{"id":34506,"date":"2023-09-20T15:38:04","date_gmt":"2023-09-20T22:38:04","guid":{"rendered":"https:\/\/grin.co\/?post_type=case-studies&#038;p=34506"},"modified":"2025-10-07T13:18:19","modified_gmt":"2025-10-07T20:18:19","slug":"grin-uber-case-study","status":"publish","type":"case-studies","link":"https:\/\/grin.co\/case-studies\/grin-uber-case-study\/","title":{"rendered":"GRIN + Uber Case Study"},"content":{"rendered":"\n<section id=\"section-ce1a86d\" class=\"section-c0c3a65 cc-sct\"><div id=\"section-ce1a86d-wrapper\" class=\"section-c0c3a65-wrapper cc-wrapper\">\n<div id=\"div-cf1b553\" class=\"div-c414d95\">\n<div id=\"div-ce55f4a\" class=\"div-c34f47e\" style=\"--ccaos-duration:0.4s;--ccaos-easing:eases;\" data-aos=\"fade-in-up-small\">\n<div id=\"div-cff8cb9\" class=\"div-cbe01ba\">\n<img decoding=\"async\" id=\"image-c38520c\" class=\"image-ce04b75 cc-img\" src=\"\/wp-content\/uploads\/2024\/07\/UberLogo-nobg.webp\" alt=\"Uber logo\"\/>\n<\/div>\n\n\n\n<button id=\"div-c544ae4\" class=\"div-c2096f5 dtcs-btn\" data-modal=\"\" data-modalid=\"modal-cf062a3\">\n<p id=\"paragraph-c07afa6\" class=\"paragraph-cc78619\">Download the case study<\/p>\n\n\n\n<div id=\"icon-cade9d1\" class=\"icon-c195460 cc-icn\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M25.5 8v13c0 0.828-0.672 1.5-1.5 1.5s-1.5-0.672-1.5-1.5v0-9.375l-13.439 13.436c-0.272 0.272-0.648 0.44-1.063 0.44-0.83 0-1.503-0.673-1.503-1.503 0-0.415 0.168-0.791 0.44-1.063l13.439-13.436h-9.375c-0.828 0-1.5-0.672-1.5-1.5s0.672-1.5 1.5-1.5v0h13c0.828 0 1.5 0.672 1.5 1.5v0z\"><\/path><\/svg><\/div>\n<\/button>\n<\/div>\n\n\n\n<div id=\"div-cf4df2b\" class=\"div-c71456e\">\n<h1 id=\"heading-c796400\" class=\"heading-c58eb55\" style=\"--ccaos-duration:0.4s;--ccaos-easing:eases;\" data-aos=\"fade-in-up-small\">How one person grew Uber\u2019s TikTok following from 0 to 750K+ in less than one year<\/h1>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<section id=\"section-caa1b56\" class=\"section-c51c247 cc-sct\"><div id=\"section-caa1b56-wrapper\" class=\"section-c51c247-wrapper cc-wrapper\">\n<div id=\"div-c64e67a\" class=\"div-c79ec3c case-study-slider\" style=\"--ccaos-duration:0.4s;--ccaos-easing:eases;\" data-aos=\"fade-in-up-small\">\n<div id=\"div-c669f04\" class=\"div-c41f727 case-study-slide\">\n<img decoding=\"async\" id=\"image-c38573d\" class=\"image-c587029 cc-img\" src=\"\/wp-content\/uploads\/2023\/09\/img-7365-1-650b76b6ebecf.webp\" alt=\"TikTok video screenshot\"\/>\n<\/div>\n\n\n\n<div id=\"div-cb875a6\" class=\"div-c271cd4 case-study-slide\">\n<div id=\"div-cbddc27\" class=\"div-c78675c case-study-slide-inner\">\n<div id=\"div-c3c4102\" class=\"div-c41dd20\">\n<p id=\"paragraph-c36258c\" class=\"paragraph-c50e1ff\">750K+<\/p>\n\n\n\n<p id=\"paragraph-c05f3ed\" class=\"paragraph-caa883c\">TikTok followers<\/p>\n<\/div>\n\n\n\n<svg id=\"svg-caac71e\" class=\"svg-caed570 cc-svg\" viewBox=\"0 0 60 52\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  width=\"60\"  height=\"52\"  fill=\"none\"><path d=\"M22.5063 24.2739C28.8629 24.2739 34.0158 19.0635 34.0158 12.637C34.0158 6.21041 28.8629 1 22.5063 1C16.1498 1 10.9968 6.21041 10.9968 12.637C10.9968 19.0635 16.1498 24.2739 22.5063 24.2739Z\" stroke=\"white\" stroke-width=\"2\" stroke-miterlimit=\"10\"><\/path><path d=\"M35.3511 30.9243C31.6681 33.296 27.2236 34.7817 22.5188 34.7817C17.8141 34.7817 13.3696 33.2741 9.68664 30.9243C4.62459 33.0745 1.13184 38.1282 1.13184 