{"id":35376,"date":"2024-01-11T08:00:00","date_gmt":"2024-01-11T15:00:00","guid":{"rendered":"https:\/\/grin.co\/?p=35376"},"modified":"2025-10-03T14:14:00","modified_gmt":"2025-10-03T21:14:00","slug":"book-marketing-strategy","status":"publish","type":"post","link":"https:\/\/grin.co\/blog\/book-marketing-strategy\/","title":{"rendered":"The Best Tips to Create a Winning Book Marketing Strategy with Creators"},"content":{"rendered":"\n\n\n<p>Almost 600 years after Gutenberg invented the printing press, books are still creating frenzy, not unlike the newest iPhone or the hottest pair of Prada boots. Long lines in <a href=\"https:\/\/www.thejakartapost.com\/culture\/2023\/04\/13\/japanese-fans-snap-up-first-murakami-novel-in-six-years.html\" target=\"_blank\" rel=\"noopener\">Murakami\u2019s latest book release<\/a> only prove this point. Content creators are the new way brands and products sneak into the audience\u2019s hearts, so it\u2019s a no-brainer that they\u2019d make a great way of marketing new books for publishers and bookstores.<\/p>\n\n\n\n<p>Content marketing has infused a breath of fresh air over the industry, making books cool and accessible to an audience some deemed \u201clost to the Internet.\u201d So, what\u2019s the secret sauce for making a book go viral\u2014and, most importantly, reach sales goals\u2014in 2023? Let\u2019s dive in.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Understanding the shift in book marketing strategy<\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@giuliasbookcorner\/video\/7296555069015690528\" data-video-id=\"7296555069015690528\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@giuliasbookcorner\" href=\"https:\/\/www.tiktok.com\/@giuliasbookcorner?refer=embed\" rel=\"noopener\">@giuliasbookcorner<\/a> <p>Switching into the Christmas mode as soon as November 1st comes ????????\u2744\ufe0f <a title=\"booktok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/booktok?refer=embed\" rel=\"noopener\">#booktok<\/a><a title=\"books\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/books?refer=embed\" rel=\"noopener\">#books<\/a><a title=\"readingaesthetic\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/readingaesthetic?refer=embed\" rel=\"noopener\">#readingaesthetic<\/a><a title=\"fyp\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fyp?refer=embed\" rel=\"noopener\">#fyp<\/a><a title=\"christmas\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/christmas?refer=embed\" rel=\"noopener\">#christmas<\/a><a title=\"christmasbook\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/christmasbook?refer=embed\" rel=\"noopener\">#christmasbook<\/a><a title=\"christmasvibes\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/christmasvibes?refer=embed\" rel=\"noopener\">#christmasvibes<\/a><a title=\"targetchristmas\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/targetchristmas?refer=embed\" rel=\"noopener\">#targetchristmas<\/a><a title=\"withlovefromcoldworld\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/withlovefromcoldworld?refer=embed\" rel=\"noopener\">#withlovefromcoldworld<\/a> <\/p> <a target=\"_blank\" title=\"\u266c original sound - ci\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7149866041915476741?refer=embed\" rel=\"noopener\">\u266c original sound &#8211; ci<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Traditionally, book marketing relied heavily on reviews, personal recommendations, author tours, book fairs, public readings, and established media channels. Today, the role of content creators in book marketing has become crucial.&nbsp;<\/p>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-cecd6b2\" class=\"image-cafa537 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2024\/01\/IM_The_Best_Book_Marketing_Strategy_of_2024_Featured2.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2024\/01\/IM_The_Best_Book_Marketing_Strategy_of_2024_Featured2.webp 960w, https:\/\/grin.co\/wp-content\/uploads\/2024\/01\/IM_The_Best_Book_Marketing_Strategy_of_2024_Featured2-300x200.