{"id":4900,"date":"2023-05-17T08:00:00","date_gmt":"2023-05-17T15:00:00","guid":{"rendered":"https:\/\/grinweb.wpengine.com\/blog\/influencer-marketing-instagram\/"},"modified":"2025-10-03T14:14:36","modified_gmt":"2025-10-03T21:14:36","slug":"instagram-influencer-marketing","status":"publish","type":"post","link":"https:\/\/grin.co\/blog\/instagram-influencer-marketing\/","title":{"rendered":"The Complete Guide to Instagram Influencer Marketing"},"content":{"rendered":"\n\n\n<p>Many consider Instagram to be the first platform to truly launch the creator economy as we know it today. Before influencer marketing was a well-established approach, ecommerce brands scanned IG for users who knew how to connect with audiences and set trends as audiences tuned in less to brands and more to people.&nbsp;<\/p>\n\n\n\n<p>Years later, thousands of brands now leverage Instagram to scale their business, connect with new customers, and nurture authentic relationships with creator partners.<\/p>\n\n\n\n<div style=\"min-height:532px\" id=\"datawrapper-vis-0qsaO\"><script type=\"text\/javascript\" defer src=\"https:\/\/datawrapper.dwcdn.net\/0qsaO\/embed.js\" charset=\"utf-8\" data-target=\"#datawrapper-vis-0qsaO\"><\/script><noscript><img decoding=\"async\" src=\"https:\/\/datawrapper.dwcdn.net\/0qsaO\/full.png\" alt=\"Influencer marketing market size worldwide from 2016 to 2023 (in billion U.S. dollars)\nThe global influencer marketing market size has more than tripled since 2019. In 2024, the market was estimated to reach a record of 24 billion U.S. dollars.\n2016: 1.70\n2017: 3\n2018: 4.60\n2019: 6.50\n2020: 9.70\n2021: 13.80\n2022: 16.40\n2023: 21.10\n2024: 24\nSources: Influencer Marketing Hub\nAdditional Information: Worldwide; 2016 to 2023\" \/><\/noscript><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Instagram influencer marketing: An overview<\/h2>\n\n\n\n<div style=\"min-height:544px\" id=\"datawrapper-vis-eYtKn\"><script type=\"text\/javascript\" defer src=\"https:\/\/datawrapper.dwcdn.net\/eYtKn\/embed.js\" charset=\"utf-8\" data-target=\"#datawrapper-vis-eYtKn\"><\/script><noscript><img decoding=\"async\" src=\"https:\/\/datawrapper.dwcdn.net\/eYtKn\/full.png\" alt=\"Number of Instagram users in the United States from 2019 to 2028 (in millions)\n2019: 117.1\n2020: 130.2\n2021: 138.2\n2022: 145\n2023: 151\n2024: 156.1\n2025: 160.3\n2026: 163.9\n2027: 166.9\n2028: 169.5\nSources: Statista\nAdditional Information: United States; 2019 to 2028; all values are estimates\" \/><\/noscript><\/div>\n\n\n\n<p>For most ecommerce brands, Instagram is one of the best places to nurture digital word-of-mouth with target audiences. <strong>Creators open the door for those brands to build social proof and trust with consumers<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What makes Instagram influencers unique?<\/h3>\n\n\n\n<p>Instagram is the ultimate visual platform. Creators post images, videos (short and long-form), ephemeral content, memes, and go live to connect with audiences and build a community of like-minded people.<\/p>\n\n\n\n<p>While it\u2019s true that many IG influencers also use other platforms like YouTube, Facebook, Twitter, and TikTok, Instagram remains a popular channel for creators to build a <strong>foundational online presence<\/strong>. But growing an audience of 1,000 or more followers on Instagram does require creators to master <strong>visual content<\/strong> over more word-based platforms like Facebook, Twitter, and LinkedIn.<\/p>\n\n\n\n<p>IG influencers must also know how to craft great post captions and incorporate relevant hashtags. They are among the most creative individuals online, and brands that partner with IG creators tap into a powerful resource of lifestyle content.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Using IG creators as part of a greater Instagram marketing strategy<\/h3>\n\n\n\n<p>Instagram is connected with Facebook Marketplace, one of the most advanced social commerce platforms online today. That means that brands can leverage Instagram in powerful ways, from Story Swipe-ups to in-app shopping.<\/p>\n\n\n\n<p>Partnering with influencers can greatly enhance a brand\u2019s greater Instagram strategy. IG creators have helped brands increase their sales, follower counts, link clicks, and more.<\/p>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c5b0bd3\" class=\"image-cab8bcb cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2023\/05\/IM_The_Complete_Guide_to_Instagram_Influencer_Marketing_2023-Q2-05_Featured2.webp\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2023\/05\/IM_The_Complete_Guide_to_Instagram_Influencer_Marketing_2023-Q2-05_Featured2.webp 960w, https:\/\/grin.co\/wp-content\/uploads\/2023\/05\/IM_The_Complete_Guide_to_Instagram_Influencer_Marketing_2023-Q2-05_Featured2-300x200.