{"id":47022,"date":"2025-03-05T18:34:37","date_gmt":"2025-03-06T01:34:37","guid":{"rendered":"https:\/\/grin.co\/?post_type=case-studies&#038;p=47022"},"modified":"2025-10-07T13:04:40","modified_gmt":"2025-10-07T20:04:40","slug":"buddle-grin","status":"publish","type":"case-studies","link":"https:\/\/grin.co\/case-studies\/buddle-grin\/","title":{"rendered":"How Buddle turned influencer marketing into a full-funnel revenue machine with GRIN"},"content":{"rendered":"\n<section id=\"section-ce1a86d\" class=\"section-c0c3a65 cc-sct\"><div id=\"section-ce1a86d-wrapper\" class=\"section-c0c3a65-wrapper cc-wrapper\">\n<div id=\"div-cf1b553\" class=\"div-c414d95\">\n<div id=\"div-ce55f4a\" class=\"div-c34f47e\" style=\"--ccaos-duration:0.4s;--ccaos-easing:eases;\" data-aos=\"fade-in-up-small\">\n<div id=\"div-cff8cb9\" class=\"div-cbe01ba\">\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c38520c\" class=\"image-ce04b75 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2025\/03\/buddle-logo-67c8f69c354fa.webp\" srcset=\"\" sizes=\"auto, (max-width: 201px) 100vw, 201px\" width=\"201\" height=\"46\" alt=\"Buddle logo\"\/>\n<\/div>\n\n\n\n<button id=\"div-c544ae4\" class=\"div-c2096f5 dtcs-btn\" data-modal=\"\" data-modalid=\"modal-cf062a3\">\n<p id=\"paragraph-c07afa6\" class=\"paragraph-cc78619\">Download the case study<\/p>\n\n\n\n<div id=\"icon-cade9d1\" class=\"icon-c195460 cc-icn\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M25.5 8v13c0 0.828-0.672 1.5-1.5 1.5s-1.5-0.672-1.5-1.5v0-9.375l-13.439 13.436c-0.272 0.272-0.648 0.44-1.063 0.44-0.83 0-1.503-0.673-1.503-1.503 0-0.415 0.168-0.791 0.44-1.063l13.439-13.436h-9.375c-0.828 0-1.5-0.672-1.5-1.5s0.672-1.5 1.5-1.5v0h13c0.828 0 1.5 0.672 1.5 1.5v0z\"><\/path><\/svg><\/div>\n<\/button>\n<\/div>\n\n\n\n<div id=\"div-cf4df2b\" class=\"div-c71456e\">\n<h1 id=\"heading-c796400\" class=\"heading-c58eb55\" style=\"--ccaos-duration:0.4s;--ccaos-easing:eases;\" data-aos=\"fade-in-up-small\">How Buddle turned influencer marketing into a full-funnel revenue machine with GRIN\u00a0<\/h1>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<section id=\"section-caa1b56\" class=\"section-c51c247 cc-sct\"><div id=\"section-caa1b56-wrapper\" class=\"section-c51c247-wrapper cc-wrapper\">\n<div id=\"div-c64e67a\" class=\"div-c79ec3c case-study-slider\" style=\"--ccaos-duration:0.4s;--ccaos-easing:eases;\" data-aos=\"fade-in-up-small\">\n<div id=\"div-c669f04\" class=\"div-c41f727 case-study-slide\">\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c38573d\" class=\"image-c587029 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2025\/03\/Buddle-Case-Study-Social-1_1-Option-1.gif\" srcset=\"\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" width=\"1200\" height=\"1200\" alt=\"Two RoseSkinCo hair removal products\"\/>\n<\/div>\n\n\n\n<div id=\"div-cb875a6\" class=\"div-c271cd4 case-study-slide\">\n<div id=\"div-cbddc27\" class=\"div-c78675c case-study-slide-inner\">\n<div id=\"div-c3c4102\" class=\"div-c41dd20\">\n<p id=\"paragraph-c36258c\" class=\"paragraph-c50e1ff\">1.85m+<\/p>\n\n\n\n<p id=\"paragraph-c05f3ed\" class=\"paragraph-caa883c\">impressions<\/p>\n<\/div>\n\n\n\n<svg id=\"svg-caac71e\" class=\"svg-caed570 cc-svg\" viewBox=\"0 0 60 52\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  width=\"60\"  height=\"52\"  