{"id":4817,"date":"2022-07-20T08:00:00","date_gmt":"2022-07-20T15:00:00","guid":{"rendered":"https:\/\/grinweb.wpengine.com\/blog\/benefits-influencer-marketing\/"},"modified":"2025-10-03T14:20:06","modified_gmt":"2025-10-03T21:20:06","slug":"benefits-of-influencer-marketing","status":"publish","type":"post","link":"https:\/\/grin.co\/blog\/benefits-of-influencer-marketing\/","title":{"rendered":"13 Benefits of Influencer Marketing That You Didn&#8217;t Know"},"content":{"rendered":"\n\n\n<p>When you think of the benefits of influencer marketing, you probably think of things like increased brand awareness or more sales. And while these are definitely things influencer marketing can help you achieve, working in the creator economy can provide you with much more value.&nbsp;<\/p>\n\n\n\n<p>Like, did you know that creators are great for aiding in consumer research? Or that they can help you boost your SEO efforts? Check out 13 of the little-known benefits:&nbsp;<\/p>\n\n\n\n<div id=\"list-c8d05f9\" class=\"list-c69b748\"><ul><li>Influencers can help you avoid ad blockers.\u00a0<\/li><li>Influencer content provides value to your audience.<\/li><li>Creators can aid your content strategy.\u00a0<\/li><li>You can access new opportunities, like <a href=\"https:\/\/grin.co\/blog\/what-is-creator-licensing\/\">creator licensing<\/a>.\u00a0<\/li><li>They can help you target audiences without cookies.\u00a0<\/li><li>Creator partnerships can grow your social following.\u00a0<\/li><li>Creators can provide the \u201chalo effect.\u201d\u00a0<\/li><li>They can help you reach niche audiences.\u00a0<\/li><li>You can boost your SEO rankings.\u00a0<\/li><li>Influencer marketing can give you access to research opportunities.\u00a0<\/li><li>Creators can help you appeal to Gen Z.\u00a0<\/li><li>You can brainstorm with experts.\u00a0<\/li><li>Influencer marketing is accessible to businesses of all sizes.\u00a0<\/li><\/ul><\/div>\n\n\n\n<p>Join us as we dig through these perks of partnering with creators.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">13 Benefits of Influencer Marketing<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. An influencer marketing strategy helps you avoid ad blockers.<\/h3>\n\n\n\n<p>A 2021 study revealed that 47% of participants aged 25-34 use a <a href=\"https:\/\/www.statista.com\/statistics\/1218087\/desktop-ad-blocker-age-usa\/\" target=\"_blank\" rel=\"noreferrer noopener\">desktop ad blocker<\/a>, and 34% use a <a href=\"https:\/\/www.statista.com\/statistics\/594070\/smartphone-users-ad-blocker-usage\/\" target=\"_blank\" rel=\"noreferrer noopener\">mobile ad blocker<\/a>.&nbsp;<\/p>\n\n\n\n<p>As privacy concerns mount, more people will begin using ad blockers to protect their data. These blockers typically only impact display ads, not social media ads.&nbsp;<\/p>\n\n\n\n<p>But while your social ads are safe, the sentiment around ad blockers still stands: People really don\u2019t want to see ads. Most people ignore in-feed ads or click YouTube\u2019s \u201cSkip Ads\u201d button as soon as possible.&nbsp;<\/p>\n\n\n\n<p>Instead, they\u2019re tuning into their favorite creators, and they\u2019re far more likely to watch an influencer promote a product authentically than watch a more obvious ad.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. It provides value to your audience.&nbsp;<\/h3>\n\n\n\n<p>Creator content can provide a ton of value to your audience when done correctly.&nbsp;<\/p>\n\n\n\n<p>In fact, <a href=\"https:\/\/grin.co\/case-studies\/espin-bikes-influencer-marketing-case-study\/\">Espin<\/a>, an e-bike startup, partners with creators to develop evergreen videos to teach viewers about their bikes. From reviews that share the products\u2019 benefits to videos that show how to assemble each bike, shoppers will find a ton of useful information from Espin\u2019s creators.&nbsp;<\/p>\n\n\n\n<iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/ES4laWuEf7g\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen=\"\"><\/iframe>\n\n\n\n<p><\/p>\n\n\n\n<p>There are many different ways in which creators can provide value to your potential consumers. Food brands can partner with chefs to develop recipes, makeup brands can work with artists to film video tutorials, apparel brands can collaborate with creators to show how to style a piece of clothing, and so much more. The opportunities are endless.