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2023\/05\/IM_The_Complete_Guide_to_Instagram_Influencer_Marketing_2023-Q2-05_Featured2-768x512.webp 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" width=\"960\" height=\"640\" alt=\"3D instagram logo\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Reasons why brands should implement an Instagram influencer marketing strategy<\/h2>\n\n\n\n<p>Regardless of whether you already have an active influencer program, there are many reasons why IG influencers make powerful allies for reaching your ideal customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Data shows that influencer marketing on Instagram works.<\/h3>\n\n\n\n<p>Countless studies and surveys demonstrate that IG creators work wonders for their brand partners. Highly visual platforms like Instagram <a href=\"https:\/\/grin.co\/influencer-marketing-guides\/power-of-influencer-marketing\/\">consistently outperform<\/a> those that are less visual.<\/p>\n\n\n\n<p>Creators and brands can use Instagram to post attention-grabbing content for consumers. The visual appeal on Instagram also makes it easier for users to talk about a recent purchase or recommend products to friends, family, and fans.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">It\u2019s tough to say exactly how many influencers Instagram has. But it\u2019s a lot.&nbsp;<\/h4>\n\n\n\n<p>Research suggests that there are somewhere between <a href=\"https:\/\/www.digitalinformationworld.com\/2021\/04\/ever-thought-about-how-many-influencers.html\" target=\"_blank\" rel=\"noreferrer noopener\">2 million to 37 million<\/a> influencers on Instagram, although the number of active influencers on the platform likely changes every day.<\/p>\n\n\n\n<p>Why so many? Instagram is creator-centric and a favorite destination for those who want to connect over trends, social causes, and purchases. And with IG Reels increasing a creator\u2019s chances of going viral, it\u2019s easier to grow a large following on the platform than ever before.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Gen Z-ers and Millennials spend the most time on Instagram.&nbsp;<\/h4>\n\n\n\n<div style=\"min-height:499px\" id=\"datawrapper-vis-6dgLd\"><script type=\"text\/javascript\" defer src=\"https:\/\/datawrapper.dwcdn.net\/6dgLd\/embed.js\" charset=\"utf-8\" data-target=\"#datawrapper-vis-6dgLd\"><\/script><noscript><img decoding=\"async\" src=\"https:\/\/datawrapper.dwcdn.net\/6dgLd\/full.png\" alt=\"Distribution of Instagram users in the United States as of April 2024, by age group\n18-24: 26.5%\n25-34: 28.3%\n35-44: 19.5%\n45-54: 12.2%\n55-64: 7.8%\n65+ : 5.9%\nSources: NapoleonCat\nAdditional Information: United States; NapoleonCat; April 2024; 18 years and older\" \/><\/noscript><\/div>\n\n\n\n<p>Consumers under 40 years of age represent the most tech-savvy generation in history. They\u2019re also the most active demographic on social media. In fact, Morning Consult reports that 38% of Gen Z spends <a href=\"https:\/\/pro.morningconsult.com\/instant-intel\/gen-z-social-media-usage\" target=\"_blank\" rel=\"noreferrer noopener\">more than 4 hours<\/a> on social media per day.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">A recommendation from an influencer is almost as good as a recommendation from a friend.&nbsp;<\/h4>\n\n\n\n<p>Seven out of 10 consumers <a href=\"https:\/\/www.forbes.com\/sites\/walterloeb\/2022\/02\/03\/influencer-impact-on-consumers-increasing--facebook-has-less-power\/?sh=231323f74bad\" target=\"_blank\" rel=\"noreferrer noopener\">trust an influencer\u2019s recommendation<\/a> as much as a friend\u2019s. That means partnering with authentic, trustworthy creators is essential to any brand\u2019s influencer marketing strategy.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Instagram has some of the best social commerce features of any social media platform.<\/h3>\n\n\n\n<p>Thanks to <a href=\"https:\/\/grin.co\/blog\/the-future-of-in-app-shopping-on-instagram-in-2021\/\">social commerce features<\/a> offered through Facebook Marketplace, IG creators can post lifestyle content integrating their favorite products and connect to that brand\u2019s Instagram store.<\/p>\n\n\n\n<p>So long as influencers are transparent when a brand partner sponsors a post, followers appreciate thoughtful recommendations. And when users are interested in an influencer\u2019s endorsement, they can shop easily without having to leave Instagram.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What are the most important things to look for in IG influencers?<\/h2>\n\n\n\n<p>The goal when looking for influencers on Instagram is to find those that produce authentic content. But not every authentic creator is going to be a great fit for your brand. By examining your goals and understanding how some creators align with your brand, you can identify the right ones for your campaign.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Reach<\/h3>\n\n\n\n<p>A creator\u2019s reach is his\/her follower count and average post views. Because some people try to buy followers, it\u2019s important that you check an <a href=\"https:\/\/grin.co\/influencer-marketing-tools\/fake-influencer-tool\/\">influencer\u2019s credibility <\/a>before you invest your time and money.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Engagement<\/h3>\n\n\n\n<p>That said, follower count isn\u2019t the only metric to consider. Regardless of an influencer\u2019s size, you want to make sure that their followers are engaged by checking likes, comments, and shares.