{"id":31741,"date":"2023-04-12T08:00:00","date_gmt":"2023-04-12T15:00:00","guid":{"rendered":"https:\/\/grin.co\/?p=31741"},"modified":"2025-10-03T14:14:40","modified_gmt":"2025-10-03T21:14:40","slug":"reasons-to-use-influencer-marketing-for-pr","status":"publish","type":"post","link":"https:\/\/grin.co\/blog\/reasons-to-use-influencer-marketing-for-pr\/","title":{"rendered":"5 Reasons to Use Influencer Marketing for PR"},"content":{"rendered":"\n\n\n<p>Brands of all sizes spend on influencer advertising\u2014from the small-scale ones spending less than $10k annually to the bigger, popular brands, churning out over $500k annually.&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/influencermarketinghub.com\/influencer-marketing-benchmark-report\/\" target=\"_blank\" rel=\"noreferrer noopener\">This benchmark report<\/a> shows that\u2019s nearly 3x more spending than last year.&nbsp;<\/p>\n\n\n\n<p>Yet, Statista estimates that influencer marketing accounts for only 4.1 percent of overall digital advertising spending.&nbsp;<\/p>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-cc7f438\" class=\"image-cd4d98d cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2023\/04\/25SocialMediaAdSpendOverview-DataReportalDigital2023GlobalOverviewReportSlide431.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2023\/04\/25SocialMediaAdSpendOverview-DataReportalDigital2023GlobalOverviewReportSlide431.webp 900w, https:\/\/grin.co\/wp-content\/uploads\/2023\/04\/25SocialMediaAdSpendOverview-DataReportalDigital2023GlobalOverviewReportSlide431-300x169.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2023\/04\/25SocialMediaAdSpendOverview-DataReportalDigital2023GlobalOverviewReportSlide431-768x432.webp 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" width=\"900\" height=\"506\" alt=\"Jan 2023 Social Media Advertising Overview infographic\"\/>\n\n\n\n<p><em>Image via <a href=\"https:\/\/datareportal.com\/reports\/digital-2023-global-overview-report\" target=\"_blank\" rel=\"noreferrer noopener\">Datareportal<\/a><\/em><\/p>\n\n\n\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-wrap kt-accordion-id_f7640d-c1 kt-accordion-has-3-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane_b1c240-77\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Infographic Transcript<\/span><div style=\"display:inline-flex;justify-content:center;align-items:center\" class=\"kt-btn-svg-icon kt-btn-svg-icon-fe_bookOpen kt-btn-side-right\"><svg style=\"display:inline-block;vertical-align:middle\" viewBox=\"0 0 24 24\" height=\"24\" width=\"24\" fill=\"none\" stroke=\"currentColor\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M2 3h6a4 4 0 0 1 4 4v14a3 3 0 0 0-3-3H2z\"><\/path><path d=\"M22 3h-6a4 4 0 0 0-4 4v14a3 3 0 0 1 3-3h7z\"><\/path><\/svg><\/div><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p><em>JAN 2023 &#8211; SOCIAL MEDIA ADVERTISING OVERVIEW<\/em><\/p>\n\n\n\n<p><em>SPEND ON SOCIAL MEDIA ADVERTISING (IN US DOLLARS) AND ITS SHARE OF THE DIGITAL ADVERTISING MARKET<\/em><\/p>\n\n\n\n<div id=\"list-ccab473\" class=\"list-cd5ae4c\"><ul><li><em>ANNUAL SPEND ON SOCIAL MEDIA ADVERTISING (USD): $226.0 BILLION<\/em><\/li><li><em>YEAR-ON-YEAR CHANGE IN SOCIAL MEDIA ADVERTISING SPEND: +23.2% + $43 BILLION<\/em><\/li><li><em>SOCIAL MEDIA&#8217;S SHARE OF TOTAL DIGITAL ADVERTISING SPEND: 33.9%<\/em><\/li><li><em>YEAR-ON-YEAR CHANGE IN SOCIAL MEDIA&#8217;S SHARE OF TOTAL DIGITAL ADVERTISING SPEND: +6.9% +220BPS<\/em><\/li><\/ul><\/div>\n\n\n\n<p><em>SOURCE: STATISTA ADVERTISING &amp; MEDIA OUTLOOK. SEE STATISTA.COM FOR MORE DETAILS. NOTES: FIGURES REPRESENT ESTIMATES FOR FULL-YEAR 2022, AND COMPARISONS WITH EQUIVALENT VALUES FOR THE PREVIOUS CALENDAR YEAR. FINANCIAL VALUES ARE IN U.S. DOLLARS. PERCENTAGE CHANGE VALUES ARE RELATIVE (I.E. AN INCREASE OF 20% FROM A STARTING VALUE OF 50% WOULD EQUAL 60% NOT 70%). &#8220;BPS&#8221; VALUES REPRESENT BASIS POINTS, AND INDICATE ABSOLUTE CHANGE. COMPARABILITY: BASE CHANGES. FIGURES ARE NOT COMPARABLE WITH PREVIOUS REPORTS.<\/em><\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>What does this tell you? There\u2019s still plenty of room for growth.