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Creators can aid your content strategy.&nbsp;<\/h3>\n\n\n\n<p>Continually creating fresh and engaging content is not an easy task. Whether you\u2019ve run out of exciting ideas or don\u2019t have the budget for large-scale production efforts, creators are the answer.&nbsp;<\/p>\n\n\n\n<p>Working with creators is often more budget-friendly than contracting designers, videographers, and writers to develop new pieces of content.&nbsp;<\/p>\n\n\n\n<p>And creators are experts in making content that excites and engages their followers.&nbsp;<\/p>\n\n\n\n<p>Reach out to creators whose content really resonates with your brand, and propose a partnership. Since influencers put a lot of effort into creating aesthetically pleasing, quality content, it can benefit you immensely.<\/p>\n\n\n\n<p>Just be sure to negotiate for <a href=\"https:\/\/grin.co\/blog\/user-generated-content-rights-dos-and-donts\/\">content usage rights<\/a> so you can repurpose the fruits of their labor.&nbsp;<\/p>\n\n\n\n<div class=\"seealso\"><p>See Also: <a href=\"https:\/\/grin.co\/blog\/short-form-video-ideas-for-social-media\/\">9 Short-Form Video Ideas for Social Media<\/a><\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">4. It opens up a wide range of new opportunities.&nbsp;<\/h3>\n\n\n\n<p>Say you\u2019re working with a few creators who are producing amazing content and whose audiences line up with your target demographics. Now, if only you could use this data to fuel your own ads.&nbsp;<\/p>\n\n\n\n<p>Well, with creator licensing, you can. Essentially, creators grant you access to advertise through their social media accounts. You can use their audience data to find more people to reach, and the ads look like they\u2019re coming from a creator, not a brand, which can make them seem more credible.&nbsp;<\/p>\n\n\n\n<p>And while brands see a lot of benefit from creator licensing, influencers do too. Their account gets exposure to new audiences, which can help their follower count grow. And if they\u2019re partnering with the brand on a commission basis, more people seeing their branded content can mean increased earnings.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"640\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/07\/IM_13_Benefits_Of_Influencer_Marketing_2022-Q3-07_featured2.webp\" alt=\"influencer doing a video in front of a ring light showing one of the benefits of influencer marketing is new opportunities\" class=\"wp-image-23495\" style=\"width:445px;height:297px\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2022\/07\/IM_13_Benefits_Of_Influencer_Marketing_2022-Q3-07_featured2.webp 960w, https:\/\/grin.co\/wp-content\/uploads\/2022\/07\/IM_13_Benefits_Of_Influencer_Marketing_2022-Q3-07_featured2-300x200.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2022\/07\/IM_13_Benefits_Of_Influencer_Marketing_2022-Q3-07_featured2-768x512.webp 768w, https:\/\/grin.co\/wp-content\/uploads\/2022\/07\/IM_13_Benefits_Of_Influencer_Marketing_2022-Q3-07_featured2-150x100.webp 150w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">5. Creators can help you reach the right audience as cookies go away.<\/h3>\n\n\n\n<p>As third-party cookies go away, marketers lose access to powerful tracking data, making reaching target audiences through advertising much more difficult.&nbsp;<\/p>\n\n\n\n<p>However, when you work with creators, you can check out their followers to know exactly who you\u2019ll be reaching. Creators have access to some demographic data from the social media platforms they post on, and they may be willing to share it if you reach out.&nbsp;<\/p>\n\n\n\n<p>Or, you can use <a href=\"https:\/\/grin.co\/creator-management-360-creator-view\/\">GRIN\u2019s Audience Insight Reports<\/a> to access the demographic makeup of a creator\u2019s followers quickly and easily.&nbsp;<\/p>\n\n\n\n<div class=\"seealso\"><p>See Also: <a href=\"https:\/\/grin.co\/webinar\/living-the-cookieless-life-as-a-marketer\/\">Living the Cookieless Life as a Marketer<\/a><\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">6. Influencer marketing can help you boost your brand accounts.&nbsp;<\/h3>\n\n\n\n<p>Growing your brand\u2019s social media following can be extremely beneficial. After all, the more followers you have, the more people will see your products and content.