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Content<\/h3>\n\n\n\n<p>It\u2019s important that you like the content that an IG creator posts before you work with them. You want their posting style to complement your brand and products well. Taking some time to examine a creator\u2019s style, favorite colors, content type, and more will help you see whether they are a good fit for your brand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Relationship with followers<\/h3>\n\n\n\n<p>When taking a look at engagements, read the follower comments and creator replies to get a sense of how connected an influencer is with their audience.<\/p>\n\n\n\n<p>Most top-performing creators are those that regularly interact with their followers in the comments or during live events.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Interests<\/h3>\n\n\n\n<p>By reading a creator\u2019s IG bio, post captions, and hashtags, you can easily get a sense of whether their interests align with your brand and industry. You can also see if a creator has already partnered with other brands similar to yours.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Audience<\/h3>\n\n\n\n<p>Another great way to analyze an Instagram influencer is to pull a sample of their followers and see what those people like. It\u2019s critical that your audience aligns with the creator\u2019s audience.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">8 Steps to planning and executing a influencer marketing campaign on Instagram<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Set your goals and KPIs.<\/h3>\n\n\n\n<p>Your very first step should always be to figure out what you want your influencers to accomplish. By partnering with a reliable third party, you\u2019re going to have an \u201cin\u201d with your audience that you\u2019re unlikely to have on your own.&nbsp;<\/p>\n\n\n\n<p>Some of the most common influencer campaign goals are:<\/p>\n\n\n\n<div id=\"list-cc1dc91\" class=\"list-c4acdcc\"><ul><li>Conversions<\/li><li>Website traffic<\/li><li>Brand awareness<\/li><li>Educate audiences<\/li><li>Increase brand followers<\/li><\/ul><\/div>\n\n\n\n<p>Try to select one or two goals to help you focus your influencer search and campaign and truly evaluate the success of your program. From there, break down each goal into a few key performance indicators (KPIs).<\/p>\n\n\n\n<p>A KPI should be clear, measurable, and have a deadline (usually the duration of the campaign). For example, if your goal is website traffic, a great KPI would be:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>Get X link clicks by [deadline].<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>Or\u2026<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>Increase unique web visitors by X% by [deadline].<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>Keep these goals and KPIs front of mind for the length of your campaign. That way, you will always know whether or not an influencer partnership is working.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Identify the right creators.<\/h3>\n\n\n\n<p>This is perhaps the most critical step to any Instagram influencer marketing campaign. Working with the right creators can make all the difference when determining program ROI.<\/p>\n\n\n\n<p>A great approach is to follow those IG creators that interest you. After following them, engage a post (or two) with a positive comment, like, etc. Try to get a sense of who they are as a person and if they represent your ideal customer profile.<\/p>\n\n\n\n<p>Also, pay attention to the relationship that they have with their audience. It\u2019s critical that members of your audience trust that influencer before you collaborate on a campaign.<\/p>\n\n\n\n<div class=\"seealso\"><p>See Also: <a href=\"https:\/\/grin.co\/blog\/how-to-find-influencers\/\">The Ultimate Guide for How to Find Influencers<\/a><\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">3. Develop a creator outreach strategy using direct messaging (DM) and email.<\/h3>\n\n\n\n<p>After building a shortlist of IG creators that you feel are a great fit for your brand, it\u2019s time to reach out.<\/p>\n\n\n\n<p>Once you\u2019ve followed a creator and engaged a few of their posts, consider sending them <a href=\"https:\/\/grin.co\/blog\/how-to-recruit-influencers-with-instagram-dms\/\">a short DM<\/a> to introduce your brand and express interest in a partnership.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cHey [name], I\u2019ve been following your content and love what you do. I\u2019m with [brand] and wanted to see if you\u2019d be interested in working together. How does this sound to you?\u201d<\/em><\/p>\n<\/blockquote>\n\n\n\n<p>Try not to overwhelm the creator with too much information at first. Any outreach strategy should focus on building long-term relationships, which means building trust from the very first message.