&nbsp;<\/p>\n\n\n\n<p>In fact, you can leverage influencer marketing, not just for overall marketing but for public relations (PR), too.<\/p>\n\n\n\n<p>An effective PR influencer strategy will help you anticipate your target audience\u2019s behavior and capitalize on it, whether you have a PR crisis or not.&nbsp;<\/p>\n\n\n\n<p>In this article, I\u2019ll discuss why you should leverage influencer marketing for PR.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Influencer marketing and PR defined<\/h2>\n\n\n\n<p>Influencer marketing is a strategy that relies on collaborations with social media influencers to promote products and services. These influencers recommend your products to their audience, turning them into potential customers.&nbsp;<\/p>\n\n\n\n<p>A PR strategy, on the other hand, defines how your target audience perceives your brand. They\u2019re actions you take to increase brand awareness and establish credibility.&nbsp;<\/p>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c4e13fb\" class=\"image-c179d31 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2023\/04\/IM_Guest_Blog_Why_Use_Influencer_Marketing_for_PR_2023-Q2-04_featured2.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2023\/04\/IM_Guest_Blog_Why_Use_Influencer_Marketing_for_PR_2023-Q2-04_featured2.webp 960w, https:\/\/grin.co\/wp-content\/uploads\/2023\/04\/IM_Guest_Blog_Why_Use_Influencer_Marketing_for_PR_2023-Q2-04_featured2-300x200.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2023\/04\/IM_Guest_Blog_Why_Use_Influencer_Marketing_for_PR_2023-Q2-04_featured2-768x512.webp 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" width=\"960\" height=\"640\" alt=\"Example of influencer marketing for PR with an influencer recording an interview with someone\"\/>\n\n\n\n<p>If you look at the definitions, it\u2019s clear influencer marketing and PR don\u2019t really contradict each other. In fact, you can use influencer marketing as part of your PR strategy. Why should you use influencer marketing for PR?<\/p>\n\n\n\n<p>Let\u2019s look at five clear benefits.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5 benefits of using influencer marketing for PR<\/h2>\n\n\n\n<p>Influencers command much authority on social media platforms.&nbsp;<\/p>\n\n\n\n<p>TikTok influencers, for instance, know <a href=\"https:\/\/www.envato.com\/blog\/tiktok-trends\/\" target=\"_blank\" rel=\"noreferrer noopener\">what\u2019s trending on TikTok<\/a> and build content around it to garner their audience&#8217;s trust.&nbsp;<\/p>\n\n\n\n<p>These trends can add value to your PR campaign if you <a href=\"https:\/\/grin.co\/influencer-marketing-101\/\">collaborate with relevant influencers<\/a> in your industry.&nbsp;<\/p>\n\n\n\n<p>Below are five other reasons why you should use influencer marketing for PR: &nbsp; &nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. It helps build credibility.&nbsp;<\/h3>\n\n\n\n<p>No matter your industry, there\u2019s always competition. If you want to get ahead of them, you need to boost your credibility with your audience. This is something that can\u2019t be done overnight (usually). After all, trust takes some time to earn.&nbsp;<\/p>\n\n\n\n<p>That\u2019s where influencers come in. Involving influencers in your PR campaign can help you <a href=\"https:\/\/grin.co\/blog\/benefits-of-influencer-marketing\/\">gain your audience&#8217;s trust faster<\/a>. Influencers already have followers who trust them because they\u2019re honest with their opinions and thoughts.&nbsp;<\/p>\n\n\n\n<p>Hence, if these influencers promote your brand even with just one post, your brand can instantly appear trustworthy to their audience.&nbsp;<\/p>\n\n\n\n<p>In other words, influencer marketing can help boost your credibility for PR. With a trustworthy reputation, new customers are encouraged to purchase from your brand, increasing patronage.