Influencer Discovery on Easy Mode

Find content creators faster and scale your roster with confidence.
See it in action
Supercharge influencer discovery efforts by GRIN

Finding creators is the #1
challenge with influencer marketing.
GRIN makes it your strength.

Pinpoint the perfect creators with GRIN’s Creator Discovery Suite. 

Creator Search

Web Extension

Landing Pages

Social Listening

Or let Gia—the industry’s first agentic AI assistant—handle the discovery process for you. 

Need creators who fit your brand, know your niche, and actually drive results? I’ll handle the search—just tell me what you’re looking for.

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Grab a coffee.
Gia’s on the creator search.

Product: Creator and Influencer Recruitment 1

Tell Gia exactly what you’re looking for—audience size, platform, content style, brand values—and she’ll surface creators who align with your brand and are proven to convert. Ready for outreach? Gia’s already on it.

Find influencers anywhere with the Creator Discovery Suite.

Creator Search

Filter over 190 million creators across Instagram, TikTok, and YouTube. Search by demographics, performance metrics, and more until you find the right fit.

Hone in on the right brand advocates with precise creator and audience filters.

Have a creator you absolutely love? Find 10 more just like them with our Creator and Audience Lookalike tools.

Get detailed audience demographics and engagement insights to help you confidently assess brand-creator fit.

List of creators under Creator Search feature in GRIN's influencer discovery platform
Influencer marketing display

Web Extension

Discover creators as you browse. GRIN’s Chrome extension gives you real-time insights and adds potential partners to your CRM in a click.

Affiliate marketing

Landing Pages

Let the right creators come to you. Launch branded application pages so fans and affiliates can raise their hand to work with you.

Product: Creator and Influencer Recruitment 2

Social Listening

Find hidden gems already talking about your brand on social. Track real-time mentions and uncover creator opportunities you might’ve missed otherwise.

Loved by ecommerce brands

Product: Creator and Influencer Recruitment 3

Danny Marken

Assistant Brand Manager at True Citrus

To build a diverse roster of creators—fast—we needed to implement a multi-channel recruitment strategy. GRIN’s Discovery Suite gave our lean team the right tools to help us scale from 0 to 300 creators in just one quarter. We particularly love the quality of creators from GRIN’s Curated Lists and have even seen a 25% increase in response rate when reaching out to creators vs a traditional database.

Product: Creator and Influencer Recruitment 4

Lydia Lee

Affiliates & Ambassadors at nutpods

GRIN has allowed me to automate processes, saving me time, money, and allowing me to scale my influencer programs. Before GRIN, I was capped at managing a total of 200 influencers. Utilizing GRIN software has allowed me to push beyond that threshold and more.

Rachel Davidson headshot

Rachel Davidson

Influencer Marketing Manager at Liquid I.V.

I am able to find high-quality creators and form deeper relationships—I am not sure where I would be without GRIN. It has been such an instrumental part of our growth.

Outreach Recruit Activate

After you’ve gathered your ideal creator prospects, it’s time to reach out. Don’t worry, we’ll help with that, too. From email outreach sequences to detailed campaign briefs and more, GRIN is with you for every step of the influencer recruitment process.

Get started free

Frequently Asked Questions

More FAQs

There is no one “best” tool for finding social media influencers. That’s why GRIN combined five unique tools to provide our customers with the industry’s most comprehensive creator discovery solution.

With the Creator Discovery Suite, you can leverage a mix of always-on and on-demand tools to execute a multi-channel discovery approach that helps uncover the perfect influencers to represent your company.

You can also gain access to a dedicated influencer marketing expert who will help build your recruitment strategy and optimize your program.

There are two main ways you can use GRIN to find up-and-coming influencers.

First is Creator Search. With this multi-channel recruitment tool, you can set a range for your creator’s ideal follower count and filter for influencers who have a respectable audience size but haven’t quite blown up. You can also set a minimum engagement rate to get an idea of how well their content resonates with their followers.

Want to be extra sure the influencer you find is legit? Plug them into our fake influencer tool to check for bot activity and fake followers.

You can leverage our Curated Lists service if you want to let our expert team find and evaluate up-and-coming influencers for you. Simply tell us about your ideal partner, and we’ll deliver hand-picked lists of brand-aligned creators directly to your inbox.

There are two filter sets available in the Creator Search tool.

The first filters by creator performance metrics, helping you identify creators that meet specific criteria such as follower count, minimum engagement rate, and more.

The second filters by audience information, allowing you to hone in on creators whose followers align with your target customer’s age, gender, and other key demographics.

Yes. Anyone can download and use the GRIN Web Extension. Once installed, you’ll gain access to instant creator metrics while natively browsing Instagram, YouTube, TikTok, and Pinterest.

Those metrics include*:

  • Follower count
  • Average comments
  • Engagement rate
  • Average views
  • Average likes 
  • Average likes per comment