<\/p>\n\n\n\n<p>So keep your initial messages\/emails short and to the point. Once the creator expresses interest, you can go into more detail and maybe even schedule a call to discuss.&nbsp;<\/p>\n\n\n\n<div class=\"seealso\"><p>See Also: <a href=\"https:\/\/grin.co\/blog\/instagram-influencer-outreach-templates\/\">5 Instagram Outreach Templates That Won\u2019t Get Rejected<\/a><\/p><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">4. Send free product to your influencers ahead of time.<\/h3>\n\n\n\n<p>Regardless of whether you plan to pay your IG creators in cash, it\u2019s critical that they try and like your products. The sooner that you can get product gifts to your influencer prospects, the more effective your campaigns will be.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>\u201cThere\u2019s a trust that has to be built, and in order for them to really believe that this is going to be beneficial to them, they need to see that you\u2019re willing to do your part. And your part is delivering the product. Once you deliver the product, they can deliver the content.\u201d<\/em><\/p>\n<cite><em>&#8211; <\/em><a href=\"https:\/\/grin.co\/podcast\/living-the-cookieless-life-as-a-marketer\/\"><em>Rebecca Beach, GRIN Gets Real Podcast<\/em><\/a><\/cite><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\">5. Communicate openly and frequently with your IG creators.<\/h3>\n\n\n\n<p>Before, during, and after any brand-creator negotiations, maintain strong communication with your influencers. For best results, think beyond the current campaign and try to nurture a long-term relationship.<\/p>\n\n\n\n<p>The deeper your relationship with your Instagram creators, the more authentic their posts will be. Authentic endorsements resonate better with followers and increase your chances of success.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Make your campaign guidelines and expectations clear.<\/h3>\n\n\n\n<p>It\u2019s always a good idea to share your campaign goals and KPIs with your creator partners. Transparency sets them up for success.<\/p>\n\n\n\n<p>Many brands also plan their campaigns with their influencers. IG creators are extremely talented and know their audience well. Getting their input will help you achieve the best results.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Look for opportunities to save and repurpose influencer content.<\/h3>\n\n\n\n<p>Another thing to keep in mind is how you can save and reuse creator posts that receive outstanding engagement on Instagram. Those posts are great for paid ads, <a href=\"https:\/\/grin.co\/blog\/what-is-creator-licensing\/\">creator licensing campaigns<\/a>, web content, email newsletters, and more.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8. Track campaign results, refine your strategy, and do it all over again.<\/h3>\n\n\n\n<p>Pay attention to how well each campaign and creator post performs. If you don\u2019t already use an influencer marketing platform, ask your creators to share metrics from their Instagram Insights to help you track progress.<\/p>\n\n\n\n<p>As you identify what works and what doesn\u2019t work, make the necessary adjustments to your campaign and then relaunch. Each new campaign can equip you to refine your Instagram strategy over time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Using the right tools to manage creator partnerships on Instagram<\/h2>\n\n\n\n<p>To make the most of your influencer marketing program on Instagram, it\u2019s critical that you track as much data as possible.<\/p>\n\n\n\n<p>For example, creating a smooth process of sending product gifts, you should record key details about your influencers, such as:<\/p>\n\n\n\n<div id=\"list-c56d1d2\" class=\"list-c7af9f1\"><ul><li>Name<\/li><li>Mailing address<\/li><li>Product preferences (color\/size\/flavor\/etc.)<\/li><\/ul><\/div>\n\n\n\n<p>You\u2019ll also want to have a way to save creator content (especially if you plan to reuse it later), track campaign performance, set your budget, and more.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Manual tools and spreadsheets<\/h3>\n\n\n\n<p>For brands just getting started with influencer marketing on Instagram, spreadsheets are generally the most common approach. Simply create a spreadsheet for each component of your program, such as:<\/p>\n\n\n\n<div id=\"list-c67c9f9\" class=\"list-c493d3e\"><ul><li>Creator relationship management<\/li><li>Campaigns<\/li><li>Budget<\/li><li>Overall program<\/li><\/ul><\/div>\n\n\n\n<p>The important thing to remember is that the more details you track, the easier it will be to stay on top of your creator relationships and determine campaign\/program ROI.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Instagram influencer marketing platform<\/h3>\n\n\n\n<p>Once you\u2019ve run a few campaigns and have a handful of high-performing influencers in your corner, spreadsheets will begin to feel too cumbersome. At this point, you should shop for a reliable creator management platform.