So you want to get started in the creator economy, but you’re not quite sure where to start. Or maybe you’re already succeeding in a role in influencer marketing, but you’re ready to take the next step up the career ladder.
Regardless of your current situation, we’ve gathered some of the most common influencer marketing jobs in the industry and broken them down by responsibilities, qualifications, and average salaries so you can be much more informed when it comes to finding the right role for you.
Why the influencer marketing industry is a great place to work
The creator economy is constantly growing and evolving, meaning a job in this field will never be boring. When you’re working in the influencer marketing industry, you have the opportunity to focus on building strong relationships and helping brands and influencers see amazing results.
This fast-paced environment is perfect for self-motivated people who love staying on top of trends and connecting with interesting people.
Pro Tip: Every company has a different way of naming positions. Some consider influencer marketing managers and coordinators to be the same position, while others view them as two totally different jobs. Be sure to fully read the job description and qualifications to be certain that your marketing resume is updated and that you’re applying for the right position for you.
Influencer marketing coordinator
This entry-level position is perfect for anyone looking to get their foot in the door and gain some relevant experience.
Job responsibilities for an influencer marketing coordinator
While job responsibilities vary by company, here are some common ones you can expect:
- Discovering, reaching out to, and developing content briefs for creators
- Onboarding creators into the influencer marketing program
- Helping fulfill creators’ product orders
- Serving as the main point of contact for a team of creators
- Monitoring creator content to ensure it meets brand standards
- Working with other internal teams to repurpose creator content across the entire marketing funnel
- Staying up to date on the latest social media and creator trends
- Invoicing for creators
Typical qualifications for an influencer marketing coordinator
In general, companies expect influencer marketing coordinators to meet the following qualifications:
- Has internship experience
- Has strong analytical, organizational, communication, and interpersonal skills
- Has a passion for influencer marketing and a lot of knowledge about the creator economy
- Has a bachelor’s degree in a relevant field (or equivalent experience)
- Has a strong knowledge of all major social media platforms
Average salary for an influencer marketing coordinator
According to Glassdoor, the average base pay for an influencer strategist is $48,720 a year. The site also predicts that with bonuses and additional pay, the typical influencer strategist will earn a total of $52,408 annually.
Glassdoor determines these estimates by polling people with this job on their salary and averaging it out, so there can be a fluctuation in these numbers based on experience, job location, and more.
Influencer strategist
An influencer strategist role is often a senior-level position that requires a lot of knowledge about the creator economy.
Job responsibilities for an influencer strategist
While job responsibilities vary by company, here are some common ones you can expect:
- Using data-backed strategies to create a comprehensive influencer marketing campaign that reaches various goals (increase brand awareness, drive conversions, generate repurposable content, etc.)
- Finding and recruiting creators who are within budget and can help achieve these goals
- Managing relationships with the creators
- Evaluating the deliverables from each creator to make sure they meet brand standards
- Tracking, analyzing, and reporting the results of each influencer marketing campaign
- Staying ahead of the curve of the ever-evolving creator economy
- Using creator licensing techniques to increase the lifespan of creator content
Typical qualifications for an influencer strategist
In general, companies expect influencer strategists to meet the following qualifications:
- Have strong project management skills and a dedication to delivering results on schedule
- Have excellent communication skills, both verbal and written, for both internal and external purposes
- Must be organized
- Have a high level of knowledge of all major social media platforms
- Must be a creative problem solver
- Have anywhere from 2-5 years of experience in some type of marketing (digital, content, social media, influencer, etc.)
- Have experience working with creator management platforms and/or social media software solutions
- Have a bachelor’s degree (or equivalent experience) in marketing, advertising, communications, or something similar
Average salary for an influencer strategist
According to Glassdoor, the average base pay for an influencer strategist is $67,202 a year. The site also predicts that with bonuses and additional pay, the typical influencer strategist will earn a total of $90,687 annually.
Influencer marketing manager
This position is the next step up the career ladder and involves managing an internal team of influencer coordinators.