fill=\"none\"><path d=\"M22.5063 24.2739C28.8629 24.2739 34.0158 19.0635 34.0158 12.637C34.0158 6.21041 28.8629 1 22.5063 1C16.1498 1 10.9968 6.21041 10.9968 12.637C10.9968 19.0635 16.1498 24.2739 22.5063 24.2739Z\" stroke=\"white\" stroke-width=\"2\" stroke-miterlimit=\"10\"><\/path><path d=\"M35.3511 30.9243C31.6681 33.296 27.2236 34.7817 22.5188 34.7817C17.8141 34.7817 13.3696 33.2741 9.68664 30.9243C4.62459 33.0745 1.13184 38.1282 1.13184 43.8913V50.0984C1.13184 50.5195 1.48811 50.8737 1.91648 50.8737H43.0982C43.5256 50.8737 43.8829 50.5185 43.8829 50.0984V43.8913C43.9069 38.1282 40.4131 33.0745 35.3521 30.9243H35.3511Z\" stroke=\"white\" stroke-width=\"2\" stroke-miterlimit=\"10\"><\/path><path d=\"M40.668 22.3735H58.1318\" stroke=\"white\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M49.3994 13.6421V31.1059\" stroke=\"white\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg>\n<\/div>\n<\/div>\n\n\n\n<div id=\"div-ce47b30\" class=\"div-c91d68b case-study-slide\">\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c852fe7\" class=\"image-cd53458 image-c587029 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2025\/03\/buddle-diaper-rash-system-00-1-67c8fd1d9b0c5.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2025\/03\/buddle-diaper-rash-system-00-1-67c8fd1d9b0c5.webp 830w, https:\/\/grin.co\/wp-content\/uploads\/2025\/03\/buddle-diaper-rash-system-00-1-67c8fd1d9b0c5-300x300.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2025\/03\/buddle-diaper-rash-system-00-1-67c8fd1d9b0c5-150x150.webp 150w, https:\/\/grin.co\/wp-content\/uploads\/2025\/03\/buddle-diaper-rash-system-00-1-67c8fd1d9b0c5-768x768.webp 768w\" sizes=\"auto, (max-width: 830px) 100vw, 830px\" width=\"830\" height=\"830\" alt=\"A set of three Buddle products against a plain background showcases influencer marketing at its finest. Includes a Diaper Rash Healing Paste, Diaper Cream, and Foam Cleanser. The items are accompanied by a drawstring pouch labeled buddle, driving full-funnel revenue through GRIN strategies.\"\/>\n<\/div>\n\n\n\n<div id=\"div-ce0ade0\" class=\"div-c9caf0a case-study-slide\">\n<div id=\"div-c734b7b\" class=\"div-cf10e09 case-study-slide-inner\">\n<div id=\"div-cc9503e\" class=\"div-c44b360\">\n<p id=\"paragraph-c48a06a\" class=\"paragraph-ca5bbfc\">570k+<\/p>\n\n\n\n<p id=\"paragraph-cff9e0a\" class=\"paragraph-c0ce0d4\">creator video views<\/p>\n<\/div>\n\n\n\n<svg id=\"svg-cd275ca\" class=\"svg-c1ddfc7 cc-svg\" viewBox=\"0 0 32 32\"><path d=\"M30.914 15.595c-0.044-0.099-1.102-2.447-3.456-4.801-3.136-3.136-7.098-4.794-11.457-4.794s-8.321 1.657-11.457 4.794c-2.354 2.354-3.417 4.706-3.456 4.801-0.054 0.12-0.086 0.259-0.086 0.406s0.032 0.287 0.089 0.413l-0.003-0.006c0.044 0.099 1.102 2.446 3.456 4.8 3.136 3.135 7.098 4.793 11.457 4.793s8.321-1.657 11.457-4.793c2.354-2.354 3.413-4.701 3.456-4.8 0.054-0.119 0.086-0.259 0.086-0.406s-0.032-0.287-0.089-0.413l0.003 0.006zM16 24c-3.848 0-7.209-1.399-9.991-4.156-1.115-1.109-2.073-2.373-2.84-3.758l-0.043-0.086c0.81-1.471 1.769-2.735 2.883-3.843l0.001-0.001c2.783-2.758 6.144-4.156 9.991-4.156s7.209 1.399 9.991 4.156c1.117 1.109 2.078 2.373 2.847 3.758l0.043 0.085c-0.901 1.683-4.828 8-12.881 8zM16 10c-3.314 0-6 2.686-6 6s2.686 6 6 6c3.314 0 6-2.686 6-6v0c-0.004-3.312-2.688-5.996-6-6h-0zM16 20c-2.209 0-4-1.791-4-4s1.791-4 4-4c2.209 