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2024\/01\/IM_The_Best_Book_Marketing_Strategy_of_2024_Featured2-768x512.webp 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" width=\"960\" height=\"640\" alt=\"Book influencer reviewing a book in a book marketing strategy\"\/>\n\n\n\n<p>High-performing content creators have a strong connection with an audience that trusts them when it comes to product recommendations. Their influence has become so powerful that brands have started to<a href=\"https:\/\/www.socialmediatoday.com\/news\/new-report-finds-investment-influencer-marketing-rising-faster\/692931\/\" target=\"_blank\" rel=\"noopener\"> invest more in creator-based strategies than traditional ads<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@chroniclesofmariana\/video\/7296578655092772128\" data-video-id=\"7296578655092772128\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@chroniclesofmariana\" href=\"https:\/\/www.tiktok.com\/@chroniclesofmariana?refer=embed\" rel=\"noopener\">@chroniclesofmariana<\/a> <p>convincing you to read \u201cwildfire\u201d based on its aesthetic ????\u200d\u2642\ufe0f????\u200d\u2640\ufe0f????\ufe0f????????\ufe0f???? \u2014 wildfire aesthetic  <a title=\"wildfireaesthetic\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/wildfireaesthetic?refer=embed\" rel=\"noopener\">#wildfireaesthetic<\/a> <a title=\"wildfirehannahgrace\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/wildfirehannahgrace?refer=embed\" rel=\"noopener\">#wildfirehannahgrace<\/a> <a title=\"hannahgrace\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/hannahgrace?refer=embed\" rel=\"noopener\">#hannahgrace<\/a> <a title=\"wildfirebook\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/wildfirebook?refer=embed\" rel=\"noopener\">#wildfirebook<\/a><\/p> <a target=\"_blank\" title=\"\u266c som original - chroniclesofmariana ????\" href=\"https:\/\/www.tiktok.com\/music\/som-original-7296578668150065953?refer=embed\" rel=\"noopener\">\u266c som original &#8211; chroniclesofmariana ????<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>According to <a href=\"https:\/\/wordsrated.com\/impact-of-social-media-on-book-publishing-industry\/\" target=\"_blank\" rel=\"noopener\">WordsRated<\/a>, the powerful influence of social media content creators has supercharged the publishing industry. TikTok\u2019s \u201cBookTok,\u201d for instance, had 42 billion views by 2022.&nbsp;This growing trend has significantly affected sales, with the BookTok phenomenon driving <a href=\"https:\/\/www.bbc.com\/news\/entertainment-arts-61173810\" target=\"_blank\" rel=\"noopener\">four out of the five top-selling YA titles<\/a> in the UK in 2021. Integrating social media platforms in book marketing strategy and branding has transformed how books are discovered and sold, emphasizing the importance of publishers collaborating with online content creators.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@livslibrary13\/video\/7224954222142377262\" data-video-id=\"7224954222142377262\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@livslibrary13\" href=\"https:\/\/www.tiktok.com\/@livslibrary13?refer=embed\" rel=\"noopener\">@livslibrary13<\/a> <p>&#038; i got dont worry darling vibes at the end <a title=\"booktok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/booktok?refer=embed\" rel=\"noopener\">#booktok<\/a> <a title=\"bookworm\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/bookworm?refer=embed\" rel=\"noopener\">#bookworm<\/a> <a title=\"bookrecs\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/bookrecs?refer=embed\" rel=\"noopener\">#bookrecs<\/a> <a title=\"okokok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/okokok?refer=embed\" rel=\"noopener\">#okokok<\/a> <a title=\"summerbooks\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/summerbooks?refer=embed\" rel=\"noopener\">#summerbooks<\/a> <a title=\"mysterybook\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/mysterybook?refer=embed\" rel=\"noopener\">#mysterybook<\/a> <a title=\"bookreccomendations\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/bookreccomendations?refer=embed\" rel=\"noopener\">#bookreccomendations<\/a> <a title=\"booktiktok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/booktiktok?refer=embed\" rel=\"noopener\">#booktiktok<\/a> <a title=\"robinyeatman\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/robinyeatman?refer=embed\" rel=\"noopener\">#robinyeatman<\/a> <\/p> <a target=\"_blank\" title=\"\u266c Beyonce x My Husband x Casa Di Remix - CasaDi\" href=\"https:\/\/www.tiktok.com\/music\/Beyonce-x-My-Husband-x-Casa-Di-Remix-7220529743161117486?refer=embed\" rel=\"noopener\">\u266c Beyonce x My Husband x Casa Di Remix &#8211; CasaDi<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">9 best practices for a collaborative book marketing strategy with creators<\/h2>\n\n\n\n<div id=\"list-c2ec48e\" class=\"list-c93d501\"><ol><li><strong>Identify relevant creators<\/strong>: Self-published authors and bookstores can amplify their reach by identifying creators who vibe with the book\u2019s genre and audience. Select those who can connect with its message and make its promotion much more heartfelt and real.