{"id":35078,"date":"2023-11-21T08:00:00","date_gmt":"2023-11-21T15:00:00","guid":{"rendered":"https:\/\/grin.co\/?p=35078"},"modified":"2025-10-03T14:14:08","modified_gmt":"2025-10-03T21:14:08","slug":"gaming-content-creators","status":"publish","type":"post","link":"https:\/\/grin.co\/blog\/gaming-content-creators\/","title":{"rendered":"Partnering with Gaming Content Creators: The Final Bosses of Influencer Marketing"},"content":{"rendered":"\n\n\n<p>Gaming is not merely an industry anymore; it\u2019s a universe that continues to expand, powered by the pulsating influence of gamers across the globe. As illustrated by an analysis from <a href=\"https:\/\/europeangaming.eu\/portal\/latest-news\/2022\/07\/21\/118340\/global-gaming-market-is-expected-to-grow-to-an-estimated-value-of-268-8-billion-by-2025\/\" target=\"_blank\" rel=\"noopener\">European Gaming<\/a>, we\u2019re looking at a cosmic explosion, with the global gaming market expected to blast past a $268.8 billion mark by 2025. <\/p>\n\n\n\n<p>Innovators in today\u2019s gaming cosmos double up as players and creators, fueling the sector\u2019s growth while catering to millions of avid fans across continents. Whether you\u2019re a gaming enthusiast or not, names like PewDiePie and Pokimane ring a bell\u2014such is their universal acclaim.<\/p>\n\n\n\n<p>These gamers have created their league from the comedic genius PewDiePie\u2019s YouTube empire to Ninja\u2019s swift conquering of the Fortnite realm. At GRIN, we know influencers\u2019 immense role in shaping modern-world marketing strategies. Brands from diverse sectors need to understand the power influencers hold and how they can significantly benefit from collaborations with gaming content creators. Curious about how you can start to partner with their boss-level success? Select your character below!<\/p>\n\n\n\n<div class=\"seealso\"><p>Find out how to get 183% ROI with GRIN: <a href=\"https:\/\/grin.co\/influencer-marketing-guides\/forrester-report-grins-economic-impact\/\">Forrester Study: The Total Economic Impact\u2122 of GRIN\n<\/a><\/p><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Meet 17 of the top gaming creators of 2023<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>1. <a href=\"https:\/\/www.youtube.com\/@PewDiePie\" target=\"_blank\" rel=\"noopener\"><u>PewDiePie<\/u><\/a><\/strong><\/h3>\n\n\n\n<p>Recognize the name Felix Arvid Ulf Kjellberg? Maybe not, but the world of PewDiePie sure is something you have heard about. The Swedish YouTuber is revered for his \u201cLet\u2019s Play\u201d comedy and, nowadays, life vlog videos. His fanbase? An astounding 110 million and counting.&nbsp;&nbsp;<\/p>\n\n\n\n<div id=\"video-c4a7b8a\" class=\"video-cdabf7a cc-vid\"><div id=\"video-c4a7b8a-videoe-iframe\" class=\"cc-iframe-container\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/8w2dp39NSsM?modestbranding=0&amp;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>2. <a href=\"https:\/\/www.youtube.com\/@markiplier\" target=\"_blank\" rel=\"noopener\"><u>Markiplier<\/u><\/a><\/strong><\/h3>\n\n\n\n<p>Here\u2019s a man who\u2019s danced with the horrors of gaming and lived to tell the tale. We\u2019re talking about Mark Edward Fischbach, renowned as Markiplier, the American YouTuber with over 28 million brave subscribers.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"LIXIAN&#039;S NEWEST HORROR GAME | Sinking Iron\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/U9yUYRWR62c?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>3. <a href=\"https:\/\/www.youtube.com\/@VanossGaming\" target=\"_blank\" rel=\"noopener\"><u>VanossGaming<\/u><\/a><\/strong><\/h3>\n\n\n\n<p>When Evan Fong picks up the mic as VanossGaming, the gaming sphere halts to a standstill. This Canadian YouTuber is known for his multiplayer game commentaries, inviting over 25.2 million subscribers.