<\/p>\n\n\n\n<p>So, ask influencers to promote your products. Here\u2019s a perfect example of a brand using this strategy. Logitech, the computer and software company, partnered with Sawyer Hartman to review their iPad keyboard case:<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/tv\/CYHk9jugr_D\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/tv\/CYHk9jugr_D\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/tv\/CYHk9jugr_D\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Sawyer Hartman (@sawyerhartman)<\/a><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p>Just make sure the products your chosen influencer will review are top-notch. Influencers also have a reputation to maintain, after all, and they don&#8217;t want to recommend a product that won&#8217;t quite cut it with their followers or they risk losing credibility themselves.<\/p>\n\n\n\n<p>You can also use referral campaigns to amplify the results of your influencer campaign for PR. Your chosen influencer can provide promo links and discount codes to followers so they can refer your product to others.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Finally, don\u2019t try to micromanage your influencers\u2019 content. They know their audience and what they respond to. Respect that that is what you are paying them for.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. It allows you to reach a targeted audience.<\/h3>\n\n\n\n<p>Because of the ever-expanding digital world, finding your target audience and the platforms they use can be a challenge.<\/p>\n\n\n\n<p>But influencers already have a number of followers with similar characteristics. So, if you reach out to just this one person, you can easily reach thousands, if not millions, of the people you were looking for. This is important for launching PR campaigns.&nbsp;<\/p>\n\n\n\n<p>Let&#8217;s say you&#8217;re a fashion brand wanting to promote a social event for all your young, loyal followers. To reach them, all you need to do is look for an Instagram or TikTok influencer and ask them to announce your event. Since the influencer holds sway over their followers, you can expect this target audience to accept your brand message.&nbsp;<\/p>\n\n\n\n<p>Combine this strategy with a <a href=\"https:\/\/prohibitionpr.co.uk\/public-relations\/consumer-pr-agency\/\" target=\"_blank\" rel=\"noreferrer noopener\">consumer product PR agency<\/a> that can help you disseminate your message to traditional media, and you can expect the best results when it comes to promoting your event.<\/p>\n\n\n\n<p>In other words, influencer marketing can help you streamline your PR efforts.&nbsp;<\/p>\n\n\n\n<p>You can also leverage them during the event itself. Let\u2019s look at a real-life example. Peugeot wanted to target 18- to 24-year-olds for their Brussels Motor Show. So, they reached out to influencers to cover the event:<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/Bs0lIOUAqS4\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/Bs0lIOUAqS4\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/Bs0lIOUAqS4\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by ???????? Travel Ambassador for the Dominican Republic (@cindyvandyck)<\/a><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p>Peugeot worked with both macro and micro influencers for giveaways and storytelling. They reached an audience size of 1 million people with their influencer campaign.<\/p>\n\n\n\n<p>You can also leverage influencers to get specific people to take an action as part of your PR campaign. For instance, Pepsi wanted to encourage millennials to buy more Pepsi at Walgreens. So, they produced limited edition packaging with #SayItWithPepsi and #Pepsimoji <a href=\"https:\/\/grin.co\/blog\/the-ultimate-guide-to-hashtags\/\">hashtag campaigns<\/a>. They partnered with celebrity influencers to make organic-style content on the campaign:<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/5QPiJ3SThU\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/5QPiJ3SThU\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/5QPiJ3SThU\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Neil Patrick Harris (@nph)<\/a><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p>It was a strong campaign plan that drove millennials to buy. The campaign also got a lot of impressions and engagements.