- Instagram has 2 billion<\/u><\/a> monthly active users, putting it behind YouTube and Facebook.<\/span><\/span><\/li><\/ul>
- There are 171.7 million active Instagram users in the United States. That\u2019s second only to India, which has a whopping 412.85 million<\/u><\/a> active users. India is by far the most popular country for Instagram users. <\/span><\/span><\/li><\/ul>
- Among adults on Instagram, 52.7%<\/u><\/a> are male and 47.3% are female. However, in the US, 55.4% of Instagram users are female.<\/span><\/span><\/li><\/ul>
- The most popular age range for adult Instagram users is 18-24<\/u><\/a> which represents 31.3%. That\u2019s almost tied with the 25-34 age range (31%). In third place is the 35-44 age range (16.4%).<\/span><\/span><\/li><\/ul>
- Adults in the US spend an average of 33.1<\/u><\/a> minutes per day on Instagram.<\/span><\/span><\/li><\/ul>
- There are over 500,000<\/u><\/a> active influencers currently on Instagram, and 65.39%<\/u><\/a> of them have between 1,000 and 10,000 followers. 27.73% have between 10,000 and 50,000 followers.<\/span><\/li><\/ul><\/div>\n\n\n\n
Youtube stats you should know<\/h3>\n\n\n\n
- Globally, YouTube has 2.53 billion<\/u><\/a> monthly active users, which is more than Instagram\u2019s 2 billion but less than Facebook\u2019s 3.07 billion.<\/span><\/li><\/ul>
- YouTube\u2019s top three countries are the same as Instagram\u2019s, according to YouTube advertising data. India is #1 with 419 million<\/u><\/a> active users, while 253 million come from the US and 144 million from Brazil.<\/span><\/span><\/li><\/ul>
- The gender split among YouTube users skews male. 54%<\/u><\/a> of users are male, while 46% are female.<\/span><\/span><\/li><\/ul>
- The most popular age range among adults on YouTube is 25-34, with 21.3%<\/u><\/a> of users being in that age range. The second most popular age range is 35-44 (17.5%), and in third place is 18-24 (15.5%).<\/span><\/span><\/li><\/ul>
- Youtube users in the US spend an average of 48.7<\/u><\/a> minutes per day on the platform.<\/span><\/li><\/ul><\/div>\n\n\n\n
Instagram vs. YouTube: a head-to-head comparison<\/h2>\n\n\n\n
Instagram<\/strong><\/td> <\/td> YouTube<\/strong><\/td><\/tr> 2 billion<\/td> Monthly active users<\/strong><\/td> 2.53 billion<\/td><\/tr> Short-form & long-formVertically formatted (9:16)Live, Reels, Posts, Stories<\/td> Types of video posts<\/strong><\/td> Short-form & long-formVertically formatted (9:16) and horizontally formatted (16:9)Shorts, standard YouTube video<\/td><\/tr> IG Stories last 24 hours<\/td> Ephemeral posts<\/strong><\/td> YouTube discontinued stories<\/td><\/tr> Yes<\/td> Image posts<\/strong><\/td> Slideshow videos only<\/td><\/tr> 18-24, with 25-34 as a close second<\/td> Most popular age group<\/strong><\/td> 25-34<\/td><\/tr> TravelFashion\/BeautyHealth & wellnessPets\/AnimalsMusicFood\/Beverage<\/td> Top industries<\/strong><\/td> GamingB2B\/TechFashion\/BeautyTravelDIYFood\/Beverage<\/td><\/tr> Limited to Story Swipe-ups, DMs, and bios<\/td> Hyperlinks<\/strong><\/td> Available for video descriptions, comments, and About page<\/td><\/tr> Users can post a variety of types of content<\/td> Greatest advantage<\/strong><\/td> Videos can keep gaining views for years after being posted<\/td><\/tr> Yes<\/td> In-app shopping<\/strong><\/td> Partially; products can be tagged in videos but users must go to the seller\u2019s site to purchase<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n Key differences between Instagram and YouTube influencers<\/h2>\n\n\n\n
Instagram and YouTube have important differences that can affect how you choose between them.<\/p>\n\n\n\n
Instagram influencers are known for\u2026<\/h3>\n\n\n\n
Still photos and carousels<\/h4>\n\n\n\n
On Instagram, users can post still photos, carousels, and graphics. Still photos are great for a lot of things, especially fashion, makeup, and art. Carousels can include text for people to read, which is useful for brands that want to educate the audience on a topic through written content organized into slides and bullet points.<\/p>\n\n\n\n
Ephemeral content<\/h4>\n\n\n\n
Instagram is a convenient place to post short updates and quick, spontaneous thoughts This is true for regular posts, but even more so for Stories, a feature YouTube doesn\u2019t have. Stories are an example of ephemeral content because they disappear after 24 hours. As a result, Instagram works well for content that catches trends or promotes flash sales.<\/p>\n\n\n\n
YouTube influencers are known for\u2026<\/h3>\n\n\n\n
Vlogging<\/h4>\n\n\n\n
YouTube is great for vlogging, which is especially popular with lifestyle influencers. While vlogs can be done on Instagram, YouTube vlogs are longer and more elaborate and in-depth. Watching a YouTube vlog lets viewers almost feel like they\u2019re actually there with the influencer living their life. So if you think your brand\u2019s products would fit in well with a lifestyle vlog, choose YouTube.<\/p>\n\n\n\n
Evergreen content<\/h4>\n\n\n\n
YouTube content can get discovered years after it was made, unlike on Instagram. Instagram content tends to be short-lived. If the content doesn\u2019t get many views within two days, it won\u2019t be discovered unless someone goes to your page and scrolls through it. But on YouTube, the algorithm promotes some videos that are months or years old. So when it comes to evergreen content, YouTube is the place to go.<\/p>\n\n\n\n
Also being on Instagram<\/h4>\n\n\n\n
Influencers whose main platform is YouTube may also have an Instagram account\u2026 but influencers whose main platform is Instagram aren\u2019t as likely to also have a YouTube account. That\u2019s because creating content for Instagram tends to take less time than creating long-form YouTube videos. So a YouTuber may be willing to have an Instagram account as an additional thing on the side, but an Instagram influencer may not necessarily want a YouTube account (unless they\u2019re just reposting Reels as Shorts).