<\/p>\n\n\n\n<div id=\"video-c01e8af\" class=\"video-cc18157 cc-vid\"><div id=\"video-c01e8af-videoe-iframe\" class=\"cc-iframe-container\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/7VbeSacCe_w?modestbranding=0&amp;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>4. <a href=\"https:\/\/www.youtube.com\/@jacksepticeye\" target=\"_blank\" rel=\"noopener\"><u>Jacksepticeye<\/u><\/a><\/strong><\/h3>\n\n\n\n<p>Ireland\u2019s own Sean William McLoughlin, better known as Jacksepticeye, enchants with engaging \u201cLet\u2019s Play\u201d series and vlogs. His subscriber count? A resounding 27 million.<\/p>\n\n\n\n<div id=\"video-c05ae82\" class=\"video-cbb4478 cc-vid\"><div id=\"video-c05ae82-videoe-iframe\" class=\"cc-iframe-container\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/fH6WqoCGl0w?modestbranding=0&amp;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>5. <a href=\"https:\/\/www.youtube.com\/@elrubius\" target=\"_blank\" rel=\"noopener\"><u>ElrubiusOMG<\/u><\/a> (Rubius)<\/strong><\/h3>\n\n\n\n<p>Stand in awe of Rub\u00e9n Doblas Gundersen, or the more famous avatar ElrubiusOMG. This Spanish-Norwegian YouTuber weaves his magic in vlogs, gameplay videos, and cheers from over 39 million subscribers.<\/p>\n\n\n\n<div id=\"video-c8a9696\" class=\"video-c453eb2 cc-vid\"><div id=\"video-c8a9696-videoe-iframe\" class=\"cc-iframe-container\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/DtJ2dB5NxGw?modestbranding=0&amp;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>6. <a href=\"https:\/\/www.youtube.com\/@JuegaGerman\" target=\"_blank\" rel=\"noopener\"><u>JuegaGerman<\/u><\/a><\/strong><\/h3>\n\n\n\n<p>Say hello to German Garmendia of JuegaGerman fame. This Chilean YouTuber is an infectious blend of hilarity and gaming finesse, a formula his 43 million subscribers can\u2019t get enough of.<\/p>\n\n\n\n<div id=\"video-cb62166\" class=\"video-c830c95 cc-vid\"><div id=\"video-cb62166-videoe-iframe\" class=\"cc-iframe-container\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/EYQoGEythE0?modestbranding=0&amp;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>7. <a href=\"https:\/\/www.youtube.com\/@Fernanfloo\" target=\"_blank\" rel=\"noopener\"><u>Fernanfloo<\/u><\/a><\/strong><\/h3>\n\n\n\n<p>Fernanfloo, Luis Fernando Flores\u2019s gaming alias, is a Spanish gaming space household name. Appreciated for his comedic gaming pitches, he commands the attention of his 39 million-strong following.<\/p>\n\n\n\n<div id=\"video-c1f8910\" class=\"video-c0f4ed8 cc-vid\"><div id=\"video-c1f8910-videoe-iframe\" class=\"cc-iframe-container\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/CKBt580csvU?modestbranding=0&amp;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>8. <a href=\"https:\/\/www.youtube.com\/@Ninja\" target=\"_blank\" rel=\"noopener\"><u>Ninja<\/u><\/a><\/strong><\/h3>\n\n\n\n<p>Richard Tyler Blevins, famously known as Ninja, is a Fortnite stalwart who broke into the big scene with his energetic streaming style. This professional gamer and Twitch streamer holds sway with over 16 million followers.<\/p>\n\n\n\n<div id=\"video-c393ec8\" class=\"video-cd6b4e4 cc-vid\"><div id=\"video-c393ec8-videoe-iframe\" class=\"cc-iframe-container\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/osfGzA5miMM?modestbranding=0&amp;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>9.  <a href=\"https:\/\/www.youtube.com\/@pokimane\" target=\"_blank\" rel=\"noopener\"><u>Pokimane<\/u><\/a><\/strong><\/h3>\n\n\n\n<p>Rounding off our list is the radiant Pokimane, aka Imane Anys. This Moroccan-Canadian Twitch streamer has carved a niche for her League of Legends and Fortnite content, basking in the adoration of over 7 million Twitch and 6.5 million YouTube fans.