<\/p>\n\n\n\n<p>When looking for <a href=\"https:\/\/grin.co\/product\/\">influencer marketing software<\/a>, make sure that the right solution doesn\u2019t just make your program feel fancier but that<a href=\"https:\/\/grin.co\/influencer-marketing-tools\/time-saving-calculator\/\"> <strong><em>it actually saves you time<\/em><\/strong><\/a>. The right platform will efficiently automate tedious tasks, provide robust Instagram influencer search capabilities, streamline product gifting to your influencers, improve workflows, and enhance your reporting.<\/p>\n\n\n\n<div class=\"seealso\"><p>See Also: <a href=\"https:\/\/grin.co\/blog\/benefits-of-marketing-automation\/\">11 Benefits of Influencer Marketing Automation and When to Move on From Manual Processes<\/a><\/p><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Key takeaway: Prioritize authentic creator relationships for the most effective Instagram influencer marketing strategy.&nbsp;<\/h2>\n\n\n\n<p>Instagram remains the best place to nurture quality relationships with the finest creators online today. It is also a robust digital marketplace where engaged consumers connect with one another over their favorite hobbies and brands.&nbsp;<\/p>\n\n\n\n<div class=\"seealso\"><p>Learn more about influencer marketing: <a href=\"https:\/\/grin.co\/influencer-marketing-101\/\">Influencer Marketing 101\n<\/a><\/p><\/div>\n\n\n\n<p>Updated: July 2024<\/p>\n\n\n\n<h2 class=\"kt-adv-heading4900_a41c69-10 wp-block-kadence-advancedheading\" data-kb-block=\"kb-adv-heading4900_a41c69-10\">Frequently Asked Questions<\/h2>\n\n\n\n<div class=\"wp-block-kadence-accordion alignnone\"><div class=\"kt-accordion-wrap kt-accordion-id4900_1a0910-f4 kt-accordion-has-15-panes kt-active-pane-0 kt-accordion-block kt-pane-header-alignment-left kt-accodion-icon-style-basiccircle kt-accodion-icon-side-right\" style=\"max-width:none\"><div class=\"kt-accordion-inner-wrap\" data-allow-multiple-open=\"false\" data-start-open=\"none\">\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-1 kt-pane4900_009657-66\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">How does Instagram influencer marketing work?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Influencer marketing on Instagram involves brands building relationships with creators who share similar audiences and sponsoring posts that showcase the brand. These third-party endorsements feel more reliable to audiences and can generate better results than if the brand posted on behalf of itself.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-2 kt-pane4900_786b68-8f\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">How do I start influencer marketing on Instagram?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>The best way to get started is to follow those creators in your industry that you love. Create a short list of IG influencers that you feel match your brand\u2019s style and values and then reach out to them directly (via email or direct message) to discuss a collaboration.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-5 kt-pane4900_4c5c1a-86\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">How much do Instagram influencers charge?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Every Instagram influencer is different. Most <a href=\"https:\/\/grin.co\/blog\/influencer-rates-predicting-influencer-marketing-cost\/\">influencer rates<\/a> vary by follower count. Some creators work in exchange for free products, while others require commission payments, per post payments, or a combination of all three.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-6 kt-pane4900_3d16e3-74\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Why is Instagram best for influencer marketing?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Most regard Instagram as the best channel for influencer marketing because it is a visual platform with the largest selection of influencers over any other channel.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-7 kt-pane4900_75b5b6-3d\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Is influencer marketing effective?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p><a class=\"rank-math-link\" href=\"https:\/\/grin.co\/blog\/influencer-marketing-statistics\/\">Studies show<\/a> that influencers produce more engagement and conversion power than branded posts. A few statistics proving influencer marketing effectiveness include:<\/p>\n\n\n\n<div id=\"list-c2f0d18\" class=\"list-c611280\"><ul><li>Influencer-generated posts consistently outperform branded posts, according to 60% of marketers. (Source: <a href=\"https:\/\/mediakix.com\/influencer-marketing-resources\/influencer-marketing-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mediakix<\/a>)<\/li><li>Experts predict that marketers will collectively spend more than $4.5 billion dollars on influencers by 2023. (Source: <a href=\"https:\/\/www.statista.com\/study\/102541\/influencer-marketing-in-the-us\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a>)<\/li><li>More than 70% of companies planned to increase their influencer marketing budget in 2021. (Source: <a href=\"https:\/\/www.statista.com\/study\/102541\/influencer-marketing-in-the-us\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a>)<\/li><li>80% of consumers complete a purchase after seeing an influencer recommend that product on social media. (Source: <a href=\"https:\/\/www.oberlo.com\/blog\/influencer-marketing-statistics\" target=\"_blank\" rel=\"noreferrer noopener\">Oberlo<\/a>)<\/li><\/ul><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-10 kt-pane4900_ff67db-34\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">What is Instagram influencer marketing?