&nbsp;<\/p>\n\n\n\n<p>Creators are an essential part of any follower campaign. When consumers see how much value your product adds to their favorite creator\u2019s life, they&#8217;ll want it too. And as they go to research your product a little more, they\u2019ll likely navigate to your social profiles and click the \u201cFollow\u201d button. Just be sure that your creators tag your official account in their posts.&nbsp;<\/p>\n\n\n\n<p>Or, if you want a more forward approach, you can partner with creators to offer giveaways, and the only way to win is by following both accounts.&nbsp;<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CgH0YQvMFUD\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CgH0YQvMFUD\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CgH0YQvMFUD\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by BarbiePatin???? (@barbiepatin)<\/a><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<h3 class=\"wp-block-heading\">7. It can provide the \u201chalo effect.\u201d&nbsp;<\/h3>\n\n\n\n<p>The halo effect is the tendency for one positive attribute of a person, company, brand, or product to positively influence opinions or feelings in other areas. Essentially, this just means that if you like one thing about something, you\u2019ll like other things about it, whether they\u2019re related to the original or not.&nbsp;<\/p>\n\n\n\n<p>So when a creator has loyal fans and talks about a product or service they love, the positive view their followers have of the creator will transfer to whatever they\u2019re talking about.&nbsp;<\/p>\n\n\n\n<div class=\"seealso\"><p>See Also: <a href=\"https:\/\/grin.co\/blog\/looking-beyond-influencer-marketing-roi\/\">The Real Definition of Influencer Marketing ROI: The Brand Halo Effect &amp; More<\/a><\/p><\/div>\n\n\n\n<p>If you\u2019re in a highly competitive industry or have a product that people may be a little wary about buying online, creators and the halo effect can increase confidence in your products and inspire purchases.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8. Influencer marketing can help you reach niche audiences.&nbsp;<\/h3>\n\n\n\n<p>Have a product that\u2019s perfect for people living in tiny homes? Partnering with creators who post their tiny home adventures, like <a href=\"https:\/\/www.instagram.com\/pacificothebus\/\" target=\"_blank\" rel=\"noreferrer noopener\">@pacificothebus<\/a>, can help you reach the right audience.&nbsp;<\/p>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-captioned=\"\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CCooMtFBUVA\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CCooMtFBUVA\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CCooMtFBUVA\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Pacifico | Skoolie | Tiny Home (@pacificothebus)<\/a><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p>Influencers with large followings tend to have more general content, while those with more niche content are likely to have smaller (but closely knit) communities.&nbsp;<\/p>\n\n\n\n<p>When evaluating creators, check out their followers, their content, and what people are commenting on their posts to get a better idea of who they\u2019re reaching.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">9. It can boost your SEO rankings.&nbsp;<\/h3>\n\n\n\n<p>If you want more organic traffic from search engines (but in reality, who isn\u2019t?), <a href=\"https:\/\/grin.co\/blog\/influencer-marketing-seo-best-practices\/\">influencer marketing can boost your SEO efforts<\/a>.&nbsp;<\/p>\n\n\n\n<p>Earning links to your website from other high-quality sites can tell search engines that your content is good, which can lead to higher rankings. So if you partner with bloggers and have them link to your site in posts about you, your site could potentially earn top spots on search results pages.&nbsp;<\/p>\n\n\n\n<p>Additionally, creator partnerships build awareness. As people hear about your brand, they might Google you. And when they do, this <a href=\"https:\/\/www.discovercars.com\/blog\/growth-marketing-case-study\" target=\"_blank\" rel=\"noreferrer noopener\">increased organic traffic<\/a> will signal to search engines that people want to see your content, which can boost your rankings.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">10. It gives you access to research opportunities.