So, is influencer marketing the key to rockin’ ROI for your brand? Let’s find out. <\/p>\n\n\n\n
What does influencer marketing for music look like?<\/h2>\n\n\n\n
A music influencer can be any creator who incorporates music into their content, or promotes, reviews, or discusses anything related to the music industry. <\/p>\n\n\n\n
These creators don’t need to be top-tier musicians. In fact, most of them aren’t. <\/p>\n\n\n\n
While some music influencers go on to have careers in the industry, most are just having fun by mixing their favorite songs into their posts. That type of content tends to be what resonates best with social media audiences and is what brands should zero in on when getting started with music influencer marketing. <\/p>\n<\/div>\n\n\n\n Several people can benefit from influencer music marketing, including the following:<\/p>\n\n\n\n Record labels have increasingly turned to creators to promote new and established artists looking to reach a broader audience. TikTok and Instagram are each home to massive music libraries users can pull from to include a soundtrack for their content. And partnering with a creator who knows how to combine music with the latest viral trend is often the quickest way to a chart-topping hit<\/a>. <\/p>\n\n\n\n “Music marketing on TikTok is huge. It’s a big way that labels have brought artists into the spotlight the last couple of years. It’s also a big way that creators have made a lot of money.”<\/em> <\/p>\n\u2014 Montford Agency Founder Jesse Callahan, via Business Insider<\/a><\/cite><\/blockquote>\n\n\n\n Music creation platforms like Fruity Loops, Adobe Audition, and Soundful can partner with creators to help inspire the next generation of music producers. While it can be intimidating for new users to experiment with complicated production software, creators can provide detailed how-tos and demonstrate studio-quality beats made on their home computers. <\/p>\n\n\n\n These platforms also have a great opportunity to source user-generated content (UGC) by asking to hear their fans’ hottest tracks and posting them on their main account or website. <\/p>\n\n\n\n Musical instrument and accessory retailers have a couple of different options for partnering with creators. <\/p>\n\n\n\n They can get their merchandise into the hands of an expert who can showcase their full capabilities and really make the product shine. Or, they can partner with beginners who can take their audience on a journey and inspire them to learn a new instrument, too. <\/p>\n\n\n\n Either way, musical instrument and accessory retailers have a golden opportunity to create a memorable experience with their products by leveraging creators. <\/p>\n\n\n\n Music instructors and education services can generate awareness and social proof by partnering with creators who are ready to go beyond TikTok and Instagram\u2019s music library and start creating tunes of their own. <\/p>\n\n\n\n Online schools often partner with established musicians to help lead the courses<\/a> and give students a chance to learn from the artists they love. <\/p>\n\n\n\n Musicians are in a unique position to capitalize on music influencer marketing through any of the avenues listed above. They can also take matters into their own hands and promote their work by directly reaching out to creators for collaborations. This has been a popular strategy for larger artists for a while now but is starting to become popular with smaller indie artists<\/a>, as well. <\/p>\n\n\n\n TikTok\u2019s algorithm has made it realistic for creators of any size to go viral on the platform. And as a Gen Z hub, it’s the perfect space for the music industry to reach a younger generation that prefers music influencers<\/a> over any other type overall.<\/p>\n\n\n\n The vast majority of TikTok’s viral moments are born from its Commercial Music Library<\/a>\u2014a pool of over 150,000 pre-cleared, royalty-free tracks sourced from emerging artists and top-tier music houses. The library is available globally, and each song is fair game for ads and promotions. <\/p>\n\n\n\n Keep in mind, if you venture from the Commercial Music Library, be sure not to use any music you haven’t paid for. Doing so is a copyright violation and could result in a lawsuit depending on whether you made money from the track. <\/p>\n\n\n\n Like TikTok, Instagram has a massive library of tracks users can use for their Stories and Reels. This has proven to be a great way for creators to engage audiences and introduce them to new artists. Plus, with Instagram’s recent emphasis<\/a> on Reel content, adding music to short-form videos can go a long way in getting your content discovered.<\/p>\n\n\n\n That said, Instagram does have some limitations<\/a> on the amount of recorded music you can include in Live broadcasts or videos. Here are a few guidelines to consider:<\/p>\n\n\n\n To keep pace with TikTok and Instagram Reels, YouTube released YouTube Shorts in 2021 as its own short-form vertical format. With Shorts, users can pull music clips from millions of videos uploaded on the platform and create content similar to the viral trends on TikTok and Instagram. <\/p>\n\n\n\n While Shorts aren’t as popular as Reels and TikTok videos, YouTube is the ideal spot for users who want more music than short-form clips can offer. In fact, YouTube’s top five videos of all time are each music videos with more than 36 billion combined views. <\/p>\n\n\n\n Aside from checking out full-length tracks, YouTube is the perfect environment for creators to react to new trends that pop up around a song or artist. Its long-form content is also invaluable for creators who want to showcase a brand and its product through tutorials, FAQs, or any other educational format. <\/p>\n\n\n\n YouTube uses a rigorous system called Content ID<\/a> to help protect artists’ work and crack down on the illegal use of copyrighted content. One of three things can happen when Content ID flags a video:<\/p>\n\n\n\n Twitch is traditionally known for gaming live streams, but it’s also a place where music creators can share their art, build a community, and engage with their fans. <\/p>\n\n\n\n Twitch’s popularity with musicians took off when the pandemic paused all in-person concerts and events. As a result, many took to the streaming platform to host virtual gigs, hold Q&As, and share their latest releases. <\/p>\n\n\n\n But music industry folks also use Twitch as a way to escape their day job and do some gaming. Artists like Post Malone<\/a> and T-Pain<\/a> are regulars on the platform and have leveraged it as a way to reach a broader audience. <\/p>\n\n\n\n If you’re looking to play music on your own stream, be sure to take advantage of Soundtrack<\/a>\u2014a vast collection of songs cleared for worldwide listening on any live Twitch channel. With Soundtrack, creators can add an extra layer to their content while opening up a new way for the Twitch community to discover artists. <\/p>\n\n\n\n![\"woman](\"https:\/\/grin.co\/wp-content\/uploads\/2022\/10\/IM_Is_Influencer_Marketing_for_Music_2022-Q3-08_Featured1.webp\")
<\/figure>\n\n\n\nWho can benefit from influencer music marketing?<\/h2>\n\n\n\n
Record labels<\/h3>\n\n\n\n
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Music creation platforms<\/h3>\n\n\n\n
Instrument and accessory retailers<\/h3>\n\n\n\n
Music education services<\/h3>\n\n\n\n
Musicians<\/h3>\n\n\n\n
Which platforms work best for music influencer marketing?<\/h2>\n\n\n\n
TikTok influencer music marketing<\/h3>\n\n\n\n
Instagram influencer music marketing<\/h3>\n\n\n\n
YouTube influencer music marketing<\/h3>\n\n\n\n
Twitch influencer music marketing<\/h3>\n\n\n\n