43.8913V50.0984C1.13184 50.5195 1.48811 50.8737 1.91648 50.8737H43.0982C43.5256 50.8737 43.8829 50.5185 43.8829 50.0984V43.8913C43.9069 38.1282 40.4131 33.0745 35.3521 30.9243H35.3511Z\" stroke=\"white\" stroke-width=\"2\" stroke-miterlimit=\"10\"><\/path><path d=\"M40.668 22.3735H58.1318\" stroke=\"white\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M49.3994 13.6421V31.1059\" stroke=\"white\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg>\n<\/div>\n<\/div>\n\n\n\n<div id=\"div-c3def18\" class=\"div-c3b881a case-study-slide\">\n<img decoding=\"async\" id=\"image-c7acd15\" class=\"image-c2178e6 image-c587029 cc-img\" src=\"\/wp-content\/uploads\/2023\/09\/img-7367-1-650b76b9d8438.webp\" alt=\"TikTok video screenshot\"\/>\n<\/div>\n\n\n\n<div id=\"div-ce0ade0\" class=\"div-c9caf0a case-study-slide\">\n<div id=\"div-c734b7b\" class=\"div-cf10e09 case-study-slide-inner\">\n<div id=\"div-cc9503e\" class=\"div-c44b360\">\n<p id=\"paragraph-c48a06a\" class=\"paragraph-ca5bbfc\">35M+<\/p>\n\n\n\n<p id=\"paragraph-cff9e0a\" class=\"paragraph-c0ce0d4\">organic video views<\/p>\n<\/div>\n\n\n\n<svg id=\"svg-cd275ca\" class=\"svg-c1ddfc7 cc-svg\" viewBox=\"0 0 59 59\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  width=\"59\"  height=\"59\"  fill=\"none\"><path d=\"M15.2121 29.4324H1V57.9342H15.2121V29.4324Z\" stroke=\"white\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M15.2122 29.4324C15.2122 29.4324 27.2843 7.52623 27.9821 6.22697C28.6799 4.92772 30.4212 0.585829 33.5446 1.03203C37.0096 1.52688 36.5769 5.7963 36.5769 8.14738V22.3719H54.0873C57.1196 22.3719 59.3464 24.7913 57.0574 30.2978C54.7685 35.8044 45.4874 57.9331 45.4874 57.9331H15.2122V29.4313V29.4324Z\" stroke=\"white\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg>\n<\/div>\n<\/div>\n\n\n\n<div id=\"div-ce47b30\" class=\"div-c91d68b case-study-slide\">\n<img decoding=\"async\" id=\"image-c852fe7\" class=\"image-cd53458 image-c587029 cc-img\" src=\"\/wp-content\/uploads\/2023\/09\/img-7364-1-650b76bc855cb.webp\" alt=\"TikTok video screenshot\"\/>\n<\/div>\n\n\n\n<div id=\"div-cf02bd7\" class=\"div-c854e84 case-study-slide\">\n<div id=\"div-cda9e50\" class=\"div-cf5ef4e case-study-slide-inner\">\n<div id=\"div-c4ea66b\" class=\"div-c4f7cf1\">\n<p id=\"paragraph-c05efe4\" class=\"paragraph-cc293d2\">3.7M+<\/p>\n\n\n\n<p id=\"paragraph-c661990\" class=\"paragraph-c1d47fc\">organic video likes<\/p>\n<\/div>\n\n\n\n<svg id=\"svg-c852e16\" class=\"svg-cd45ed9 cc-svg\" viewBox=\"0 0 59 59\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  width=\"59\"  height=\"59\"  fill=\"none\"><path d=\"M15.2121 29.4324H1V57.9342H15.2121V29.4324Z\" stroke=\"black\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M15.2122 29.4324C15.2122 29.4324 27.2843 7.52623 27.9821 6.22697C28.6799 4.92772 30.4212 0.585829 33.5446 1.03203C37.0096 1.52688 36.5769 5.7963 36.5769 8.14738V22.3719H54.0873C57.1196 22.3719 59.3464 24.7913 57.0574 30.2978C54.7685 35.8044 45.4874 57.9331 45.4874 57.9331H15.2122V29.4313V29.4324Z\" stroke=\"black\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg>\n<\/div>\n<\/div>\n\n\n\n<div id=\"div-c9d4a5b\" class=\"div-cecfa8e case-study-slide\">\n<img decoding=\"async\" id=\"image-c9e8333\" class=\"image-cd15522 image-c587029 cc-img\" src=\"\/wp-content\/uploads\/2023\/09\/philrosario-headshot-650b767e0037e.webp\" alt=\"Phil Rosario\"\/>\n<\/div>\n\n\n\n<div id=\"div-cfbf38a\" class=\"div-cfd5ded