0 4 1.791 4 4v0c0 2.209-1.791 4-4 4v0z\"><\/path><\/svg>\n<\/div>\n<\/div>\n\n\n\n<div id=\"div-c3def18\" class=\"div-c3b881a case-study-slide\">\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c7acd15\" class=\"image-c2178e6 image-c587029 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2025\/03\/Buddle-Case-Study-Social-1_1-Option-2.gif\" srcset=\"\" sizes=\"auto, (max-width: 1200px) 100vw, 1200px\" width=\"1200\" height=\"1200\" alt=\"a woman holding up a RoseSkinCo. hair removal product\"\/>\n<\/div>\n\n\n\n<div id=\"div-cf02bd7\" class=\"div-c854e84 case-study-slide\">\n<div id=\"div-cda9e50\" class=\"div-cf5ef4e case-study-slide-inner\">\n<div id=\"div-c4ea66b\" class=\"div-c4f7cf1\">\n<p id=\"paragraph-c05efe4\" class=\"paragraph-cc293d2\">$79k+<\/p>\n\n\n\n<p id=\"paragraph-c661990\" class=\"paragraph-c1d47fc\">in IMV<\/p>\n<\/div>\n\n\n\n<svg id=\"svg-c852e16\" class=\"svg-cd45ed9 cc-svg\" viewBox=\"0 0 59 59\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  width=\"59\"  height=\"59\"  fill=\"none\"><path d=\"M15.2121 29.4324H1V57.9342H15.2121V29.4324Z\" stroke=\"black\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><path d=\"M15.2122 29.4324C15.2122 29.4324 27.2843 7.52623 27.9821 6.22697C28.6799 4.92772 30.4212 0.585829 33.5446 1.03203C37.0096 1.52688 36.5769 5.7963 36.5769 8.14738V22.3719H54.0873C57.1196 22.3719 59.3464 24.7913 57.0574 30.2978C54.7685 35.8044 45.4874 57.9331 45.4874 57.9331H15.2122V29.4313V29.4324Z\" stroke=\"black\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg>\n<\/div>\n<\/div>\n\n\n\n<div id=\"div-c9d4a5b\" class=\"div-cecfa8e case-study-slide\">\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c9e8333\" class=\"image-cd15522 image-c587029 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2025\/03\/buddle-village-3-1-67c8fd1bf41b8.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2025\/03\/buddle-village-3-1-67c8fd1bf41b8.webp 636w, https:\/\/grin.co\/wp-content\/uploads\/2025\/03\/buddle-village-3-1-67c8fd1bf41b8-247x300.webp 247w\" sizes=\"auto, (max-width: 636px) 100vw, 636px\" width=\"636\" height=\"774\" alt=\"An adult and a baby sit on a beige floor. The adult, wearing a white shirt and beige pants, lovingly holds the child in their lap. The baby, dressed in a brown outfit, is holding a GRIN product tube and curiously looking at it.\"\/>\n<\/div>\n\n\n\n<div id=\"div-c62546f\" class=\"div-c9e4c72 case-study-slide\">\n<div id=\"div-c45e18f\" class=\"div-c8c3782 case-study-slide-inner\">\n<div id=\"div-c28a7b3\" class=\"div-c3661c7\">\n<p id=\"paragraph-c1feb57\" class=\"paragraph-c31427d\">$0.05<\/p>\n\n\n\n<p id=\"paragraph-c217dae\" class=\"paragraph-c77d16f\">CPC<\/p>\n<\/div>\n\n\n\n<svg id=\"svg-cecd8e2\" class=\"svg-c479011 cc-svg\" viewBox=\"0 0 32 32\"><path d=\"M21.205 16.791l5.596-2.433c0.706-0.319 1.189-1.017 1.189-1.828 0-0.878-0.565-1.623-1.351-1.893l-0.014-0.004-20.010-6.534c-0.182-0.061-0.392-0.095-0.61-0.095-1.105 0-2 0.895-2 2 0 0.218 0.035 0.428 0.099 0.625l-0.004-0.014 6.534 20.010c0.254 0.779 0.958 1.338 1.797 1.375l0.004 0h0.099c0.002 0 0.004 0 0.006 0 0.811 0 1.508-0.488 1.814-1.186l0.005-0.013 2.432-5.596 6.209 6.209c0.362 0.362 0.862 0.586 1.414 0.586s1.052-0.224 1.414-0.586l1.585-1.585c0.362-0.362 0.586-0.862 0.586-1.414s-0.224-1.052-0.586-1.414v0zM12.52 26.011l0.008-0.006zM24.414 