&nbsp;<\/h3>\n\n\n\n<p>Creators are a wealth of information, and they can provide fresh ideas from an external point of view.&nbsp;<\/p>\n\n\n\n<p>Dimitri O., the co-founder of Loop Earplugs, joined us for an episode of the <a href=\"https:\/\/grin.co\/podcast\/\"><em>GRIN Gets Real <\/em>podcast<\/a>, during which he shared how he pivoted his entire marketing strategy with insight from creators.&nbsp;<\/p>\n\n\n\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@ericaleann_\/video\/7179753482327690542\" data-video-id=\"7179753482327690542\" style=\"max-width: 605px;min-width: 325px;\"> <section> <a target=\"_blank\" title=\"@ericaleann_\" href=\"https:\/\/www.tiktok.com\/@ericaleann_?refer=embed\" rel=\"noopener\">@ericaleann_<\/a> Tinnitus really stinks, please protect your ears!! Bonus: you can use my code LOOPXERICA for 15% off! @LoopEarplugs <a title=\"loopearplugs\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/loopearplugs?refer=embed\" rel=\"noopener\">#loopearplugs<\/a> <a title=\"looppartner\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/looppartner?refer=embed\" rel=\"noopener\">#looppartner<\/a> <a title=\"concert\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/concert?refer=embed\" rel=\"noopener\">#concert<\/a> <a title=\"earplugs\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/earplugs?refer=embed\" rel=\"noopener\">#earplugs<\/a> <a title=\"festival\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/festival?refer=embed\" rel=\"noopener\">#festival<\/a> <a title=\"metalhead\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/metalhead?refer=embed\" rel=\"noopener\">#metalhead<\/a> <a title=\"viral\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/viral?refer=embed\" rel=\"noopener\">#viral<\/a> <a target=\"_blank\" title=\"\u266c ADTR Youre the the the THE GRINCH - Mira\" href=\"https:\/\/www.tiktok.com\/music\/ADTR-Youre-the-the-the-THE-GRINCH-7043207295337089797?refer=embed\" rel=\"noopener\">\u266c ADTR Youre the the the THE GRINCH &#8211; Mira<\/a> <\/section> <\/blockquote> <script async=\"\" src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n\n\n\n<p>Initially, Loop was advertising their earplugs as the perfect hearing protection for concerts and live events, but as the pandemic stopped all in-person gatherings, people no longer had the need. But after a mom influencer posted about how Loop helped her function in a house full of rambunctious kids, they saw a new marketing opportunity.&nbsp;<\/p>\n\n\n\n<div class=\"seealso\"><p>See Also: <a href=\"https:\/\/grin.co\/podcast\/power-your-marketing-strategy-w-content-creators\/\">Power Your Marketing Strategy with the Help of Creators<\/a><\/p><\/div>\n\n\n\n<p>You can also leverage creators for more granular info. Brands looking to update their advertising copy to be more relevant to their target audience can partner with creators and see what language they and their audience use when talking about the product or service.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">11. Influencers can help your ads appeal to younger generations.&nbsp;<\/h3>\n\n\n\n<p><a href=\"https:\/\/grin.co\/blog\/gen-z-marketing-top-gen-z-influencers-to-follow\/\">Gen Z<\/a> has a lot of buying power (<a href=\"https:\/\/content-na1.emarketer.com\/us-generation-z-shopping-behaviors\" target=\"_blank\" rel=\"noreferrer noopener\">about $150 billion<\/a>), and they use social media platforms as research tools when they want to learn more about a product.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"561\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2018\/01\/eMarketer-social-media-platforms-used-research-products-according-us-gen-z-adults-june-2021-of-respondents-269428.webp\" alt=\"Bar chart of &quot;Social Media Platforms Used to Research Products According to US Gen Z Adults, June 2021&quot;\" class=\"wp-image-23492\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2018\/01\/eMarketer-social-media-platforms-used-research-products-according-us-gen-z-adults-june-2021-of-respondents-269428.webp 900w, https:\/\/grin.co\/wp-content\/uploads\/2018\/01\/eMarketer-social-media-platforms-used-research-products-according-us-gen-z-adults-june-2021-of-respondents-269428-300x187.