They might be onto something, too. The monetary value of influencer marketing is now more than a $13 billion industry<\/a>\u2014over double its worth from just three years ago. And data suggests payments made to influencers in the U.S. alone will surpass $4.5 billion in 2023<\/a>. <\/p>\n\n\n\n Influencer marketing’s massive growth spurt proves that while “kids these days” might have less interest in going to the moon, they can certainly help take your brand there. <\/p>\n\n\n\n Influencer marketing value goes way beyond dollars generated from codes and links. Here is a look at a few of the most significant ways the strategy can give you an extra step on your next campaign.<\/p>\n\n\n\n Influencers have a far stronger connection with their followers than brands do with their customers. That’s because influencers are real people, not just faceless entities. <\/p>\n\n\n\n By engaging with their fans and giving them access to their lives, they create a community of like-minded people who trust them for life advice and product recommendations. Influencers then pass that trust and credibility off to their favorite brands, who become members of that community by association. <\/p>\n\n\n\n But not all influencers are created equally. Consumers want to hear from creators who are legitimate fans of the brands they promote\u2014not ones who hawk whatever product comes their way. <\/p>\n\n\n\n One way to nurture brand affinity with an influencer is by sending them a sample of your product before<\/em> you invite them to collab. If they genuinely enjoy it and understand your brand’s mission, then you can talk about a partnership. <\/p>\n\n\n\n If you\u2019re a newer brand looking to blast your name to the masses, partnering with influencers with large followings is the quickest way to make yourself known. <\/p>\n\n\n\n But it will take more than a single post from a well-known creator to get results. That creator will also need a way to engage followers with \u201cthumb-stopping\u201d content that incentivizes them to learn more about you. <\/p>\n\n\n\n Some of the most engaging influencer content includes:<\/p>\n\n\n\nWhy should my brand get into influencer marketing?<\/h2>\n\n\n\n
Establish trust and credibility.<\/h3>\n\n\n\n
Improve brand awareness and consumer engagement.<\/h3>\n\n\n\n
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