<\/p>\n\n\n\n<div id=\"video-c768dd3\" class=\"video-c635d86 cc-vid\"><div id=\"video-c768dd3-videoe-iframe\" class=\"cc-iframe-container\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/Y9QWyDMa0rk?modestbranding=0&amp;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>10. <a href=\"https:\/\/www.youtube.com\/@TotalGaming093\" target=\"_blank\" rel=\"noopener\"><u>Total Gaming<\/u><\/a><\/strong><\/h3>\n\n\n\n<p>Meet Ajay, or, as millions know him, Total Gaming, Ajju, or Ajju Bhai. This gaming powerhouse from India commands both gameplay skills and an astronomical fan base. More than a gamer, he is a unique brand, offering live streams simmering with excitement and, in return, winning over a loyal legion of followers.<\/p>\n\n\n\n<div id=\"video-c730137\" class=\"video-ceb71b3 cc-vid\"><div id=\"video-c730137-videoe-iframe\" class=\"cc-iframe-container\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/pKwCE0h0cgA?modestbranding=0&amp;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/div>\n\n\n\n<div id=\"video-c4ff734\" class=\"video-cd6539a cc-vid\"><div id=\"video-c4ff734-videoe-iframe\" class=\"cc-iframe-container\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/b9F6-GMQJzw?modestbranding=0&amp;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>11. <a href=\"https:\/\/www.youtube.com\/@antronixxg4904\" target=\"_blank\" rel=\"noopener\"><u>Antronixx G<\/u><\/a><\/strong><\/h3>\n\n\n\n<p>Antronixx G actively engages with a sizable audience through his charismatic PUBG and Free Fire gameplay videos. With his 8.88 million subscribers, Antronixx G has built a reputable audience.<\/p>\n\n\n\n<div id=\"video-c5ec585\" class=\"video-cbfcdc4 cc-vid\"><div id=\"video-c5ec585-videoe-iframe\" class=\"cc-iframe-container\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/xqFU8UAUWiQ?modestbranding=0&amp;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>12. <a href=\"https:\/\/www.youtube.com\/@iHasCupquake\" target=\"_blank\" rel=\"noopener\"><u>iHasCupquake<\/u><\/a><\/strong><\/h3>\n\n\n\n<p>Hitting the sweet spot with some original content outside gaming, including DIYs and cosplays, iHasCupquake has a diverse and reachable audience with almost 7 million subscribers.<\/p>\n\n\n\n<div id=\"video-c77a805\" class=\"video-c13b8b1 cc-vid\"><div id=\"video-c77a805-videoe-iframe\" class=\"cc-iframe-container\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/_qVlZghMqkY?modestbranding=0&amp;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>13. <a href=\"https:\/\/www.youtube.com\/@iJustine\" target=\"_blank\" rel=\"noopener\"><u>iJustine<\/u><\/a><\/strong><\/h3>\n\n\n\n<p>Justine Ezarik, known online as iJustine, is a well-known tech enthusiast and one of the most prominent female personalities in the online tech and gaming community with a 7.1 million subscribers channel. She actively shares reviews, how-tos, unboxings, and lifestyle vlogs related to technology, primarily about Apple products.<\/p>\n\n\n\n<div id=\"video-cd8659d\" class=\"video-c1f18b4 cc-vid\"><div id=\"video-cd8659d-videoe-iframe\" class=\"cc-iframe-container\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/RcQ7ljy0NAQ?modestbranding=0&amp;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>14. <a href=\"https:\/\/www.youtube.com\/@Loeya\" target=\"_blank\" rel=\"noopener\"><u>Loeya<\/u><\/a><\/strong><\/h3>\n\n\n\n<p>A full-time content creator for Fnatic, Olivia, known as Loeya, is a gamer who streams her content regularly on Twitch with a 1.6 million audience and a growing community of 300k subscribers on YouTube.<\/p>\n\n\n\n<div id=\"video-cdf351d\" class=\"video-c02b3bb cc-vid\"><div id=\"video-cdf351d-videoe-iframe\" class=\"cc-iframe-container\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/anfdtrvcsFw?modestbranding=0&amp;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>15. <a href=\"https:\/\/www.youtube.com\/@videogamedunkey\" target=\"_blank\" rel=\"noopener\"><u>Videogamedunkey<\/u><\/a> <\/strong><\/h3>\n\n\n\n<p>Celebrated for his humorous game reviews, Videogamedunkey has a distinct audience of 7.5 million subscribers and creates entertaining Let\u2019s Play videos.