&nbsp;&nbsp;&nbsp;&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. It ensures increased brand awareness.<\/h3>\n\n\n\n<p>It\u2019s unlikely that <em>everyone<\/em> knows about your brand. That\u2019s where PR can help. PR is all about ensuring your brand has a good reputation. But you can only have this good reputation if you show people you represent the values they believe in, too.<\/p>\n\n\n\n<p>This is where influencer partnerships come in.&nbsp;<\/p>\n\n\n\n<p>You can boost brand awareness by directing your target audience\u2019s attention to the kind of brand you are.<\/p>\n\n\n\n<p>Popular fashion brand Dior, for instance, used influencers to create awareness of a core value the company believes in: diversity.<\/p>\n\n\n\n<p>They partnered with Buttermilk, an influencer marketing agency, to get influencers to participate in their 67 Shades of Skin campaign:<\/p>\n\n\n\n<blockquote class=\"twitter-tweet\"><p lang=\"en\" dir=\"ltr\">67 Shades of Skin: How Buttermilk Delivered Dior&#8217;s Most Inclusive Influencer Activation to Date <a href=\"https:\/\/t.co\/zfXpzVGGsC\">https:\/\/t.co\/zfXpzVGGsC<\/a> via <a href=\"https:\/\/twitter.com\/talkinfluence?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">@talkinfluence<\/a> <a href=\"https:\/\/t.co\/xrZnjye9zB\">pic.twitter.com\/xrZnjye9zB<\/a><\/p>\u2014 Winning at B2B Influencer Marketing (@winfluencermktg) <a href=\"https:\/\/twitter.com\/winfluencermktg\/status\/1308377766144937993?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">September 22, 2020<\/a><\/blockquote> <script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n\n\n\n<p>This PR influencer strategy was successful because the 67 influencers combined have a high follower count. The campaign generated an audience reach of 2.6 million.<\/p>\n\n\n\n<p>Absolut Vodka gathered influencers passionate about protecting the environment. The company collaborated with them to share events showcasing Absolut\u2019s commitment to sustainability:<\/p>\n\n\n\n<blockquote class=\"twitter-tweet\"><p lang=\"en\" dir=\"ltr\">Two members of our team were lucky enough to visit \u00c5hus this week to see the home of Absolut Vodka in Sweden. The Absolut Home just opened and hopes to welcome 40,000 visitors next year. The true <a href=\"https:\/\/twitter.com\/hashtag\/SpiritOfEurope?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#SpiritOfEurope<\/a> and a great example of <a href=\"https:\/\/twitter.com\/hashtag\/SpiritsTourism?src=hash&amp;ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">#SpiritsTourism<\/a> up North! Sk\u00e5l! ???????????? <a href=\"https:\/\/t.co\/LPaELj5voE\">pic.twitter.com\/LPaELj5voE<\/a><\/p>\u2014 spiritsEUROPE (@spiritsEUROPE) <a href=\"https:\/\/twitter.com\/spiritsEUROPE\/status\/1202208952223698951?ref_src=twsrc%5Etfw\" target=\"_blank\" rel=\"noopener\">December 4, 2019<\/a><\/blockquote> <script async=\"\" src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\n\n\n\n<p>The events also included a visit to Absolut\u2019s Swedish production factory and its contribution to the local neighborhood.&nbsp;<\/p>\n\n\n\n<p>Want another example? Here\u2019s one. Dunkin\u2019 wanted to portray itself as a brand that values fun and creativity. So they collaborated with influencers to celebrate National Donut Day:<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BGJ4wl0BG_f\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/BGJ4wl0BG_f\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/BGJ4wl0BG_f\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Skyler Bouchard Oppenheim (@diningwithskyler)<\/a><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p>With the campaign, Dunkin\u2019 reached a whopping 3 million people! Many of them probably only knew Dunkin\u2019 as a donut brand. After the campaign, they most likely concluded that Dunkin\u2019 is not just your ordinary pastry brand. It stands out because it\u2019s fun and exciting!<\/p>\n\n\n\n<p>To replicate these brands\u2019 success, you must:&nbsp;&nbsp;<\/p>\n\n\n\n<div id=\"list-c803121\" class=\"list-c10e390\"><ul><li>Again, encourage influencers to rely on their creativity to create engaging content for you. But make sure you brief them on the brand value you wish to highlight in their content.