<\/li><li><strong>Pitch it right<\/strong>: Be clear about what makes your book special. If you can show creators the unique charm of your book, they\u2019re more likely to fall in love with it too.<\/li><li><strong>Use creator discovery <\/strong><a href=\"https:\/\/grin.co\/influencer-marketing-software-how-it-works\/\">tools<\/a> like web extensions, creator-focused landing pages, and platforms to help find and recruit your future partners.<\/li><li><strong>Build strong relationships<\/strong>: Building a strong connection with creators is a process, not just a one-time deal. Cultivate these with real interactions and mutual respect as you would any relationship.<\/li><li><strong>Keep the communication smooth<\/strong>: Regularly chat with your creators through email or other platforms. It keeps things running effortlessly, making sure everybody\u2019s on the same page.<\/li><li><strong>Make shipping simple<\/strong>: Getting your book to a creator for review doesn\u2019t need to be a headache. Organize it well, and it\u2019ll be a breeze.<\/li><li><strong>Stay in the loop with notifications:<\/strong> Switch on <a href=\"https:\/\/grin.co\/integrations\/\">notifications<\/a> to know when creators post about your book. It means you can see your book\u2019s journey, engage when it makes sense, and offer a helping hand if needed.<\/li><li><strong>Metrics matter<\/strong>: Keep a close eye on the <a href=\"https:\/\/grin.co\/reporting-analytics\/\">impact<\/a> of the strategy. Knowing metrics like engagement rates, book sales, social media impressions, and shares will help you understand what works and what requires improvement.<\/li><li><strong>Reporting and refining<\/strong>: Use an influencer <a href=\"https:\/\/grin.co\/product\/influencer-marketing-reporting-platform\/\">marketing reporting platform<\/a>\/organized system to track important numbers, such as sales, costs, and Return on Investment (ROI). Analyzing these insights can help you fine-tune your strategies based on real-time data analysis.<\/li><\/ol><\/div>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@booksforsapiens\/video\/7290863955306745120\" data-video-id=\"7290863955306745120\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@booksforsapiens\" href=\"https:\/\/www.tiktok.com\/@booksforsapiens?refer=embed\" rel=\"noopener\">@booksforsapiens<\/a> <p>If you know you know\u2026<a title=\"readersoftiktok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/readersoftiktok?refer=embed\" rel=\"noopener\">#readersoftiktok<\/a> <a title=\"booktok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/booktok?refer=embed\" rel=\"noopener\">#booktok<\/a> <a title=\"bookrecommendations\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/bookrecommendations?refer=embed\" rel=\"noopener\">#bookrecommendations<\/a> <\/p> <a target=\"_blank\" title=\"\u266c sidewalks and skeletons goth - FYP ????????????\" href=\"https:\/\/www.tiktok.com\/music\/sidewalks-and-skeletons-goth-7236061957534567173?refer=embed\" rel=\"noopener\">\u266c sidewalks and skeletons goth &#8211; FYP ????????????<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Following these best practices can help guide a flourishing long-term book marketing strategy that continually elevates brand awareness and boosts sales. This ensures a fruitful marketing journey, transforming relationships with creators into significant opportunities for growth.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Case study: the best book marketing campaigns in 2023<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Tomorrowx3 Campaign<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@bookendpicks\/video\/7190037872248982826\" data-video-id=\"7190037872248982826\" data-embed-from=\"oembed\" style=\"max-width:605px; min-width:325px;\"> <section> <a target=\"_blank\" title=\"@bookendpicks\" href=\"https:\/\/www.tiktok.com\/@bookendpicks?refer=embed\" rel=\"noopener\">@bookendpicks<\/a> <p>this review doesn\u2019t do it justice but tomorrow x3 is a beautiful story on friendship and connection that left me thinking about it for days <a