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Instagram influencer marketing involves leveraging content creators with considerable sway on IG to provide product recommendations to an engaged audience. The parasocial relationship these influencers have with their followers makes their endorsements nearly as valuable as those from a trusted friend.&nbsp;<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-11 kt-pane4900_0bcc52-52\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">How effective is influencer marketing on Instagram?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Instagram is one of the most effective social media platforms for influencer marketing. Roughly <a href=\"https:\/\/www.mckinsey.com\/~\/media\/mckinsey\/featured%20insights\/mckinsey%20explainers\/what%20is%20influencer%20marketing\/what-is-influencer-marketing.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">80% of global brands<\/a> use Instagram in an influencer marketing industry that was worth more than <a href=\"https:\/\/www.statista.com\/statistics\/1092819\/global-influencer-market-size\/\" target=\"_blank\" rel=\"noreferrer noopener\">$16 billion in 2022<\/a>.&nbsp;<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-12 kt-pane4900_c27375-a7\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">How does Instagram influencer marketing work?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Influencer marketing on Instagram involves brands building relationships with creators who share similar audiences and sponsoring posts that showcase the brand. These third-party endorsements feel more reliable to audiences and can generate better results than if the brand posted on behalf of itself.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-13 kt-pane4900_fa672f-0d\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">How do I start influencer marketing on Instagram?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>The best way to get started is to follow those creators in your industry that you love. Create a short list of IG influencers that you feel match your brand\u2019s style and values and then reach out to them directly (via email or direct message) to discuss a collaboration.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-14 kt-pane4900_954ec6-bd\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">How much do Instagram influencers charge?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Every Instagram influencer is different. Most <a href=\"https:\/\/grin.co\/blog\/influencer-rates-predicting-influencer-marketing-cost\/\">influencer rates<\/a> vary by follower count. Some creators work in exchange for free products, while others require commission payments, per post payments, or a combination of all three.<\/p>\n<\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-kadence-pane kt-accordion-pane kt-accordion-pane-15 kt-pane4900_b449f7-64\"><div class=\"kt-accordion-header-wrap\"><button class=\"kt-blocks-accordion-header kt-acccordion-button-label-show\"><span class=\"kt-blocks-accordion-title-wrap\"><span class=\"kt-blocks-accordion-title\">Why is Instagram best for influencer marketing?<\/span><\/span><span class=\"kt-blocks-accordion-icon-trigger\"><\/span><\/button><\/div><div class=\"kt-accordion-panel kt-accordion-panel-hidden\"><div class=\"kt-accordion-panel-inner\">\n<p>Most regard Instagram as the best channel for influencer marketing because it is a visual platform with the largest selection of influencers over any other channel. Instagram is creator-centric and a favorite destination for those who want to connect over trends, social causes, and purchases.<\/p>\n<\/div><\/div><\/div>\n<\/div><\/div><\/div>\n\n\n\n<div id=\"div-cfde8a6\" class=\"div-cc3d592\" style=\"--ccaos-duration:0.3s;--ccaos-delay:0.1s;--ccaos-easing:ease-in-outs;\" data-aos=\"fade-in-down-small\" data-aos-once=\"true\"><svg height=\"0\" width=\"0\"><defs><clipPath id=\"div-cc3d592-path\"><path d=\"M64.5,56.5Q63,63,56.5,65.5Q50,68,32.5,76.5Q15,85,19,67.5Q23,50,32.5,46Q42,42,46,40.5Q50,39,61.5,33Q73,27,69.5,38.5Q66,50,64.5,56.5Z\"><\/path><\/clipPath><\/defs><\/svg>\n<h6 id=\"heading-c3c4b70\" class=\"heading-ce99a03\" style=\"--ccaos-duration:0.5s;\" data-aos=\"fade-in-up-small\" data-aos-once=\"true\">Hand-Picked Content<\/h6>\n\n\n\n<div id=\"query-ce961b0\" class=\"query-cfcc7bb\" style=\"--ccaos-duration:0.8s;--ccaos-easing:eases;\" data-aos=\"fade\" data-query_id=\"1\">\n<div id=\"querytemplate-c1fbfa2\" class=\"querytemplate-caec7c1\" cc-query-template=\"\"><div class=\"cc-query-item\">\n<a id=\"div-ca0574a\" class=\"div-c90863f \" href=\"https:\/\/grin.co\/blog\/instagram-vs-youtube-influencers\/\">\n<div id=\"div-c311754\" class=\"div-cc2c80d\">\n<div