- Why does influencer marketing work?<\/li>
- What are reasons why some influencer programs are more successful than others?<\/li>
- What do consumers think of social media creators?<\/li>
- Where are consumers most likely to engage their favorite influencers?<\/li>
- How many brands use influencer marketing?<\/li>
- What types of creators\/social channels\/content perform best for audiences?<\/li><\/ul><\/div>\n\n\n\n
Once you have answers to these questions, you can also leverage these statistics to do the following:<\/p>\n\n\n\n
- Set reasonable expectations for your current influencer program<\/li>
- Plan influencer campaign budgets<\/li>
- Get a better understanding of your audience<\/li>
- Target the right audience, channel, and creators online<\/li>
- Pitch new ideas to your boss or team<\/li>
- Expand your reach to new channels<\/li>
- Find new ways to repurpose influencer-generated content (i.e., paid ads) for greater ROI<\/li><\/ul><\/div>\n\n\n\n
16 Statistics proving influencer ROI<\/h2>\n\n\n\n
1. Influencer-generated posts consistently outperform branded posts, according to 60% of marketers.<\/h3>\n\n\n\n
(Source: Mediakix)<\/em><\/p>\n\n\n\n
Consumers appreciate third-party, lifestyle content over polished images and videos from the brand\u2019s own creative team.<\/p>\n\n\n\n
2. Experts believe that influencer marketing will become a $15 billion industry by 2022.<\/h3>\n\n\n\n
![\"\"](\"\/wp-content\/uploads\/2018\/06\/1603897253-4-min-2.webp\")
\n\n\n\nImage via Oberlo<\/a><\/em><\/p>\n\n\n\n
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