title=\"booktok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/booktok?refer=embed\" rel=\"noopener\">#booktok<\/a> <a title=\"bookreview\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/bookreview?refer=embed\" rel=\"noopener\">#bookreview<\/a> <a title=\"fictionbooks\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fictionbooks?refer=embed\" rel=\"noopener\">#fictionbooks<\/a> <a title=\"tomorrowandtomorrowandtomorrow\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/tomorrowandtomorrowandtomorrow?refer=embed\" rel=\"noopener\">#tomorrowandtomorrowandtomorrow<\/a> <a title=\"favoritebooks\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/favoritebooks?refer=embed\" rel=\"noopener\">#favoritebooks<\/a> <\/p> <a target=\"_blank\" title=\"\u266c original sound - Megan \u2022 books+BG3\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7190037806079609646?refer=embed\" rel=\"noopener\">\u266c original sound &#8211; Megan \u2022 books+BG3<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>One of the standout book marketing examples of 2023 was for \u201cTomorrow, and Tomorrow, and Tomorrow\u201d by Gabrielle Zevin. Spearheaded by Katrina Northern from Vintage Books, the team distributed the first limited-edition proof copies of the book, designed as PC-DVD gaming packages, to booksellers, bloggers, and influencers\u2014invoking shared nostalgia and sparking excitement for the book\u2019s gaming-themed narrative. Online, the marketing team launched an interactive campaign inviting readers to create and share their video game avatars under the hashtag #Tomorrowx3. This clever initiative facilitated user-generated content that broadened the organic reach of their marketing strategies.&nbsp;<\/p>\n\n\n\n<p>By <a href=\"https:\/\/grin.co\/customer-success-stories\/\">engaging content creators and followers<\/a>, the campaign led \u201cTomorrowx3\u201d to earn prestigious accolades, including becoming a Sunday Times bestseller and the Goodreads Choice Award winner.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">C.G. Drews and \u201cA Thousand Perfect Notes\u201d<\/h3>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BjpH8ZQhZMW\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/BjpH8ZQhZMW\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/BjpH8ZQhZMW\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by CG Drews (@paperfury)<\/a><\/p><\/div><\/blockquote> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p>C.G. Drews, also known as the <a href=\"https:\/\/paperfury.com\/\" target=\"_blank\" rel=\"noopener\">Paper Fury<\/a> in the blogging world, illustrated successful book marketing with her debut novel, \u201cA Thousand Perfect Notes.\u201d As a YA author with an established online presence, Drews adeptly utilized her existing platform to generate interest in her work. She shared behind-the-scenes content about the book\u2019s development process, fostering a sense of intrigue and anticipation among her followers. Drews created a significant buzz around her book before it even hit the shelves by using her status in the blogging community. This is a prime example of effective influencer marketing in the literary world.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Tansey Morgan\u2019s Select Reader Newsletter<\/h3>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-cd23c0a\" class=\"image-c8bc62f cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2024\/01\/tansey_morgan.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2024\/01\/tansey_morgan.webp 558w, https:\/\/grin.co\/wp-content\/uploads\/2024\/01\/tansey_morgan-186x300.webp 186w\" sizes=\"auto, (max-width: 558px) 100vw, 558px\" width=\"558\" height=\"900\" alt=\"Screenshot of Tansey Morgan's newsletter\"\/>\n\n\n\n<p><em>Image via<\/em> <em><a href=\"https:\/\/www.mailerlite.com\/blog\/9-author-newsletter-examples-to-help-you-grow\" target=\"_blank\" rel=\"noopener\">MailerLite<\/a><\/em><\/p>\n\n\n\n<p>Tansey Morgan adopted an innovative approach to marketing her books through a select reader newsletter. By creating an exclusive space for her most engaged fans, Morgan cultivated a community of people invested in her work. She offered this group exclusive content, sneak peeks, and advanced review copies of her upcoming books. By doing so, Morgan effectively created a group of influencers within her reader base who would eagerly review, rate, and suggest her books within their circles. This strategy built anticipation and interest in Morgan\u2019s new releases and fostered a sense of connection and loyalty among her readers, showcasing an excellent example of community-driven marketing.