case-study-slide\">\n<img decoding=\"async\" id=\"image-cd1e2e7\" class=\"image-c693440 image-c587029 cc-img\" src=\"\/wp-content\/uploads\/2023\/09\/scenario-6-park-0023-1-650b7686767a8.webp\" alt=\"People eating Uber eats\"\/>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<section id=\"section-cd53d26\" class=\"section-c54831b cc-sct\"><div id=\"section-cd53d26-wrapper\" class=\"section-c54831b-wrapper cc-wrapper\">\n<div id=\"div-c6106dc\" class=\"div-c0fb9b6\" style=\"--ccaos-duration:0.4s;--ccaos-easing:eases;\" data-aos=\"fade-in-up-small\">\n<div id=\"div-c79364d\" class=\"div-cbb44cb\">\n<h2 id=\"heading-c86921d\" class=\"heading-cbf08b6 success-story\">Success story<\/h2>\n<\/div>\n\n\n\n<div id=\"div-c411f9b\" class=\"div-cda313e\">\n<p id=\"paragraph-c1117ae\" class=\"paragraph-c0cca7a\"><a href=\"https:\/\/www.uber.com\/\" target=\"_blank\" rel=\"noopener\">Uber<\/a> is a global transportation conglomerate and ride-sharing pioneer. The company operates in cities worldwide, providing various ride options, from economy to premium services. In addition to ride-sharing, Uber has expanded its services to include <a href=\"https:\/\/www.ubereats.com\/\" target=\"_blank\" rel=\"noopener\">Uber Eats<\/a>, <a href=\"https:\/\/www.uber.com\/us\/en\/business\/\" target=\"_blank\" rel=\"noopener\">Uber Business<\/a>, and <a href=\"https:\/\/www.uber.com\/us\/en\/about\/uber-offerings\/\" target=\"_blank\" rel=\"noopener\">more<\/a>. The company is known for its persistent innovation as it strives to &#8220;make movement happen at the touch of a button.&#8221;<\/p>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<section id=\"section-c3a4c91\" class=\"section-cfb49ed cc-sct\"><div id=\"section-c3a4c91-wrapper\" class=\"section-cfb49ed-wrapper cc-wrapper\">\n<div id=\"div-c7be06a\" class=\"div-cf99d54\" style=\"--ccaos-duration:0.4s;--ccaos-easing:eases;\" data-aos=\"fade-in-up-small\">\n<div id=\"div-cd24ec2\" class=\"div-ca324d5\">\n<h2 id=\"heading-cda999c\" class=\"heading-c967248 the-challenge\">The challenge<\/h2>\n<\/div>\n\n\n\n<div id=\"div-cceb01f\" class=\"div-c519046\">\n<p id=\"paragraph-c25675d\" class=\"paragraph-c8147c6\">Build a robust, global TikTok presence from scratch.\u00a0<\/p>\n\n\n\n<p id=\"paragraph-c184858\" class=\"paragraph-cd367c8\">Uber hired Global Social Media Lead (TikTok) Phil Rosario to build its TikTok strategy from the ground up. With plenty of experience managing creators and creating content on behalf of brands, Phil knew he needed a platform up to the task of building and scaling an engaged brand community.\u00a0\u00a0<\/p>\n\n\n\n<p id=\"paragraph-cef6090\" class=\"paragraph-cc61e55 hang-punctuation\">Once I did get started with GRIN, I was able to nearly triple the amount of content I was posting. Having a platform that could create more efficiencies and scale the content production overall was so important.<\/p>\n\n\n\n<div id=\"div-cd2c4c3\" class=\"div-c5b716e\">\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c0f8621\" class=\"image-ceb78cf cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2024\/02\/philrosario-headshot-650b767e0037e-1-1-65c55c8b4b6ed.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2024\/02\/philrosario-headshot-650b767e0037e-1-1-65c55c8b4b6ed.webp 821w, https:\/\/grin.co\/wp-content\/uploads\/2024\/02\/philrosario-headshot-650b767e0037e-1-1-65c55c8b4b6ed-300x300.