26l-6.207-6.209c-0.362-0.362-0.862-0.587-1.415-0.587-0.817 0-1.519 0.49-1.83 1.191l-0.005 0.013-2.428 5.581-6.529-19.99 19.984 6.526-5.58 2.426c-0.715 0.316-1.204 1.018-1.204 1.835 0 0.553 0.224 1.053 0.587 1.415l6.214 6.211zM11 3v-1c0-0.552 0.448-1 1-1s1 0.448 1 1v0 1c0 0.552-0.448 1-1 1s-1-0.448-1-1v0zM1 12c0-0.552 0.448-1 1-1v0h1c0.552 0 1 0.448 1 1s-0.448 1-1 1v0h-1c-0.552 0-1-0.448-1-1v0zM15.106 3.553l1-2c0.168-0.33 0.505-0.553 0.894-0.553 0.552 0 1 0.448 1 1 0 0.163-0.039 0.317-0.108 0.453l0.003-0.006-1 2c-0.168 0.33-0.505 0.553-0.894 0.553-0.552 0-1-0.448-1-1 0-0.163 0.039-0.317 0.108-0.453l-0.003 0.006zM4.895 15.553c0.067 0.13 0.106 0.285 0.106 0.448 0 0.39-0.223 0.727-0.548 0.892l-0.006 0.003-2 1c-0.13 0.067-0.284 0.106-0.447 0.106-0.552 0-1-0.448-1-1 0-0.389 0.222-0.726 0.547-0.892l0.006-0.003 2-1c0.131-0.067 0.285-0.106 0.448-0.106 0.389 0 0.726 0.222 0.892 0.547l0.003 0.006z\"><\/path><\/svg>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<section id=\"section-cd53d26\" class=\"section-c54831b cc-sct\"><div id=\"section-cd53d26-wrapper\" class=\"section-c54831b-wrapper cc-wrapper\">\n<div id=\"div-c6106dc\" class=\"div-c0fb9b6\" style=\"--ccaos-duration:0.4s;--ccaos-easing:eases;\" data-aos=\"fade-in-up-small\">\n<div id=\"div-c79364d\" class=\"div-cbb44cb\">\n<h2 id=\"heading-c86921d\" class=\"heading-cbf08b6 success-story\">Success story<\/h2>\n<\/div>\n\n\n\n<div id=\"div-c411f9b\" class=\"div-cda313e\">\n<p id=\"paragraph-c1117ae\" class=\"paragraph-c0cca7a\"><a href=\"https:\/\/buddleskincare.com\/\" target=\"_blank\" rel=\"noopener\">Buddle Skincare<\/a> develops clinically proven products designed to support infant skin health. The brand collaborates with pediatric dermatologists and formulation experts to create science-backed cleansers, creams, and more.\u00a0<br><br>Buddle started its creator program in January 2024. The initial strategy focused exclusively on brand awareness through product gifting with a small group of about 20 creators.\u00a0<br><br>Since then, the program has expanded to cover the full marketing funnel, evolving from gifting into a tiered partnership model that drives both awareness and sales. High-performing creators from the gifting program can advance to commission-based affiliate partnerships, while top affiliates can earn paid partnerships.<br><br>Alexis Finnigan leads Buddle\u2019s small but mighty creator team. They work with hundreds of active nano and micro creators across Instagram and TikTok.<\/p>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<section id=\"section-c3a4c91\" class=\"section-cfb49ed cc-sct\"><div id=\"section-c3a4c91-wrapper\" class=\"section-cfb49ed-wrapper cc-wrapper\">\n<div id=\"div-c7be06a\" class=\"div-cf99d54\" style=\"--ccaos-duration:0.4s;--ccaos-easing:eases;\" data-aos=\"fade-in-up-small\">\n<div id=\"div-cd24ec2\" class=\"div-ca324d5\">\n<h2 id=\"heading-cda999c\" class=\"heading-c967248 the-challenge\">The challenge<\/h2>\n<\/div>\n\n\n\n<div id=\"div-cceb01f\" class=\"div-c519046\">\n<p id=\"paragraph-c25675d\" class=\"paragraph-c8147c6\">Hustling hard only gets you so far<\/p>\n\n\n\n<p id=\"paragraph-c184858\" class=\"paragraph-cd367c8\">In the beginning, Alexis personally crafted, packed, and shipped PR packages to creators. The packages were cute and effective, but the process was cumbersome and difficult to scale. Buddle needed a more efficient way to get products into more creators\u2019 hands\u2014without losing the personal touch.