<\/li><li>Complement your influencer marketing strategy for PR with your own ad campaigns. Just make sure you <a href=\"https:\/\/www.polymersearch.com\/blog\/how-to-optimize-facebook-ads\" target=\"_blank\" rel=\"noreferrer noopener\">optimize Facebook ad campaigns<\/a>, for instance, if you decide to target people on Facebook. Do the same if you\u2019re running the same ad campaign on Twitter, TikTok, or other social media platforms.<\/li><\/ul><\/div>\n\n\n\n<p>In essence, a well-optimized influencer campaign will amplify your PR-led efforts of creating awareness of what you stand for. In the process, you improve your reputation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. It helps boost your social media presence.<\/h3>\n\n\n\n<p>Building a social media presence is key if you want your PR strategy to be effective. Gone are the days brands would only try to find ways to have their press release published in traditional media. Nowadays, their target audience is also on social media. That means brands need to have that press release issued on social media, too.<\/p>\n\n\n\n<p>The thing is, your target audience\u2019s social media preferences and the digital landscape are constantly changing. In other words, your target audience doesn\u2019t stay put on a platform. They like to follow trends, too.&nbsp;<\/p>\n\n\n\n<p>Just to illustrate this point, remember that time Facebook was the go-to social media platform? What happened when TikTok came along? Since it was a shiny new toy, many <a href=\"https:\/\/slate.com\/technology\/2022\/10\/facebook-changes-newsfeed-tik-tok-tom-allison-interview.html\" target=\"_blank\" rel=\"noreferrer noopener\">migrated to the video-based social channel<\/a>.&nbsp;<\/p>\n\n\n\n<p>So, what do you do if your target audience suddenly shifts to another platform you have no presence in? You can boost your following on that social media platform in an instant by leveraging influencers.<\/p>\n\n\n\n<div id=\"video-c71d3db\" class=\"video-c8888b4 cc-vid\"><div id=\"video-c71d3db-videoe-iframe\" class=\"cc-iframe-container\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/Wzvr_rtI82w?modestbranding=0&amp;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/div>\n\n\n\n<p>Dbrand, a company that sells phone and laptop skins, did this. It partnered with Marques Brownlee, a famous tech YouTuber, to boost its social media presence (see screenshot above). The YouTuber urged the audience to follow him and Dbrand on Twitter if they wanted a chance to win Note 8s, and on Instagram, to win iPhone 10s.<\/p>\n\n\n\n<p>The giveaway was a great PR influencer strategy that helped boost both the influencer\u2019s and the brand\u2019s following.<\/p>\n\n\n\n<p>The History Channel, an American television network, also used influencers to boost its social media presence.&nbsp;<\/p>\n\n\n\n<p>The network had just set up its TikTok account, hoping to get a new set of potential followers.<\/p>\n\n\n\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@cookingwithlynja\/video\/7013809961998273797\" data-video-id=\"7013809961998273797\" style=\"max-width: 605px;min-width: 325px;\"> <section> <a target=\"_blank\" title=\"@cookingwithlynja\" href=\"https:\/\/www.tiktok.com\/@cookingwithlynja?refer=embed\" rel=\"noopener\">@cookingwithlynja<\/a> <a title=\"sponsored\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/sponsored?refer=embed\" rel=\"noopener\">#sponsored<\/a> Staying Curious with @HISTORY <a title=\"todayilearned\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/todayilearned?refer=embed\" rel=\"noopener\">#todayilearned<\/a> <a target=\"_blank\" title=\"\u266c original sound - Lynja\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7013809823729224454?refer=embed\" rel=\"noopener\">\u266c original sound &#8211; Lynja<\/a> <\/section> <\/blockquote> <script async=\"\" src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n\n\n\n<p>It was a successful influencer marketing campaign, and thousands of people followed the History Channel\u2019s TikTok account after its launch. You can expect to <a href=\"https:\/\/twicsy.com\/buy-instagram-likes\" target=\"_blank\" rel=\"noreferrer noopener\">get Instagram likes<\/a>, Facebook shares, and other forms of engagement with your content as a result.