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2024\/02\/philrosario-headshot-650b767e0037e-1-1-65c55c8b4b6ed-150x150.webp 150w, https:\/\/grin.co\/wp-content\/uploads\/2024\/02\/philrosario-headshot-650b767e0037e-1-1-65c55c8b4b6ed-768x767.webp 768w\" sizes=\"auto, (max-width: 821px) 100vw, 821px\" width=\"821\" height=\"820\" alt=\"\">\n\n\n\n<div id=\"div-c8ed824\" class=\"div-c36200b\">\n<p id=\"paragraph-ce9f258\" class=\"paragraph-c605deb\">PHIL ROsario<\/p>\n\n\n\n<p id=\"paragraph-c3e2312\" class=\"paragraph-c036b68\">Global Social Media Lead, TikTok at Uber<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<section id=\"section-cd94f23\" class=\"section-c2c579e cc-sct\"><div id=\"section-cd94f23-wrapper\" class=\"section-c2c579e-wrapper cc-wrapper\">\n<div id=\"div-cf9a5e3\" class=\"div-c79e290\" style=\"--ccaos-duration:0.4s;--ccaos-easing:eases;\" data-aos=\"fade-in-up-small\">\n<div id=\"div-c44b2ae\" class=\"div-c396ad4\">\n<h2 id=\"heading-c30e0b9\" class=\"heading-c79a92d the-solution\">The solution<\/h2>\n<\/div>\n\n\n\n<div id=\"div-c200498\" class=\"div-c73b6ca\">\n<p id=\"paragraph-cd8eb6d\" class=\"paragraph-ca6f501\">A creator management platform built to scale\u00a0<\/p>\n\n\n\n<p id=\"paragraph-c608543\" class=\"paragraph-c8aca93\">GRIN\u2019s Creator Management platform has empowered Phil to execute Uber\u2019s entire TikTok strategy single-handedly and nearly triple the amount of content produced.\u00a0<br><br>With GRIN, Phil has access to:<\/p>\n\n\n\n<div id=\"div-cb22d95\" class=\"div-c05fbfd\">\n<div id=\"div-cacc969\" class=\"div-ce9f65f\">\n<h3 id=\"heading-cca3732\" class=\"heading-c1fb8ca\">Activations<\/h3>\n\n\n\n<p id=\"paragraph-c890e63\" class=\"paragraph-c2ffd50\">Phil leveraged GRIN\u2019s <a href=\"https:\/\/grin.co\/product\/influencer-relationship-management-platform\/\">Activations workflow<\/a> to build and customize campaigns tailor to his specific program goals.<\/p>\n<\/div>\n\n\n\n<div id=\"div-c466e88\" class=\"div-c7fd81d\">\n<h3 id=\"heading-c2259d4\" class=\"heading-cd961e7\">Flexible payment tiers<\/h3>\n\n\n\n<p id=\"paragraph-cc20bf9\" class=\"paragraph-c5aa04e\">GRIN allowed Phil to design a payment structure that rewarded high-performing partners for a job well done.<\/p>\n<\/div>\n\n\n\n<div id=\"div-cb1aee5\" class=\"div-c8d63e2\">\n<h3 id=\"heading-c7b4f71\" class=\"heading-cf60806\">Live URLs<\/h3>\n\n\n\n<p id=\"paragraph-cb2bac2\" class=\"paragraph-cdd5d3f\">GRIN\u2019s <a href=\"https:\/\/grin.co\/product\/influencer-content-management-platform\/\">Live URL function<\/a> made onboarding creators a breeze and helped keep everyone in the loop on expectations and deliverables.<\/p>\n<\/div>\n\n\n\n<div id=\"div-c070309\" class=\"div-ca48f67\">\n<h3 id=\"heading-cd952d2\" class=\"heading-c47fc84\">Creator payments<\/h3>\n\n\n\n<p id=\"paragraph-c9e0161\" class=\"paragraph-c9fcbb5\">GRIN\u2019s payment alert system and <a href=\"https:\/\/grin.co\/product\/influencer-payment-platform\/\">PayPal integration<\/a> streamlined the compensation process and kept Uber\u2019s creators paid and happy.\u00a0<\/p>\n<\/div>\n<\/div>\n\n\n\n<p id=\"paragraph-c2010b9\" class=\"paragraph-c616826 hang-punctuation\">How easy it is to create multiple campaigns is one of my favorite things about GRIN. Once the first campaign is built out, I can just duplicate that and all the fields were already filled in. Then I could basically just tweak them slightly.