{"id":30962,"date":"2023-03-20T10:16:10","date_gmt":"2023-03-20T17:16:10","guid":{"rendered":"https:\/\/grin.co\/?page_id=30962"},"modified":"2025-10-08T14:52:30","modified_gmt":"2025-10-08T21:52:30","slug":"ch-1-getting-started","status":"publish","type":"page","link":"https:\/\/grin.co\/influencer-marketing-101\/ch-1-getting-started\/","title":{"rendered":"Influencer Marketing 101 – Chapter 1"},"content":{"rendered":"\n
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Chapter 1<\/h3>\n\n\n\n

Getting Started: Go from 0 to 100 Creators<\/h1>\n\n\n\n

A broad overview of what you need to know to get an influencer marketing program off the ground.<\/p>\n\n\n\n\n

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Back to Chapter List<\/p>\n<\/a>\n<\/div>\n\n\n\n

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How to start influencer marketing<\/h2>\n\n\n\n

So, we\u2019ll start by identifying and searching for our target influencers, right?\u00a0 Not quite yet.\u00a0<\/p>\n\n\n\n

Before commencing the campaign process, you\u2019ll need to answer a few questions about your brand, product, and overall objectives.\u00a0 It may seem unexciting, but outlining these answers will ultimately establish the framework for your entire program.\u00a0 <\/p>\n\n\n\n