id=\"div-cc60bb3\" class=\"div-cb0eff4\">\n<h6 id=\"heading-c0be456\" class=\"heading-c77df38\">Apr<\/h6>\n\n\n\n<h6 id=\"heading-c77986d\" class=\"heading-ca8e309\">23<\/h6>\n<\/div>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c8289d2\" class=\"image-c51875a cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/09\/IM_IG_vs_YouTube_2025-Q2-04_WEBSITE.webp\" height=\"640\" width=\"960\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/09\/IM_IG_vs_YouTube_2025-Q2-04_WEBSITE.webp 960w, https:\/\/grin.co\/wp-content\/uploads\/2021\/09\/IM_IG_vs_YouTube_2025-Q2-04_WEBSITE-300x200.webp 300w, https:\/\/grin.co\/wp-content\/uploads\/2021\/09\/IM_IG_vs_YouTube_2025-Q2-04_WEBSITE-768x512.webp 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" alt=\"\">\n<\/div>\n\n\n\n<div id=\"div-c66bd7c\" class=\"div-cf01e5f\">\n<p id=\"paragraph-cd0fac7\" class=\"paragraph-cd67d6a\">Discovery &amp; Recruitment<\/p>\n\n\n\n<h6 id=\"heading-cbe9a8d\" class=\"heading-c8cee56\">Instagram vs YouTube Influencers &#8211; Which Should You Choose For Your Brand?<\/h6>\n\n\n\n<p id=\"paragraph-c8d6da4\" class=\"paragraph-cba6336\"><span class=\"after\">&#8230;<\/span><\/p>\n\n\n\n<div id=\"button-c91d699\" class=\"button-c51fda5 cc-btn\">Read More<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M27.707 16.707l-9 9c-0.181 0.181-0.431 0.293-0.707 0.293-0.552 0-1-0.448-1-1 0-0.276 0.112-0.526 0.293-0.707l7.293-7.293h-19.586c-0.552 0-1-0.448-1-1s0.448-1 1-1v0h19.586l-7.293-7.293c-0.181-0.181-0.293-0.431-0.293-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.293l9 9c0.181 0.181 0.293 0.431 0.293 0.707s-0.112 0.526-0.293 0.707v0z\"><\/path><\/svg><\/div>\n<\/div>\n<\/a>\n<\/div><div class=\"cc-query-item\">\n<a id=\"div-ca0574a-q-2\" class=\"div-c90863f \" href=\"https:\/\/grin.co\/blog\/tiktok-vs-instagram-influencers\/\">\n<div id=\"div-c311754-q-2\" class=\"div-cc2c80d\">\n<div id=\"div-cc60bb3-q-2\" class=\"div-cb0eff4\">\n<h6 id=\"heading-c0be456-q-2\" class=\"heading-c77df38\">Aug<\/h6>\n\n\n\n<h6 id=\"heading-c77986d-q-2\" class=\"heading-ca8e309\">23<\/h6>\n<\/div>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c8289d2-q-2\" class=\"image-c51875a cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/08\/Influencer.jpg\" alt=\"\" height=\"400\" width=\"600\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/08\/Influencer.jpg 600w, https:\/\/grin.co\/wp-content\/uploads\/2021\/08\/Influencer-300x200.jpg 300w, https:\/\/grin.co\/wp-content\/uploads\/2021\/08\/Influencer-150x100.jpg 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\">\n<\/div>\n\n\n\n<div id=\"div-c66bd7c-q-2\" class=\"div-cf01e5f\">\n<p id=\"paragraph-cd0fac7-q-2\" class=\"paragraph-cd67d6a\">Discovery &amp; Recruitment<\/p>\n\n\n\n<h6 id=\"heading-cbe9a8d-q-2\" class=\"heading-c8cee56\">TikTok  vs. Instagram Influencers: What\u2019s the Difference?<\/h6>\n\n\n\n<p id=\"paragraph-c8d6da4-q-2\" class=\"paragraph-cba6336\"><span class=\"after\">&#8230;<\/span><\/p>\n\n\n\n<div id=\"button-c91d699-q-2\" class=\"button-c51fda5 cc-btn\">Read More<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M27.707 16.707l-9 9c-0.181 0.181-0.431 0.293-0.707 0.293-0.552 0-1-0.448-1-1 0-0.276 0.112-0.526 0.293-0.707l7.293-7.293h-19.586c-0.552 0-1-0.448-1-1s0.448-1 1-1v0h19.586l-7.293-7.293c-0.181-0.181-0.293-0.431-0.293-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.293l9 9c0.181 0.181 0.293 0.431 0.293 0.707s-0.112 0.526-0.293 0.707v0z\"><\/path><\/svg><\/div>\n<\/div>\n<\/a>\n<\/div><div class=\"cc-query-item\" data-lastpost=\"1\">\n<a id=\"div-ca0574a-q-3\" class=\"div-c90863f \" href=\"https:\/\/grin.co\/blog\/level-up-your-influencer-marketing-on-instagram\/\">\n<div id=\"div-c311754-q-3\" class=\"div-cc2c80d\">\n<div id=\"div-cc60bb3-q-3\" class=\"div-cb0eff4\">\n<h6 id=\"heading-c0be456-q-3\" class=\"heading-c77df38\">Aug<\/h6>\n\n\n\n<h6 id=\"heading-c77986d-q-3\" class=\"heading-ca8e309\">18<\/h6>\n<\/div>\n\n\n\n<img loading=\"lazy\" decoding=\"async\" id=\"image-c8289d2-q-3\" class=\"image-c51875a cc-img\" src=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/08\/instagram-influencer-1.jpg\" height=\"400\" width=\"600\" srcset=\"https:\/\/grin.co\/wp-content\/uploads\/2021\/08\/instagram-influencer-1.jpg 600w, https:\/\/grin.co\/wp-content\/uploads\/2021\/08\/instagram-influencer-1-300x200.jpg 300w, https:\/\/grin.co\/wp-content\/uploads\/2021\/08\/instagram-influencer-1-150x100.jpg 150w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" alt=\"\">\n<\/div>\n\n\n\n<div id=\"div-c66bd7c-q-3\" class=\"div-cf01e5f\">\n<p id=\"paragraph-cd0fac7-q-3\" class=\"paragraph-cd67d6a\">Content Management<\/p>\n\n\n\n<h6 id=\"heading-cbe9a8d-q-3\" class=\"heading-c8cee56\">Top 8 Tips to Level-up Your Influencer Marketing on Instagram<\/h6>\n\n\n\n<p id=\"paragraph-c8d6da4-q-3\" class=\"paragraph-cba6336\"><span class=\"after\">&#8230;<\/span><\/p>\n\n\n\n<div id=\"button-c91d699-q-3\" class=\"button-c51fda5 cc-btn\">Read More<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 32 32\"><path d=\"M27.707 16.707l-9 9c-0.181 0.181-0.431 0.293-0.707 0.293-0.552 0-1-0.448-1-1 0-0.276 0.112-0.526 0.293-0.707l7.293-7.293h-19.586c-0.552 0-1-0.448-1-1s0.448-1 1-1v0h19.586l-7.293-7.293c-0.181-0.181-0.293-0.431-0.293-0.707 0-0.552 0.448-1 1-1 0.276 0 0.526 0.112 0.707 0.293l9 9c0.181 0.181 0.293 0.431 0.293 0.707s-0.112 0.526-0.293 0.707v0z\"><\/path><\/svg><\/div>\n<\/div>\n<\/a>\n<\/div><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Many consider Instagram to be the first platform to truly launch the creator economy as we know it today.