<\/p>\n\n\n\n<div id=\"video-c9b99a7\" class=\"video-ce8ef72 cc-vid\"><div id=\"video-c9b99a7-videoe-iframe\" class=\"cc-iframe-container\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/lhYuY_rCvpc?modestbranding=0&amp;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>16. <a href=\"https:\/\/www.youtube.com\/@Valkyrae\" target=\"_blank\" rel=\"noopener\"><u>Valkyrae<\/u><\/a> <\/strong><\/h3>\n\n\n\n<p>Rachel Hofstetter, better known online as Valkyrae, is an American content creator who gained popularity through her engaging Fortnite content. With a 4 million fanbase channel, she became YouTube\u2019s Top Gaming Creator of the Year in 2020.<\/p>\n\n\n\n<div id=\"video-c923eda\" class=\"video-cb41ff3 cc-vid\"><div id=\"video-c923eda-videoe-iframe\" class=\"cc-iframe-container\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/5fT1WtXRP6w?modestbranding=0&amp;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>17. <a href=\"https:\/\/www.youtube.com\/user\/ChallengeAcceptedInc\" target=\"_blank\" rel=\"noopener\"><u>Aphmau<\/u><\/a><\/strong><\/h3>\n\n\n\n<p>Jessica Bravura, best known by her online pseudonym Aphmau, amasses a hefty subscriber count of 18.6 million. She\u2019s an American gaming YouTuber renowned for her Minecraft roleplays, minigames, and original series.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Gaming beyond consoles: Highlighting mobile gaming content creators<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/grin.co\/blog\/mobile-gaming-influencers\/\">Mobile gaming enthusiasts<\/a> are establishing a solid claim in gaming content creation. Games like Pokemon GO, Free Fire, you name it, provide a creative playground for these digital trendsetters to reshape the gaming scene and gather a varied mix of game fans.<\/p>\n\n\n\n<p>These influencers are more than just gamers, though. They\u2019re chat-starters, community builders, and advocates, ensuring every voice in the gaming world is heard. From detailed game analysis and the follow-along gameplays to help you unlock the next level with tips or their exhilarating live engagements, they\u2019re revolutionizing how we experience our games.<\/p>\n\n\n\n<p>The cherry on top? Brands for all audiences can benefit by collaborating with phone gaming influencers. Collaborating with influencers with such a gripping hold over their community offers brands a shot to really up their game, amplifying their brand voice and creating authentic dialogues within this plugged-in, involved community.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How brands can elevate their influencer marketing strategy with gaming content creators<\/strong><\/h2>\n\n\n\n<p>Why is connecting with gaming content creators essential to your marketing strategy? These individuals can uniquely resonate with your target audience, create a loyal following, and amplify your brand\u2019s presence in the gaming world. Knowing who they are and how to engage them will open new avenues for your brand, and partnering with these trendsetters is an invaluable marketing asset. Let\u2019s explore how you can harness the power of gamers and influencers to elevate your brand.<\/p>\n\n\n\n<p>Creating a brand-influencer partnership in the gaming industry requires carefully crafting your strategy, considering your brand voice, and product nature. Though options seem limited, strategically diversifying your approach can tap into a wider audience if you know how to connect with a gaming influencer.<\/p>\n\n\n\n<p>By learning how to build a positive brand reputation and create an authentic relationship with your gaming content creator of choice, your brand doesn\u2019t just connect with anyone; you are engaging with an audience that is likely to be enthusiastic about what your brand brings to the table. To illustrate how you can start your strategy, let\u2019s see some successful partnering examples between brands and gaming content creators.