\u00a0<br><br>Plus, brand awareness from gifting was just the starting point. As sales became more of a priority, they needed a structured system to build and nurture a full-funnel creator program.<\/p>\n\n\n\n<p id=\"paragraph-cef6090\" class=\"paragraph-cc61e55 hang-punctuation\"><em><em>GRIN gave us the structure to actually scale. We went from manually managing gifting to running a full-funnel creator program that drives real sales.<\/em><\/em><\/p>\n\n\n\n<div id=\"div-cd2c4c3\" class=\"div-c5b716e\">\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c0f8621\" class=\"image-ceb78cf cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2025\/03\/Headshot-Alexis-GRIN-Website.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2025\/03\/Headshot-Alexis-GRIN-Website.webp 512w, https:\/\/grin.co\/wp-content\/uploads\/2025\/03\/Headshot-Alexis-GRIN-Website-283x300.webp 283w\" sizes=\"auto, (max-width: 512px) 100vw, 512px\" width=\"512\" height=\"542\" alt=\"A black and white portrait captures a person with wavy, shoulder-length hair and a GRIN, wearing a dark top and necklace.\"\/>\n\n\n\n<div id=\"div-c8ed824\" class=\"div-c36200b\">\n<p id=\"paragraph-ce9f258\" class=\"paragraph-c605deb\">Alexis Finnigan<\/p>\n\n\n\n<p id=\"paragraph-c3e2312\" class=\"paragraph-c036b68\">Influencer and Social Media Manager at Buddle<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<section id=\"section-cd94f23\" class=\"section-c2c579e cc-sct\"><div id=\"section-cd94f23-wrapper\" class=\"section-c2c579e-wrapper cc-wrapper\">\n<div id=\"div-cf9a5e3\" class=\"div-c79e290\" style=\"--ccaos-duration:0.4s;--ccaos-easing:eases;\" data-aos=\"fade-in-up-small\">\n<div id=\"div-c44b2ae\" class=\"div-c396ad4\">\n<h2 id=\"heading-c30e0b9\" class=\"heading-c79a92d the-solution\">The solution<\/h2>\n<\/div>\n\n\n\n<div id=\"div-c200498\" class=\"div-c73b6ca\">\n<p id=\"paragraph-cd8eb6d\" class=\"paragraph-ca6f501\">An all-in-one platform built to accelerate growth<\/p>\n\n\n\n<p id=\"paragraph-c608543\" class=\"paragraph-c8aca93\">Buddle\u2019s creator program struggled to gain the traction Alexis hoped for during its first six months. But everything changed once she and her team tapped into the full capabilities of GRIN\u2019s Creator Management platform.\u00a0<br><br>With GRIN, Alexis and her team could:\u00a0<\/p>\n\n\n\n<div id=\"div-cb22d95\" class=\"div-c05fbfd\">\n<div id=\"div-cacc969\" class=\"div-ce9f65f\">\n<h3 id=\"heading-cca3732\" class=\"heading-c1fb8ca\"><strong>Seamlessly manage every creator partnership.\u00a0<\/strong><\/h3>\n\n\n\n<p id=\"paragraph-c890e63\" class=\"paragraph-c2ffd50\">GRIN\u2019s Activations workflow helps Alexis <a href=\"https:\/\/grin.co\/product\/influencer-relationship-management-platform\/\">organize partnerships<\/a> by gifting, affiliate, and paid tiers\u2014creating a seamless system where each stage feeds into the next. This always-on strategy keeps Buddle\u2019s creator program running like a well-oiled machine.<\/p>\n<\/div>\n\n\n\n<div id=\"div-c466e88\" class=\"div-c7fd81d\">\n<h3 id=\"heading-c2259d4\" class=\"heading-cd961e7\"><strong>Find the right creators\u2014fast.