<\/p>\n","protected":false},"author":35,"featured_media":32612,"comment_status":"closed","ping_status":"open","sticky":false,"template":"wp-custom-template-blog-single","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[99],"tags":[],"content-type":[208],"level":[201],"platform":[164],"type-of-creator":[195],"marketing-type":[176],"topics":[189],"post-author":[144],"individual_goals":[118,119,120,122],"industry":[],"program_status":[113],"class_list":["post-4900","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-discovery-recruitment","content-type-blog","level-beginner","platform-instagram","type-of-creator-influencer","marketing-type-influencer-marketing","topics-finding-creators","post-author-quinn-schwartz","individual_goals-increase-brand-awareness","individual_goals-drive-sales","individual_goals-build-creator-relationships","individual_goals-marketing-innovation","program_status-beginner-0-10"],"acf":{"notification_sent":true,"view_count":24405,"for_creators":"","separated_thumbnail":null,"video_cover":"","ai_summary":"<h3>Overview<\/h3>\n<p>The blog post explores the significance of Instagram in driving the creator economy and how brands can effectively utilize influencer marketing on this platform. Initially, Instagram transformed the way brands connect with consumers, shifting focus from traditional marketing to authentic relationships with creators. Today, thousands of brands leverage Instagram not just for marketing but to build trust and social proof through influencer partnerships, which is crucial in the growing influencer marketing landscape that reportedly reached $21.1 billion in 2023.<\/p>\n\n<h3>Unique Aspects of Instagram Influencers<\/h3>\n<p>Instagram stands out as a visual platform where creators craft engaging content through images, videos, and stories to connect with their audience. Influencers on Instagram must master visual storytelling, caption writing, and the strategic use of hashtags to grow their following. Brands that collaborate with Instagram influencers gain access to a wealth of creative content that resonates with their target audience, enhancing their marketing efforts.<\/p>\n\n<h3>Strategies for Effective Influencer Marketing<\/h3>\n<p>To successfully implement an influencer marketing strategy, brands should set clear goals and identify the right creators who align with their values. Effective communication and transparency with influencers are essential, as is leveraging Instagram's social commerce features to drive sales. Tracking campaign performance helps refine strategies for future campaigns, ensuring continuous improvement in influencer partnerships.<\/p>","faq":null,"hand_picked_content":null,"read_duration":19,"content_type":208},"_links":{"self":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts\/4900","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/users\/35"}],"replies":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/comments?post=4900"}],"version-history":[{"count":1,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts\/4900\/revisions"}],"predecessor-version":[{"id":50072,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/posts\/4900\/revisions\/50072"}],"acf:term":[{"embeddable":true,"taxonomy":"content-type","href":"https:\/\/grin.co\/wp-json\/wp\/v2\/content-type\/208"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/media\/32612"}],"wp:attachment":[{"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/media?parent=4900"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/categories?post=4900"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/tags?post=4900"},{"taxonomy":"content-type","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/content-type?post=4900"},{"taxonomy":"level","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/level?post=4900"},{"taxonomy":"platform","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/platform?post=4900"},{"taxonomy":"type-of-creator","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/type-of-creator?post=4900"},{"taxonomy":"marketing-type","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/marketing-type?post=4900"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/topics?post=4900"},{"taxonomy":"post-author","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/post-author?post=4900"},{"taxonomy":"individual_goals","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/individual_goals?post=4900"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/industry?post=4900"},{"taxonomy":"program_status","embeddable":true,"href":"https:\/\/grin.co\/wp-json\/wp\/v2\/program_status?post=4900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}