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. It\u2019s cost-effective.<\/h3>\n\n\n\n<p>Influencer marketing for PR is cost-effective. Just think about it.<\/p>\n\n\n\n<p>With influencer marketing, brands don\u2019t need to hire professional models and photographers to create amazing content for reputation management. For a flat fee, influencers, by themselves, can already produce and distribute this quality content.&nbsp;<\/p>\n\n\n\n<p>In other words, brands can save on production costs.<\/p>\n\n\n\n<p>With influencer marketing, you can also track your efforts to ensure you get your money\u2019s worth. You can use tools like GRIN\u2019s Creator Management platform to track various metrics like budget, spending, conversions, revenue, and more. You can use this data to tweak your influencer marketing campaigns for PR and generate better results the next time around.<\/p>\n\n\n\n<p>In other words, if you include an influencer program in your PR strategy, its affordability gives you room to make mistakes and learn from them.&nbsp;<\/p>\n\n\n\n<p>When you do get the hang of it, as the brand examples have shown in this article, you can expect amazing PR results.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Key takeaway: Using an influencer marketing strategy for PR will help you generate the best results for your brand.&nbsp;<\/h2>\n\n\n\n<p>Whether you have a PR crisis or just want to boost brand recognition, influencers can sway public opinion in your favor. They can also become brand advocates if they love your products and services.&nbsp;<\/p>\n\n\n\n<p>You learned the five benefits of using influencer marketing for PR. It helps you build credibility, reach a targeted audience, and increase brand awareness. It can also help boost your social media presence. Plus, it\u2019s cost-effective.<\/p>\n\n\n\n<p>Use influencer marketing for PR in 2023, and you will start to reap the best results.<\/p>\n\n\n\n<div class=\"seealso\"><p>Learn more about influencer marketing: <a href=\"https:\/\/grin.co\/influencer-marketing-101\/\">Influencer Marketing 101\n<\/a><\/p><\/div>\n\n\n\n<div id=\"div-c447d1c\" class=\"div-c1a8e23\" style=\"--ccaos-duration:0.3s;--ccaos-delay:0.1s;--ccaos-easing:ease-in-outs;\" data-aos=\"fade-in-down-small\" data-aos-once=\"true\"><svg height=\"0\" width=\"0\"><defs><clipPath id=\"div-c1a8e23-path\"><path d=\"M64.5,56.5Q63,63,56.5,65.5Q50,68,32.5,76.5Q15,85,19,67.5Q23,50,32.5,46Q42,42,46,40.5Q50,39,61.5,33Q73,27,69.5,38.5Q66,50,64.5,56.5Z\"><\/path><\/clipPath><\/defs><\/svg>\n<h6 id=\"heading-cd8d8ce\" class=\"heading-c3d679f\" style=\"--ccaos-duration:0.5s;\" data-aos=\"fade-in-up-small\" data-aos-once=\"true\">Hand-Picked Content<\/h6>\n\n\n\n<div id=\"query-cc97032\" class=\"query-c2ae89d\" style=\"--ccaos-duration:0.8s;--ccaos-easing:eases;\" data-aos=\"fade\" data-query_id=\"1\">\n<div id=\"querytemplate-c3f23da\" class=\"querytemplate-c1cec5b\" cc-query-template=\"\"><div class=\"cc-query-item\">\n<a id=\"div-c1225c1\" class=\"div-c82b070 \" href=\"https:\/\/grin.co\/blog\/the-history-of-influencers-and-why-they-matter-in-2025\/\">\n<div id=\"div-c04c021\" class=\"div-c17650d\">\n<div id=\"div-cd91e9a\" class=\"div-cd44702\">\n<h6 id=\"heading-c7074e8\" class=\"heading-cd2c9da\">Jan<\/h6>\n\n\n\n<h6 id=\"heading-cf6ccbd\" class=\"heading-cad5f00\">27<\/h6>\n<\/div>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-ca365d4\" class=\"image-cb01df0 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2023\/01\/IM_The_History_of_Influencers_2025-Q1-01_WEBSITE.webp\" height=\"640\" width=\"960\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2023\/01\/IM_The_History_of_Influencers_2025-Q1-01_WEBSITE.webp 960w, https:\/\/grin.co\/wp-content\/uploads\/2023\/01\/IM_The_History_of_Influencers_2025-Q1-01_WEBSITE-300x200.