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2018\/01\/eMarketer-social-media-platforms-used-research-products-according-us-gen-z-adults-june-2021-of-respondents-269428-768x479.webp 768w, https:\/\/grin.co\/wp-content\/uploads\/2018\/01\/eMarketer-social-media-platforms-used-research-products-according-us-gen-z-adults-june-2021-of-respondents-269428-150x94.webp 150w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/><figcaption class=\"wp-element-caption\"><em>Image via <\/em><a href=\"https:\/\/content-na1.emarketer.com\/us-generation-z-shopping-behaviors\" target=\"_blank\" rel=\"noreferrer noopener\"><em>eMarketer<\/em><\/a><\/figcaption><\/figure>\n\n\n\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id4817_797672-93 kt-accordion-has-3-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-arrow kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-3 kt-pane4817_611509-da\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Infographic Transcript<\/span><span class=\"kb-svg-icon-wrap kb-svg-icon-fe_bookOpen kt-btn-side-right\"><svg viewBox=\"0 0 24 24\"  fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"  aria-hidden=\"true\"><path d=\"M2 3h6a4 4 0 0 1 4 4v14a3 3 0 0 0-3-3H2z\"\/><path d=\"M22 3h-6a4 4 0 0 0-4 4v14a3 3 0 0 1 3-3h7z\"\/><\/svg><\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p><strong><em>Transcript: <\/em><\/strong><em>A bar graph shows which social media platforms U.S. Gen Z adults use to research products (June 2021).&nbsp;<\/em><\/p>\n\n\n\n<p><em>YouTube &#8211; 47%<\/em><\/p>\n\n\n\n<p><em>Instagram &#8211; 29%&nbsp;<\/em><\/p>\n\n\n\n<p><em>Facebook &#8211; 21%&nbsp;<\/em><\/p>\n\n\n\n<p><em>TikTok &#8211; 17%&nbsp;<\/em><\/p>\n\n\n\n<p><em>Pinterest &#8211; 6%<\/em><\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<p>If there isn\u2019t a wealth of info on your products on these social sites, Gen Z shoppers may be swayed by a competitor who does have the content. And while these images, videos, and posts can take a lot of resources to produce, you can outsource them to creators, typically at a lower cost than developing them in-house.&nbsp;<\/p>\n\n\n\n<p>Try to have your creators cover a variety of information, including reviews, tutorials, and use cases.&nbsp;<\/p>\n\n\n\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@elizmmakeup\/video\/7208222795875077418\" data-video-id=\"7208222795875077418\" style=\"max-width: 605px;min-width: 325px;\"> <section> <a target=\"_blank\" title=\"@elizmmakeup\" href=\"https:\/\/www.tiktok.com\/@elizmmakeup?refer=embed\" rel=\"noopener\">@elizmmakeup<\/a> favorite lip lately ???? @maccosmetics Lip Pencil \u201cCork\u201d @doseofcolors  Velvet Mousse \u201cTruffle\u201d (i love how comfortable this formula is on the lips!) <a title=\"maccosmetics\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/maccosmetics?refer=embed\" rel=\"noopener\">#maccosmetics<\/a> <a title=\"maclipliner\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/maclipliner?refer=embed\" rel=\"noopener\">#maclipliner<\/a> <a title=\"doseofcolors\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/doseofcolors?refer=embed\" rel=\"noopener\">#doseofcolors<\/a> <a title=\"lipcombo\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/lipcombo?refer=embed\" rel=\"noopener\">#lipcombo<\/a> <a title=\"lipcolour\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/lipcolour?refer=embed\" rel=\"noopener\">#lipcolour<\/a> <a title=\"everydaymakeup\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/everydaymakeup?refer=embed\" rel=\"noopener\">#everydaymakeup<\/a> <a title=\"beginnermakeup\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/beginnermakeup?refer=embed\" rel=\"noopener\">#beginnermakeup<\/a> <a title=\"quickmakeup\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/quickmakeup?refer=embed\" rel=\"noopener\">#quickmakeup<\/a> <a title=\"easymakeup\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/easymakeup?refer=embed\" rel=\"noopener\">#easymakeup<\/a> <a title=\"liptutorial\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/liptutorial?refer=embed\" rel=\"noopener\">#liptutorial<\/a> <a title=\"lipliner\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/lipliner?refer=embed\" rel=\"noopener\">#lipliner<\/a> <a title=\"mattelips\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/mattelips?refer=embed\" rel=\"noopener\">#mattelips<\/a> <a title=\"mattelip\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/mattelip?refer=embed\" rel=\"noopener\">#mattelip<\/a> <a