\u00a0<\/strong><\/h3>\n\n\n\n<p id=\"paragraph-cc20bf9\" class=\"paragraph-c5aa04e\">GRIN\u2019s <a href=\"https:\/\/grin.showpad.com\/share\/Ki23Vx5UojObIDLM8uhA7\" target=\"_blank\" rel=\"noopener\">Curated Lists<\/a> team delivers handpicked, brand-aligned creators straight to Alexis\u2019 inbox. She also uses GRIN\u2019s Web Extension to instantly add potential partners to her gifting program while browsing IG and TikTok natively.<\/p>\n<\/div>\n\n\n\n<div id=\"div-cb1aee5\" class=\"div-c8d63e2\">\n<h3 id=\"heading-c7b4f71\" class=\"heading-cf60806\"><strong>Reach out to 1,000+ creators each week.<\/strong><\/h3>\n\n\n\n<p id=\"paragraph-cb2bac2\" class=\"paragraph-cdd5d3f\"><a href=\"https:\/\/grin.co\/product\/influencer-gifting-platform\/\">Creator gifting<\/a> is a numbers game. With customizable email templates and automated follow-ups, Alexis\u2019 team reaches out to hundreds of creators weekly\u2014ensuring a steady pipeline of potential brand partners.<\/p>\n<\/div>\n\n\n\n<div id=\"div-c070309\" class=\"div-ca48f67\">\n<h3 id=\"heading-cd952d2\" class=\"heading-c47fc84\"><strong>Fulfill product requests at scale.\u00a0<\/strong><\/h3>\n\n\n\n<p id=\"paragraph-c9e0161\" class=\"paragraph-c9fcbb5\">Alexis can <a href=\"https:\/\/grin.co\/integrations\/\">fulfill and track<\/a> hundreds of product orders with just a few clicks. GRIN notifies her from the moment a product ships to when it appears in a creator\u2019s content. And if creators who haven\u2019t posted need a little nudge, a built-in email template makes follow-up effortless.<\/p>\n<\/div>\n\n\n\n<div id=\"div-cad4499\" class=\"div-ccf83ae\">\n<h3 id=\"heading-c2c52d4\" class=\"heading-ce1b3ee\"><strong>Identify top-performing creators and strategies. <\/strong><\/h3>\n\n\n\n<p id=\"paragraph-c6d04b6\" class=\"paragraph-cc34f36\">Alexis uses GRIN\u2019s <a href=\"https:\/\/grin.co\/product\/influencer-marketing-reporting-platform\/\">real-time analytics<\/a> to pinpoint top-performing creators to nurture through her program. She can also tell which strategies are most effective, so she can double down on what\u2019s working and tweak what isn\u2019t.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<section id=\"section-c89dab2\" class=\"section-c30d7a7 cc-sct\"><div id=\"section-c89dab2-wrapper\" class=\"section-c30d7a7-wrapper cc-wrapper\">\n<div id=\"div-c845fd1\" class=\"div-cd0eb6b\" style=\"--ccaos-duration:0.4s;--ccaos-easing:eases;\" data-aos=\"fade-in-up-small\">\n<div id=\"div-c8e5db4\" class=\"div-c0cda14\">\n<h2 id=\"heading-c1714ca\" class=\"heading-cc61015 the-results\">The results<\/h2>\n<\/div>\n\n\n\n<div id=\"div-cfbdc9d\" class=\"div-ce053eb\">\n<p id=\"paragraph-c4013cd\" class=\"paragraph-c1a26d8\">From brand awareness to a full-funnel revenue driver<\/p>\n\n\n\n<p id=\"paragraph-cbf478b\" class=\"paragraph-c860c51\">Buddle\u2019s data-driven strategy helped the team get the most out of every creator partnership. With over $79K in Influencer Media Value (IMV) and a $0.05 CPC from gifting and affiliates alone, influencer marketing quickly became one of the brand\u2019s most efficient growth channels. Alexis and her team proved that influencer marketing isn\u2019t just for awareness\u2014it\u2019s a full-funnel revenue driver.