Job responsibilities for an influencer marketing manager
While job responsibilities vary by company, here are some common ones you can expect:
- Managing relationships with creator partners and, if an agency, clients
- Serving as a thought leader within the company and the greater creator economy
- Leading a team of influencer marketers and educating them on best practices and new techniques
- Developing evidence-based processes for the team
- Managing creator partnerships from end to end (strategizing to reporting)
- Drafting, editing, and finalizing creator briefs and contracts with the help of the legal team
- Developing resources to help creators be as successful as possible
- Collaborating with other internal teams (data, paid advertising, email, etc.) to gain the most value from creator partnerships
- Being the key point of contact for the influencer program
- Scaling the influencer program
- Testing out hypotheses to develop next-level practices
Typical qualifications for an influencer marketing manager
In general, companies expect influencer marketing managers to meet the following qualifications:
- Have 5-8 years of experience in influencer marketing and creator management
- Have experience developing high-performing creator campaigns across several social media platforms
- Have experience working with creator management platforms
- Have strong communication, project management, leadership, analytical, and organizational skills
- Can build an entire influencer marketing campaign from scratch
- Have a bachelor’s degree (or equivalent experience)
- Have experience in managing and tracking budgets
Average salary for an influencer marketing manager
According to Glassdoor, the average base pay for an influencer marketing manager is $74,541 a year. The site also predicts that with bonuses and additional pay, the typical influencer marketing manager will earn a total of $83,177 annually.
Social media marketing manager
The social media marketing manager will sometimes handle influencer marketing in addition to their everyday social media responsibilities, and other times, they’ll work in conjunction with an influencer marketing manager.
Job responsibilities for a social media marketing manager
While job responsibilities vary by company, here are some common ones you can expect:
- Creating, editing, and scheduling content for various social media platforms (including static images, graphics, and videos)
- Working with stakeholders or clients to earn approval on content
- Developing and maintaining social media calendars
- Analyzing and reporting on the performance of individual posts and campaigns
- Staying informed on the latest social network updates and trends
- Monitoring social media accounts and responding to tags, comments, questions, and DMs
- Developing best practices and strategies for success
- Tracking and gathering user-generated content (UGC) for repurposing across social media networks and other marketing channels
- Working with internal employees to turn them into effective brand advocates
Typical qualifications for a social media marketing manager
In general, companies expect social media marketing managers to meet the following qualifications:
- Have 3-7 years of experience working in social media or a similar marketing role
- Know the ins and outs of all major social media platforms
- Have experience working with social media software solutions
- Have strong communication, time-management, project-management, and problem-solving skills
- Have experience creating content for brands, including static images, graphics, and videos
- Have experience working with or knowledge of paid advertising on social media
- Have a Bachelor’s degree (or equivalent experience) in communications, advertising, marketing, English, journalism, or a similar field
- Have strong customer service skills to manage communications with people on various platforms
Average salary for a social media marketing manager
According to Glassdoor, the average base pay for a social media marketing manager is $51,248 a year. The site also predicts that with bonuses and additional pay, the typical social media marketing manager will earn a total of $55,400 annually.
Community marketing manager
The community marketing manager works to maintain a strong group of customers, prospects, and brand advocates. These hubs can exist on social media or on a community-centric platform.
Job responsibilities for a community marketing manager
While job responsibilities vary by company, here are some common ones you can expect:
- Developing monthly content plans and calendars, or working with internal teams (content and social media) to generate relevant content
- Maintaining strong relationships with community members
- Interacting closely with engaged community members, prospects, and customers
- Monitoring and responding to activity on social media and/or established community platforms
- Identifying key metrics, tracking results, and developing reports for key stakeholders
- Planning and executing events for the community
- Increasing membership of social media groups or online community platforms
- Maintaining a strong sense of customer service in all communications
Typical qualifications for a community marketing manager
In general, companies expect community marketing managers to meet the following qualifications:
- Have at least two years of experience moderating an online forum or community
- Have experience planning and executing events
- Have strong written and verbal communication skills
- Have established interpersonal skills
- Have a bachelor’s degree in communications, English, marketing, or a related field (or equivalent experience)
- Have strong knowledge of all social media platforms
Average salary for a community marketing manager
According to Glassdoor, the average base pay for a community marketing manager is $61,411 a year. The site also predicts that with bonuses and additional pay, the typical community marketing manager will earn a total of $82,467 annually.
