <\/p>\n<\/div>\n\n\n\n<h3 id=\"heading-c9a7c02\" class=\"heading-c76bb65 text-balance\">Influencer Outreach<\/h3>\n\n\n\n<p id=\"paragraph-c29e4e0\" class=\"paragraph-c015897\">Check out the best practices for reaching out to the right content creators<\/p>\n<\/div>\n<\/div>\n<\/a>\n<\/div>\n\n\n\n<div id=\"div-c2df284\" class=\"div-cf8817a result-item\" role=\"list-item\">\n<a id=\"div-cf31c18\" class=\"div-c6df5d3 \" href=\"\/influencer-marketing-101\/ch-4-influencer-onboarding\/\">\n<img decoding=\"async\" id=\"image-c3aa8b4\" class=\"image-c303355 zooming-image cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2024\/10\/chapter4-internal.webp\" alt=\"\">\n\n\n\n<div id=\"div-cc2b100\" class=\"div-cff6694\">\n<div id=\"div-c67360b\" class=\"div-cd5c20a\">\n<div id=\"div-c63e33b\" class=\"div-ce143ca\">\n<p id=\"paragraph-cb9ac08\" class=\"paragraph-c6112ce\">Chapter 4 \u2022 25 min <\/p>\n<\/div>\n\n\n\n<h3 id=\"heading-cfd497c\" class=\"heading-cc0795d text-balance\">Internal &amp; External Onboarding<\/h3>\n\n\n\n<p id=\"paragraph-c642202\" class=\"paragraph-cd8495c\">Find out how to get your influencer started on creating content for your brand<\/p>\n<\/div>\n<\/div>\n<\/a>\n<\/div>\n\n\n\n<div id=\"div-c12bd52\" class=\"div-c9c4db9 result-item\" role=\"list-item\">\n<a id=\"div-c0f0a9f\" class=\"div-cb63e8e \" href=\"\/influencer-marketing-101\/ch-5-relationship-management\/\">\n<img decoding=\"async\" id=\"image-cae5d37\" class=\"image-cbd8e97 zooming-image cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2024\/10\/chapter5-relationship-management.webp\" alt=\"\">\n\n\n\n<div id=\"div-c9de0ce\" class=\"div-c3436f3\">\n<div id=\"div-cf5758d\" class=\"div-cadb615\">\n<div id=\"div-c8f49a1\" class=\"div-cf8e7be\">\n<p id=\"paragraph-caf31c8\" class=\"paragraph-ce1615b\">Chapter 5 \u2022 25 min <\/p>\n<\/div>\n\n\n\n<h3 id=\"heading-c2cae0c\" class=\"heading-c8c44f8 text-balance\">Relationship Management<\/h3>\n\n\n\n<p id=\"paragraph-c7e1498\" class=\"paragraph-c14f805\">The heart of influencer marketing is managing relationships. Learn how to foster and improve relationships with your creators<\/p>\n<\/div>\n<\/div>\n<\/a>\n<\/div>\n\n\n\n<div id=\"div-c195909\" class=\"div-c09a7c0 result-item\" role=\"list-item\">\n<a id=\"div-c25ebec\" class=\"div-c8fda7e \" href=\"\/influencer-marketing-101\/ch-6-reporting-performance\/\">\n<img decoding=\"async\" id=\"image-c73f1c9\" class=\"image-c5d774d zooming-image cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2024\/10\/chapter6-reporting-performance-analysis.webp\" alt=\"\">\n\n\n\n<div id=\"div-c58ed1d\" class=\"div-c32ebea\">\n<div id=\"div-ca00e0a\" class=\"div-ccc69e7\">\n<div id=\"div-c5f8a6a\" class=\"div-c824c65\">\n<p id=\"paragraph-c2a22ff\" class=\"paragraph-cac80e6\">Chapter 6 \u2022 15 min <\/p>\n<\/div>\n\n\n\n<h3 id=\"heading-c12561c\" class=\"heading-cb1301b text-balance\">Reporting &amp; Performance Analysis<\/h3>\n\n\n\n<p id=\"paragraph-cff305f\" class=\"paragraph-c3d7e63\">Learn to analyze your data to make your next campaign perform even better<\/p>\n<\/div>\n<\/div>\n<\/a>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<section id=\"section-cd6f8cb\" class=\"section-c443c50 cc-sct\"><div id=\"section-cd6f8cb-wrapper\" class=\"section-c443c50-wrapper cc-wrapper\">\n<h2 id=\"heading-cf5b08d\" class=\"heading-cd1ac74 text-balance\" style=\"--ccaos-duration:0.5s;--ccaos-easing:ease-in-outs;\">Make the most of your influencer marketing program with the <span class=\"cc-span grin-yellow\">all-in-one creator management platform<\/span> designed to help you build more authentic, brand-boosting relationships.