GUIDE

The Influencer Marketer’s Guide to the Modern Consumer

Creators today aren’t just shaping product decisions—they are shaping lifestyle decisions. Check out our guide for the latest tips, trends, and strategies for reaching the modern consumer and integrating your brand into their daily lives.

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What’s in this guide?

We surveyed over 1,000 U.S. consumers from the age of 18 to 65+ to learn their shopping habits and preferences. This guide provides you with the blueprint for meeting their needs.

The buyer journey has changed. 

From awareness to advocacy, creators shape the way the modern consumers engage throughout the buyer journey.

Gen Z is blazing a new path.

The patch to purchase is especially different for Gen Z. Learn what it takes to drive action from today’s most influential generation. 

GRIN can help.

Learn how GRIN’s leading Creator Management platform can help you take your creator strategy to the next level.