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2023\/01\/IM_The_History_of_Influencers_2025-Q1-01_WEBSITE-768x512.webp 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" alt=\"\">\n<\/div>\n\n\n\n<div id=\"div-cf804ea\" class=\"div-c1658ad\">\n<p id=\"paragraph-c066f7c\" class=\"paragraph-c1b362b\">Content Management<\/p>\n\n\n\n<h6 id=\"heading-ce09675\" class=\"heading-c72c53e\">The History of Influencers and Why They Matter in 2025<\/h6>\n\n\n\n<p id=\"paragraph-c54a6b3\" class=\"paragraph-c032399\"><span class=\"after\">&#8230;<\/span><\/p>\n\n\n\n<div id=\"button-cda971d\" class=\"button-c55c692 cc-btn\">Read More<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M27.707 16.707l-9 9c-0.181 0.181-0.431 0.293-0.707 0.293-0.552 0-1-0.448-1-1 0-0.276 0.112-0.526 0.293-0.707l7.293-7.293h-19.586c-0.552 0-1-0.448-1-1s0.448-1 1-1v0h19.586l-7.293-7.293c-0.181-0.181-0.293-0.431-0.293-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.293l9 9c0.181 0.181 0.293 0.431 0.293 0.707s-0.112 0.526-0.293 0.707v0z\"><\/path><\/svg><\/div>\n<\/div>\n<\/a>\n<\/div><div class=\"cc-query-item\">\n<a id=\"div-c1225c1-q-2\" class=\"div-c82b070 \" href=\"https:\/\/grin.co\/blog\/improve-influencer-relations\/\">\n<div id=\"div-c04c021-q-2\" class=\"div-c17650d\">\n<div id=\"div-cd91e9a-q-2\" class=\"div-cd44702\">\n<h6 id=\"heading-c7074e8-q-2\" class=\"heading-cd2c9da\">Aug<\/h6>\n\n\n\n<h6 id=\"heading-cf6ccbd-q-2\" class=\"heading-cad5f00\">31<\/h6>\n<\/div>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-ca365d4-q-2\" class=\"image-cb01df0 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2018\/10\/IM_10_Quick_Ways_to_Improve_Influencer_Relations_2022-Q3-08_Featured2.webp\" alt=\"\" height=\"640\" width=\"960\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2018\/10\/IM_10_Quick_Ways_to_Improve_Influencer_Relations_2022-Q3-08_Featured2.webp 960w, https:\/\/grin.co\/wp-content\/uploads\/2018\/10\/IM_10_Quick_Ways_to_Improve_Influencer_Relations_2022-Q3-08_Featured2-300x200.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2018\/10\/IM_10_Quick_Ways_to_Improve_Influencer_Relations_2022-Q3-08_Featured2-768x512.webp 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\">\n<\/div>\n\n\n\n<div id=\"div-cf804ea-q-2\" class=\"div-c1658ad\">\n<p id=\"paragraph-c066f7c-q-2\" class=\"paragraph-c1b362b\">Relationship Management<\/p>\n\n\n\n<h6 id=\"heading-ce09675-q-2\" class=\"heading-c72c53e\">10 Quick Ways to Improve Influencer Relations<\/h6>\n\n\n\n<p id=\"paragraph-c54a6b3-q-2\" class=\"paragraph-c032399\"><span class=\"after\">&#8230;<\/span><\/p>\n\n\n\n<div id=\"button-cda971d-q-2\" class=\"button-c55c692 cc-btn\">Read More<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M27.707 16.707l-9 9c-0.181 0.181-0.431 0.293-0.707 0.293-0.552 0-1-0.448-1-1 0-0.276 0.112-0.526 0.293-0.707l7.293-7.293h-19.586c-0.552 0-1-0.448-1-1s0.448-1 1-1v0h19.586l-7.293-7.293c-0.181-0.181-0.293-0.431-0.293-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.293l9 9c0.181 0.181 0.293 0.431 0.293 0.707s-0.112 0.526-0.293 0.707v0z\"><\/path><\/svg><\/div>\n<\/div>\n<\/a>\n<\/div><div class=\"cc-query-item\" data-lastpost=\"1\">\n<a id=\"div-c1225c1-q-3\" class=\"div-c82b070 \" href=\"https:\/\/grin.co\/blog\/benefits-of-influencer-marketing\/\">\n<div id=\"div-c04c021-q-3\" class=\"div-c17650d\">\n<div id=\"div-cd91e9a-q-3\" class=\"div-cd44702\">\n<h6 id=\"heading-c7074e8-q-3\" class=\"heading-cd2c9da\">Jul<\/h6>\n\n\n\n<h6 id=\"heading-cf6ccbd-q-3\" class=\"heading-cad5f00\">20<\/h6>\n<\/div>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-ca365d4-q-3\" class=\"image-cb01df0 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2018\/01\/IM_13_Benefits_Of_Influencer_Marketing_2022-Q3-07_featured1.webp\" alt=\"\" height=\"640\" width=\"960\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2018\/01\/IM_13_Benefits_Of_Influencer_Marketing_2022-Q3-07_featured1.webp 960w, https:\/\/grin.co\/wp-content\/uploads\/2018\/01\/IM_13_Benefits_Of_Influencer_Marketing_2022-Q3-07_featured1-300x200.