How Influencer Marketing Affects the Entire Buyer Journey<\/a><\/p><\/div>\n\n\n\nLet\u2019s consider that consideration phase some more. This is the phase in which brands need to show their potential customers why they should pick them over someone else. <\/p>\n\n\n\n
This is also called the research phase because potential customers are looking at photos, videos, reviews, and websites to learn about different products that can help them \u2013 and they have their eyes peeled for anything that makes one brand stand out.<\/p>\n\n\n\n
How long does the consideration phase last?\u00a0<\/h3>\n\n\n\n
It\u2019s different for different people. Some people love to impulse buy. Others need a few days or even weeks. But you can shorten this phase by giving your ideal customers an irresistible reason to buy from you ASAP. Whatever that reason is, creators can help you get the message across.<\/p>\n\n\n\n
Why creators are critical to the research phase of the buyer journey<\/h2>\n\n\n\n
If you\u2019re curious about how brands affect consumer purchase decisions, one big answer is the strategy of collabing with creators. There are many reasons creators are so effective at influencing consumer decisions\u2026<\/p>\n\n\n\n
Creators get people\u2019s attention.<\/h3>\n\n\n\n
Your ideal customers are more likely to pay attention to creator content than to a traditional ad, because the creator content is something they actually want to see. Content creators know how to make fun and fascinating content that grabs people\u2019s attention. It\u2019s what they do!<\/p>\n\n\n\n
Creators build trust.<\/h3>\n\n\n\n
What\u2019s the best way to build trust with someone who has never heard of your brand? The #1 answer is the person\u2019s friend recommending your product to them. But the next best thing is a recommendation by a creator that person follows online.<\/p>\n\n\n\n
People are more likely to trust a person than a brand logo. When a brand brags about how wonderful its products are, it\u2019s easy to tune out. But when a creator actually shows themselves using the product, it\u2019s easier to trust that the product really is good quality. So if your brand is making creator content and another brand with a similar product is only using traditional ads, you have an advantage.<\/p>\n\n\n\n
Creators get up close and personal.<\/h3>\n\n\n\n
Creator content helps people imagine themselves using a product because they can see how the product fits into someone\u2019s life. They\u2019re watching someone else \u2013 someone they like \u2013 use the product and explain why it\u2019s a part of their routine or lifestyle. They can\u2019t help but think \u201cIf that person likes it, I might like it too.\u201d<\/em><\/p>\n\n\n\nCreators build interest for higher-priced products.<\/h3>\n\n\n\n
When someone\u2019s comparing multiple products, they\u2019re going to choose the lowest-priced one unless there\u2019s a reason not to. This means if your product is priced higher than other similar products, people won\u2019t buy it unless you give them a reason they\u2019ll care about. Creator content can show potential customers what makes your products special, helping you sell at premium prices.<\/p>\n\n\n\n
Creators express your brand values.<\/h3>\n\n\n\n
People buy for emotional reasons more than logical ones, and that\u2019s why brand values are important. What values does your brand take to heart? Your ideal customer will feel more motivated to buy your products if they relate to your brand values. And they\u2019re probably following creators who share those values. If those creators make content about your products, that content will hit on a deeper level. Potential customers will feel a sense of connection and think \u201cThis product is for people like me.\u201d<\/em><\/p>\n\n\n\n10 ways to drive consumer purchase decisions with creators<\/h2>\n\n\n\n
If you\u2019re stuck trying to think of ways to get your ideal customers to choose you, ask yourself, how does advertising affect your <\/em>buying decisions? Think about ads you\u2019ve seen that moved you to try a certain product. You trusted and chose that brand for a reason.<\/p>\n\n\n\nBrands are always trying to think of reasons consumers would want to choose them, and that\u2019s what these brands below had in mind as they collabed on creator content. Let\u2019s look at some examples.<\/p>\n\n\n\n
Brands are always trying to think of reasons consumers would want to choose them, and that\u2019s what these brands below had in mind as they collabed on creator content. Let\u2019s look at some examples.<\/p>\n\n\n\n