{"id":4990,"date":"2025-01-21T11:32:04","date_gmt":"2025-01-21T18:32:04","guid":{"rendered":"https:\/\/grinweb.wpengine.com\/blog\/what-are-kols-in-marketing\/"},"modified":"2025-10-03T14:10:39","modified_gmt":"2025-10-03T21:10:39","slug":"what-are-kols-in-marketing","status":"publish","type":"post","link":"https:\/\/grin.co\/blog\/what-are-kols-in-marketing\/","title":{"rendered":"What Are KOLs in Marketing, and How Can You Use Them in Your Campaigns?"},"content":{"rendered":"\n\n\n

Picture this: You\u2019re scrolling through Instagram, TikTok, or whatever your chosen social media platform is, and you see J. Kenji L\u00f3pez-Alt<\/a>, author of The Wok<\/em>, talking about his favorite brand of wok to cook with. You\u2019re going to really listen to his recommendation, right? <\/p>\n\n\n\n

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A post shared by J. Kenji Lo\u0301pez-Alt (@kenjilopezalt)<\/a><\/p><\/div><\/blockquote>