{"id":32772,"date":"2023-06-05T08:00:00","date_gmt":"2023-06-05T15:00:00","guid":{"rendered":"https:\/\/grin.co\/?p=32772"},"modified":"2025-10-03T14:14:34","modified_gmt":"2025-10-03T21:14:34","slug":"snapchat-influencer-marketing","status":"publish","type":"post","link":"https:\/\/grin.co\/blog\/snapchat-influencer-marketing\/","title":{"rendered":"Snapchat Influencer Marketing: An 8-Step Guide"},"content":{"rendered":"\n\n\n

Social media has given birth to a new kind of celebrity. <\/p>\n\n\n\n

Influencers. <\/p>\n\n\n\n

But what is an influencer, exactly? <\/p>\n\n\n\n

An influencer on social media has a large following (at least 1,000 people) and can sway the buying habits of people who subscribe to or follow their pages. <\/p>\n\n\n\n

Remember in the 90s, when McDonald\u2019s would run marketing campaigns with Michael Jordan<\/a>? Or Pepsi\u2019s ads with supermodel Cindy Crawford<\/a>? <\/p>\n\n\n\n

Those campaigns with traditional celebrities are still popular on television. However, online we\u2019re seeing more and more brands partner with popular YouTubers, Facebookers, Instagrammers, TikTokers, and, yes, even Snapchatters. And the results speak for themselves<\/a>. <\/p>\n\n\n\n

Snapchat usually isn\u2019t the first platform that comes to mind when people think of influencer marketing. After all, when you post Snaps, they only last for 24 hours before disappearing. <\/p>\n\n\n\n

But the right business with the right audience can make a killing with Snapchat influencer marketing. In this article, we\u2019ll go through a multi-step process that can help you improve your chances for Snapchat influencer success. <\/p>\n\n\n\n\"3D\n\n\n\n

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What is Snapchat influencer marketing?<\/h2>\n\n\n\n

Influencer marketing on Snapchat is the act of enlisting the aid of a popular figure on the platform and having them become something of a spokesperson for your brand. They’d either share your Snaps or make Snaps of their own, showing off your products. <\/p>\n<\/div>\n\n\n\n

On Snapchat, influencer marketing takes a lot of different forms. For example, you can get an influencer to run a takeover of your profile, where you post their content and they interact with your existing audience. <\/p>\n\n\n\n

It can also feature product reviews and tutorials on the influencer\u2019s Snaps. These reviews should provide a link back to you. There\u2019s also Snapcodes, AR lenses, and sponsored Snaps where a potential customer simply has to swipe up to get a link. <\/p>\n\n\n\n

The content created by influencers can even be featured as Snap Ads if you repurpose it as user-generated content. <\/p>\n\n\n\n

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Why should you consider Snapchat for influencer campaigns?<\/h2>\n\n\n\n

Simply put, you should consider Snapchat if you\u2019re marketing to a younger audience. Just a few years ago, we’d have been telling you to focus exclusively on Millennials when running influencer campaigns on Snapchat. It was once considered the Millennial social network, but those demographics have shifted in recent years. <\/p>\n<\/div>\n\n\n\n\"Snapchat\n\n\n\n

Image via Statusbrew<\/a><\/em><\/p>\n\n\n\n

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