{"id":42977,"date":"2024-08-27T08:00:00","date_gmt":"2024-08-27T15:00:00","guid":{"rendered":"https:\/\/grin.co\/?p=42977"},"modified":"2025-10-03T14:10:58","modified_gmt":"2025-10-03T21:10:58","slug":"instagram-video-marketing","status":"publish","type":"post","link":"https:\/\/grin.co\/blog\/instagram-video-marketing\/","title":{"rendered":"The Ultimate Guide to Instagram Video Marketing"},"content":{"rendered":"\n\n\n

With around 2 billion<\/a> monthly active users, 90% of whom show interest in communication with brands in-app, Instagram has proven its potential for businesses of all sizes and niches.<\/p>\n\n\n\n

But the days when posting photos was enough to keep your audience engaged are long gone. <\/p>\n\n\n\n

In 2024, video is everywhere. Around 90%<\/a> of Instagrammers watch videos each week and the company head Adam Mosseri<\/a> has announced the shift to videos, so the era of Instagram videos is here, too. <\/p>\n\n\n\n

If you\u2019re still wondering whether having a solid Instagram video marketing strategy is right for you, keep on reading our ultimate guide to learn more about the growing popularity of Instagram video marketing, check out key video formats, and draw inspiration from seven best practices for using Instagram videos.<\/p>\n\n\n\n

The growing popularity of Instagram video marketing<\/strong><\/h2>\n\n\n\n

Until 2018, Instagram only had regular video and photo post features with some variations in the form of carousel-type posts. Then the app introduced IGTV, which piqued people\u2019s interest in the video capabilities of the platform.<\/p>\n\n\n\n

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Instagram<\/a> (@instagram<\/a>) \u2022 Instagram photos and videos<\/p><\/div><\/blockquote>\n