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Hydrate like a gamer: The power of G Fuel on partnering with gaming content creators<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/gfuel.com\/products\/pewdiepie\" target=\"_blank\" rel=\"noopener\">G FUEL&#8217;s<\/a> collaboration with PewDiePie is one of the most well-known examples of a brand partnering with a gamer. G Fuel\u2019s strategy for building and maintaining a modern gamer persona relies heavily on PewDiePie and other gaming influencers to create deeper connections with their audience and reach a broader fan base.<\/p>\n\n\n\n<div id=\"video-c9d1492\" class=\"video-ccb8a7a cc-vid\"><div id=\"video-c9d1492-videoe-iframe\" class=\"cc-iframe-container\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/HuWKGJ8aTBw?modestbranding=0&amp;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Asus\u2019s new gaming strategy<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/rog.asus.com\/tag\/grubby\/\" target=\"_blank\" rel=\"noopener\">ASUS<\/a> has partnered with professional gamer Manuel \u201c<a href=\"https:\/\/www.youtube.com\/channel\/UCCF6pCTGMKdo9r_kFQS-H3Q\" target=\"_blank\" rel=\"noopener\">Grubby<\/a>\u201d Schenkhuizen to promote its new line of gaming peripherals. Grubby\u2019s valuable insights and expertise help them develop friendly, user-centric gaming technology. This partnership reinforces ROG\u2019s credibility, extends its community influence, and empowers companies to deliver cutting-edge, reliable solutions for our gamers.<\/p>\n\n\n\n<div id=\"video-c6c8d17\" class=\"video-c3ac6d2 cc-vid\"><div id=\"video-c6c8d17-videoe-iframe\" class=\"cc-iframe-container\"><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/0S9ZQhrRnoU?modestbranding=0&amp;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen><\/iframe><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Feeling cozy while gaming: Cloak Brands strategy&nbsp;<\/strong><\/h3>\n\n\n\n<p>Another example, just this time, is about a clothing brand, the collaboration with Markiplier, and the clothing brand, <a href=\"https:\/\/cloakbrand.com\/\" target=\"_blank\" rel=\"noopener\">Cloak<\/a>. By prioritizing comfort and catering to gamers, their partnership creates a unique niche with the slogan \u201cClothing for people who game.\u201d This fusion of Markiplier\u2019s high-profile influence and Cloak\u2019s innovative clothing design resonates with the gaming community, offering a winning partnership that gaming fans celebrate.<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/Czj95wDJctx\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/Czj95wDJctx\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/Czj95wDJctx\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Cloak (@cloakbrand)<\/a><\/p><\/div><\/blockquote> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Best practices for collaborating with gaming content creators<\/strong><\/h2>\n\n\n\n<p>To kickstart your <a href=\"https:\/\/grin.co\/blog\/using-influencers-for-entertainment-marketing\/\">influencer strategy<\/a>, let\u2019s dive into what are the best practices for collaborating with these content creators. Remember, your brand doesn\u2019t necessarily need to be involved in the gaming world; what matters the most is how your strategy can reach the hearts and minds of new audiences through partnering with gamers.<\/p>\n\n\n\n<div id=\"list-c4c2839\" class=\"list-cbbb70c\"><ul><li><strong>Audience research: <\/strong>Prioritize alignment between your target market and the influencer\u2019s audience. This ensures your message reaches a receptive crowd.<\/li><li><strong>Goals and key performance indicators (KPIs):<\/strong> Defining business objectives and measurable KPIs beforehand guides influencers to create fitting content, be it for brand awareness, lead generation, or conversions.<\/li><li><strong>Authenticity:<\/strong> An influencer\u2019s endorsement should align with your brand values and come across as authentic to maintain audience trust.