title=\"mattelipsticks\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/mattelipsticks?refer=embed\" rel=\"noopener\">#mattelipsticks<\/a> <a title=\"maquillajelabios\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/maquillajelabios?refer=embed\" rel=\"noopener\">#maquillajelabios<\/a> <a title=\"easymakeuplook\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/easymakeuplook?refer=embed\" rel=\"noopener\">#easymakeuplook<\/a> <a title=\"makeupproducts\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/makeupproducts?refer=embed\" rel=\"noopener\">#makeupproducts<\/a> <a title=\"makeupfavorites\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/makeupfavorites?refer=embed\" rel=\"noopener\">#makeupfavorites<\/a> <a title=\"makeuptrends\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/makeuptrends?refer=embed\" rel=\"noopener\">#makeuptrends<\/a> <a title=\"makeuptrend\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/makeuptrend?refer=embed\" rel=\"noopener\">#makeuptrend<\/a> <a title=\"naturallipstick\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/naturallipstick?refer=embed\" rel=\"noopener\">#naturallipstick<\/a> <a title=\"simplemakeuplook\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/simplemakeuplook?refer=embed\" rel=\"noopener\">#simplemakeuplook<\/a> <a target=\"_blank\" title=\"\u266c Boy&#039;s a liar Pt. 2 - PinkPantheress &amp; Ice Spice\" href=\"https:\/\/www.tiktok.com\/music\/Boy&#039;s-a-liar-Pt-2-7197025723688454146?refer=embed\" rel=\"noopener\">\u266c Boy&#8217;s a liar Pt. 2 &#8211; PinkPantheress &amp; Ice Spice<\/a> <\/section> <\/blockquote> <script async=\"\" src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n\n\n\n<h3 class=\"wp-block-heading\">12.&nbsp;You can brainstorm with experts.&nbsp;<\/h3>\n\n\n\n<p>Creators are so influential because they are experts in what their followers like, so why not tap into that knowledge?&nbsp;<\/p>\n\n\n\n<p>Many creators are open to collaborating, and just think about the amazing content that can come from a brand expert and a communication expert working together.&nbsp;<\/p>\n\n\n\n<p>While this works best with creators with whom you have a <a href=\"https:\/\/grin.co\/blog\/short-term-or-long-term-influencer-partnerships\/\">long-term partnership<\/a>, you can also broach this idea with new creators. Just be sure to include details about the collaboration in your outreach messages so they can determine if they\u2019d be a good fit.&nbsp;<\/p>\n\n\n\n<div class=\"seealso\"><p>See Also: <a href=\"https:\/\/grin.co\/blog\/reasons-to-use-influencer-marketing-for-pr\/\">5 Reasons to Use Influencer Marketing for PR\n<\/a><\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">13.&nbsp;It\u2019s accessible to businesses of all sizes.&nbsp;<\/h3>\n\n\n\n<p>One of the best qualities of influencer marketing is that it is suitable for any business <a href=\"https:\/\/grin.co\/blog\/the-history-of-influencer-marketing\/\">regardless of size or industry<\/a>. As long as someone is influential in your vertical, you can always leverage them for your marketing.<\/p>\n\n\n\n<p>Plus, if you\u2019re a <a href=\"https:\/\/www.mightycall.com\/blog\/10-popular-small-businesses\/\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">small business<\/a> with a small marketing budget, nano and micro influencers partnerships aren\u2019t too pricey.&nbsp;<\/p>\n\n\n\n<p>However, it does take some amount of planning to identify the influencers who are most suited to your needs. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Key takeaway: Influencer partnerships have extensive benefits, and brands should take advantage.&nbsp;<\/h2>\n\n\n\n<p>Ready to build your social following, boost your SEO, and experience the halo effect? Then it\u2019s time to begin researching the creators for your brand. Use GRIN\u2019s suite of <a href=\"https:\/\/grin.co\/influencer-marketing-tools\/\">free tools<\/a> to get started.<\/p>\n\n\n\n<div class=\"seealso\"><p>Learn more about influencer marketing: <a href=\"https:\/\/grin.co\/influencer-marketing-101\/\">Influencer Marketing 101\n<\/a><\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Updated: June 2023<\/h3>\n\n\n\n<h2 class=\"kt-adv-heading4817_a5dd03-76 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading4817_a5dd03-76\">Frequently Asked Questions<\/h2>\n\n\n\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id4817_0e1261-ad kt-accordion-has-13-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-basiccircle kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-1 kt-pane4817_2264a3-fe\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">What is the benefit of influencer marketing?