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Key takeaway: Leverage creators for book marketing strategies of the future.<\/h2>\n\n\n\n<p>Embracing the power of content creators has revolutionized the book marketing landscape, ushering in a new era of accessibility and engagement for literature enthusiasts. Publishers and bookstores that adapt to this change have witnessed increased sales, heightened brand awareness, and a refreshed perspective on the once \u201clost to the Internet\u201d audience.&nbsp;<br>By incorporating collaborative strategies, sustaining genuine relationships, and continuously refining marketing tactics based on real-time data, brands can maximize the potential of content creators to ensure a successful book marketing journey. This approach reinforces books\u2019 relevance and allure, safeguarding their appeal in an increasingly media-competitive world.<\/p>\n\n\n\n<div class=\"seealso\"><p>Learn more about influencer marketing: <a href=\"https:\/\/grin.co\/influencer-marketing-101\/\">Influencer Marketing 101\n<\/a><\/p><\/div>\n\n\n\n<h2 class=\"kt-adv-heading_ac2833-1e wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading_ac2833-1e\">Frequently Asked Questions<\/h2>\n\n\n\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-wrap kt-accordion-id_9fc318-a4 kt-accordion-has-12-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-basiccircle kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-1 kt-pane_c5325a-89\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">What is the best marketing strategy for a book?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>The best marketing strategy includes the following:<\/p>\n\n\n\n<div id=\"list-cb67adc\" class=\"list-c3389b8\"><ul><li>Collaborate with content creators.<\/li><li>Identify relevant creators aligned with your book\u2019s genre and target audience.<\/li><li>Foster sustained relationships and maintain consistent communication.<\/li><li>Monitor metrics and refine marketing strategies based on real-time data analysis.<\/li><\/ul><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-2 kt-pane_89cf63-f3\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">How do you market a book effectively?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<div id=\"list-c400239\" class=\"list-ce9333b\"><ul><li>Pitch persuasively to content creators.<\/li><li>Leverage creator discovery tools to find suitable partners.<\/li><li>Coordinate product shipping efficiently.<\/li><li>Engage with creators and their audience in real time.<\/li><li>Analyze the impact of your marketing strategy using metrics and reporting.<\/li><\/ul><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-5 kt-pane_626ab8-f8\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">What is a book marketing plan?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>A book marketing plan is a comprehensive blueprint outlining:<\/p>\n\n\n\n<div id=\"list-c85c4da\" class=\"list-cc58c10\"><ul><li>Goals and objectives<\/li><li>Target audience<\/li><li>Collaborative approach with content creators<\/li><li>Marketing tactics and channels<\/li><li>Monitoring and refining strategies based on metrics and feedback<\/li><\/ul><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-12 kt-pane_cdea96-40\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">What are three ways to promote a book?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<div id=\"list-c549e74\" class=\"list-c7cf321\"><ol><li>Collaborate with content creators on social media platforms.<\/li><li>Participate in or organize book-themed events, such as author tours, fairs, and public readings.<\/li><li>Generate buzz through creative marketing campaigns, such as interactive online challenges or unique book packaging.