<\/li><li><strong>Live streaming tools:<\/strong> Platforms like Twitch offer features such as live chat and polls that foster audience engagement. You can advertise your brand as a commercial or even live, making a natural brand integration that doesn\u2019t disturb the standard content.\u00a0<\/li><\/ul><\/div>\n\n\n\n<p>Influencers can give your brand the momentum it needs to connect with broader audiences, driving attention and maintaining interest. After all, effective brand-influencer collaborations yield high consumer retention, so balancing these best practices is key in navigating the gaming influencer world.&nbsp;<\/p>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c2ca037\" class=\"image-ca25cd2 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2023\/11\/IM_Partnering_with_Gaming_Content_Creators_2023-Q4-11_Featured1.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2023\/11\/IM_Partnering_with_Gaming_Content_Creators_2023-Q4-11_Featured1.webp 960w, https:\/\/grin.co\/wp-content\/uploads\/2023\/11\/IM_Partnering_with_Gaming_Content_Creators_2023-Q4-11_Featured1-300x200.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2023\/11\/IM_Partnering_with_Gaming_Content_Creators_2023-Q4-11_Featured1-768x512.webp 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" width=\"960\" height=\"640\" alt=\"gaming content creator behind two monitors\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The game changes with GRIN<\/strong><\/h2>\n\n\n\n<p>The gaming universe might seem overwhelming. But just like the secret glitch of a game, there\u2019s a trick to keep track of this market\u2019s trends and tendencies. Embrace the power of gaming content creators, your brand\u2019s secret weapon in navigating these virtual realms.<\/p>\n\n\n\n<p>Gaming content creators offer unique opportunities for engagement, tapping into their loyal follower base and streaming capabilities. By integrating your marketing strategies with their gaming content, you can create an authentic connection with new audiences, promoting trust and brand loyalty.<\/p>\n\n\n\n<p>It\u2019s not just about keeping up with the gaming world; it\u2019s about becoming a fantastic brand that really cares for its audiences. Leverage gaming content creators as your brand\u2019s secret weapon and hit the start button. With gaming influencers as your allies, you\u2019re not only in the game, you\u2019re winning it.<\/p>\n\n\n\n<div class=\"seealso\"><p>Are you ready to stake your claim in the creator economy? Discover more helpful tips and resources from the experts at GRIN: <a href=\"https:\/\/grin.co\/learning-center\/\">Creator Management Learning Center\n<\/a><\/p><\/div>\n\n\n\n<h2 class=\"kt-adv-heading35078_475a6d-bc wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading35078_475a6d-bc\">Frequently Asked Questions<\/h2>\n\n\n\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id35078_201ce6-02 kt-accordion-has-11-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-basiccircle kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-1 kt-pane35078_4ed370-93\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>\u00a0Who is the best gaming content creator?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>The title of the \u201cbest\u201d gaming content creator can be entirely subjective as it largely depends on personal preferences concerning gaming style, commentary, genre, and more. However, notable figures include PewDiePie, Markiplier, and Ninja. Exploring different content creators and finding the one that best aligns with your marketing influencer-gaming interests and audience is always a great idea.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-2 kt-pane35078_c5c692-1e\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\"><strong>Who is the most popular gaming YouTuber?