{"id":9910,"date":"2024-05-28T08:00:00","date_gmt":"2024-05-28T15:00:00","guid":{"rendered":"https:\/\/grin.co\/?p=9910"},"modified":"2025-10-03T14:11:09","modified_gmt":"2025-10-03T21:11:09","slug":"top-diy-influencers","status":"publish","type":"post","link":"https:\/\/grin.co\/blog\/top-diy-influencers\/","title":{"rendered":"Top 7 DIY Influencers and Best Practices for Working with Them"},"content":{"rendered":"\n\n\n

Let\u2019s be real: You might not even be interested in doing your makeup or revamping a vintage chair, but it sure is entertaining to watch! And we all fool ourselves by saving these posts \u201cfor whenever we need it.\u201d That\u2019s the power that influencers<\/a> have over us, which means they\u2019re an invaluable resource for marketing. These people find their way into everyone\u2019s FYPs!<\/p>\n\n\n\n

But the fact that they have such power doesn\u2019t equate to an instant fit. DIY can be many things, so there\u2019s already a big segmentation that needs to be done. And then, each creator has their own brand, posting schedules, ways they go about the content they put out, and the partnerships they partake in. <\/p>\n\n\n\n

For us, a good way to get a feel for each category is to get into the top 7 DIY influencers, explore why they rock their category, which brands would fit their profiles, and how their uniqueness calls for some unique approach to the partnership.<\/p>\n\n\n\n

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Why do DIY influencers work?<\/b><\/h2>\n\n\n\n

Influencer marketing<\/a> is a powerful means of matching passionate, hungry fans with the products and services they\u2019re most likely to love. DIY industries are perhaps the ideal vertical, providing a means of supporting our everyday hobbies and dreams, fueled by those who inspire us to aspire for more.<\/span><\/p>\n<\/div>\n\n\n\n\"DIY\n\n\n\n

The top 7 DIY influencers by category <\/h2>\n\n\n\n

Disclaimer: because of what was discussed earlier, there\u2019s a literal sea of DIY influencers, from all categories, from all around the world, with all sizes of followings. Our selection was made based on established careers, number of followers, and that je-ne-sais-quoi<\/em><\/a> that characterizes the creators that found their way into this list. We are using them as representatives for each category, a good excuse to trigger a conversation around the specificities of their content, the ideal brands for them and creators like them to partner with, and the best way of going about collabs.<\/p>\n\n\n\n

1. @AnaWhiteDIY<\/a> (Home repair, furniture assembly)<\/h3>\n\n\n\n