Director of influencer marketing
This role often reports directly to the VP of marketing, making it one of the highest positions that focuses solely on influencer marketing.
Job responsibilities for a director of influencer marketing
While job responsibilities vary by company, here are some common ones you can expect:
- Managing a team of influencer marketers, and providing training and coaching
- Collaborating with other internal leaders to develop cross-functional marketing plans
- Overseeing influencer relationship management efforts
- Developing, executing, and reporting on influencer marketing campaigns to reach set goals
- Utilizing the latest data to create forward-thinking and effective influencer marketing strategies
- Overseeing the entire influencer marketing program from end to end
- Finding methods for increasing efficiency and scaling the influencer program
- Serving as a thought leader for the team and the entire company
- Reporting to key stakeholders
- Staying up to date with the latest social media platform changes and trends
- Forecasting for the influencer marketing program
Typical qualifications for a director of influencer marketing
In general, companies expect directors of influencer marketing to meet the following qualifications:
- Have 8-10 years of experience in influencer marketing
- Have at least four years of experience leading a team
- Have experience planning, leading, and executing large-scale influencer marketing campaigns to boost follower count, build brand awareness, and achieve other major goals
- Have strong organizational, analytical, communication, interpersonal, and project-management skills
- Have a bachelor’s degree or equivalent experience
- Have experience in crisis management or public relations
Average salary for a director of influencer marketing
According to Glassdoor, the average base pay for a director of influencer marketing is $166,577 a year. The site also predicts that with bonuses and additional pay, the typical director of influencer marketing will earn a total of $247,852 annually.
Influencer talent manager
Influencer talent managers work as advocates for creators through the entire brand-partnership process, from finding businesses to work with to delivering content, and more.
Job responsibilities for an influencer talent manager
While job responsibilities vary by company, here are some common ones you can expect:
- Overseeing influencer campaigns from end to end and making evidence-based suggestions on strategy
- Discovering new influencer talent and recruiting them
- Reaching out to brands with new and established influencer marketing programs
- Maintaining relationships with influencers, brands, agencies, and media organizations
- Negotiating contracts between influencers and brands
- Serving as the main point of contact for both the brand/agency and the influencer
- Staying up to date on the latest industry trends
- Helping creators meet goals and increase their followings
- Tracking, analyzing, and reporting on influencer metrics across platforms
- Ensuring influencers deliver accurate and result-driving deliverables
Typical qualifications for an influencer talent manager
In general, companies expect influencer talent managers to meet the following qualifications:
- Have strong negotiation, project-management, interpersonal, and communication (both written and verbal) skills
- Have at least two years of experience in reviewing and negotiating contracts
- Have experience in client services or customer-facing roles
- Have experience running social media campaigns for brands, agencies, or influencers
- Have a strong knowledge of social media platforms, influencer marketing techniques, and industry trends
- Have a bachelor’s degree or equivalent experience
- Have the ability to multitask while staying efficient
Average salary for an influencer talent manager
According to Glassdoor, the average base pay for an influencer talent manager is $76,979 a year. The site also predicts that with bonuses and additional pay, the typical influencer talent manager will earn a total of $84,027 annually.
Influencer marketing jobs at GRIN
GRIN, the leading creator management platform, employs influencer marketing strategists to help our clients succeed in the creator economy. At GRIN, you’ll have the opportunity to offer solutions to the leading DTC and ecommerce brands while being a part of a growing team and working at a certified Great Place to Work.
“I love working in influencer marketing because it allows me to be creative while also diving into data. I also enjoy making connections with my influencers and developing those real relationships—some I have known for years now and even have met in person! The industry is ever changing, so it is exciting to be at the forefront of this wild, wild west marketing channel. On a personal note, I really enjoy seeing what brands are doing, so social and influencer marketing is the perfect industry for me.” — Rachel Davidson, Influencer Marketing Strategist at GRIN
Check out all career opportunities at GRIN. We hope to hear from you!
Find out how much time you can save with an influencer marketing software: GRIN’s Time Saving Calculator