<\/strong><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Regarding popularity, PewDiePie reigns supreme with over 100 million subscribers. His content primarily focuses on \u201cLet\u2019s Play\u201d videos and commentaries. Another noteworthy gaming YouTuber is VanossGaming, renowned for his hilarious montage-style videos.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div id=\"div-c447d1c\" class=\"div-c1a8e23\" style=\"--ccaos-duration:0.3s;--ccaos-delay:0.1s;--ccaos-easing:ease-in-outs;\" data-aos=\"fade-in-down-small\" data-aos-once=\"true\"><svg height=\"0\" width=\"0\"><defs><clipPath id=\"div-c1a8e23-path\"><path d=\"M64.5,56.5Q63,63,56.5,65.5Q50,68,32.5,76.5Q15,85,19,67.5Q23,50,32.5,46Q42,42,46,40.5Q50,39,61.5,33Q73,27,69.5,38.5Q66,50,64.5,56.5Z\"><\/path><\/clipPath><\/defs><\/svg>\n<h6 id=\"heading-cd8d8ce\" class=\"heading-c3d679f\" style=\"--ccaos-duration:0.5s;\" data-aos=\"fade-in-up-small\" data-aos-once=\"true\">Hand-Picked Content<\/h6>\n\n\n\n<div id=\"query-cc97032\" class=\"query-c2ae89d\" style=\"--ccaos-duration:0.8s;--ccaos-easing:eases;\" data-aos=\"fade\" data-query_id=\"1\">\n<div id=\"querytemplate-c3f23da\" class=\"querytemplate-c1cec5b\" cc-query-template=\"\"><div class=\"cc-query-item\">\n<a id=\"div-c1225c1\" class=\"div-c82b070 \" href=\"https:\/\/grin.co\/blog\/most-popular-female-twitch-streamers\/\">\n<div id=\"div-c04c021\" class=\"div-c17650d\">\n<div id=\"div-cd91e9a\" class=\"div-cd44702\">\n<h6 id=\"heading-c7074e8\" class=\"heading-cd2c9da\">Jan<\/h6>\n\n\n\n<h6 id=\"heading-cf6ccbd\" class=\"heading-cad5f00\">16<\/h6>\n<\/div>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-ca365d4\" class=\"image-cb01df0 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2024\/01\/IM_Female_Twitch_Streamers_2024-Q1-01_Featured1.webp\" alt=\"\" height=\"640\" width=\"960\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2024\/01\/IM_Female_Twitch_Streamers_2024-Q1-01_Featured1.webp 960w, https:\/\/grin.co\/wp-content\/uploads\/2024\/01\/IM_Female_Twitch_Streamers_2024-Q1-01_Featured1-300x200.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2024\/01\/IM_Female_Twitch_Streamers_2024-Q1-01_Featured1-768x512.webp 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\">\n<\/div>\n\n\n\n<div id=\"div-cf804ea\" class=\"div-c1658ad\">\n<p id=\"paragraph-c066f7c\" class=\"paragraph-c1b362b\">Discovery &amp; Recruitment<\/p>\n\n\n\n<h6 id=\"heading-ce09675\" class=\"heading-c72c53e\">How the Most Popular Female Twitch Streamers Are Changing the Game<\/h6>\n\n\n\n<p id=\"paragraph-c54a6b3\" class=\"paragraph-c032399\"><span class=\"after\">&#8230;<\/span><\/p>\n\n\n\n<div id=\"button-cda971d\" class=\"button-c55c692 cc-btn\">Read More<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M27.707 16.707l-9 9c-0.181 0.181-0.431 0.293-0.707 0.293-0.552 0-1-0.448-1-1 0-0.276 0.112-0.526 0.293-0.707l7.293-7.293h-19.586c-0.552 0-1-0.448-1-1s0.448-1 1-1v0h19.586l-7.293-7.293c-0.181-0.181-0.293-0.431-0.293-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.293l9 9c0.181 0.181 0.293 0.431 0.293 0.707s-0.112 0.526-0.293 0.707v0z\"><\/path><\/svg><\/div>\n<\/div>\n<\/a>\n<\/div><div class=\"cc-query-item\" data-lastpost=\"1\">\n<a id=\"div-c1225c1-q-2\" class=\"div-c82b070 \" href=\"https:\/\/grin.co\/blog\/the-rise-of-esports-influencers-and-their-impact-on-brands\/\">\n<div id=\"div-c04c021-q-2\" class=\"div-c17650d\">\n<div id=\"div-cd91e9a-q-2\" class=\"div-cd44702\">\n<h6 id=\"heading-c7074e8-q-2\" class=\"heading-cd2c9da\">Dec<\/h6>\n\n\n\n<h6 id=\"heading-cf6ccbd-q-2\" class=\"heading-cad5f00\">27<\/h6>\n<\/div>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-ca365d4-q-2\" class=\"image-cb01df0 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2018\/01\/Esports-Team-min.jpg\" alt=\"\" height=\"640\" width=\"960\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2018\/01\/Esports-Team-min.jpg 960w, https:\/\/grin.co\/wp-content\/uploads\/2018\/01\/Esports-Team-min-300x200.jpg 300w, https:\/\/grin.co\/wp-content\/uploads\/2018\/01\/Esports-Team-min-768x512.jpg 