<\/p>\n\n\n\nWhat Instagram and YouTube have in common<\/h2>\n\n\n\n
YouTube and Instagram may be different, but they\u2019re starting to overlap more and more. Social media platforms are always trying to compete with each other, so they add new features that are similar to other platforms, causing them to gradually start to become less different from each other.<\/p>\n\n\n\n
Short-form video<\/h3>\n\n\n\n
A good example of this is YouTube Shorts, which are similar to Instagram Reels (which are similar to TikTok videos!). Instagram Reels can be repurposed as YouTube Shorts, since both are short-form vertical videos. There are even some YouTube influencers who focus on Shorts so much that they rarely or never make long-form videos.\u00a0<\/p>\n\n\n\n
Long-form video and livestreams<\/h3>\n\n\n\n
YouTube isn\u2019t the only long-form video platform around. Some people post long-form videos on Instagram, not just short-form. Livestreams can be done on both platforms too, although there are some differences. (Instagram livestreaming is only available on mobile, while YouTube livestreams can be done on mobile and desktop, and livestreamers on YouTube can connect external hardware to enhance production quality.)<\/p>\n\n\n\n
In-app shopping<\/h3>\n\n\n\n
Both platforms have built-in shopping features. Instagram<\/a> lets users discover, save, and purchase products without leaving the app. YouTube<\/a> lets creators tag products in regular videos, YouTube Shorts, and livestreams. Users can browse the products without leaving the app, though they have to purchase on the seller\u2019s site.<\/p>\n\n\n\n
Google search indexing<\/h3>\n\n\n\n
- Youtube users in the US spend an average of 48.7<\/u><\/a> minutes per day on the platform.<\/span><\/li><\/ul><\/div>\n\n\n\n
- The most popular age range among adults on YouTube is 25-34, with 21.3%<\/u><\/a> of users being in that age range. The second most popular age range is 35-44 (17.5%), and in third place is 18-24 (15.5%).<\/span><\/span><\/li><\/ul>
- The gender split among YouTube users skews male. 54%<\/u><\/a> of users are male, while 46% are female.<\/span><\/span><\/li><\/ul>
- YouTube\u2019s top three countries are the same as Instagram\u2019s, according to YouTube advertising data. India is #1 with 419 million<\/u><\/a> active users, while 253 million come from the US and 144 million from Brazil.<\/span><\/span><\/li><\/ul>
- Globally, YouTube has 2.53 billion<\/u><\/a> monthly active users, which is more than Instagram\u2019s 2 billion but less than Facebook\u2019s 3.07 billion.<\/span><\/li><\/ul>
- There are over 500,000<\/u><\/a> active influencers currently on Instagram, and 65.39%<\/u><\/a> of them have between 1,000 and 10,000 followers. 27.73% have between 10,000 and 50,000 followers.<\/span><\/li><\/ul><\/div>\n\n\n\n
- Adults in the US spend an average of 33.1<\/u><\/a> minutes per day on Instagram.<\/span><\/span><\/li><\/ul>
- The most popular age range for adult Instagram users is 18-24<\/u><\/a> which represents 31.3%. That\u2019s almost tied with the 25-34 age range (31%). In third place is the 35-44 age range (16.4%).<\/span><\/span><\/li><\/ul>
- Among adults on Instagram, 52.7%<\/u><\/a> are male and 47.3% are female. However, in the US, 55.4% of Instagram users are female.<\/span><\/span><\/li><\/ul>
- There are 171.7 million active Instagram users in the United States. That\u2019s second only to India, which has a whopping 412.85 million<\/u><\/a> active users. India is by far the most popular country for Instagram users. <\/span><\/span><\/li><\/ul>
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