<\/h2>\n\n\n\n<a id=\"button-cc60990\" class=\"button-cca4a37 get-started-with-grin-btn-downloadable-resources-page cc-btn \" href=\"\/get-started\/\">Get Started with GRIN<\/a>\n<\/div><\/section>\n\n\n\n<div id=\"modal-c71e3e2\" class=\"cc-mdl modal-modal-c38fc82 cc-modal-fade-in\" style=\"--modalduration:.3s;\" data-classid=\"true\" data-modalduration=\".3\" data-preventpagescroll=\"true\" data-closeoverlay=\"true\" data-every=\"true\"><a href=\"#\" class=\"cc-mdl-close\" aria-hidden=\"true\"><\/a><div class=\"cc-mdl-container\"><section class=\"modal-c38fc82 cc-modaler\">\n<a id=\"icon-c716f6d\" class=\"icon-c0312fa cc-icn\" data-modalclose=\"\" data-modalid=\"modal-c71e3e2\" href=\"\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M25.707 24.293c0.181 0.181 0.293 0.431 0.293 0.708 0 0.552-0.448 1-1 1-0.276 0-0.527-0.112-0.708-0.293v0l-8.293-8.293-8.293 8.293c-0.181 0.181-0.431 0.292-0.707 0.292-0.552 0-1-0.448-1-1 0-0.276 0.112-0.526 0.292-0.707v0l8.293-8.293-8.293-8.293c-0.181-0.181-0.292-0.431-0.292-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.292v0l8.293 8.293 8.293-8.293c0.181-0.181 0.431-0.292 0.707-0.292 0.552 0 1 0.448 1 1 0 0.276-0.112 0.526-0.292 0.707v0l-8.293 8.293z\"><\/path><\/svg><\/a>\n\n\n\n<p id=\"paragraph-cac8b6b\" class=\"paragraph-cb75b8e\">Introduction to Influencer Marketing<\/p>\n\n\n\n<h2 id=\"heading-cb7ccd0\" class=\"heading-c34f355\">What is influencer marketing?<\/h2>\n\n\n\n<p id=\"paragraph-c687185\" class=\"paragraph-ca69903\">Influencer marketing is a marketing strategy involving a brand and content creator collaborating to promote a product, service, or the brand itself on social media.<\/p>\n\n\n\n<div id=\"div-ce6b0e8\" class=\"div-c00ded3\">\n<div id=\"div-c8da6ef\" class=\"div-c66e27d\">\n<p id=\"paragraph-c7d0df3\" class=\"paragraph-cc3018d\">This guide will turn a novice in influencer marketing into an efficient influencer marketing pro who understands the ins and outs of strategy, terminology, and campaign growth and refinement. <br><br>We will describe all significant aspects of influencer marketing, from setting up your budget to finding the right content creators for your campaigns.<\/p>\n<\/div>\n\n\n\n<div id=\"div-cf9bee0\" class=\"div-c58a705\">\n<p id=\"paragraph-c61231d\" class=\"paragraph-ced2a6d\">The world of influencer marketing is new and constantly evolving, but understanding the basics can make a huge difference in setting up campaigns for your brands. <br><br>If you\u2019re already familiar with these topics, use the table of contents to the right to jump to the section you need. Otherwise, let\u2019s begin!<\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 id=\"heading-c85dcef\" class=\"heading-cd5c8d3\">Why influencer marketing?<\/h2>\n\n\n\n<p id=\"paragraph-c24ec44\" class=\"paragraph-c9dc41b\">Why do influencer marketing? Influencer marketing is several years old in practice. There are already brands demonstrating influencer marketing\u2019s fantastic power to yield incredible ROI and create stronger bonds with your target audiences.