{"id":47816,"date":"2025-05-20T05:00:00","date_gmt":"2025-05-20T12:00:00","guid":{"rendered":"https:\/\/grin.co\/?post_type=news&#038;p=47816"},"modified":"2025-05-20T09:17:40","modified_gmt":"2025-05-20T16:17:40","slug":"grin-launches-gia-the-first-agentic-ai-solution-designed-to-supercharge-creator-marketers","status":"publish","type":"news","link":"https:\/\/grin.co\/news\/grin-launches-gia-the-first-agentic-ai-solution-designed-to-supercharge-creator-marketers\/","title":{"rendered":"GRIN launches Gia, the first agentic AI solution designed to supercharge creator marketers"},"content":{"rendered":"\n<p id=\"paragraph-caa5fdd\" class=\"paragraph-c71c6fa\"><strong>SACRAMENTO, Calif. \u2013 May 20th, 2025<\/strong> <strong>\u2013 <\/strong><a href=\"https:\/\/grin.co\/?utm_campaign=Curated-Lists&amp;utm_medium=referral&amp;utm_source=pr\">GRIN<\/a>, the world\u2019s leading creator management platform, today announced the launch of Gia (short for \u201cGRIN Intelligent Assistant\u201d), the first AI solution built specifically for creator marketers. Gia is fully embedded into the GRIN platform and trained on over a decade of proprietary data, making every step of the creator marketing workflow smarter, faster and more strategic.<br><br>Gia arrives as more brands turn to AI to work smarter and not harder, with <a href=\"https:\/\/www.emarketer.com\/content\/brands-find-creator-economy-use-cases-ai\" target=\"_blank\" rel=\"noopener\">91% using AI for creator marketing<\/a>. As the face of GRIN\u2019s latest evolution, Gia embodies the future of creator marketing by being fast, strategic, data-driven and built for the way modern brands work. With Gia handling the busy work, early adopters can now complete tasks that took hours or even days in minutes, gaining more time to do the work only humans can do, like building relationships and developing creative campaign ideas. Gia isn&#8217;t designed to replace creator marketers; she\u2019s designed to supercharge them.<br><br>Over the last decade, GRIN defined the creator management category, becoming the gold standard for influencer marketing technology. Now, as creator marketing becomes more complex and competitive, GRIN is ushering in a new era of agentic AI technology designed to execute the vast majority of day-to-day tasks autonomously.<br>Gia is designed to grow with creator marketers. As creator programs evolve, Gia learns how creator marketers work, adapting to their style and fitting into their workflow like a teammate who&#8217;s been there since day one. Gia touches every part of a creator program, including:<\/p>\n\n\n\n<div id=\"list-ce138e7\" class=\"list-cb54036\"><ul><li><span>Finding the right creators without spending hours searching<\/span><\/li><li><span>Automating outreach \u2014 without losing the personal touch<\/span><\/li><li><span>Suggesting fair creator rates by analyzing industry compensation trends<\/span><\/li><li><span>Streamlining onboarding from start to finish<\/span><\/li><li><span>Managing performance and retention of high-performing creators<\/span><\/li><\/ul><\/div>\n\n\n\n<p id=\"paragraph-cd2dcd6\" class=\"paragraph-cebb70c\">\u201cMost AI tools today are plug-ins, focused on form over function. Gia is built differently,\u201d said Ryan Debenham, CEO of GRIN. \u201cShe\u2019s not just suggesting what to do next \u2014 she\u2019s actually doing it, giving creator marketers more time for the human work that matters. With Gia, creator marketers finally have a purpose-built AI that understands their world, speaks their language and actually helps them get work done.\u201d<br><br>To learn more about Gia and experience the first AI-native platform for the creator economy, visit <a href=\"http:\/\/grin.ai\" target=\"_blank\" rel=\"noreferrer noopener\">grin.ai<\/a>.<br><br><strong>About GRIN<\/strong>\u00a0<br><a href=\"https:\/\/grin.co\/?utm_campaign=Curated-Lists&amp;utm_medium=referral&amp;utm_source=pr\">GRIN<\/a> is the industry\u2019s first AI-native creator marketing platform. Today\u2019s top brands\u2014including SKIMS, Rhode, and GoPro\u2014use GRIN to accelerate word-of-mouth marketing at scale. Powered by over a decade of proprietary data, GRIN has everything brands need to turn creators into their most valuable growth channel.<br><br><strong>Media Contact:<\/strong>\u00a0<br>Brandy Patton-Miller<a href=\"mailto:PRforGRIN@bospar.com\">PRforGRIN@bospar.com<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"featured_media":47814,"template":"","class_list":["post-47816","news","type-news","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/news\/47816","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/news"}],"about":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/types\/news"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/media\/47814"}],"wp:attachment":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/media?parent=47816"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}