<\/li><\/ol><\/div>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<div id=\"div-c447d1c\" class=\"div-c1a8e23\" style=\"--ccaos-duration:0.3s;--ccaos-delay:0.1s;--ccaos-easing:ease-in-outs;\" data-aos=\"fade-in-down-small\" data-aos-once=\"true\"><svg height=\"0\" width=\"0\"><defs><clipPath id=\"div-c1a8e23-path\"><path d=\"M64.5,56.5Q63,63,56.5,65.5Q50,68,32.5,76.5Q15,85,19,67.5Q23,50,32.5,46Q42,42,46,40.5Q50,39,61.5,33Q73,27,69.5,38.5Q66,50,64.5,56.5Z\"><\/path><\/clipPath><\/defs><\/svg>\n<h6 id=\"heading-cd8d8ce\" class=\"heading-c3d679f\" style=\"--ccaos-duration:0.5s;\" data-aos=\"fade-in-up-small\" data-aos-once=\"true\">Hand-Picked Content<\/h6>\n\n\n\n<div id=\"query-cc97032\" class=\"query-c2ae89d\" style=\"--ccaos-duration:0.8s;--ccaos-easing:eases;\" data-aos=\"fade\" data-query_id=\"1\">\n<div id=\"querytemplate-c3f23da\" class=\"querytemplate-c1cec5b\" cc-query-template=\"\"><div class=\"cc-query-item\">\n<a id=\"div-c1225c1\" class=\"div-c82b070 \" href=\"https:\/\/grin.co\/blog\/booktok-creators-have-the-best-book-promotion-ideas\/\">\n<div id=\"div-c04c021\" class=\"div-c17650d\">\n<div id=\"div-cd91e9a\" class=\"div-cd44702\">\n<h6 id=\"heading-c7074e8\" class=\"heading-cd2c9da\">Sep<\/h6>\n\n\n\n<h6 id=\"heading-cf6ccbd\" class=\"heading-cad5f00\">28<\/h6>\n<\/div>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-ca365d4\" class=\"image-cb01df0 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/09\/booktok-creator.webp\" alt=\"\" height=\"640\" width=\"960\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/09\/booktok-creator.webp 960w, https:\/\/grin.co\/wp-content\/uploads\/2022\/09\/booktok-creator-300x200.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2022\/09\/booktok-creator-768x512.webp 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\">\n<\/div>\n\n\n\n<div id=\"div-cf804ea\" class=\"div-c1658ad\">\n<p id=\"paragraph-c066f7c\" class=\"paragraph-c1b362b\">Discovery &amp; Recruitment<\/p>\n\n\n\n<h6 id=\"heading-ce09675\" class=\"heading-c72c53e\">The Rise of BookTok: Why Creators Have the Best Book Promotion Ideas\u00a0<\/h6>\n\n\n\n<p id=\"paragraph-c54a6b3\" class=\"paragraph-c032399\"><span class=\"after\">&#8230;<\/span><\/p>\n\n\n\n<div id=\"button-cda971d\" class=\"button-c55c692 cc-btn\">Read More<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M27.707 16.707l-9 9c-0.181 0.181-0.431 0.293-0.707 0.293-0.552 0-1-0.448-1-1 0-0.276 0.112-0.526 0.293-0.707l7.293-7.293h-19.586c-0.552 0-1-0.448-1-1s0.448-1 1-1v0h19.586l-7.293-7.293c-0.181-0.181-0.293-0.431-0.293-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.293l9 9c0.181 0.181 0.293 0.431 0.293 0.707s-0.112 0.526-0.293 0.707v0z\"><\/path><\/svg><\/div>\n<\/div>\n<\/a>\n<\/div><div class=\"cc-query-item\" data-lastpost=\"1\">\n<a id=\"div-c1225c1-q-2\" class=\"div-c82b070 \" href=\"https:\/\/grin.co\/blog\/influencer-product-promotion\/\">\n<div id=\"div-c04c021-q-2\" class=\"div-c17650d\">\n<div id=\"div-cd91e9a-q-2\" class=\"div-cd44702\">\n<h6 id=\"heading-c7074e8-q-2\" class=\"heading-cd2c9da\">Oct<\/h6>\n\n\n\n<h6 id=\"heading-cf6ccbd-q-2\" class=\"heading-cad5f00\">27<\/h6>\n<\/div>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-ca365d4-q-2\" class=\"image-cb01df0 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2020\/10\/atikh-bana-_KaMTEmJnxY-unsplash-1.webp\" alt=\"\" height=\"640\" width=\"960\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2020\/10\/atikh-bana-_KaMTEmJnxY-unsplash-1.webp 960w, https:\/\/grin.co\/wp-content\/uploads\/2020\/10\/atikh-bana-_KaMTEmJnxY-unsplash-1-300x200.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2020\/10\/atikh-bana-_KaMTEmJnxY-unsplash-1-768x512.webp 768w, https:\/\/grin.co\/wp-content\/uploads\/2020\/10\/atikh-bana-_KaMTEmJnxY-unsplash-1-150x100.webp 150w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\">\n<\/div>\n\n\n\n<div id=\"div-cf804ea-q-2\" class=\"div-c1658ad\">\n<p id=\"paragraph-c066f7c-q-2\" class=\"paragraph-c1b362b\">Relationship Management<\/p>\n\n\n\n<h6 id=\"heading-ce09675-q-2\" class=\"heading-c72c53e\">How to Ask an Influencer to Promote Your Product [+ Free Templates]<\/h6>\n\n\n\n<p id=\"paragraph-c54a6b3-q-2\" class=\"paragraph-c032399\"><span class=\"after\">&#8230;<\/span><\/p>\n\n\n\n<div id=\"button-cda971d-q-2\" class=\"button-c55c692 cc-btn\">Read More<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M27.707 16.707l-9 9c-0.181 0.181-0.431 0.293-0.707 0.293-0.552 0-1-0.448-1-1 0-0.276 0.112-0.526 0.293-0.707l7.293-7.293h-19.586c-0.552 0-1-0.448-1-1s0.448-1 1-1v0h19.586l-7.293-7.293c-0.181-0.181-0.293-0.431-0.293-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.293l9 9c0.181 0.181 0.293 0.431 0.293 0.707s-0.112 0.526-0.293 0.707v0z\"><\/path><\/svg><\/div>\n<\/div>\n<\/a>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Almost 600 years after Gutenberg invented the printing press, books are still creating frenzy, not unlike the newest iPhone or the hottest pair of Prada boots.