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Influencer marketing has several benefits. Not only can it help you increase brand awareness and drive more sales, but it can also help you avoid ad blockers, reach niche audiences, boost your SEO, and so much more.&nbsp;<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-2 kt-pane4817_e4103b-13\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">What are the benefits and downsides of using influencer marketing?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Some of the many benefits of using influencer marketing include increased engagement from potential customers, the ability to reach new audiences, and getting high-quality content you can repurpose across other marketing channels.&nbsp;<\/p>\n\n\n\n<p>On the other hand, it can have some downsides. Building authentic relationships can take a significant amount of time (much more than it takes to purchase ad space), and when done poorly, influencer marketing can appear fake and hurt your brand.&nbsp;<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-5 kt-pane4817_32b874-e6\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Is influencer marketing effective?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Yes, influencer marketing is effective. In fact, nearly <a href=\"https:\/\/grin.co\/influencer-marketing-guides\/influencer-marketing-strategies-2022\/\">98% of brands<\/a> say influencer marketing has a positive impact on their business.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-12 kt-pane4817_a2d174-51\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">How is influencer marketing effective?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Influencer marketing is effective because people trust word-of-mouth recommendations and influencers have spent a ton of time cultivating authentic relationships with their followers, so they have a lot of authority within their communities.&nbsp;<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-13 kt-pane4817_60b8b9-34\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Why is influencer marketing successful?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Influencer marketing is successful when brands partner with creators who actually use and love their products because this authentic enthusiasm encourages others to purchase the products.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div id=\"div-ca301a7\" class=\"div-c5f8869\" style=\"--ccaos-duration:0.3s;--ccaos-delay:0.1s;--ccaos-easing:ease-in-outs;\" data-aos=\"fade-in-down-small\" data-aos-once=\"true\"><svg height=\"0\" width=\"0\"><defs><clipPath id=\"div-c5f8869-path\"><path d=\"M64.5,56.5Q63,63,56.5,65.5Q50,68,32.5,76.5Q15,85,19,67.5Q23,50,32.5,46Q42,42,46,40.5Q50,39,61.5,33Q73,27,69.5,38.5Q66,50,64.5,56.5Z\"><\/path><\/clipPath><\/defs><\/svg>\n<h6 id=\"heading-c443423\" class=\"heading-c76556c\" style=\"--ccaos-duration:0.5s;\" data-aos=\"fade-in-up-small\" data-aos-once=\"true\">Hand-Picked Content<\/h6>\n\n\n\n<div id=\"query-c570fbf\" class=\"query-c3fe4f0\" style=\"--ccaos-duration:0.8s;--ccaos-easing:eases;\" data-aos=\"fade\" data-query_id=\"1\">\n<div id=\"querytemplate-cddb390\" class=\"querytemplate-c0e6fe9\" cc-query-template=\"\"><div class=\"cc-query-item\" data-lastpost=\"1\">\n<a id=\"div-cc79074\" class=\"div-c3614ef \" href=\"https:\/\/grin.co\/blog\/how-to-use-influencer-marketing\/\">\n<div id=\"div-c824f8f\" class=\"div-c581833\">\n<div id=\"div-c6233d1\" class=\"div-cc3e36a\">\n<h6 id=\"heading-c9700d2\" class=\"heading-c8f4dfe\">Aug<\/h6>\n\n\n\n<h6 id=\"heading-c9547a0\" class=\"heading-c625995\">01<\/h6>\n<\/div>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c7cee66\" class=\"image-c4a7714 cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2018\/08\/How20to20Use20Influencer20Marketing20to20Drive20Referral20Sales-2.jpg\" alt=\"\" height=\"410\" width=\"820\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2018\/08\/How20to20Use20Influencer20Marketing20to20Drive20Referral20Sales-2.jpg 