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2018\/01\/IM_13_Benefits_Of_Influencer_Marketing_2022-Q3-07_featured1-768x512.webp 768w, https:\/\/grin.co\/wp-content\/uploads\/2018\/01\/IM_13_Benefits_Of_Influencer_Marketing_2022-Q3-07_featured1-150x100.webp 150w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\">\n<\/div>\n\n\n\n<div id=\"div-cf804ea-q-3\" class=\"div-c1658ad\">\n<p id=\"paragraph-c066f7c-q-3\" class=\"paragraph-c1b362b\">Content Management<\/p>\n\n\n\n<h6 id=\"heading-ce09675-q-3\" class=\"heading-c72c53e\">13 Benefits of Influencer Marketing That You Didn&#8217;t Know<\/h6>\n\n\n\n<p id=\"paragraph-c54a6b3-q-3\" class=\"paragraph-c032399\"><span class=\"after\">&#8230;<\/span><\/p>\n\n\n\n<div id=\"button-cda971d-q-3\" class=\"button-c55c692 cc-btn\">Read More<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M27.707 16.707l-9 9c-0.181 0.181-0.431 0.293-0.707 0.293-0.552 0-1-0.448-1-1 0-0.276 0.112-0.526 0.293-0.707l7.293-7.293h-19.586c-0.552 0-1-0.448-1-1s0.448-1 1-1v0h19.586l-7.293-7.293c-0.181-0.181-0.293-0.431-0.293-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.293l9 9c0.181 0.181 0.293 0.431 0.293 0.707s-0.112 0.526-0.293 0.707v0z\"><\/path><\/svg><\/div>\n<\/div>\n<\/a>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Brands of all sizes spend on influencer advertising\u2014from the small-scale ones spending less than $10k annually to the bigger, popular brands, churning out over $500k annually.\u00a0<\/p>\n","protected":false},"author":2,"featured_media":31747,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"wp-custom-template-blog-single","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[103],"tags":[],"content-type":[208],"level":[201],"platform":[],"type-of-creator":[195],"marketing-type":[176,185],"topics":[189],"post-author":[215],"individual_goals":[122],"industry":[],"program_status":[113],"class_list":["post-31741","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-management","content-type-blog","level-beginner","type-of-creator-influencer","marketing-type-influencer-marketing","marketing-type-digital-marketing","topics-finding-creators","post-author-chris-norton","individual_goals-marketing-innovation","program_status-beginner-0-10"],"acf":{"notification_sent":true,"view_count":7325,"for_creators":[],"separated_thumbnail":null,"video_cover":"","ai_summary":"","faq":null,"hand_picked_content":null,"read_duration":17,"content_type":208},"_links":{"self":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts\/31741","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/comments?post=31741"}],"version-history":[{"count":1,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts\/31741\/revisions"}],"predecessor-version":[{"id":50079,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts\/31741\/revisions\/50079"}],"acf:term":[{"embeddable":true,"taxonomy":"content-type","href":"https:\/\/grin.co\/wp-json\/wp\/v2\/content-type\/208"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/media\/31747"}],"wp:attachment":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/media?parent=31741"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/categories?post=31741"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/tags?post=31741"},{"taxonomy":"content-type","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/content-type?post=31741"},{"taxonomy":"level","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/level?post=31741"},{"taxonomy":"platform","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/platform?post=31741"},{"taxonomy":"type-of-creator","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/type-of-creator?post=31741"},{"taxonomy":"marketing-type","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/marketing-type?post=31741"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/topics?post=31741"},{"taxonomy":"post-author","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/post-author?post=31741"},{"taxonomy":"individual_goals","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/individual_goals?post=31741"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/industry?post=31741"},{"taxonomy":"program_status","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/program_status?post=31741"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}