<\/p>\n\n\n\n<div id=\"div-cb178c0\" class=\"div-c2f644f\">\n<div id=\"div-c275f7e\" class=\"div-c0ec5ae\">\n<p id=\"paragraph-c6f9275\" class=\"paragraph-c709b86\">Influencer marketing is<span class=\"cc-span grin-purple\"> <a href=\"\/blog\/the-history-of-influencer-marketing\/\"><span class=\"cc-underline\"><strong>pretty established<\/strong><\/span><\/a> <\/span>in the zeitgeist of modern digital marketing, so if you\u2019re new to it, you\u2019re in a good spot. Many marketers before you have already done the hard work of testing, retesting, and failing at several types of influencer marketing campaigns, and you get to see the fruit of that labor.\u00a0 <br><br>Take<span class=\"cc-span grin-purple\"> <a href=\"\/case-studies\/branch-basics-influencer-marketing-case-study\/\"><span class=\"cc-underline\"><strong>Branch Basics<\/strong><\/span><\/a><\/span>, for example. Branch Basics figured out how to launch and improve its influencer marketing campaign with a two-tier system using affiliates and paid content creators.\u00a0\u00a0<\/p>\n<\/div>\n\n\n\n<div id=\"div-ce6aa73\" class=\"div-c2eb6e0\">\n<p id=\"paragraph-c32beb5\" class=\"paragraph-c2c1669\"><span class=\"cc-span grin-purple\"><a href=\"\/case-studies\/city-beauty-influencer-marketing-case-study\/\"><span class=\"cc-underline\"><strong>City Beauty<\/strong><\/span><\/a> <\/span>found social media creators who shared their values and sent them products to promote on social media. Now they have over 6.9 million impressions from influencer-sourced content. <br><br>And a<span class=\"cc-span grin-purple\"> <a href=\"\/case-studies\/influencer-marketing-case-study-baby-product-brand\/\"><strong><span class=\"cc-underline\">baby product brand<\/span><\/strong><\/a> <\/span>focused on content creators from the start, wanting to expand on their word-of-mouth through influencer marketing. After growing their campaign, the baby product brand reached a 7-figure code conversion revenue. <br><br>If you\u2019re still not convinced, check out our blog on the<span class=\"cc-span grin-purple\"> <a href=\"\/blog\/the-real-value-of-influencer-marketing\/\"><strong><span class=\"cc-underline\">total value of influencer marketing.<\/span><\/strong><\/a><\/span><\/p>\n<\/div>\n<\/div>\n<\/section><\/div><\/div>\n\n\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"landing-pages":[],"header-type":[145],"class_list":["post-30901","page","type-page","status-publish","hentry","header-type-dark-mode"],"acf":{"subtitle":""},"_links":{"self":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/pages\/30901","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/comments?post=30901"}],"version-history":[{"count":8,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/pages\/30901\/revisions"}],"predecessor-version":[{"id":50455,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/pages\/30901\/revisions\/50455"}],"wp:attachment":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/media?parent=30901"}],"wp:term":[{"taxonomy":"landing-pages","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/landing-pages?post=30901"},{"taxonomy":"header-type","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/header-type?post=30901"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}