<\/p>\n","protected":false},"author":2,"featured_media":35385,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"wp-custom-template-blog-single","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[103],"tags":[],"content-type":[208],"level":[201],"platform":[],"type-of-creator":[195],"marketing-type":[186,176],"topics":[189],"post-author":[147],"individual_goals":[118,119,122],"industry":[],"program_status":[113],"class_list":["post-35376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-management","content-type-blog","level-beginner","type-of-creator-influencer","marketing-type-content-marketing","marketing-type-influencer-marketing","topics-finding-creators","post-author-grin-contributor","individual_goals-increase-brand-awareness","individual_goals-drive-sales","individual_goals-marketing-innovation","program_status-beginner-0-10"],"acf":{"notification_sent":true,"view_count":14195,"for_creators":[],"separated_thumbnail":null,"video_cover":"","ai_summary":"<h3>Overview<\/h3>\n<p>The blog post discusses the evolution of book marketing strategies, emphasizing the impact of content creators in promoting books in the digital age. With the rise of platforms like TikTok's \"BookTok,\" traditional marketing methods have been complemented by influencer collaborations, making books more accessible and appealing to a wider audience. The article outlines best practices for effective collaboration with creators and highlights successful marketing campaigns from 2023 that showcase innovative approaches to engaging readers.<\/p>\n\n<h3>The Shift in Book Marketing Strategy<\/h3>\n<p>Historically, book marketing relied on reviews, author tours, and public readings. However, the rise of content creators has transformed this landscape. High-performing creators connect deeply with their audiences, leading brands to invest in creator-based strategies over traditional advertising. The \"BookTok\" trend alone has driven significant sales in young adult literature, highlighting the necessity for publishers to collaborate with influencers to drive awareness and sales.<\/p>\n\n<h3>Best Practices for Collaboration<\/h3>\n<p>To successfully market books, authors and publishers should identify relevant creators, pitch compelling narratives, establish strong relationships, and utilize metrics to gauge success. Key practices include maintaining smooth communication, simplifying logistics for creators, and continuously refining strategies based on engagement data. Following these guidelines will foster long-term partnerships that enhance brand visibility and boost book sales.<\/p>","faq":null,"hand_picked_content":null,"read_duration":10,"content_type":208},"_links":{"self":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts\/35376","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/comments?post=35376"}],"version-history":[{"count":1,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts\/35376\/revisions"}],"predecessor-version":[{"id":49960,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts\/35376\/revisions\/49960"}],"acf:term":[{"embeddable":true,"taxonomy":"content-type","href":"https:\/\/grin.co\/wp-json\/wp\/v2\/content-type\/208"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/media\/35385"}],"wp:attachment":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/media?parent=35376"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/categories?post=35376"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/tags?post=35376"},{"taxonomy":"content-type","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/content-type?post=35376"},{"taxonomy":"level","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/level?post=35376"},{"taxonomy":"platform","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/platform?post=35376"},{"taxonomy":"type-of-creator","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/type-of-creator?post=35376"},{"taxonomy":"marketing-type","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/marketing-type?post=35376"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/topics?post=35376"},{"taxonomy":"post-author","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/post-author?post=35376"},{"taxonomy":"individual_goals","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/individual_goals?post=35376"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/industry?post=35376"},{"taxonomy":"program_status","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/program_status?post=35376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}