820w, https:\/\/grin.co\/wp-content\/uploads\/2018\/08\/How20to20Use20Influencer20Marketing20to20Drive20Referral20Sales-2-300x150.jpg 300w, https:\/\/grin.co\/wp-content\/uploads\/2018\/08\/How20to20Use20Influencer20Marketing20to20Drive20Referral20Sales-2-768x384.jpg 768w, https:\/\/grin.co\/wp-content\/uploads\/2018\/08\/How20to20Use20Influencer20Marketing20to20Drive20Referral20Sales-2-770x385.jpg 770w, https:\/\/grin.co\/wp-content\/uploads\/2018\/08\/How20to20Use20Influencer20Marketing20to20Drive20Referral20Sales-2-400x200.jpg 400w\" sizes=\"auto, (max-width: 820px) 100vw, 820px\">\n<\/div>\n\n\n\n<div id=\"div-c324072\" class=\"div-ccb51ca\">\n<p id=\"paragraph-cc2471e\" class=\"paragraph-cfc8de1\">Content Management<\/p>\n\n\n\n<h6 id=\"heading-cffa7ef\" class=\"heading-c54ecc5\">How to Use Influencer Marketing to Drive Referral Sales<\/h6>\n\n\n\n<p id=\"paragraph-ce98913\" class=\"paragraph-c431e3d\"><span class=\"after\">&#8230;<\/span><\/p>\n\n\n\n<div id=\"button-cc79015\" class=\"button-cee6390 cc-btn\">Read More<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M27.707 16.707l-9 9c-0.181 0.181-0.431 0.293-0.707 0.293-0.552 0-1-0.448-1-1 0-0.276 0.112-0.526 0.293-0.707l7.293-7.293h-19.586c-0.552 0-1-0.448-1-1s0.448-1 1-1v0h19.586l-7.293-7.293c-0.181-0.181-0.293-0.431-0.293-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.293l9 9c0.181 0.181 0.293 0.431 0.293 0.707s-0.112 0.526-0.293 0.707v0z\"><\/path><\/svg><\/div>\n<\/div>\n<\/a>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>When you think of the benefits of influencer marketing, you probably think of things like increased brand awareness or more sales. <\/p>\n","protected":false},"author":2,"featured_media":23494,"comment_status":"closed","ping_status":"open","sticky":false,"template":"wp-custom-template-blog-single","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[103],"tags":[],"content-type":[208],"level":[201],"platform":[],"type-of-creator":[],"marketing-type":[176],"topics":[],"post-author":[143],"individual_goals":[122],"industry":[],"program_status":[113],"class_list":["post-4817","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-management","content-type-blog","level-beginner","marketing-type-influencer-marketing","post-author-sarah-conrad","individual_goals-marketing-innovation","program_status-beginner-0-10"],"acf":{"notification_sent":true,"view_count":25550,"for_creators":"","separated_thumbnail":null,"video_cover":"","ai_summary":"","faq":null,"hand_picked_content":null,"read_duration":16,"content_type":208},"_links":{"self":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts\/4817","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/comments?post=4817"}],"version-history":[{"count":1,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts\/4817\/revisions"}],"predecessor-version":[{"id":50131,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts\/4817\/revisions\/50131"}],"acf:term":[{"embeddable":true,"taxonomy":"content-type","href":"https:\/\/grin.co\/wp-json\/wp\/v2\/content-type\/208"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/media\/23494"}],"wp:attachment":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/media?parent=4817"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/categories?post=4817"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/tags?post=4817"},{"taxonomy":"content-type","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/content-type?post=4817"},{"taxonomy":"level","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/level?post=4817"},{"taxonomy":"platform","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/platform?post=4817"},{"taxonomy":"type-of-creator","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/type-of-creator?post=4817"},{"taxonomy":"marketing-type","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/marketing-type?post=4817"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/topics?post=4817"},{"taxonomy":"post-author","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/post-author?post=4817"},{"taxonomy":"individual_goals","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/individual_goals?post=4817"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/industry?post=4817"},{"taxonomy":"program_status","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/program_status?post=4817"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}