Millennials are the most active age group on X.<\/h3>\n\n\n\n
All ages are active on the platform formerly known as Twitter, but Millennials have the largest share<\/a> of active users, with more than 38%.<\/p>\n\n\n\n X users spend an average of 1.1 hours per week<\/a> on the platform. Here’s the full breakdown of leading social media platforms. <\/p>\n\n\n\n Though marketers like having X in their toolbelt, it\u2019s still not used as much<\/a> as other major social media platforms. A closer look:<\/p>\n\n\n\n Ready to start your influencer marketing strategy on the platform formerly known as Twitter? Let\u2019s start from the top. <\/p>\n\n\n\n The first thing you need to do to formulate any influencer marketing strategy is establish the mission for your program. Think broadly at first. Are you looking to increase brand awareness? Get more conversions? More web traffic?<\/p>\n\n\n\n Once you’ve set your primary objectives, you can start thinking about key performance indicators (KPIs). You’ll need to meet these shorter-term benchmarks to accomplish your main goals. <\/p>\n\n\n\n For example, if your goal is to increase brand awareness, you might set a KPI of increasing your follower count by X% in a given month. If you aim to get more conversions, you might measure your monthly sales, newsletter signups, etc. <\/p>\n\n\n\n See Also: GRIN\u2019s Influencer Marketing 101 course<\/a><\/p><\/div>\n\n\n\n Once you set your goals and KPIs, you can start looking for creators who can help you get to your final destination. This will require a deep understanding of your target audience, as the creators you choose for your program should be a direct reflection of them. <\/p>\n\n\n\n Consider the following:<\/p>\n\n\n\n See Also: Ideal Influencer Persona Worksheet<\/a><\/p><\/div>\n\n\n\n Once you have set your goals, select the type of influencers you want. Every influencer has a specific interest area or specialization.<\/p>\n\n\n\n Here are a few types of influencers that you might come across:<\/p>\n\n\n\n Select your influencer type depending on your campaign objectives.<\/p>\n\n\n\n If you want to find X influencers, the first place you need to search is X.<\/p>\n\n\n\n 40% of X users<\/a> say that their purchase decisions are a direct result of a tweet from an influencer. Therefore, start your search on Twitter for influential people on the platform.<\/p>\n\n\n\n Keep a few points in mind while searching. One is, of course, the type of influencer you are looking for. Second is the relevance to your brand and your values. You can get a fair idea of their relevance from their profiles and content as well as their follower profiles.<\/p>\n\n\n\n Reach and engagement are two major pillars of influencer marketing. Therefore, keep these two factors in mind as well.<\/p>\n\n\n\n One effective way to find X influencers in your niche is to search using popular hashtags in your industry. The hashtags should be relevant to your brand. Do some keyword research if needed. In the search results, you will get to see the tweets that used the hashtag and got the most engagement.<\/p>\n\n\n\n You can go to the search bar<\/a> and use min_retweet: [a number] or min\u00ad_faves: [a number] to filter search results. This will help you find tweets that got above a certain number of retweets of favs.<\/p>\n\n\n\n TweetChat is a fantastic platform to network with and find X influencers. If you already know the chat schedule and relevant hashtags, just search using the search bar. If you need more inspiration, different sites can tell you about various chat hashtags and schedules, like TweetReports<\/a>, TWUBS, etc.<\/p>\n\n\n\n Twitter chats are typically hour-long sessions and normally happen once a week simultaneously. If you attend a chat regularly, you will see familiar accounts with similar interests, and that’s how networking happens.<\/p>\n\n\n\n You may also host your own Twitter chat around a topic related to your niche. This can help you find Twitter influencers and have casual discussions with them before approaching them for your campaign.<\/p>\n\n\n\n Here is a Twitter chat example organized by Hootsuite.<\/p>\n\n\n\n Read the #Digitalin2019<\/a> report from @hootsuite<\/a> and @wearesocial<\/a>! X is the sixth-leading social media platform in time spent on the app among users in the United States. <\/h3>\n\n\n\n
X is the fifth-leading platform preferred by marketers. <\/h3>\n\n\n\n
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\n\n\n\nA step-by-step guide to influencer marketing on X<\/h2>\n\n\n\n
Set your goals.<\/h3>\n\n\n\n
Identify your ideal creator profile (ICP).<\/h3>\n\n\n\n
How do I find Twitter influencers?<\/h4>\n\n\n\n
Search hashtags<\/h5>\n\n\n\n
Visit chat rooms<\/h5>\n\n\n\n
In this report, you'll find data about the changing landscape in social, mobile, and e-commerce from every country in the world ???? https:\/\/t.co\/B4VPj0tNTB<\/a> pic.twitter.com\/EQJeoOOb6E<\/a><\/p>— Hootsuite ???? (@hootsuite) February 22, 2019<\/a><\/blockquote>