768w, https:\/\/grin.co\/wp-content\/uploads\/2018\/01\/Esports-Team-min-150x100.jpg 150w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\">\n<\/div>\n\n\n\n<div id=\"div-cf804ea-q-2\" class=\"div-c1658ad\">\n<p id=\"paragraph-c066f7c-q-2\" class=\"paragraph-c1b362b\">Discovery &amp; Recruitment<\/p>\n\n\n\n<h6 id=\"heading-ce09675-q-2\" class=\"heading-c72c53e\">Esports Influencers and Their Impact on Brands<\/h6>\n\n\n\n<p id=\"paragraph-c54a6b3-q-2\" class=\"paragraph-c032399\"><span class=\"after\">&#8230;<\/span><\/p>\n\n\n\n<div id=\"button-cda971d-q-2\" class=\"button-c55c692 cc-btn\">Read More<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M27.707 16.707l-9 9c-0.181 0.181-0.431 0.293-0.707 0.293-0.552 0-1-0.448-1-1 0-0.276 0.112-0.526 0.293-0.707l7.293-7.293h-19.586c-0.552 0-1-0.448-1-1s0.448-1 1-1v0h19.586l-7.293-7.293c-0.181-0.181-0.293-0.431-0.293-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.293l9 9c0.181 0.181 0.293 0.431 0.293 0.707s-0.112 0.526-0.293 0.707v0z\"><\/path><\/svg><\/div>\n<\/div>\n<\/a>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Gaming is not merely an industry anymore; it\u2019s a universe that continues to expand, powered by the pulsating influence of gamers across the globe.<\/p>\n","protected":false},"author":2,"featured_media":35095,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"wp-custom-template-blog-single","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[99],"tags":[],"content-type":[],"level":[201],"platform":[],"type-of-creator":[195],"marketing-type":[],"topics":[189],"post-author":[147],"individual_goals":[117,118],"industry":[110],"program_status":[113],"class_list":["post-35078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-discovery-recruitment","level-beginner","type-of-creator-influencer","topics-finding-creators","post-author-grin-contributor","individual_goals-find-influencers","individual_goals-increase-brand-awareness","industry-tech-gaming","program_status-beginner-0-10"],"acf":{"notification_sent":true,"view_count":35035,"for_creators":"","separated_thumbnail":null,"video_cover":"","ai_summary":"","faq":null,"hand_picked_content":null,"read_duration":13,"content_type":false},"_links":{"self":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts\/35078","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/comments?post=35078"}],"version-history":[{"count":1,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts\/35078\/revisions"}],"predecessor-version":[{"id":50017,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts\/35078\/revisions\/50017"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/media\/35095"}],"wp:attachment":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/media?parent=35078"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/categories?post=35078"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/tags?post=35078"},{"taxonomy":"content-type","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/content-type?post=35078"},{"taxonomy":"level","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/level?post=35078"},{"taxonomy":"platform","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/platform?post=35078"},{"taxonomy":"type-of-creator","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/type-of-creator?post=35078"},{"taxonomy":"marketing-type","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/marketing-type?post=35078"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/topics?post=35078"},{"taxonomy":"post-author","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/post-author?post=35078"},{"taxonomy":"individual_goals","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/individual_goals?post=35078"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/industry?post=35078"},{"taxonomy":"program_status","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/program_status?post=35078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}