<\/p>\n\n\n\n<div id=\"div-c15d15f\" class=\"div-c9bab10\">\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c9a4071\" class=\"image-c5c6a15 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2024\/02\/philrosario-headshot-650b767e0037e-1-1-65c55c8b4b6ed.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2024\/02\/philrosario-headshot-650b767e0037e-1-1-65c55c8b4b6ed.webp 821w, https:\/\/grin.co\/wp-content\/uploads\/2024\/02\/philrosario-headshot-650b767e0037e-1-1-65c55c8b4b6ed-300x300.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2024\/02\/philrosario-headshot-650b767e0037e-1-1-65c55c8b4b6ed-150x150.webp 150w, https:\/\/grin.co\/wp-content\/uploads\/2024\/02\/philrosario-headshot-650b767e0037e-1-1-65c55c8b4b6ed-768x767.webp 768w\" sizes=\"auto, (max-width: 821px) 100vw, 821px\" width=\"821\" height=\"820\" alt=\"\">\n\n\n\n<div id=\"div-c6529a8\" class=\"div-cdbe339\">\n<p id=\"paragraph-c32bc7d\" class=\"paragraph-c2e2258\">PHIL ROsario<\/p>\n\n\n\n<p id=\"paragraph-c86597b\" class=\"paragraph-cbdcd43\">Global Social Media Lead, TikTok at Uber<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<section id=\"section-c89dab2\" class=\"section-c30d7a7 cc-sct\"><div id=\"section-c89dab2-wrapper\" class=\"section-c30d7a7-wrapper cc-wrapper\">\n<div id=\"div-c845fd1\" class=\"div-cd0eb6b\" style=\"--ccaos-duration:0.4s;--ccaos-easing:eases;\" data-aos=\"fade-in-up-small\">\n<div id=\"div-c8e5db4\" class=\"div-c0cda14\">\n<h2 id=\"heading-c1714ca\" class=\"heading-cc61015 the-results\">The results<\/h2>\n<\/div>\n\n\n\n<div id=\"div-cfbdc9d\" class=\"div-ce053eb\">\n<p id=\"paragraph-c4013cd\" class=\"paragraph-c1a26d8\">Hundreds of thousands of engaged fans\u2014and counting<\/p>\n\n\n\n<p id=\"paragraph-cbf478b\" class=\"paragraph-c860c51\">GRIN helps Phil facilitate a workflow that leaves creators raving about how easy and efficient it is to work with Uber. Some have even referred their friends to create content for the brand.<br><br>As an end-user, Phil can reallocate his time away from manual busywork and put it toward strategizing with creators who can help him reach his goal of building a global Uber community on TikTok.<br><br>In less than one year, GRIN helped Phil and Uber generate:\u00a0<\/p>\n\n\n\n<div id=\"div-c86eb17\" class=\"div-cdd0e9b\">\n<div id=\"div-cbede7e\" class=\"div-cd833f2\">\n<p id=\"paragraph-c192714\" class=\"paragraph-c7b466d\">750K+<\/p>\n\n\n\n<p id=\"paragraph-c35c05d\" class=\"paragraph-cb06968\">TikTok followers<\/p>\n<\/div>\n\n\n\n<div id=\"div-c91206b\" class=\"div-c5ece51\">\n<p id=\"paragraph-c111406\" class=\"paragraph-c422e7a\">35M+<\/p>\n\n\n\n<p id=\"paragraph-cfc25b9\" class=\"paragraph-c21c088\">organic video views<\/p>\n<\/div>\n\n\n\n<div id=\"div-c2bd550\" class=\"div-c95b246\">\n<p id=\"paragraph-c3a0b61\" class=\"paragraph-c76af0c\">3.7M+<\/p>\n\n\n\n<p id=\"paragraph-cab49b7\" class=\"paragraph-c88060d\">organic video likes<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div id=\"div-ce49d07\" class=\"div-c67232c\" style=\"--ccaos-duration:0.4s;--ccaos-easing:eases;\" data-aos=\"fade-in-up-small\">\n<img loading=\"lazy\" decoding=\"async\" id=\"image-ccd8889\" class=\"image-cca4b50 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2023\/09\/philrosario-headshot-650b767e0037e.