<br><br>In less than six months, Buddle\u2019s creator program generated:<\/p>\n\n\n\n<div id=\"div-c86eb17\" class=\"div-cdd0e9b\">\n<div id=\"div-cbede7e\" class=\"div-cd833f2\">\n<p id=\"paragraph-c192714\" class=\"paragraph-c7b466d\">$79K+<\/p>\n\n\n\n<p id=\"paragraph-c35c05d\" class=\"paragraph-cb06968\">in IMV<\/p>\n<\/div>\n\n\n\n<div id=\"div-c91206b\" class=\"div-c5ece51\">\n<p id=\"paragraph-c111406\" class=\"paragraph-c422e7a\">1.85M+<\/p>\n\n\n\n<p id=\"paragraph-cfc25b9\" class=\"paragraph-c21c088\">impressions on creator content<\/p>\n<\/div>\n\n\n\n<div id=\"div-c9ae5dd\" class=\"div-cbdc55e\">\n<p id=\"paragraph-c81665f\" class=\"paragraph-cfc3be0\">570K+<\/p>\n\n\n\n<p id=\"paragraph-c7d5401\" class=\"paragraph-c8d190f\">creator video views<\/p>\n<\/div>\n\n\n\n<div id=\"div-c432dcb\" class=\"div-cd0d33b\">\n<p id=\"paragraph-cdad3a8\" class=\"paragraph-c1e6fbb\">$0.05<\/p>\n\n\n\n<p id=\"paragraph-c269836\" class=\"paragraph-ce70b26\">CPC<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/section>\n\n\n\n<div id=\"modal-cf062a3\" class=\"cc-mdl modal-modal-c4e9f90 cc-modal-fade-in\" style=\"--modalduration:.3s;\" data-classid=\"true\" data-modalduration=\".3\" data-preventpagescroll=\"true\" data-closeoverlay=\"true\" data-every=\"true\"><a href=\"#\" class=\"cc-mdl-close\" aria-hidden=\"true\"><\/a><div class=\"cc-mdl-container\"><section class=\"modal-c4e9f90 cc-modaler\">\n<a id=\"icon-c64bfea\" class=\"icon-cd38337 cc-icn\" data-modalclose=\"\" data-modalid=\"modal-cf062a3\" href=\"\"><svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M25.707 24.293c0.181 0.181 0.293 0.431 0.293 0.708 0 0.552-0.448 1-1 1-0.276 0-0.527-0.112-0.708-0.293v0l-8.293-8.293-8.293 8.293c-0.181 0.181-0.431 0.292-0.707 0.292-0.552 0-1-0.448-1-1 0-0.276 0.112-0.526 0.292-0.707v0l8.293-8.293-8.293-8.293c-0.181-0.181-0.292-0.431-0.292-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.292v0l8.293 8.293 8.293-8.293c0.181-0.181 0.431-0.292 0.707-0.292 0.552 0 1 0.448 1 1 0 0.276-0.112 0.526-0.292 0.707v0l-8.293 8.293z\"><\/path><\/svg><\/a>\n\n\n\n<h3 id=\"heading-cd14e19\" class=\"heading-c87f57f\">Download the full case study<\/h3>\n\n\n\n<div class=\"form-target content\" data-form-id=\"af00997b-b586-4eaa-81cc-a126f4f154cb\" data-assetid=\"WEB-2025-Q1-Case-Study:-Buddle-GRIN\" data-thankyou=\"\/pdf\/buddle-skin-care-case-study\/\"><\/div>\n<\/section><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>How Buddle turned influencer marketing into a full-funnel revenue machine with GRIN <\/p>\n","protected":false},"featured_media":47039,"menu_order":0,"template":"","content-type":[],"class_list":["post-47022","case-studies","type-case-studies","status-publish","has-post-thumbnail","hentry"],"acf":{"cover_logo":47041,"cover_logo_2":47041,"brand_name":"Buddle","read_duration":5,"content_type":false},"_links":{"self":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/case-studies\/47022","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/case-studies"}],"about":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/types\/case-studies"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/media\/47039"}],"wp:attachment":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/media?parent=47022"}],"wp:term":[{"taxonomy":"content-type","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/content-type?post=47022"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}