Who doesn\u2019t like a good collab, like Shakira and Beyonc\u00e9 or Doritos and Taco Bell? (Man, those Nacho Cheese Doritos Locos Tacos were so good!) <\/p>\n\n\n\n
Okay, that was beside the point. Brand collaborations can be successful if done right. Research from the Marketing Science Institute<\/a>, shows that engaging in brand partnerships can boost a brand\u2019s visibility by up to 30%.\u00a0<\/p>\n\n\n\n If that doesn\u2019t surprise you, Forbes reported that some brand partnerships earned companies over 28% of their total company revenue<\/a>.\u00a0<\/p>\n\n\n\n And, if that still doesn’t surprise you, Forbes also found that companies who are committed to the partnership economy are experiencing an annual revenue channel growth that surpasses 50%<\/a>. <\/p>\n\n\n\n So, what does a brand need to do to start an Instagram collaboration? Don\u2019t worry\u2014we\u2019ve got your back. Grab your Doritos Locos Taco, and let\u2019s get started.<\/p>\n\n\n\n The Instagram collaboration feature allows two accounts to co-create a post or reel, sharing all forms of engagement including likes, comments, and shares. <\/p>\n\n\n\n Here’s the lowdown on how it works: one individual creates a post or reel on the Gram, invites the other party to collaborate, and once accepted, the engagement is shared between both accounts. <\/p>\n<\/div>\n\n\n\nHow do Instagram collaborations work?<\/h2>\n\n\n\n