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2023\/09\/philrosario-headshot-650b767e0037e.webp 1536w, https:\/\/grin.co\/wp-content\/uploads\/2023\/09\/philrosario-headshot-650b767e0037e-225x300.webp 225w, https:\/\/grin.co\/wp-content\/uploads\/2023\/09\/philrosario-headshot-650b767e0037e-768x1024.webp 768w, https:\/\/grin.co\/wp-content\/uploads\/2023\/09\/philrosario-headshot-650b767e0037e-1152x1536.webp 1152w\" sizes=\"auto, (max-width: 1536px) 100vw, 1536px\" width=\"1536\" height=\"2048\" alt=\"Phil Rosario\"\/>\n\n\n\n<div id=\"div-ccb93d9\" class=\"div-c6318ac\">\n<p id=\"paragraph-cd923ff\" class=\"paragraph-cb61e24 hang-punctuation\">GRIN is essential for me since I am the only person at Uber totally dedicated to TikTok. It is an all-in-one platform that helps me consolidate so many different processes and makes my life a lot easier so I can focus on coming up with new ideas and exploring new creators.<\/p>\n\n\n\n<div id=\"div-ccd2423\" class=\"div-c12e048\">\n<p id=\"paragraph-cd3261d\" class=\"paragraph-c771a5c\">PHIL ROSARIO<\/p>\n\n\n\n<p id=\"paragraph-cf2c1b1\" class=\"paragraph-ca280c8\">Global Social Media Lead, TikTok at Uber<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<div id=\"modal-cf062a3\" class=\"cc-mdl modal-modal-c4e9f90 cc-modal-fade-in\" style=\"--modalduration:.3s;\" data-classid=\"true\" data-modalduration=\".3\" data-preventpagescroll=\"true\" data-closeoverlay=\"true\" data-every=\"true\"><a href=\"#\" class=\"cc-mdl-close\" aria-hidden=\"true\"><\/a><div class=\"cc-mdl-container\"><section class=\"modal-c4e9f90 cc-modaler\">\n<a id=\"icon-c64bfea\" class=\"icon-cd38337 cc-icn\" data-modalclose=\"\" data-modalid=\"modal-cf062a3\" href=\"\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M25.707 24.293c0.181 0.181 0.293 0.431 0.293 0.708 0 0.552-0.448 1-1 1-0.276 0-0.527-0.112-0.708-0.293v0l-8.293-8.293-8.293 8.293c-0.181 0.181-0.431 0.292-0.707 0.292-0.552 0-1-0.448-1-1 0-0.276 0.112-0.526 0.292-0.707v0l8.293-8.293-8.293-8.293c-0.181-0.181-0.292-0.431-0.292-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.292v0l8.293 8.293 8.293-8.293c0.181-0.181 0.431-0.292 0.707-0.292 0.552 0 1 0.448 1 1 0 0.276-0.112 0.526-0.292 0.707v0l-8.293 8.293z\"><\/path><\/svg><\/a>\n\n\n\n<h3 id=\"heading-cd14e19\" class=\"heading-c87f57f\">Download the full Uber case study<\/h3>\n\n\n\n<div class=\"form-target content\" data-form-id=\"af00997b-b586-4eaa-81cc-a126f4f154cb\" data-assetid=\"WEB-2023-Q3-Case-Study:-Uber\" data-thankyou=\"https:\/\/grin.co\/pdf\/grin-uber-case-study\/\"><\/div>\n<\/section><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>How one person built Uber&#8217;s robust TikTok community from scratch<\/p>\n","protected":false},"featured_media":34526,"menu_order":0,"template":"","content-type":[211],"class_list":["post-34506","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry","content-type-downloadable"],"acf":{"cover_logo":34521,"cover_logo_2":34511,"brand_name":"Uber","read_duration":4,"content_type":211},"_links":{"self":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/case-studies\/34506","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/types\/case-studies"}],"acf:term":[{"embeddable":true,"taxonomy":"content-type","href":"https:\/\/grin.co\/wp-json\/wp\/v2\/content-type\/211"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/media\/34526"}],"wp:attachment":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/media?parent=34506"}],"wp:term":[{"taxonomy":"content-type","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/content-type?post=34506"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}